The Brand Called You

The Brand Called You

Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place. Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world. Find out what is shaping the world.

  1. 2 days ago

    Structuring Complex Work: Kent Thoresen, Author of Donecraft, on Turning Ideas into Results

    Why do ambitious projects fail even when teams work hard? In this episode of The Brand Called You, host Ashutosh Garg speaks with Norwegian author Kent Thoresen, author of Donecraft, about how to structure complex work, make better decisions, and turn ambitious ideas into measurable results. Drawing on 27 years of experience across startups and industrial projects, Kent shares practical approaches to overcoming the challenges that prevent teams from achieving their goals. In this episode, discover: Busywork vs. real progress: Why completing tasks does not always mean moving closer to a goal. The Backform approach: How to start with the desired outcome and work backward to identify what must be true for success. Measurable goals: Why vague objectives undermine accountability and how clearly defined outcomes improve decision-making. Unknowns and dependencies: How identifying unanswered questions early can prevent costly delays and project failures. The OPIR framework: How Output, Process, Input, and Revision can help teams structure work and reassess their plans. The template trap: Why polished reports can create the illusion of progress without solving the underlying problem. AI in project management: Where AI can support research and analysis—and why human judgment remains essential. Getting started: How a pen and paper can help define what “done” looks like before work begins

    Structuring Complex Work: Kent Thoresen, Author of Donecraft, on Turning Ideas into Results

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Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place. Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world. Find out what is shaping the world.

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