GRC PR 360

Global Results Communications
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PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications. Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.

  1. 4 days ago

    The Tactical and Emotional Challenges of Scaling an Agency with Laura Hutfless

    Laura Hutfless is co-founder of FlyteVu, a full-service entertainment marketing and creative strategy agency in Nashville. Laura started FlyteVu in 2015 following a 15-year career as a talent agent at WME and CAA. Under her leadership, FlyteVu has created culture-shifting campaigns that have earned an Emmy, a GRAMMY, multiple Clio Awards, and a spot on the Cannes Lions shortlist. On this episode, Laura shares insights on scaling a company, focusing on the human and emotional challenges, implementing new systems, and changing organizational soundtracks to foster growth and unity. Key Takeaways: - Challenges of scaling a business - Changing organizational mindsets and soundtracks - Finding the right AI balance Episode Timeline: 0:00Introduction to Laura Hutfless and her journey 2:20Insights into talent agencies and their cultural influence 5:45Overview of FlyteVu's evolution and scaling challenges 9:20Purpose-driven work and social impact in campaigns 10:20FlyteVu's scaling challenges 12:15Emotional impact of scaling on staff 13:00Changing organizational soundtracks 17:40The meaning behind FlyteVu's motto 19:45Being inspired by young talent 23:22The desire to do good 26:26Balancing leadership and motherhood 31:30Laura's abundance mindset This episode’s guest: • Laura Hutfless on LinkedIn • FlyteVu.com • FlyteVu on Instagram Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

  2. 4 days ago

    Vet Tix's Big Impact on Military Families and Marketing to Vets with Steve Weintraub

    Steve Weintraub is the Chief Strategy Officer at Vet Tix and a retired U.S. Marine Corps colonel with more than 30 years of service. He is responsible for marketing the Veteran Tickets and 1st Tix brands, with work spanning public and community relations, campaigns with teams and bowl games, OHH efforts, and events and shows. In this episode, we explore how Vet Tix is making a significant impact by providing free event tickets to veterans, active service members, and first responders, highlighting the importance of community support and effective communication. Key Takeaways: - How to donate tickets and support veterans - Effective communication and marketing to veterans - Vet Tix's mission and history  Episode Timeline: 2:00Introduction to Vet Tix and 1st Tix's mission 3:45How to donate your tickets 5:30Vets can find tickets in their area 6:00How do vets and first responders get tickets 7:15Why is there a small fee? 9:10Events accessible through Vet Tix 12:40Steve's journey from the Marines into marketing 14:30Servicemen have to be great communicators 16:30Vet Tix's impact 18:30How can companies be more successful marketing to veterans? 22:10What are the qualities that make someone a great leader? This episode’s guest: • Steve Weintraub on LinkedIn • Vet Tix's website • 1st Tix's website Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

  3. 2 Sept

    How Agencies Can Turn Legal Into a Profit Center with Sharon Toerek

    Sharon Toerek is a marketing and intellectual property attorney who helps independent marketing, digital, PR, and creative agencies protect their assets and turn their ideas into revenue. She is the founder of Toerek Law, a firm dedicated to marketing agencies, where she focuses on intellectual property, smart contracts, and regulatory compliance. Sharon also hosts The Innovative Agency podcast and serves as a trusted legal partner to agencies and communities across the United States. In this episode, Sharon Toerek shares insights on how agencies can leverage legal strategies to protect their assets, increase profitability, and navigate the evolving landscape of AI and data privacy regulations. Key Takeaways: - AI legal implications and recent changes - Building strong legal foundations for agencies - Intellectual property protection and monetization Episode Timeline: 1:45 How Sharon chose her focus on IP law 3:40 Interesting clients and creative work in IP law 5:00 Agency legal blind spots and risk areas 6:45 Legal implications of AI in marketing 8:10 Recent legal changes in AI and copyright law 9:20 The parallel between AI regulation and data privacy law 11:00Concerns about AI-generated content and copyright infringement 13:25Future of licensing and copyright in AI 15:45Legal as a profit center for agencies 16:23How smarter contracts protect IP and increase profitability 19:29Tod's copywriting pitches 23:35Conducting a legal audit to eliminate risks This episode’s guest: • Sharon Toerek on LinkedIn • Legal+Creative's website • The Innovative Agency podcast Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

  4. 26 Aug

    Perfect Pitches and Emerging PR Trends with Samiha Fariha

    Samiha Fariha is the senior associate at Golin Ketchum, where she supports clients including Staples Canada, Schneider Electric, ADP Canada, Specsavers, and the LEGO Group. In addition to her agency work, she serves as Communications Chair on the Canadian Public Relations Society’s Toronto board, where she leads member engagement and communications strategy. She also teaches at Toronto Metropolitan University’s Chang School as a professor, where she designed the Media Relations course to reflect the evolving communications landscape. In this episode, Samiha shares expert insights on crafting compelling media pitches, building effective media lists, and navigating emerging trends in public relations.  Key Takeaways: - Crafting compelling media pitches - The growth of the pay-to-play media environment - Impact of AI in PR Episode Timeline: 1:30 Is Samiha a coffee or tea drinker? 2:45 What got Samiha interested in PR? 4:00 Emerging trends in PR 5:45 Brands should look into affiliate partnerships 6:45 The emerging pay-to-play market in media 7:30 Editors are pushing back against AI 8:30 The rise of AI on Qwoted 9:20 Whatever happened to human writing? 10:00The rise of pay-to-play on TV  12:05How to write a great pitch   13:50Journalists want to write a fun story 15:45How to build a great media list 18:00Talking to college students about AI 19:50Why journalists don't like AI 21:45Samiha's thought leadership philosophy This episode’s guest: • Samiha Fariha on LinkedIn • Golin Ketchum's website Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

  5. 19 Aug

    Making Branded Podcasts That People Want to Listen to with Jen Moss

    Jen Moss is the Co-Founder and Chief Creative Officer of JAR Podcast Solutions, the powerhouse agency behind podcasts for Amazon, Deloitte, Cirque du Soleil, and The Wharton School. Jen’s background spans journalism, radio, fiction, and theater—and she now helps brands tell meaningful stories that move audiences and shape perception. In this episode, Jen shares expert insights on creating compelling branded podcasts. Discover how to craft authentic stories, engage niche audiences, and leverage creative formats to elevate your brand through podcasting. Key Takeaways: - How brands can expand how they think about podcasts - Matching brand identity to podcast content - The incredible value of a branded podcast Episode Timeline: 2:45 Brands should be more authentic 3:25 Why are podcasts valuable for brand-building 4:55 What is the Cirque Du Soleil podcast about? 8:45 Matching a brand's identity and spirit to a conversation 10:00Why are most branded podcasts boring? 12:00What brands really need to ask themselves when starting a podcast 12:45Rejecting bad podcast ideas 15:30How to make a podcast about insurance 17:45How branded podcasting is like TV in the '50s 18:45Entrepreneurs who want to be entertainers 23:00How to market a branded podcast? 27:00Half of your podcast work should be in marketing This episode’s guest: • Jen Moss on LinkedIn • Email: Jen @Jarpodcasts.com • JAR Podcast Solutions Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

  6. 12 Aug

    The Power of Specialization in PR with Sidecar PR's Sarah Cullen

    Sarah Cullen is the founder of SideCar Public Relations, a nationally recognized full-service communications firm based in Denver. Founded in 2011, the firm works at the intersection of economic development, commercial real estate, and placemaking, offering in-house expertise in public relations, social media, stakeholder engagement, events, digital communications, and more. In this episode, Sarah shares insights on the power of specialization in commercial real estate PR, the importance of human connection in communication, and how the industry is evolving in good (and questionable) ways through AI. Key Takeaways: - The importance of specialization in PR - The downside of AI in PR - Crisis communication in commercial real estate Episode Timeline: 2:00Sarah is a cowgirl 4:10It's good to use a new part of the brain after work 5:00What's happening at SideCar these days?  7:45Making a permanent change in the community 9:15The importance of specialization in PR 10:30The problem with being a generalist PR firm 12:20SideCar speaks the same language as her clients 13:45What generalists don't know about commercial real estate? 15:33The importance of crisis communication in commercial real estate 17:45PR is becoming more holistic 19:30How AI is changing PR 22:20Tod's rage against the slop 24:40AI can devalue an agency's credibility 26:04Sarah's thought leadership philosophy This episode’s guest: • Sarah Cullen on LinkedIn • SideCar PR's website • SideCar PR on Instagram Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

  7. 5 Aug

    Strengthening Your Reputation Through Executive Visibility Campaigns with Julie Lilliston

    Julie Lilliston is Founder & President of Julie Lilliston Communications, an award-winning, nationally certified woman-owned public relations firm in Nashville. It helps businesses enhance their reputation, build their brand, and grow market share. Her firm specializes in executive visibility and thought leadership programs for small businesses. On this episode, Julie discusses how businesses can build their reputations through executive visibility campaigns and the state of women in PR. Key Takeaways: - How Julie helped save the Treasury Department $450 million - The power of thought leadership campaigns - The current state of women in PR Episode Timeline: 2:28Winning the PRSA's Silver Anvil Award for a US Treasury campaign 3:22Convincing seniors to go direct deposit 5:28The impact of the direct deposit campaigns 7:23What's happening at Julie Lilliston Communications 9:00The power of thought leadership campaigns 10:10The campaigns are focused on media relations 12:00How to prepare executives for media engagement 15:10Components of a successful thought leadership campaign 20:15The state of women in PR and AI's impact This episode’s guest: • Julie Lilliston on LinkedIn • Julie Lilliston Communications on Instagram • Julie Lilliston's website Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

  8. 29 Jul

    Rich Boerner Pt. 2: The Fall of 97.1 KLSX and Writing 'The Not-So Only Child'

    Rich Boerner is an award-winning audio creator, producer, voice talent, and best-selling author whose career has taken him from a pirate radio station on Long Island to New York, San Francisco, Los Angeles, and more. Along the way, he's worked alongside A-list talent and with major networks including Spotify, Audacy, FOX, and CBS. From 2001 to 2007, he worked with Tod at 97.1 KLSX Los Angeles, the home of "The Howard Stern Show" and "The Adam Carolla Show." These days, he's the co-founder of The Sandbox, a private podcast network and curriculum program designed to help middle school students find their voices and build self-confidence. In part two of our conversation with Rich, he discusses the backstory of how he wrote his best-selling memoir, "The Not-So Only Child. He also offers an insider's take on the demise of 97.1 KLSX, "The FM Talk Station," and how it reflects the short-sightedness of modern-day radio.  Key Takeaways: - How Rich wrote "The Not-So Only Child" - The rise and fall of 97.1 KLSX: The FM Talk Station (FREE FM) - Deep chats with AI Episode Timeline: 2:35Reactions to Rich's best-seller "The Not-So Only Child" 5:31The importance of time in processing emotions 8:00Dealing with the realization that Rich was like his father 10:20 The healing power of storytelling 12:00The West LA writers group 14:00Rich's breakthrough in writing his memoir 17:40Turning "Not So Only Child" into an audiobook 19:00Rich's philosophical AI conversation 24:45Tod and Rich's time at 97.1 KLSX "The FM Talk Station"  26:11The rise and fall of KLSX 28:00What made KLSX so unique 31:25Why was 97.1 KLSX Los Angeles taken off the air? 33:16What happened when Howard Stern was replaced by Adam Carolla? This episode’s guest: • Rich Boerner's LinkTree • "The Not-So-Only Child: My True Story" on Amazon • Rich Boerner on LinkedIn • The Sandbox from Dump Truck Media Hosted on Acast. See acast.com/privacy for more information.

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About

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications. Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Global Results Communications
  • Years Active
    2020 - 2026
  • Episodes
    343
  • Rating
    Clean
  • Copyright
    © Global Results Communications 2024
  • Show Website
    GRC PR 360

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