The Regional Experts Show

Tori Kopke
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The Regional Experts Show is a podcast for service-based women building ambitious businesses from regional Australia. I'm your host, Tori Kopke, and I work with you to attract better clients, build offers that aren't tied to more hours, and create a business that works with your life. You don't need a city postcode, a massive local market, or 100,000 followers to build something big. You need the right strategy, a strong point of view, and the confidence to become the expert people think of first. This is The Regional Experts Show.

  1. 1 day ago

    The Growth Strategy You're Probably Sleeping ON

    I used to think the next growth strategy was always about going and getting someone new. More leads, more audience, more people booking calls. But in this episode I'm talking about the growth lever most of us leave sitting on the table: the clients I've already got. I share what retention actually looks like when it starts on day one instead of at renewal, the surprise and delight moves I've built into my own mastermind (including a virtual retreat and a curriculum that never sits still), and why giving your best clients an actual next step matters more than handing them six more months of the same thing. I also tell you about the client who wanted to give away a membership before we'd even offered her the renewal, and why that almost cost her the value of the relationship. If you've been so focused on acquisition that you've stopped looking after the people already in your world, this one's for you. The Regional Experts is my mastermind for rural and regional women building a business that supports their life. Apply now

  2. 5 Oct

    Client Spotlight: Steph Grills

    Steph Grills from Rural Data Services was working until midnight, charging by the hour, and had no room to scale. Six months later, nearly 300 people registered for her AI workshop. In this episode, Tori sits down with Steph, a Northern Tablelands NSW business owner and member of The Regional Experts mastermind, to talk about what actually changed. Spoiler: it wasn't a lightbulb moment. It was a quiet patch, a lot of messaging work, and trusting the process when it got uncomfortable. Steph also gets into how she uses Claude and ChatGPT to help farmers, why she won't call AI an "employee," how she handles data security, and where to start if AI feels overwhelming. If you're running a regional business on nap times, school runs and patchy power, this one's for you. You can find Steph at any of the links below: Facebook: https://www.facebook.com/ruraldataservices Instagram: https://www.instagram.com/rural_data_services/ The Regional Experts is Tori's mastermind for rural and regional women building a business that supports their life. Apply Now.

  3. 28 Sept

    The Reality of Regional Constraints

    When Tori went looking for her first business coach, she wasn't hunting for someone who'd lived her exact life. She was hunting for one point of overlap, evidence that this person actually understood what it's like to build ambition around groceries an hour away, school holidays, a farm and a family that needs her. In this episode, Tori unpacks why lived experience carries so much weight when someone's deciding who to trust with their business, and why one point of real overlap can matter more than someone matching your life exactly. She talks candidly about motherhood as her own anchor point, why mainstream "win at all costs" business advice often ignores the real constraints regional women are working within, and why the goal was never to remove those constraints. If you've ever wondered why your own lived experience might matter more to a client than your framework or your years of experience, this one's for you. The Regional Experts is my mastermind for rural and regional women building a business that supports their life. Apply Now.

  4. 22 Sept

    Instant Results in a Regional Business

    Ever changed something in your business on a Monday and expected results by Tuesday? You're not alone, and it's costing you more strategies than you realise. In this episode, Tori breaks down her 90-day rule: the timeframe she gives every new offer, funnel or message before she even starts judging whether it's working. The first 90 days are for laying foundations. The next 90 are for watching the data, tweaking and refining. She digs into why instant results from likes and open rates have wrecked our patience for the slower, compounding wins of an actual sales cycle, and why your audience needs way more repetition than you think before an offer lands. Plus, the mindset shift that separates "this isn't working" from "this hasn't had enough time to work" yet, and why burning some ad spend might just be buying you information. If you've ever wanted to quit a strategy three weeks in, this one's for you. The Regional Experts is my mastermind for rural and regional women building a business that supports their life. Apply Now.

  5. 17 Sept

    3 Strategies to Go Viral as a Regional Business

    In June, I had 1.5 million views across my content. I don't have 500,000 followers, I've got about 10,000. That gap is exactly why I wanted to break this episode down. I resented trial reels for a while before I actually tried them, mostly because I was sick of watching people go viral by teaching other people how to go viral. Then I tried them myself and they worked, which was deeply annoying. In this episode I walk through the three things that actually moved the needle for me this year: trial reels, refining my messaging until people started telling me it felt like I was reading their mind, and then volume, plus the systems and small team that let me sustain any of it without burning out. If you only take one thing away, make it messaging. Go deeper on who your ideal client actually is and what they need to hear from you. DM me over @tori.kopke to let me know what you thought about the new intro/art!

  6. 9 Sept

    Regional Australia Needs More Influential People

    After delivering a keynote in Esperance, Tori couldn't stop thinking about one conversation that kept resurfacing: regional Australia doesn't need more influencers—it needs more influential people.  In this powerful episode, she unpacks the difference between building influence and chasing attention, and why leading publicly feels so much harder when you live in a small town. From Tall Poppy Syndrome to the reality of everyone knowing your family, Tori explores the unique social pressure regional women face when they choose to share bold opinions and step into leadership.  This is an invitation to stop waiting for permission, stop playing small, and recognise that your community needs more capable women willing to put their hand up, shape conversations and create opportunities. Because influence isn't about followers. It's about changing what happens next. 🔑 Inside this episode: The difference between being an influencer and being influentialWhy visibility feels harder in small townsHow Tall Poppy Syndrome keeps capable women quietThe hidden cost of waiting for someone else to leadWhy regional leadership requires proximity—not anonymityHow influence creates opportunities for your business and communityThe challenge to become "a little too big for your boots"👉 If you're ready to build authority and become known for your expertise, DM me "EXPERTS" on Instagram to start the conversation about The Regional Experts Mastermind.

    Regional Australia Needs More Influential People

  7. 2 Sept

    The Regional Business Client Funnel: Your lead magnet doesn't need downloads

    Everyone tells you to start with a lead magnet. I think that's backwards. In this practical behind-the-scenes episode, Tori unpacks the exact client funnel she'd build if she had to attract 10 paying clients from regional or remote Australia—and it doesn't begin with a PDF, freebie or 47-page ebook. It starts with the sale.  You'll learn how to reverse-engineer a profitable funnel by understanding buyer psychology first, identifying the transformation your paid offer delivers, and creating a lead magnet that attracts future buyers—not just email subscribers. Because downloads don't pay the bills. Buyers do.  If you've been growing your email list but wondering why it isn't converting, this episode will completely change how you think about funnels, nurture sequences and lead magnets. 🔑 Inside this episode: Why your funnel should start with your paid offer—not your freebie The biggest mistake most lead magnets make How to reverse-engineer a client funnel using buyer psychology The difference between attracting downloads and attracting buyers Why every touchpoint in your funnel needs a purpose How AI speeds up funnel creation (without replacing strategy) The cost-per-lead lesson that taught Tori quality beats quantity 👉 Ready to build a funnel that actually converts? DM me "CALL" on Instagram to chat about The Regional Experts, or join my Regional Business Client Funnel Workshop.

    The Regional Business Client Funnel: Your lead magnet doesn't need downloads

  8. 26 Aug

    BTS: 30 Hours at My Desk in 5 Weeks (Part 2)

    This episode is the behind-the-scenes conversation so many people asked for after I shared that I spent just 30 hours at my desk across five weeks. The assumption is usually that less time at your desk means less support for your clients—but that couldn't be further from the truth. In this episode, I'm unpacking the intentional structures, boundaries and systems that allow me to deliver an exceptional coaching experience while also taking school holidays, travelling with my family and living the lifestyle my business was designed to support. This isn't about working less for the sake of it. It's about building a business that doesn't rely on constant availability. I share the exact client communication boundary I use, why I believe there's never an emergency in business, and the philosophy of work-life integration that shapes every decision I make as a CEO. If you've ever felt guilty stepping away from your business, this episode will challenge what you believe great service actually looks like. 🔑 Inside this episode: How I spent only 30 hours at my desk over five weeks The structural decisions that protect client experience My 24-hour client response policy (and why clients love it) Why I schedule CEO weeks and guest experts into my annual calendar The difference between work-life balance and work-life integration The belief that changed everything: there is never an emergency in business How boundaries create better coaching—not less support 👉 Want to build a business that supports your life instead of competing with it? DM me "EXPERTS" on Instagram to start the conversation about The Regional Experts Mastermind.

    BTS: 30 Hours at My Desk in 5 Weeks (Part 2)
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About

The Regional Experts Show is a podcast for service-based women building ambitious businesses from regional Australia. I'm your host, Tori Kopke, and I work with you to attract better clients, build offers that aren't tied to more hours, and create a business that works with your life. You don't need a city postcode, a massive local market, or 100,000 followers to build something big. You need the right strategy, a strong point of view, and the confidence to become the expert people think of first. This is The Regional Experts Show.

Information

  • Creator
    Tori Kopke
  • Years Active
    2020 - 2026
  • Episodes
    281
  • Rating
    Explicit
  • Copyright
    © 2026 The Regional Experts Show
  • Show Website
    The Regional Experts Show

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