Estheticians Earning More

Brittany Hagemann
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  • Entrepreneurship
  • Updated weekly

A podcast for solo Esthetician business owners who want to make money in their business AND help their clients. www.theestheticiancoach.com Follow me on Instagram: @esthetician.coach

  1. 3 days ago

    How to Niche Down in Your Solo Esthetician Business Without Losing Your Income

    Everyone tells you to niche down. Almost nobody tells you when, or what it actually costs you emotionally. In this solo episode Brittany walks through both. First the rule she gives every client: do not take a service off your menu just because you’re tired of it. You wait until demand for the work you actually want is so high that you can’t fit new clients in, and until then you market like your life depends on it. She explains why offering lashes and waxing and facials all at once quietly destroys your profitability as a solo esthetician, why mismatched service times wreck your books more than any pricing problem, and why it takes six months to a year of consistent marketing before you see your books shift, which is normal and not a sign that nothing is working. She also says the thing nobody wants to hear, which is that at some point you simply have to meet new people, and there is no easier way. Then she goes into the part of niching down that nobody talks about: telling clients you’ve had for three, five, six years that you no longer offer the service that brought them to you. It can feel like throwing away someone who gave you everything. Brittany shares the reframe that helps, stories from her own career about teams she loved and left behind, and permission to feel all of it. If you’re sitting on a menu that no longer fits your spa business, this is your roadmap and your pep talk. Learn more about working with me 1:1 to Double Your Esthetician Business. ⁠Click here!⁠ The 5 Mental Blocks Costing You 5k/ Month Download for FREE ⁠here⁠⁠. Follow me on Instagram: @esthetician.coach Ready to try a better booking and POS system? Use Gloss Genius: Use code EARNING at⁠ glossgenius.com⁠ for 50% off your first two months of their premium plans.

  2. 5 Oct

    ACTUAL ESTHETICIANS EARNING MORE: Tyler Card

    Tyler Card is the first male guest on this podcast, and he brought a story worth hearing. Tyler is a licensed esthetician and a chemist, the owner of Skinfinity in Columbia, Missouri, an international Skin Games award winner for acne and compromised barriers, and the person behind the skincare crash courses you've probably seen on Instagram. He came out of high school with no plan and nobody in his family who had gone to college, found skincare while working the front desk at Massage Envy, fried his own face with a 30-step routine, and decided during the pandemic that if he made it through he was going to esthetician school. He did, then went back and finished the chemistry degree too. In this conversation he and Brittany get into the real mechanics of building a solo esthetician business: why he spent a year at Ulta's brow bar before going out on his own and why he's grateful he did, how he offered everything and ended up hating 80 percent of his own menu, the overspending and undercharging trap that keeps new estheticians from ever breaking even, and the one paid ad he ran that produced nothing next to a free local Facebook post that produced 50 bookings. He also talks about doubling his following in a couple of months by finally making content he would actually watch, the customized skincare routine analysis that turned into his most loyal retail clients, how he works with his ADHD instead of against it, and what competing at the Skin Games taught him about confidence being self-trust rather than applause. If you've been quietly convinced that everyone with a following is doing this effortlessly, this one will set you straight in the best way. Find Tyler at Skinfinity and catch his crash courses on Instagram. Links below, along with his skin games recommendations. Learn more about working with me 1:1 to Double Your Esthetician Business. ⁠Click here!⁠ The 5 Mental Blocks Costing You 5k/ Month Download for FREE ⁠here⁠⁠. Follow me on Instagram: @esthetician.coach Ready to try a better booking and POS system? Use Gloss Genius: Use code EARNING at⁠ glossgenius.com⁠ for 50% off your first two months of their premium plans.

  3. 28 Sept

    When Clients Aren't Rebooking

    Is it the economy? Is it over saturation? Is there any rhyme or reason to clients not rebooking their facial treatments? I would argue yes, there probably is a reason. And no, I don't think it's the economy. In today's episode, I talk with Amanda Luisa, a coach for Spa Owners about retention issues we see with our clients. If this episode resonated with you and you and you need help figuring out your retention problem you can book a single call with me. Learn more about working with me 1:1 to Double Your Esthetician Business. Click here! The 5 Mental Blocks Costing You 5k/ Month Download for FREE here⁠. Follow me on Instagram: @esthetician.coach Ready to try a better booking and POS system? Use Gloss Genius: Use code EARNING at glossgenius.com for 50% off your first two months of their premium plans.

  4. 21 Sept

    Episode 257: Why Your Clients Don’t Follow Home Care

    In today's episode, Brittany shares the main reasons your clients may be purchasing products and not using them. And no, it's not because you didn't explain it well enough to them. Learn more about working with me 1:1 to Double Your Esthetician Business. Click here! The 5 Mental Blocks Costing You 5k/ Month Download for FREE here⁠. Follow me on Instagram: @esthetician.coach

  5. 14 Sept

    Episode 256: ACTUAL ESTHETICIANS EARNING MORE: Chelsea Wolfley

    In today's episode I'm talking to Chelsea Wolfley of (formally) CW Esthetics, now The Collective Wellness + Aesthetics in El Paso, TX. Chelsea shares her esthetician journey - over 20 years as an esthetician - many ups and downs. You will LOVE this conversation, especially if you feel like everyone else graduated from school and everything was easy. You can follow Chelsea on Instagram here. I'M CURRENTLY ACCEPTING APPLICATIONS FOR NEW CLIENTS. Learn more about working with me 1:1 to Double Your Esthetician Business. Click here! The 5 Mental Blocks Costing You 5k/ Month Download for FREE here⁠. Follow me on Instagram: @esthetician.coach

  6. 7 Sept

    Episode 255: The Emotional Labor Nobody Talks About in Esthetics

    In today's episode, I talk about 3 different ways your business can cause really hard emotional labor. Although we are trained to treat the skin, we often don't have the tools to hold space for our clients. My hope is you can walk away with a tip that helps you. Ready to start earning more with retail? 1. Create your Pomp account: https://app.pompbeauty.com/proregister 2. In the Referral Box: Enter Estheticians Earning More. 3. Get Your $100 Credit: Once your subscription is active, we'll add $100 in Pomp credit to your account to use toward any skincare purchase for yourself. This is an affiliate link. Questions? Email POMP anytime at estheticians@pompbeauty.com. Learn more about working with me 1:1 to Double Your Esthetician Business. Click here! The 5 Mental Blocks Costing You 5k/ Month Download for FREE here⁠. Follow me on Instagram: @esthetician.coach

  7. 31 Aug

    Episode 254: ESTHETICIANS EARNING MORE: Tiffanie Orr

    In today's episode, I talk to Tiffanie Orr, esthetician, mentor, podcaster and educator. Tiffanie specializes in intimate hair removal and has Beyond Esthetics, a membership community for esthetician business owners. She is the owner of Sweet Cheeks University You can access Tiffanie's free Brazilian course here. You can learn more about Beyond Esthetics Membership here. You can follow Tiffanie on Instagram. Learn more about working with me 1:1 to Double Your Esthetician Business. Click here! The 5 Mental Blocks Costing You 5k/ Month Download for FREE here⁠. Follow me on Instagram: @esthetician.coach

  8. 24 Aug

    Episode 253: The Patterns I See in Estheticians Stuck at $5k Months

    If your esthetician business has been parked at $5k, $7k, or $9k months and you can't figure out why, this episode is the honest conversation you've been needing. Brittany walks through the patterns she sees over and over in solo esthetician and spa businesses that have plateaued: marketing only when the books get scary, so you're always selling from panic instead of confidence. Pouring hours into work that doesn't make money, like the hour-long Instagram post, the deep reorganization of your treatment room, and the endless researching that feels productive. Letting clients' reactions run your pricing, your cancellation policy, and your hours. Waiting for your skincare business to grow organically instead of promoting it. And learning constantly without ever implementing. It's practical, direct, and a little bit of tough love from someone who's been in the treatment room. She closes with a candid take on judgment: if you're afraid of being judged for talking about your services, your prices, or your products, that fear usually points straight back at how much you're judging everyone else. Listen if you're ready to get unstuck and grow your spa business past this ceiling. Apply to work with Brittany. Fall coaching spots (September, October, and November starts) are open now. Link below: Learn more about working with me 1:1 to Double Your Esthetician Business. Click here! The 5 Mental Blocks Costing You 5k/ Month Download for FREE here⁠. Follow me on Instagram: @esthetician.coach Ready to start earning more with retail? 1. Create your Pomp account: https://app.pompbeauty.com/proregister 2. In the Esthetician Referral Box: Enter Estheticians Earning More. 3. Get Your $100 Credit: Once your subscription is active, Pomp will add $100 in Pomp credit to your account to use toward any skincare purchase for yourself. (This is a commission affiliate link). Questions? Email POMP anytime at estheticians@pompbeauty.com.

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About

A podcast for solo Esthetician business owners who want to make money in their business AND help their clients. www.theestheticiancoach.com Follow me on Instagram: @esthetician.coach

Information

  • Creator
    Brittany Hagemann
  • Years Active
    2021 - 2026
  • Episodes
    262
  • Rating
    Clean
  • Copyright
    © Brittany Hagemann
  • Show Website
    Estheticians Earning More

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