Beers With Contractors

Beers with Contractors

Welcome to Beers with Contractors. We're cracking a cold one and taking a deep dive into the foundations of your construction business, pun intended, to unearth the strategies, techniques, and insider knowledge that can take your contracting business to the next level. So, grab your favorite beer, pull up a seat, and let's have a chat about the nuts and bolts of the construction industry.

  1. 2 days ago

    S2 E87 - How One App Is Changing Foundation Repair

    In this episode of Beers with Contractors, hosts Will interviews Daniel Stark, founder of Stark Foundations (2009), about improving foundation repair engineering through better field diagnostics, communication, and faster processes. Stark describes common contractor mistakes such as misidentifying pier-and-curtain-wall foundations and placing piers on curtain walls, and he shares examples where repair recommendations changed, including replacing a pre–Civil War dry-stacked rock foundation and using poly lift instead of numerous piers on a light slab garage. He outlines three essentials for contractors: understanding load path, properly documenting framing and structure (with photos and software), and probing/documenting footings to avoid conservative assumptions and installation problems. Stark explains why he built the Specter app and portal to streamline final inspection documentation and reporting, improving field utilization, office efficiency, and scope-change handling, and hints that front-end capabilities are coming. He shares thoughts on watering foundations, Web Soil Survey, and when geotech input is needed, and provides contact info. 00:00 Introduction 01:10 Engineering Roots and Banter 02:05 Common Foundation Misdiagnoses 04:01 Sales Calls and Right Sizing Repairs 07:57 Three Must Know Field Skills 12:24 Why Specter Was Built 18:54 Specter Results and ROI 22:25 Whats Next for Specter 27:04 Foundation Myths and Watering Debate 30:38 Soils Data and Web Soil Survey 33:49 Contact Info and Ned Stories 38:06 Wrap Up and Safety Disclaimer Contact Daniel Stark at: Website: https://starkfoundations.com/ LinkedIn: https://www.linkedin.com/in/daniel-stark-93791833a/ Email:  starkd@starkfdn.com Check Out Greenbaum Stiers Strategic Marketing Group: https://www.greenbaumstiers.com/ Foundation Rescue Supply Link: https://www.foundationrescuesupply.com/ Contractors Kick Ass! Podcast Store Link: https://williamwalkerblake.com/store-1 The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

  2. 3 Sept

    S2 E86 - Constructing Success with Women in Home Services

    On Beers with Contractors, Will welcomes Kristen Bulza to discuss why having women in leadership is a “cheat code” in construction and home services. Kristen shares her path from running a small construction crew in Los Angeles and working as a police and fire dispatcher—where she learned to avoid micromanaging, embrace learning from mistakes, and lead with empathy—to managing an install office and subcontractors in Arkansas, then leading sales and production at Vesta with seven crews and six salespeople. They discuss earning respect by getting in the trenches, using direct but thoughtful honesty, and building trust through open-door communication and foreman meetings. Now based in St. Pete, Kristen coaches home-service leadership teams nationwide, emphasizing hiring fit, clear expectations, training, accountability (including bonuses tied to performance), explaining the “why,” and not keeping poor fits too long. 00:00 Introduction 00:40 Kristen Joins The Show 01:59 Dispatch Lessons In Leadership 03:42 From Roofs To Arkansas 04:54 The Crawl Space Snake Story 06:24 Women Winning Dirty Work Sales 08:49 Active Listening And Empathy 11:22 Managing Crews With Directness 17:59 Building Trust In Production 20:06 Open Door Culture And Chaos 20:56 Morale Hits Rock Bottom 21:15 Listening Without Ego 22:48 Calm Under Pressure 24:37 What Great Teams Do 27:05 Respect And Buy In 30:42 Hold The Line On Bonuses 34:01 Train Delegate And Let Go 36:47 How To Reach Kristen 38:26 Final Thanks And Sign Off Contact Kristen Bulza at: LinkedIn: https://www.linkedin.com/in/kristen-bulza/ Email: kristen@per4mance.io Booking link: https://per4mance.io/demo Check Out Greenbaum Stiers Strategic Marketing Group: https://www.greenbaumstiers.com/ Foundation Rescue Supply Link: https://www.foundationrescuesupply.com/ Contractors Kick Ass! Podcast Store Link: https://williamwalkerblake.com/store-1 The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

  3. 30 Aug

    S2 E85 - REITs Explained: Turn Real Estate Into Wealth

    On Beers with Contractors, Will interviews multifamily real estate specialist Aubrey Noblitt about how contractors can build long-term wealth by owning and rehabilitating real estate and tapping local incentives many don’t know exist. They discuss financing options like DSCR loans, FHA two-to-fourplex opportunities, house hacking, and why multifamily vacancy can be lower than other commercial sectors. Aubrey explains that many city grants (often reimbursement or match-based) are housed in planning departments and Main Street boards, citing Ponca City’s HIP 2.0 and stacking programs like Main Street, CDBG, historic tax credits, and local housing incentives. They cover using real estate to reduce taxable profits via expenses, cost segregation, and depreciation, plus misconceptions about cap rates, commercial loan balloons, and property management licensing limits. Aubrey also outlines forming REITs starting around $10M in assets and shares her contact information. 00:00 Introduction 01:25 Why Multifamily Matters 02:29 Loans and Entry Paths 03:16 Hidden Grants and Incentives 06:23 Finding Programs by Networking 10:18 Contractor Business Model 11:25 Property Management Rules 14:39 Contact and Tax Strategy 18:41 Cost Seg and Depreciation 19:50 Flip vs Hold Decisions 22:26 REITs Explained 26:32 Cap Rates and Financing 31:08 Multifamily Complexity 33:04 Wrap Up and Disclaimers Contact Aubrey Noblitt at: Website: https://anoblitt.ccoklahoma.com/ Linktree: https://linktr.ee/AubreySellsOklahoma LinkedIn: https://www.linkedin.com/in/aubrey-noblitt-13b88b109/ Facebook: https://www.facebook.com/profile.php?id=61574805326894&ref=PROFILE_EDIT_xav_ig_profile_page_web# Thread: https://www.threads.com/@aubreysellsoklahoma Instagram: https://www.instagram.com/aubreysellsoklahoma/ Check Out Greenbaum Stiers Strategic Marketing Group: https://www.greenbaumstiers.com/ Foundation Rescue Supply Link: https://www.foundationrescuesupply.com/ Contractors Kick Ass! Podcast Store Link: https://williamwalkerblake.com/store-1 The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

  4. 25 Aug

    S2 E84 - The CFO Secrets Behind a More Profitable Contracting Business

    In this episode of Beers with Contractors, hosts Will and Terry welcome Shannon Weinstein, a CPA and fractional CFO behind Keep What You Earn, to address contractor financial pitfalls that spark debate online. Shannon explains why many $5–$10M home service businesses feel broke: owners confuse profit with cash flow and rely on bank balances instead of cash-flow projections. She outlines key metrics she’d want before investing, including margin by service line, labor efficiency, accounts receivable collection velocity, marketing spend by lead source, and net cash flow. Shannon describes her coaching approach—telling owners hard truths to cut through ego and fix high-priority leaks—plus guidance on when higher-paid labor can be worth it based on productivity. She recommends maintaining roughly 3–6 months of burn rate (or 8–10 payrolls) in cash reserves, planning distributions and tax savings proactively, and explains stock vs. asset sales and depreciation recapture when exiting. 00:00 Introduction 01:12 Meet Shannon Weinstein 02:56 Shannon’s Contractor Origin Story 04:32 Profit Versus Cash Flow 06:31 Bank Balance Trap 08:10 Investor Metrics That Matter 11:59 Ego Versus Numbers 13:50 Scorekeeper Coach Analogy 16:05 Big League Business Systems 18:20 Labor Pay ROI Setup 19:03 Contractor Marketing Partner 20:27 Hiring Productivity Math 22:56 Cash Reserves Benchmarks 26:20 Cash Flow And Taxes Plan 30:51 Exit Deal Structures 33:12 Asset Versus Stock Sale 36:59 Wrap Up And Disclaimers Contact Shannon Weinstein at: Website: https://www.keepwhatyouearn.com/ LinkedIn: https://www.linkedin.com/in/shannonweinstein/ Facebook: https://www.facebook.com/keepwhatyouearn Youtube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Instagram: https://www.instagram.com/shannonkweinstein/ Keep What You Earn Podcast: https://www.keepwhatyouearn.com/podcast Check Out Greenbaum Stiers Strategic Marketing Group: https://www.greenbaumstiers.com/ Foundation Rescue Supply Link: https://www.foundationrescuesupply.com/ Contractors Kick Ass! Podcast Store Link: https://williamwalkerblake.com/store-1 The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

  5. 14 Aug

    S2 E83 - The Sales Strategy Every Contractor Needs to Know

    In this episode of Beers with Contractors, Will reframes in-home sales for contractors by using movie roles to shift mindset: the customer is the protagonist (hero) of their own story, and salespeople should avoid trying to be the hero or the customer’s best friend (deuteragonist). Instead, contractors should act as the guide/mentor—helping customers understand the problem, solution, and price while letting them reach conclusions themselves. He explains that mentors think three steps ahead by anticipating “villains” like low bids, financing constraints, multiple decision-makers, and other estimates, and preparing tools like references, value education, and financing options. He references his CRISS closing system and five common objections, and argues professionals can challenge customers respectfully to prevent bad decisions, ultimately helping both customer outcomes and the seller’s 12-month goals. 00:00 Solo Intro Sales Focus 00:47 Set Your 12 Month Goal 01:34 Customer Is The Hero 04:32 Story Roles Explained 07:06 Be The Guide Not Friend 10:28 Anticipate Villains Objections 15:27 Five Objections CRISS 17:08 Challenge Customers Like Mentor 23:19 Respect Craft Not Always Right 25:33 Recap And Closing 28:06 Outro And Disclaimers Check Out Greenbaum Stiers Strategic Marketing Group: https://www.greenbaumstiers.com/ Foundation Rescue Supply Link: https://www.foundationrescuesupply.com/ Contractors Kick Ass! Podcast Store Link: https://williamwalkerblake.com/store-1 The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

About

Welcome to Beers with Contractors. We're cracking a cold one and taking a deep dive into the foundations of your construction business, pun intended, to unearth the strategies, techniques, and insider knowledge that can take your contracting business to the next level. So, grab your favorite beer, pull up a seat, and let's have a chat about the nuts and bolts of the construction industry.

You Might Also Like