Six Figure Flower Farming

Jenny Marks

Talking shop about the business side of flower farming, including building a profitable flower farm by cultivating key business skills.

  1. 5 Oct

    122: How This Farmer Raised Prices By 30% - With ZERO Pushback (With Lydia Of Hen Hill Cut Flowers)

    What changes when you stop guessing at your flower farm numbers and start running your farm like a real business? In this episode, I’m talking with Six Figure Flower Farming Alumni Lydia Watson of Hen Hill Cut Flowers about how understanding her costs, profitability, and pricing gave her the confidence to raise her flower prices by 30% with zero customer pushback. After a season of overwhelm and barely keeping her head above water, Lydia is now profitable, tracking her numbers, and making decisions based on data instead of gut feelings. We dig into the practical systems that helped her build a more sustainable flower farming business, including crop record keeping, task batching, time blocking, managing expenses, Profit First principles, focused marketing, and knowing when to outsource. Lydia’s story is proof that you don’t need acres of land to build a profitable flower farm. You need strong business foundations, clear numbers, and the confidence to step out of the role of “just a grower” and into your role as the CEO.Find Henhill Cut Flowers Online:Follow Lydia on Instagram: @henhillcutflowers Check out Lydia's Website: www.henhillcutflowers.co.uk Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Join Jenny for a FREE live training: www.trademarkfarmer.com/training Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note

  2. 21 Sept

    120: How Amanda Built a More Profitable Flower Farm by Doing Less

    What if growing fewer flowers could actually help you build a  better flower farm business? In this episode, I sit down with past Six-Figure Flower Farming student Amanda Keene of Flowers on Phoenix to talk about how she has simplified her farm, become more intentional about profitability, and built a business that fits around her family and the life she actually wants to live. Amanda shares why she stopped trying to grow every beautiful flower she could, how looking at her numbers helped her prioritize certain crops, and the surprising marketing strategy that generated a $1,000 order shortly after she started using it. We also talk about the efficiency changes that have saved her time, why she’s willing to buy flowers from other growers instead of doing everything herself, and what she wishes she had done differently when she first started flower farming. If you’ve ever felt like your flower farm is taking over your life - or wondered whether doing less could actually make your business stronger - Amanda’s story is one you’ll want to hear.  Follow Amanda OnlineInstagram: @flowers_on_phoenixWebsite: www.flowersonphoenix.com Did you enjoy this episode? Please leave a review on Apple or Spotify. Join Jenny for a FREE live time+ profit training: www.trademarkfarmer.com/training Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note

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Talking shop about the business side of flower farming, including building a profitable flower farm by cultivating key business skills.

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