The Business of Marketing

The Business of Marketing
  • 5.0 (4)
  • Marketing
  • Updated weekly

The Business of Marketing is the podcast of marketing intelligence. John Horsley and Justin Cooke sit down with the people running marketing and commercial functions at the world's biggest brands, agencies and platforms. In-depth, conversations on the record. Published at businessof.co.

  1. 11 Jun

    Nick Beck, Founder and CEO of Tug

    What happens when search, media, AI and commerce start collapsing into one connected ecosystem?   In this episode of The Business of Marketing, John Horsley sits down with Nick Beck, Founder and CEO of Tug, to explore how modern marketing is being reshaped by AI search, creator culture, performance marketing and the growing importance of brand.   From launching Tug out of the basement of Vice Magazine to building a global agency across London, New York, Berlin, Toronto, Singapore and Sydney, Nick shares a candid view on what has changed in marketing over the last two decades, and what still matters most.   A conversation about search, AI, data, creativity, trust, performance marketing and why human judgement still matters in an increasingly automated world.   Topics include: Why search has become one of the most important conversations in marketing again The rise of AI search, AI assistants and the future of discoverability Why over-optimising performance metrics can damage long-term growth The balance between brand building and short-term performance How AI is changing decision-making inside agencies and brands Why relatability may matter more than “authenticity” The explosion of creator-led marketing and micro influencers Why agencies may become more important again in a fragmented media landscape How brands can balance global consistency with local relevance   “The big idea is still the rocket science.” - Nick Beck

    28 min

  2. 10 Jun

    John Rudaizky, Global Chief Brand and Marketing Officer / CMO at EY

    In this episode of The Business of Marketing, Justin Cooke sits down with John Rudaizky, Global Chief Brand and Marketing Officer at EY, to explore the future of brand building, creativity, leadership and AI at enterprise scale. John shares the story behind EY’s iconic “Better Questions” platform, why emotion matters more than ever in B2B marketing, and how AI is reshaping marketing organisations, creativity and customer engagement. A wide-ranging conversation covering brand transformation, purpose, creator culture, leadership, the evolving role of the CMO, and why the future belongs to marketers who combine creativity with courage. Topics include: Building one of the world’s leading professional services brands Why the best B2B marketing is emotional, not rational The thinking behind EY’s “Better Questions” platform AI, creativity and the future of marketing organisations The changing role of the CMO in the boardroom Leadership, culture and building confidence inside large organisations Why brands still need human insight in an AI-driven world “This is an era of being humble and learning like never before.” - John Rudaizky

    32 min

  3. 9 Jun

    Nishma Patel Robb, Founder and CEO of Unmissable

    What does it mean to become truly unmissable in an age of AI, algorithms and collapsing trust? In this episode of The Business of Marketing, Justin Cooke sits down with Nishma Patel Robb, Founder and CEO of Unmissable, former Google marketing leader and former President of WACL, to explore visibility, storytelling, trust and the future of personal brands. After a decade helping shape Google’s reputation and commercial growth in the UK, Nishma now works with founders and senior leaders to build trust-first personal brands that create real resonance, influence and commercial impact. A conversation about authenticity, executive visibility, AI, creator culture, human storytelling and why the future belongs to people who can genuinely connect. Topics include: Why trust and authenticity are becoming modern marketing superpowers What brands still get wrong about earning trust The rise of executive visibility and personal brands Why most LinkedIn “personal branding” feels performative AI, storytelling and the future of human creativity Why creators and communities are reshaping media Building visibility for women in business and media How founders and leaders can go from invisible to unmissable “True unmissability is about resonance, trust and connection.” - Nishma Patel Robb

    28 min

  4. 8 Jun

    Stephan Pretorius, CTO of WPP

    What happens when one of the world’s largest communications groups starts rebuilding itself around AI?   In this episode of The Business of Marketing, Justin Cooke sits down with Stephan Pretorius, CTO of WPP, to explore how AI is transforming marketing, creativity, production, agency models and the future of work itself.   From agentic workflows and AI-generated production to the changing economics of marketing services, Stephan shares a rare inside view into how WPP is adapting at global scale and what brands need to understand next.   A conversation about technology, creativity, commercial intelligence, AI adoption, organisational transformation and why the next five years may fundamentally reshape the marketing industry.   Topics include: How AI is changing the way consumers search, discover and buy Why production and content creation are being radically transformed The rise of agentic workflows and AI-powered marketing operations How WPP is rebuilding teams, workflows and services around AI Why the future belongs to smaller, multidisciplinary teams The shift towards output-based commercial models AI, trust, governance and the future of creative work Why the next decade of marketing may look nothing like the last   “It’s the first time I’ve had to look at technology not just in terms of how it changes marketing, but how it changes the nature of work itself.” - Stephan Pretorius

    33 min

  5. 15 May

    Nial McKinney, Founding Partner of The Creative Engineers

    In this episode of The Business of Marketing, Justin Cooke speaks with Niall McKinney, Founding Partner of The Creative Engineers, recorded live at Advertising Week Europe. Niall discusses why marketers need to produce more content than ever, but without bigger budgets, weaker creative standards or loss of brand control. They explore how AI is changing content operating models, why workflows matter as much as tools, and how brands can use AI to improve speed, relevance and quality without losing human judgement. A practical conversation on AI, creativity, content production and the future of marketing operations.

    32 min

  6. 14 May

    Dan Reeves, co-founder of Subjct

    In this episode of The Business of Marketing, Justin Cooke speaks with Dan Reeves, co-founder of Subjct, recorded live at Advertising Week Europe. Dan reflects on the golden era of magazine publishing, from Q Magazine and The Face through to today’s AI-powered content ecosystem, and explores how storytelling, publishing and discovery are being reshaped by AI. The conversation covers the collapse of traditional distribution models, the rise of AI search, the future of editorial trust, and why great storytelling still matters more than ever in a world flooded with content. A thoughtful discussion on publishing, content discovery, AI optimisation and the future of digital media.

    32 min

  7. 13 May

    Edwin Wong, Head of Global Measurement Science at Uber Advertising

    In this episode of The Business of Marketing, John Horsley speaks with Edwin Wong, Head of Global Measurement Science at Uber Advertising, recorded live at Advertising Week Europe. They explore the future of measurement, why context matters more than ever in advertising, and how brands can connect media exposure to real-world outcomes. Edwin shares how Uber’s first-party data and real-world utility create new opportunities for marketers to measure attention, incrementality and consumer behaviour, while also discussing AI, attribution, privacy, research, and the growing demand for more human connection in media. A fascinating conversation on measurement, media fragmentation, AI and the future of advertising effectiveness.

    33 min

  8. 12 May

    Julie Selman, SVP, Head of EMEA at Magnite

    In this episode of The Business of Marketing, Justin Cooke speaks with Julie Selman, SVP, Head of EMEA at Magnite, recorded live at Advertising Week Europe. Julie discusses the evolution of digital advertising, from the early days of ad tech to the rapid growth of streaming and connected TV. They explore how the new TV ecosystem is changing media buying, why premium video still matters, and how data, automation and programmatic trading are creating new opportunities for brands, broadcasters and publishers. A sharp conversation on CTV, streaming, programmatic advertising, trust, quality and the future of premium video.

    35 min
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Ratings & Reviews

5
out of 5
4 Ratings

About

The Business of Marketing is the podcast of marketing intelligence. John Horsley and Justin Cooke sit down with the people running marketing and commercial functions at the world's biggest brands, agencies and platforms. In-depth, conversations on the record. Published at businessof.co.

Information

  • Creator
    The Business of Marketing
  • Years Active
    2024 - 2026
  • Episodes
    100
  • Rating
    Explicit
  • Copyright
    © Business of 2026. All rights reserved.
  • Show Website
    The Business of Marketing

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