The Mobile Business Podcast

flashquotes
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  • Entrepreneurship
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The smartest startup of 2026 fits in a van. Coffee Carts, Bar Carts, Dessert Carts, Graze Boards, Photobooths. The mobile event service business is booming, and we are here to walk you through it all, from starting to scaling. Hosted by the Founders of Flashquotes, the #1 software for mobile businesses, each weekly episode covers the hot topics and burning questions of cart owners. You don't want to miss out on the wealth of knowledge shared by host Justin Goodhart, founder of Goodhart Coffee, one of the largest Coffee Catering operations in the US with over 70+ carts. Plus, guest interviews with successful mobile business owners of all types. Catch us every Friday at 9am PST.

  1. 6 days ago

    82. How Amelia Hapgood Replaced Her W-2 in One Year with a Candy Truck

    Amelia Hapgood of Amelia's Swedish Candy once spent a day pouring bleach over $15,000 of Swedish candy because the FDA flagged a label. A year in, the Utah candy business she built around a vintage Volkswagen truck from eBay has replaced her W-2. In this episode, Amelia talks with Daniel, Zach, and Justin about how to start a Swedish candy business: finding a supplier, buying candy at $5 a pound and selling it at $18, and why she dropped subscriptions, wholesale and e-commerce to focus on private events. Plus: weddings that typically run $1,200 to $1,500, a 60/40 split between weddings and corporate events, and why she doesn't plan to scale. CHAPTERS 00:00 Cold open 00:48 Meet Amelia of Amelia's Swedish Candy 02:29 From tech marketing to a VW truck on eBay 07:52 Finding a Swedish candy supplier 10:40 Subscriptions, wholesale and e-commerce flops 15:23 Pricing by the pound and by the head 16:42 Don't fall in love with your rig 19:16 Truck, attended cart and drop-off packages 21:24 One year in and replacing her W-2 25:51 The FDA, bleach and $15,000 of candy 29:16 Why she buys from a US wholesaler now 31:46 Winning bookings against dirty soda bars 33:50 60% weddings, 40% corporate 42:27 Holiday packages and advent calendars 47:41 A third of a pound per guest 52:17 Justin on demand and repeat customers 54:14 Bigger events instead of more events 1:02:26 Advice for anyone starting out Join the Free Mobile Business School community: https://go.mobilebusinessschool.com Mobile Business School on Instagram: https://www.instagram.com/mobilebusinessschool/ Flashquotes: https://flashquotes.com Connect with Amelia's Swedish Candy: https://www.ameliaswedishcandy.com Instagram: https://www.instagram.com/ameliaswedishcandy/

  2. 16 Oct

    81.How to Start a Matcha Cart Business with $1,000: The ILY Matcha Story

    Navid and Victoria of ILY Matcha built their matcha cart from $20 Etsy plans, and had $36 in the bank when a bridal shower paid in their first week. Less than a year later, Google inquiries gave them their first five-figure month. In this episode, Navid and Victoria talk with Daniel, Zach, and Justin about how to start a matcha business on about $1,000, building a cart for $500 to $600 in two days, and why a $500 permit pushed them into private events instead of farmers markets. Plus: the website and SEO work that turned on the Google inquiries, a first year that ended negative on paper, leaving a full-time job, and how to hand a cart off to staff. CHAPTERS 00:00 Cold open 00:44 Meet Navid and Victoria of ILY Matcha 02:08 Moving in with family after a financial loss 05:14 $20 Etsy plans and a two-day cart build 06:56 Pricing research and 30 matcha powders 09:52 A $500 permit pushes them to private events 12:06 Launch week and $36 in the bank 15:18 Startup budget: about $1,000 16:50 Leaving the full-time job 18:22 An influencer party in Newport Beach 21:58 How clients find them: SEO, Google and AI 27:32 Victoria's content process 30:58 Negative first year to a five-figure February 38:53 Double booking and a second cart 40:57 How they found Flashquotes 48:40 Who books a matcha-only cart 52:06 Staffing and scouting future hires 56:23 Justin's trust but verify playbook Join the Free Mobile Business School community: https://go.mobilebusinessschool.com Mobile Business School on Instagram: https://www.instagram.com/mobilebusinessschool/ Flashquotes: https://flashquotes.com Connect with ILY Matcha: https://ilymatcha.com/ Instagram: https://www.instagram.com/ilymatchacart/

  3. 9 Oct

    80.From a Birthday Party to an NFL Contract: How Tannaz Henderson Built Curly Bartender

    Tannaz of Curly Bartender got fired from her bar job over a $12.49 shot of Malibu. Seven years later, she and her husband Chadd run one of Southern California's top mobile bartending companies, Curly Bartender. They serve 1,000+ guest events, have done as many as seven events in a single day, and are now on their second three-year contract with the NFL.  In this episode, Tannaz talks with Daniel, Zach, and Justin about how it all started, getting through COVID, why she stopped paying for ads, and launching Curly Collective, a new event planning business. CHAPTERS 00:00 Cold open 00:50 Welcome Tannaz of Curly Bartender 01:30 How we found Curly Bartender on Google 03:01 Meeting Chad and breaking the no dating coworkers rule 04:05 Fired over a $12.49 shot of Malibu 06:29 How a bad boss shaped their team culture 07:24 From one casino night to a real business 09:05 Pricing the very first event 10:36 Going from 1 event to 8 and figuring it out on the fly 13:05 COVID and the boozy brunch basket pivot 14:53 Backyard weddings bring events back 15:43 Running a business with your spouse 18:23 Six bars, a work van, and seven events in one day 20:01 Supplying alcohol legally and returnable bottles 23:01 Why they batch cocktails 25:09 Landing the NFL, Nike, and Amazon 28:49 Moving from weddings to corporate events and brand activations 29:56 One year with zero paid ads 31:00 SEO and the website that keeps ranking 32:06 Staffing: the first hire and the text-to-clock-in days 34:39 Moving scheduling and time tracking to Connecteam 35:00 Hiring for hospitality over experience 36:47 The closet bar horror story 40:46 Base prices instead of fixed packages 43:23 Selling add-ons on the inquiry form and invoice 46:49 Launching Curly Collective event planning 50:26 Why starting a second business is still hard 53:06 Advice for new owners and working moms Join the Free Mobile Business School community: https://go.mobilebusinessschool.com Mobile Business School on Instagram: https://www.instagram.com/mobilebusinessschool/ Flashquotes: https://flashquotes.com Connect with Curly Bartender: https://www.curlybartender.com Instagram: https://www.instagram.com/curlybartender/ Mentioned:  Collab Gal (Jamie, assistant for mobile bartending companies): https://www.collabgal.com Happiest Ours: https://happiestours.com/

  4. 2 Oct

    79. Roast My Website: SEO Tips for Mobile Businesses

    Three coffee catering websites, one honest roast. Zach shows exactly what's costing these businesses bookings and what to fix first. In this Roast My Website episode, Zach Capshaw reviews three sites submitted by Mobile Business School members: Lima Coffee Roasters in Fort Collins, Savir Coffee in Tucson, and The Arc Specialty Coffee in Brisbane. You'll learn how to write an H1 that ranks (what you do + where you do it), why "Get my instant quote" beats "Book now" and "Contact us," how to add social proof above the fold, and why photos of happy guests sell better than photos of your cart. Plus: the Google Business Profile mistake that drops your map pin in the ocean, and why every CTA should point to one focused inquiry page. Best watched on video, since Zach shares his screen the whole way through. CHAPTERS 00:00 Intro: another Roast My Website 02:53 Site 1: Lima Coffee Roasters, Fort Collins 03:30 Should catering be your homepage or a sub page? 04:30 The perfect H1: what you do and where you do it 05:50 Why "coffee catering" is the top keyword 06:20 Funnel-appropriate CTAs: get a quote vs. book now 06:45 Above the fold needs social proof 08:30 Reviews, testimonials, and brand logos 09:00 Sell the experience, not the espresso machine 11:15 Show your drinks: latte art, matcha, iced 11:50 Make your quote form match your website 13:30 Three-card sections need a clear story 14:27 Call out event types for SEO 15:30 Weak CTAs and why red and black buttons convert poorly 16:15 Service area sections and local keywords 16:46 Tighten up your color scheme 17:55 Site 2: Savir Coffee, Tucson 18:30 No CTA, no H1, no location above the fold 19:40 Swap the giant logo for a two-column hero 20:20 Your gallery is better than your homepage 21:29 The fix list: copy, social proof, photos 22:10 Why "Contact us" is a weak CTA 22:45 Collect event details with a real lead intake form 23:53 Check your site on mobile 25:00 Site 3: The Arc Specialty Coffee, Brisbane 25:30 A textbook hero section 27:00 Photos: mix in happy guests and close-up drinks 28:41 Brand logos and fixing dead space 29:30 Track scroll depth and button clicks 30:43 Show your review count, not just stars 31:15 The Google Business Profile pin in the ocean 31:45 Why a verified address boosts your SEO 33:11 Point every CTA to one focused inquiry page 35:32 Menu pages: cover the snobs, the latte crowd, and non-coffee drinkers 36:50 Pricing pages: explain how you price, never the price 37:39 Recap: the 80/20 website checklist 39:00 Over half your visitors are on mobile 39:30 How to get your website roasted next LINKS Mobile Business School (free community, drop your site in the Ask the Pod channel to get roasted) https://mobilebusinessschool.com Flashquotes: booking and quoting software for mobile businesses https://flashquotes.com WEBSITES ROASTED Lima Coffee Roasters https://limacoffeeroasters.com Savir Coffee https://savircoffee.com The Arc Specialty Coffee https://arccoffee.com.au #CoffeeCartBusiness #MobileBusiness #CoffeeCatering #EventCatering #WebsiteRoast #SEO #SmallBusinessMarketing #Entrepreneurship

  5. 25 Sept

    78.How to Use Radical Focus OKRs to Grow Your Mobile Business (Roundtable)

    Q4 is where mobile businesses make or break the year. Here's how to walk in with one goal, three numbers, and a weekly ritual that keeps you from drowning in fires. Daniel, Zach, and Justin break down Radical Focus by Christina Wodtke and the OKR framework that pulls your whole team toward the one objective that matters most this quarter. You'll learn how to pick an objective, set key results you have a 50/50 shot at hitting, pair leading and lagging metrics, and run the Friday check-ins that keep important work from getting pushed off again. Justin shows it in action with his Q4 playbook for flawless execution: on-time warehouse arrivals, on-call shifts, and an automated early alert system that catches no-show baristas hours before service. Plus: new Flashquotes offline conversion tracking that lets Google Ads optimize for real booking value, and Justin buys a photo booth live on the pod. TIMESTAMPS 00:00 Cold open: Justin on adding photo booths 00:53 Intro: heading into Q4 01:34 Radical Focus and what OKRs actually are 04:56 The 3 C's: commit, check-ins, and celebrations 06:10 The Eisenhower matrix: important but not urgent 08:39 Q4 operations: late starts and service failures 10:25 Why on-time warehouse arrival predicts on-time service 12:15 Busy season prep: phones, tire inflators, and jump starters 13:35 On-call shifts and emergency operating procedures 14:33 Building a Q4 OKR: flawless execution through busy season 16:40 Bets and projects that move your key results 17:30 Weather alerts and the automated early alert system 19:43 The rudder doesn't work if the ship isn't moving 21:08 Strapped to the mast: the real power of OKRs 22:30 Google Ads and SEO questions from the community 23:20 New: Google offline conversion tracking on the Scale plan 24:44 Why booking value is the gold standard for ads 25:40 ROAS math: from a $50 lead to a 5x return 28:47 Crawl, walk, run: website, then SEO, then ads 31:07 How to connect Flashquotes, Google Analytics, and Google Ads 33:36 What happens when a quote's value changes before booking 34:52 How to weight different conversion events 37:02 Justin's photo booth expansion 40:19 Expanding horizontally: the HVAC van playbook 42:01 Low-risk bets and "dating" a new business line 44:45 Upselling photo booths to existing holiday bookings 45:51 Justin buys a Salsa 2 live 46:41 $150 off a photo booth for Mobile Business School members LINKS: Mobile Business School (free community, photo booth discount in Deals and Discounts) https://mobilebusinessschool.com Flashquotes: booking and quoting software for mobile businesses https://flashquotes.com #CoffeeCartBusiness #MobileBusiness #OKRs #CoffeeCatering #EventCatering #GoogleAds #PhotoBoothBusiness #Entrepreneurship

  6. 18 Sept

    77.Luxury Event Strategy: How to Charge More for Your Coffee Cart

    A 1980s Arizona jewelry store couldn't move its turquoise. The owner's note said cut the price in half. Her manager misread it and doubled it instead. Sold out in a day. In this episode Daniel, Zach, and Justin break down the buying psychology behind mobile business pricing: why discounting your coffee cart kills bookings, how social proof and Google reviews close event clients, why cold email isn't working, and the free tasting math that beats paid ads. Plus the foot in the door move that turns one corporate event into a recurring monthly contract. Timestamps: 00:55 Intro + Mobile Business School replay 02:21 Influence by Cialdini and the turquoise jewelry story 06:28 Expensive equals good: pricing psychology for event services 08:08 Veblen goods: Rolex, Birkin, and Ferrari 09:36 Why discounting your coffee cart hurts bookings 10:50 Social proof, Google reviews, and trust before the sale 13:44 Reciprocation, liking, authority: branded aprons and your website 17:26 Cold email for catering: why you're getting crickets 21:19 $300 to Google Ads vs. a free tasting: the real CAC math 22:39 Foot in the door: landing recurring corporate coffee accounts 24:36 Owning the client relationship instead of Thumbtack and Amazon 29:35 Default settings that 2-3x your gratuity 31:20 Founder dissatisfaction: a skill, not a personality 37:21 Martha Graham's blessed unrest 40:28 The Dream 100 and running better meetings Links: Mobile Business School (free community) → https://mobilebusinessschool.com Flashquotes, booking and quoting software for mobile businesses → https://flashquotes.com Goodhart Coffee → https://goodheartcoffee.com Resources Mentioned: Influence by Robert Cialdini  Nudge by Thaler & Sunstein  The Ultimate Sales Machine by Chet Holmes Mark McLeod on founder dissatisfaction  Martha Graham's "blessed unrest" #CoffeeCartBusiness #MobileBusiness #EventCatering #CoffeeCatering #MobileBartending #SmallBusinessPricing #EventProfessionals #Entrepreneurship

  7. 11 Sept

    76.The 5 Levels of AI for Business Owners: Turn Claude Into Your Employee

    Most business owners are using AI at Level 1 and don't know there are four more levels above it. In this episode, Zach walks through the five levels of AI usage: from basic chat all the way up to autonomous agent loops that write the Flashquotes newsletter while he's away from his keyboard. Every level comes with real examples: an SEO audit of flashquotes.com, a corporate lead list built from scratch in Denver, a live P&L artifact wired to QuickBooks, and a 20-agent newsletter assembly line. 👉 Grab every prompt from this episode: https://go.mobilebusinessschool.com/prompts TIMESTAMPS 00:00  Intro 00:59  LEVEL 1 — Chat: treating AI like a smarter Google 14:18  LEVEL 2 — MCPs and connectors: giving Claude your data 20:32  LEVEL 3 — Artifacts: build your own mini apps 24:24  LEVEL 4 — Custom Skills: teaching Claude your preferences 28:47  LEVEL 5 — Agentic loops: work that happens without you 30:40  Inside the Flashquotes newsletter loop 38:50  Wrap-up LINKS & TOOLS MENTIONED Claude → https://claude.ai Wispr Flow (voice-to-text) → https://wisprflow.ai Superwhisper → https://superwhisper.com PostHog (web analytics + MCP) → https://posthog.com Ahrefs (SEO) → https://ahrefs.com Kit (email) → https://kit.com Astro (website framework) → https://astro.build Flashquotes → https://flashquotes.com ━━━━━━━━━━━━━━━━━━━━━━ Found this useful? Drop a comment and let us know if you want more AI episodes, and don’t forget to subscribe for weekly episodes.

  8. 4 Sept

    75.From $500 Weddings to a Photo Booth Empire: Brandon Wong's Story

    Brandon Wong spent $15,000 on a photo booth that needed a rented U-Haul trailer, two hired hands, and two hours to set up. So he sketched a better one on graph paper, had a local fab shop build it, and took the prototype to a trade show that cost him another $15k. He sold $100,000 worth in three days, and then doubled it the next week. Thirteen years later, Photo Booth Supply Co has sold tens of thousands of booths in all 50 states and 30 countries. We sit down with Brandon for one of the most tactical episodes we've done. Open-book financials, the hire that took the company from $1M to $3M, why he was wrong about executive recruiters, and a live demo of a free tool that builds you a photo booth business plan from your zip code. TIMESTAMPS: 00:00 — Welcome: every state, thirty countries 04:34 — The pipe-and-drape era: PVC pipe, red curtains, and a $15k mistake 06:31 — Betting $15k on a trade show booth at 22 years old 07:29 — $100k in three days, doubled the next week 09:32 — The insight that changed the industry: killing the enclosure 16:07 — Most owners have one booth. Here's what separates the ones who scale. 20:41 — When do you quit? The 3x rule for going full-time 27:14 — Justin's selfish question: adding photo booths to an existing event business 31:31 — 🖥️ Live demo: the free profit calculator that builds your business plan 36:14 — Hiring your first employee: the mistake almost everyone makes 40:31 — Scorecards: public KPIs, green cells, red cells, no hard conversations 43:03 — Profit sharing, open books, and why 2020 was their best year ever 50:51 — "I was vehemently against executive recruiters. They work." 56:40 — The three jobs of a CEO, and the 1-to-3 rule for business stages More from Brandon: Photo Booth Supply Co: https://photoboothsupplyco.com Follow on IG: https://www.instagram.com/photoboothsupplyco/ Free profit calculator: https://profit.photoboothsupplyco.com Flashquotes: https://flashquotes.com Join our community: mobilebusinessschool.com Mentioned in this episode: The Great Game of Business — Jack Stack (open-book management, scorecards) Traction — Gino Wickman (the EOS framework) Peer groups: EO (Entrepreneurs' Organization), Vistage, YPO WPPI — Wedding & Portrait Photographers International Subscribe for new episodes weekly.

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About

The smartest startup of 2026 fits in a van. Coffee Carts, Bar Carts, Dessert Carts, Graze Boards, Photobooths. The mobile event service business is booming, and we are here to walk you through it all, from starting to scaling. Hosted by the Founders of Flashquotes, the #1 software for mobile businesses, each weekly episode covers the hot topics and burning questions of cart owners. You don't want to miss out on the wealth of knowledge shared by host Justin Goodhart, founder of Goodhart Coffee, one of the largest Coffee Catering operations in the US with over 70+ carts. Plus, guest interviews with successful mobile business owners of all types. Catch us every Friday at 9am PST.

Information

  • Creator
    flashquotes
  • Years Active
    2025 - 2026
  • Episodes
    82
  • Rating
    Explicit
  • Copyright
    © 2026 flashquotes
  • Show Website
    The Mobile Business Podcast

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