SHeCOMMERCE

Cristina Marinucci & Jacqueline Dynowski

Bold Brands. Fierce Women. One Sisterhood. SHeCommerce is more than just a podcast, it's a community.  Hosted by Cristina and Jax, two seasoned CPG leaders with almost 50 years of combined international experience, SHeCommerce dives deep into the heart of the CPG revolution, tackling the issues that matter most to women in the industry.Tired of surface-level business podcasts? We get it. That's why we're committed to providing real talk, real solutions, and a whole lot of heart. From decoding the latest retail media strategies and accelerating omni-commerce growth to navigating work-life imbalance, shattering stereotypes, and fighting for wage equality – nothing is off-limits.With Cristina's unparalleled insights in consumer/shopper behavior, category management, and omni-channel strategy, combined with Jax's digital transformation prowess and global leadership experience, you're getting battle-tested strategies you can actually use.But SHeCommerceis about more than just business. It's about building a supportive sisterhood where women (and women advocates) can connect, share their stories, and inspire each other to achieve their full potential.Join us for smart, strategic, and unapologetically female conversations. We promise to be the happiest (and most insightful) 20 minutes of your week!SHeCommerce: It's not just business, it's personal. It's time to power up your career, your brand, and your life!

  1. Episode 24: Cara Pratt From Media to Moment, Rewriting Commerce Through Connection

    2 days ago

    Episode 24: Cara Pratt From Media to Moment, Rewriting Commerce Through Connection

    What’s really holding brands back in modern commerce? According to Cara Pratt, it’s not a lack of data. It’s a lack of alignment. In this CANNES Confidential episode of SHeCOMMERCE, Cristina and Jacqui sit down with Cara Pratt, President of Global Retail & Media at Circana, for a candid conversation about the future of commerce, retail media, and what it actually takes to turn data into growth. Cara gets real about the biggest mistake brands are still making: measuring in silos, organizing in silos, and expecting connected outcomes from disconnected teams. From retail media fragmentation to the rise of social commerce, TikTok Shop, and the agentic future already taking shape, this episode is a masterclass in why connected intelligence beats fragmented dashboards every time. But this conversation doesn’t stop at commerce strategy. Cara also shares the leadership lessons behind building and scaling new businesses inside legacy organizations, what she’s had to unlearn as a leader, and her advice for the next generation of women in CPG: speak early, say yes, and find sponsors—not just mentors. In this episode, we get into: Why most companies still aren’t actually doing end-to-end commerceThe real problem with retail media today: fragmented measurement and disconnected incentivesWhy brands need to stop obsessing over channels and start organizing around business outcomesHow TikTok Shop is reshaping discovery, influence, and conversion—especially in beautyThe thin line between personalization and intrusion, and why trust is the new currencyCara’s take on agentic commerce and why metadata, taxonomy, and data quality will define who wins nextLeadership at scale: what to unlearn when moving from startup mode to scale-up leadershipCara’s advice for women building their careers: be bold, use your voice, and build sponsorshipWhy listen? Because this episode calls BS on the idea that more dashboards = better decisions. Cara makes the case for a smarter, more human model of commerce—one where data doesn’t just report performance, it drives action. If you work in CPG, retail media, commerce strategy, shopper marketing, data, or brand leadership, this one will hit home. Bold Brands. Fierce Women. One Sisterhood SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

    25 min
  2. Episode 23: Power Couple Playbook - Love, Leadership & Loud Opinions with Danny & Mandy Silverman

    6 days ago

    Episode 23: Power Couple Playbook - Love, Leadership & Loud Opinions with Danny & Mandy Silverman

    What happens when two ambitious people build careers, raise a family, chase big dreams, and somehow still genuinely like each other? In this candid and laugh-out-loud episode of SHeCOMMERCE, Cristina and Jacqui sit down with Danny and Mandy Silverman to unpack the real story behind the "power couple" label.  Spoiler alert: it's less about perfection and more about partnership. From college sweethearts to navigating nearly three decades of marriage, Danny and Mandy share the communication habits, leadership lessons, parenting realities, and mutual support systems that have helped them thrive through career growth, family life, entrepreneurship, and everything in between. Danny opens up about leadership, allyship, and why some of the best leaders aren't the loudest voices in the room. Mandy shares her journey as a creator, entrepreneur, and soon-to-be published cookbook author, offering an honest look at the chaos, creativity, and resilience required to build a personal brand while balancing family life. Together, they discuss: • Why successful partnerships aren't about keeping score • The importance of communication, trust, and shared accountability • What parenting teaches you that no leadership course ever can • The reality of balancing demanding careers under one roof • How support shows up during the hardest weeks—not just the easiest ones • Leadership, allyship, and creating opportunities for others to succeed • Why "having it all" looks different for every family The episode is packed with humor, heart, practical wisdom, and more than a few moments that will leave you rethinking what partnership really means. And yes, you'll also hear why Danny has earned the title of "Retail Media Nostradamus" and how Mandy's social content empire—and upcoming challah cookbook—continue to inspire thousands. Follow Mandy on Instagram: @mandyliciouschallah Check out Danny's weekly eCommerce newsletter: https://www.linkedin.com/newsletters/7332937556671545346/ Because at SHeCOMMERCE, we're not just talking business—we're talking about the people behind it. The relationships, the sacrifices, the support systems, and the lessons that help us build careers, families, and each other up. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

    1hr 7min
  3. Episode 22: Andrew Pearson, Girl Dad Meets Gen AI: Creativity, Leadership & Life Outnumbered

    19 Jun

    Episode 22: Andrew Pearson, Girl Dad Meets Gen AI: Creativity, Leadership & Life Outnumbered

    🎙️ SHeCOMMERCE Podcast: Andrew Pearson on Fatherhood, Allyship, Creativity & the Future of Work In this special Father's Day episode of SHeCOMMERCE, Cristina and Jacqui welcome a guest who knows a thing or two about navigating strong women, bold opinions, and high-performance environments—both at work and at home. Joining us is Andrew Pearson, award-winning creative leader, content strategist, storyteller, proud girl dad, and one of the industry's most respected creative minds. What started as a playful look into life as the only man in a household full of women quickly evolved into a powerful conversation about leadership, allyship, creativity, and the future of work. Andrew shared candid lessons from raising three daughters, reminding us that confidence, resilience, and self-belief aren't qualities we should be teaching girls someday—they're qualities many young girls already possess if we're willing to nurture them. He spoke openly about the realities of blended families, the importance of showing up consistently as a parent, and why trust is earned through presence, not authority. The conversation also explored the role men play in advancing equality in the workplace. Andrew challenged leaders to recognize the invisible labor many women carry beyond their jobs and reflected on the importance of creating opportunities based on merit—not outdated assumptions or unconscious bias. On the commerce side of SHeCOMMERCE, Andrew took us inside his remarkable career journey—from agency copywriter to leading creative strategy for some of the world's most iconic brands. He shared why understanding the entire marketing ecosystem—from top-funnel storytelling to shopper marketing and conversion—is more important than ever, especially as AI reshapes the creative landscape. One of the most compelling themes of the episode was this: technology may change how we work, but curiosity, empathy, creativity, and human connection remain irreplaceable. Whether discussing leadership, parenting, or the future of advertising, Andrew's message was clear: the strongest leaders don't just tell people what to do—they show up, listen, learn, and help others recognize their own potential. A fitting Father's Day reminder that allyship isn't a title. It's a practice. Because the future of commerce isn't just being built by strong women. It's also being shaped by the men who champion them. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

    53 min
  4. Episode 21 - Lauren Livak, Rethinking Success in the Age of Agentic Transformation

    17 Jun

    Episode 21 - Lauren Livak, Rethinking Success in the Age of Agentic Transformation

    AI Isn't the Strategy. Reinvention Is. | Featuring Lauren Livak Gilbert What happens when one of the sharpest minds in digital commerce joins SHeCOMMERCE? You get a conversation that challenges the way we think about AI, organizational transformation, leadership, and the future of work. This week, Cristina and Jacqui kick off the episode with some real talk on leadership, ambition, and the double standards women still face in business, inspired by Netflix's Ladies First. They also spill the tea on major industry headlines, including Amazon Freight's use of AI to optimize supply chains, improve safety, and create better experiences for drivers. They're joined by Lauren Livak Gilbert, Executive Director of the Digital Shelf Institute and one of the most respected voices in digital commerce. Lauren cuts through the AI buzzwords and delivers a powerful reality check: efficiency alone is not a measure of success. Together, they explore: • Why so many organizations are stuck in "AI pilot purgatory" • The difference between performative AI adoption and true business transformation • Why brands must stop "sprinkling AI fairy dust" on broken processes • The critical role of data, governance, talent, and change management in successful AI adoption • How agentic commerce and AI-powered shopping agents are reshaping the future of consumer decision-making • Why organizational structures built for the past won't support the future • The skills leaders need to cultivate now to stay relevant in an AI-enabled world Lauren shares practical frameworks for rethinking workflows, building cross-functional alignment, and creating organizations that can adapt at the speed of technological change. Whether you're leading digital commerce, marketing, sales, retail media, or transformation initiatives, this episode offers a candid and actionable roadmap for navigating what's next. Because AI isn't just changing how products are discovered and purchased. It's changing how organizations operate, how decisions are made, and how leaders lead. Tune in for another episode of SHeCOMMERCE—where power women and real talk collide in the CPG world. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

    1hr 7min
  5. Episode 20: Julie Talbot - Inclusive Feeding, Modern Parenthood & Reinventing a Legacy Brand

    10 Jun

    Episode 20: Julie Talbot - Inclusive Feeding, Modern Parenthood & Reinventing a Legacy Brand

    From Breastfeeding to Belonging: How Julie Talbot is Reinventing Parenthood, Leadership & Legacy Brands What happens when a 42-year-old brand built around breastfeeding evolves to meet the realities of modern parenting? In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with Julie Talbot, CEO of Lansinoh Laboratories, to discuss how one of the most trusted names in maternal health is transforming from a breastfeeding brand into a modern parenting brand built around inclusion, empathy, and real-life family journeys. Julie shares how becoming a mother later in life through IVF fundamentally changed her perspective as both a leader and a consumer—and how those experiences now shape the way she leads one of the most iconic brands serving parents worldwide. Together, they explore: ✨ Why 85% of families today are combination feeding—and why brands need to stop forcing a "one-size-fits-all" narrative ✨ How Lansinoh is embracing personalized feeding journeys and supporting parents without judgment ✨ The role AI can play in parenting support—and where human empathy must remain irreplaceable ✨ Why women don't need a seat at the table anymore—we need to redesign the table ✨ The leadership lessons Julie learned from motherhood, IVF, and leading through transformation ✨ The myth of working mothers being "less committed" and why it's time to permanently retire that narrative Plus, Cristina and Jacqui spill the weekly tea on Dove's purpose-driven partnership with FIFA Women's World Cup, Fidji Simo's appointment to a major leadership role at OpenAI, and what the Publicis acquisition of LiveRamp could mean for the future of retail media measurement. This conversation is equal parts business strategy, parenting reality, and leadership inspiration—and a reminder that the strongest brands are built when empathy sits at the center of every decision. Because at SHeCOMMERCE, it's never just business. It's personal. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

    50 min
  6. Sparkling Sips: Reading the Tea Leaves with Fluent's Jessica Batty

    3 Jun

    Sparkling Sips: Reading the Tea Leaves with Fluent's Jessica Batty

    Sparkling Sips: Reading the Tea Leaves with Jessica Batty What if one of the biggest assumptions in commerce today is already outdated? In this episode of Sparkling Sips, Cristina and Jacqui sit down with Jessica Batty, SVP of Marketing at Fluent, to unpack a shift many marketers are feeling—but few are willing to say out loud: consumers are tired of social media. Jessica shares her perspective on the growing disconnect between endless scrolling and meaningful engagement, arguing that marketers have become trapped in fragmented ecosystems designed to serve platforms more than brands. As consumers seek more intentional, human-centered experiences, she believes the future belongs to companies that can earn attention—not just buy it. Drawing on more than 15 years of experience across Salesforce, Thomson Reuters, Taboola, Protege, and now Fluent, Jessica reflects on what it takes to champion ideas before the market is ready. From trusting your instincts to navigating skepticism, she offers a candid look at the leadership required to identify emerging trends and bring others along for the journey. The conversation also explores: • Why social media may be losing its power as a discovery engine • The hidden cost of fragmented measurement and platform incentives • How brands can build deeper, longer-lasting consumer relationships • Why "what got you here won't get you there" has never been more relevant • The importance of balancing data, intuition, and conviction as a leader One of Jessica's most memorable observations? Brands have often been "buying a first date and calling it a marriage." The future of commerce will belong to those who invest in relationships that last far beyond the first click. This is a conversation about consumer behavior, marketing evolution, and the courage it takes to see what's coming next before everyone else does. Because at SHeCOMMERCE, we're always looking beyond the basket and asking: what's next? Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

    7 min
  7. Episode 18: Elizabeth Neubauer-Donovan, No Apologies, No Buzzword Bingo - Motherhood, Measurement & Modern Commerce

    27 May

    Episode 18: Elizabeth Neubauer-Donovan, No Apologies, No Buzzword Bingo - Motherhood, Measurement & Modern Commerce

    What happens when one of commerce media’s most respected voices gets radically honest about leadership, motherhood, ambition, burnout, and the invisible emotional labor women carry every single day? You get this episode. In this deeply personal and insight-packed conversation, Cristina and Jacqui sit down with Elizabeth Donovan — commerce media leader, podcast host, connector extraordinaire, and recent honoree on The Drum’s Commerce Media Power 100 — to unpack the realities behind the titles, the travel, and the LinkedIn headlines.  From navigating motherhood while leading at the highest levels of commerce media, to discussing infertility, leadership empathy, work-life imbalance, and why women need to stop apologizing for being fully human at work — Elizabeth brings vulnerability, humor, and sharp industry perspective in equal measure. The conversation also dives into the evolving commerce media landscape:  • Why collaboration — not just consolidation — is the future of retail media  • The importance of being “data ready” and identity-led  • Why measurement is still one of the industry’s biggest unresolved challenges  • The danger of buzzwords without business outcomes  • How strong leaders create more leaders, not followers But beyond the commerce conversation, this episode is ultimately about redefining success on your own terms. About choosing what matters in different seasons of life. About creating your own village. And about building workplaces where women don’t have to hide motherhood, ambition, or vulnerability to succeed. Raw, funny, emotional, strategic — this is one of those conversations that reminds us why SHeCOMMERCE exists in the first place. Bold Brands. Fierce Women. One Sisterhood. 🎧 SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

    45 min
  8. Episode 17: Rachel Tipograph on Motherhood, M&A and the Myth of Omnichannel

    20 May

    Episode 17: Rachel Tipograph on Motherhood, M&A and the Myth of Omnichannel

    What happens when one of commerce’s sharpest minds decides to call BS on outdated retail models and build something entirely new? In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with Rachel Tipograph — founder and CEO of MikMak (now part of Spins) — for an unfiltered conversation about entrepreneurship, leadership, retail media, and motherhood. Rachel shares the real story behind leaving Gap to launch MikMak before “retail media” was even an industry buzzword. From pitching skeptical investors as a solo female founder to building one of the most influential commerce enablement platforms in the market, Rachel breaks down the grit, conviction, and calculated risks it took to scale a business that changed how brands connect media to measurable sales. But this conversation goes beyond commerce. Rachel opens up about becoming a mother while navigating a major acquisition, why she has zero tolerance for corporate inefficiency, and how motherhood completely reshaped her perspective on time, leadership, and what actually matters. Cristina, Jacqui, and Rachel also dive into: • Why “no-b******t leadership” matters more than ever • The future of omnichannel commerce and retail media • Building high-performance cultures that actually value people • Why equity and employee ownership change company culture • The myth of “having it all” for women leaders • The evolution of DTC brands, Amazon, TikTok Shop, and shopper behavior • How MikMak was essentially “TikTok shopping before TikTok” This episode is equal parts founder masterclass, leadership therapy session, and commerce future-casting. Because at SHeCOMMERCE, it’s never just business — it’s personal. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

    59 min

Ratings & Reviews

5
out of 5
2 Ratings

About

Bold Brands. Fierce Women. One Sisterhood. SHeCommerce is more than just a podcast, it's a community.  Hosted by Cristina and Jax, two seasoned CPG leaders with almost 50 years of combined international experience, SHeCommerce dives deep into the heart of the CPG revolution, tackling the issues that matter most to women in the industry.Tired of surface-level business podcasts? We get it. That's why we're committed to providing real talk, real solutions, and a whole lot of heart. From decoding the latest retail media strategies and accelerating omni-commerce growth to navigating work-life imbalance, shattering stereotypes, and fighting for wage equality – nothing is off-limits.With Cristina's unparalleled insights in consumer/shopper behavior, category management, and omni-channel strategy, combined with Jax's digital transformation prowess and global leadership experience, you're getting battle-tested strategies you can actually use.But SHeCommerceis about more than just business. It's about building a supportive sisterhood where women (and women advocates) can connect, share their stories, and inspire each other to achieve their full potential.Join us for smart, strategic, and unapologetically female conversations. We promise to be the happiest (and most insightful) 20 minutes of your week!SHeCommerce: It's not just business, it's personal. It's time to power up your career, your brand, and your life!

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