Keep Optimising eCommerce Podcast Network

Jon Ricketts is a serial SaaS founder with a focus in the field of artificial intelligence and business innovation, which led him to co-found Writerly – a generative AI SaaS platform you can use across your business to create content that’s on brand every time. And Writerly is the home of the brilliant eCommerce content AI system EKOM. 
 In this episode we discuss:
How to use AI to create website copy effectively every timeHow to easily protect your brand from the errors of AIHow to win in an AI content tsunamiHow to identify legitimate information vs. misinformation in the field of AIHow can this help optimise customer acquisition channels? How to use this technology to improve peak performance
[07:15] Exciting future for generative AI despite challenges.
[10:31] Accelerating brands embrace automation, optimisation, and productivity.
[15:24] Cohort targeting and cross-selling.
[17:27] Hyper targeted content with granular messaging. 
[26:15] Advice for hesitant listeners to adopt AI.
[29:46] An AI content tool that automates team efficiency.
Learn about Herdify >> https://keepopt.com/herdify

Find your next eCommerce tool >> https://keepopt.com/tech

Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Rosie Bailey is the CEO at Nibble, THE award-winning eCommerce AI negotiation bot. Which means she’s ALL about helping eCommerce brands and retailers to increase conversion at the same time as saving margin – thus ultimately increasing profits!
 In this episode we discuss:
How do different customers engage with products through different channels?How to preserve brand values on DTC websitesTips for companies preparing for Black Friday promotionsHow can bundles be effectively used in promotions?Incorporating mystery boxes into promotions: the potential benefits and drawbacks 
[05:15] Academic research shows negotiation costs: time, face.
[08:43] Customer lifetime value key to profit.
[10:56] Different customers require different channels of sales.
[17:35] Marketing message: big percentage vs. discounting
[27:02] Optimise by looking at competitors and tools.
[30:12] Ways to improve promotions and increase profitability.
Learn about Herdify >> https://keepopt.com/herdify

Find your next eCommerce tool >> https://keepopt.com/tech

Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Manuel Montanari has over 23 years experience managing digital analytics projects for publishers, broadcasters and eCommerce brands, and has been Senior Digital Analytics Consultant at Mapp Digital for the last 3 years. 
 In this episode we discuss:
Why do you need an Analytics Strategy?What is an Analytics Strategy?How does GA4 impact all this?Alternatives to GA4Why spending more time analysing data improves business performanceWhat is the difference between collected data and actionable insights?The key considerations in choosing the right analytics tool
[05:57] Analytics strategy vital for making informed decisions.
[09:15] Clear strategy simplifies workload and frees time.
[12:22] The right analytics tool enables actionable insights.
[20:03] Data analysis requires time, understanding, and action.
[24:40] Data-driven insights improve performance.
[32:07] How does AI fit into all this?
Learn about Herdify >> https://keepopt.com/herdify

Find your next eCommerce tool >> https://keepopt.com/tech

Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Rob is CEO at Source Nine, home to The Empathy Blueprint… which you may remember from a previous episode.
Rob and the team at Source Nine help you take the guesswork out of your ad strategies and create a highly effective campaign that deeply resonates with your target audience.
 In this episode we discuss:
The steps to create a competition beating ad strategyWhy it's crucial to start with customer researchThe importance of using both Qualitative AND Quantitative research methodsKey factors in creating successful brand strategiesTips for capturing the customer's voice to improve messaging
[05:45] Directly engage with customers for advantage.
[09:50] Quantitative data helps with segmentation.
[13:36] Clear objectives, solve problems, and focused participants.
[23:15] Quickly complete projects.
[29:57] Change your thinking.
[32:29] Gain customer insight for effective marketing strategy.
Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearbox
Find your next eCommerce tool >> https://keepopt.com/tech

Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Izzy Morris has been running paid social for a wide range of consumer facing brands for nearly a decade, both in house and agency side. She’s now Head of Paid Social at Vodafone.
 In this episode we discuss:
What is Reddit and why is it so unique?The different types of ads: from takeovers to self-serviceUsing Reddit to target specific subreddits and niche audiencesIs Reddit for everyone?Agency versus in-house work
[03:26] How an accidental London agency experience led to passion.
[09:39] Various ad types: takeovers, self-service, niche.
[14:42] See results for any budget, but consider product value.
[18:02] Lead time determines if it's too late for Black Friday.
[24:23] Getting organised with Notion
[26:08] Using Meta Blueprint as a free resource.
Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearbox
Find your next eCommerce tool >> https://keepopt.com/tech

Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Helen Johnson is a digital advertising expert from Remix Marketing.
We'll be diving into the realm of Pinterest ads and discussing the benefits of integrating both organic and paid content to maximise your results.
As little bonus... we'll also explore how to leverage organic content alongside paid advertising to generate free sales. 
 In this episode we discuss:
How to use Pinterest for SEOWho does Pinterest work best for?What is working right now?What is a safe budget to learn fromWhy it is very different to Facebook Ads
Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearbox
Find your next eCommerce tool >> https://keepopt.com/tech

Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor