20 episodes

We spend each month focusing in on one marketing method - maybe email or SEO or Google Ads or Facebook Ads.

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.

- This month = Advertising (Google and Facebook and Instagram and Pinterest)
- Next month = Organic Social media

Previous topics you can listen to right now: SEO, Email marketing, Black Friday & Improving Conversion Rates

You can hear a new episode for free every Wednesday.
Each episode lasts about 30-45 minutes and is audio only.

AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests.
>> Sign up for the next one here: https://keepoptimising.com/webinar/

I look forward to helping you keep optimising your marketing very soon!

Chloe Thomas, host of the show

About our host:
Chloe Thomas has been in marketing for 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

Join our email list: https://keepoptimising.com/

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Keep Optimising Chloe Thomas

    • Marketing
    • 4.8 • 6 Ratings

We spend each month focusing in on one marketing method - maybe email or SEO or Google Ads or Facebook Ads.

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.

- This month = Advertising (Google and Facebook and Instagram and Pinterest)
- Next month = Organic Social media

Previous topics you can listen to right now: SEO, Email marketing, Black Friday & Improving Conversion Rates

You can hear a new episode for free every Wednesday.
Each episode lasts about 30-45 minutes and is audio only.

AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests.
>> Sign up for the next one here: https://keepoptimising.com/webinar/

I look forward to helping you keep optimising your marketing very soon!

Chloe Thomas, host of the show

About our host:
Chloe Thomas has been in marketing for 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

Join our email list: https://keepoptimising.com/

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

    Advertising: Explore the Blue Ocean of Pinterest Ads with Elle McCann

    Advertising: Explore the Blue Ocean of Pinterest Ads with Elle McCann

    Elle has been helping eCommerce stores grow for over 10 years at her business Curious Themes, both building over 150 Shopify stores AND as the host of the Curious Themes YouTube channel where she has over 30,000 subscribers for her Shopify training videos. Well, Elle’s not just awesome at Shopify – she’s also a dab hand at online advertising, and this year she’s turned her attention to mastering Pinterest Ads both for her business and the many eCommerce stores she helps.
    Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes (KeepOptimising.com)
    Episode sponsored by https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan (Klaviyo)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 32 min
    Advertising: Creative that SELLS on Facebook and Instagram Ads with Kevin Urrutia

    Advertising: Creative that SELLS on Facebook and Instagram Ads with Kevin Urrutia

    Kevin owns several successful eCommerce Stores, hosts the Digital marketing Fastlane podcast AND runs the #1 Facebook Ads agency Voy Media. In the last episode we got deep in to securing your Facebook Ads success by getting your account structure and audience targeting right. In today’s episode…we’re covering the other part you need to get right – your Facebook and Instagram Ad creative. We’re talking about what to do with your images and your videos, we’re talking ad formats, AND we’re talking about the copy that goes into them as well.
    Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes (KeepOptimising.com)


    Episode sponsored by https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan (Klaviyo)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 35 min
    Advertising: The Essential Facebook Ad Strategies for Q4 success with Sarah Geoffrion

    Advertising: The Essential Facebook Ad Strategies for Q4 success with Sarah Geoffrion

    Sarah is the head of delivery at Nest Performance. For the last 4 years Sarah’s been deep in the world of PPC running ads across Adwords, Facebook, Instagram and more. Over the summer Nest did a HUGE research project to identify the key trends we’re likely to see this Q4 in the Facebook / Instagram ad space. That culminated in the report “CHRISTMAS 2020: CRUNCH TIME FOR THE OVERCROWDED ECOMMERCE MARKET”. Sarah joins us on the show to share the key findings AND cover the key strategies you still have time to implement to make sure your Q4 achieves your target ROAS or CPA.
    Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes (KeepOptimising.com)


    Episode sponsored by https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan (Klaviyo)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 39 min
    Advertising: Google Shopping Campaign Tips with Mark Hammersley

    Advertising: Google Shopping Campaign Tips with Mark Hammersley

    Mark is one half of the awesome Hammersley Brothers, CMO of the award winning eCommerce growth specialists smartebusiness AND author of the excellent book ‘The Business Owner’s Guide to Google Shopping’. Which is exactly what he’s here to talk about today. We covered everything Google Shopping Campaigns - from the basic 'how to make your SmartShopping campaign work better' right through to some super clever advanced campaign structure set ups you can use to maximise the sales and minimise the costs. We also get into ad formats, how Google keyword search ads can help you improve your GSC results AND much much more.
    Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes (KeepOptimising.com)
    Episode sponsored by https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan (Klaviyo)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 46 min
    Black Friday/Cyber Monday - 9 eCommerce Experts Share their Top Tips for Success

    Black Friday/Cyber Monday - 9 eCommerce Experts Share their Top Tips for Success

    In this episode we have everything you need to know to make this year's Black Friday / Cyber Monday super successful for your business.
    Our 9 eCommerce experts share powerful advice that's going to help you make this year end on a high for your business. Our experts include:
    Shopify's Kristen LaFrance
    Voy Media's Kevin Urrutia
    Omnisend's Rytis Lauris
    Jessica Totillo Coster from the eCommerce Badassery Podcast
    YouTube star Elle McCann from Curious Themes
    eCommerce Tech's Derric Haynie
    10,000 customers' Lucy Bloomfield
    host of the 2x eCommerce Podcast Kunle Campbell.
    Expect to listen to this one twice!
    Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes (KeepOptimising.com)
    Episode sponsored by https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan (Klaviyo)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 34 min
    Using Live Chat and Customer service to improve conversion rates with Gorgias' Lucas Walker

    Using Live Chat and Customer service to improve conversion rates with Gorgias' Lucas Walker

    Lucas has been involved with online marketing and selling for over a decade, including running this own eCommerce store for 5 years. In recent years he’s focused in on the world of turning customer support from a cost centre to a revenue and conversion driving activity as part of his role at leading eCommerce helpdesk provider Gorgias.
    We’ve lots of tips to use your live chat (and other customer service channels) to give your customers the support, answers and pushes towards buying they need to place those orders and thus improving your conversion rates.
    That includes who should be manning your live chat, automations, optimising it, where and when to deploy it and a whole host more! We even get into using customer service to improve the performance of your Facebook ads!
    Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes (KeepOptimising.com)
    Episode sponsored by https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan (Klaviyo)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 33 min

Customer Reviews

4.8 out of 5
6 Ratings

6 Ratings

Atomic Ninja G ,

Just brilliant!

This is a great podcast full of in depth, relevant information for anyone at any stage or position in eCommerce. Chloe Thomas is a great host and the guests are always on point. I guarantee that you will walk away from this podcast with something new regardless of your level of experience in eCommerce.
Monthly themes make it easier to learn and implement new ideas or tweak old systems all ready in place.
Listening to Keep Optimising has become a Wednesday workday must for us.

Review on behalf of Developer Connection.

BOYCEE1 ,

Chloe Thomas has done it again!!

Chloe has done it again and created not just a new podcast which sits perfectly along side her award winning eCommerce Masterplan Podcast but one that specialises on optimisation which is going to be essential with Google announcing that website experience will be a key metric for ranking in 2021. So now is the time to be learning and preparing and what better place than this new podcast. I love the fact that Chloe concentrates on one subject for the month without jumping around on different topics. So far this podcast doesn't disppoint, great guests who are experts in their speciased field and keeping on topic works so well. As a digital marketing professional I know the value of time, continually learning and keeping up to date and this podcast is a great way to use your time well and pick up some great advise and tips. Highly recommended.

Treffs ,

Love the idea of the monthly theme

2 episodes in and already loving this podcast. The concept of breaking it into a monthly theme is great, giving you a chance to really focus in on one subject rather than trying to master/test/improve everything at once. Off now to clean up my lists in Klaviyo!! Thanks Chloe and team.

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