121 episodes

We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.

- This month = Marketplaces AND Black Friday
- Next month = TikTok

Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates

You can hear a new episode for free every Wednesday.
Each episode lasts about 30-45 minutes and is audio only.

AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests.
>> Sign up for the next one here: https://keepoptimising.com/webinar/

I look forward to helping you keep optimising your marketing very soon!

Chloe Thomas, host of the show

About our host:
Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

Join our email list: https://keepoptimising.com/

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Keep Optimising eCommerce Podcast Network

    • Business
    • 4.9 • 17 Ratings

We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.

- This month = Marketplaces AND Black Friday
- Next month = TikTok

Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates

You can hear a new episode for free every Wednesday.
Each episode lasts about 30-45 minutes and is audio only.

AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests.
>> Sign up for the next one here: https://keepoptimising.com/webinar/

I look forward to helping you keep optimising your marketing very soon!

Chloe Thomas, host of the show

About our host:
Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

Join our email list: https://keepoptimising.com/

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

    Black Friday Tips 2022

    Black Friday Tips 2022

    In this episode, we have everything you need to know to make this year's Black Friday (and the whole holiday season!) super successful for your business.
    Our 7 eCommerce experts share powerful advice that is going to help you end this year on a high for your business, despite all the crazy stuff that's going on right now.
    Our experts are...
    Burc Tanir, Prisync
    Jordan Owen, Mollie
    Jessica Totillo Coster, eCommerce Badassery
    Arnaud Betourne, Nest Commerce
    Chaya Oosterbroek, Yoast
    Mark Hook, Brightpearl
    Monica Sharma-Patnekar, Business with Monica

    Expect to listen to this one twice!
    Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
    Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 25 min
    Marketplaces: 5 Ways to Improve Your Amazon Product Pages Conversion Rate with Tom Baker

    Marketplaces: 5 Ways to Improve Your Amazon Product Pages Conversion Rate with Tom Baker

    Tom Baker is the founder of FordeBaker Amazon Marketing Agency, who help launch brands on Amazon, and make them profitable.
    He's taking us through how to craft the perfect Amazon product page, to maximise your sales by improving your Amazon conversion rate.
    The 5 are:
    1. Know what makes your audience tick
    2. Demo not a catalogue
    3. Mobile first
    4. Advantages beats benefits and features
    5. BUT don’t forget the features!
    Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
    Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 38 min
    Marketplaces: 3 Ways to Improve your Amazon Seller and Vendor Profits with Martin Heubel

    Marketplaces: 3 Ways to Improve your Amazon Seller and Vendor Profits with Martin Heubel

    Martin Heubel spent 4 years at Amazon managing various FMCG product categories, including working with vendors to expand the range and increase sales. On leaving Amazon in 2021 he founded his consultancy Consulterce to help B2C Household and CPG brands like Adidas, Hero Group, and AG Barr reliably increase their profits with Amazon. So who better to give us the latest tips for upping our Amazon profits!
    Martin's taking us through the THREE key tactics and strategies you need to deploy to grow your Amazon Profits, and maximise the impact of your Amazon sales.
    AND he's sharing some killer Insider Tips - so make sure you listen to the end!
    1. Be selective with your product portfolio
    2. The Two Ways you MUST Optimise your listings
    3. How manage your wholesalers who sell on Amazon
    Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
    Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 39 min
    Marketplaces: Using niche marketplaces to grow new customer acquisition

    Marketplaces: Using niche marketplaces to grow new customer acquisition

    Jesse Wragg lives deep in product data for marketplaces! As co-founder and Managing Director at eCommeleon he’s busy making the process of getting your product data ready much more automated. So you can distribute to multiple marketplaces globally much more easily.
    He's joining us to discuss how to launch successfully on niche marketplaces with the aim of increasing your customer base (and of course... your sales!)
    Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
    Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 36 min
    5 Ways to Survive the "Recession" with Kunle Campbell from 2x eCommerce

    5 Ways to Survive the "Recession" with Kunle Campbell from 2x eCommerce

    Kunle Campbell is the host of the 2x eCommerce podcast, and an outsourced eCommerce CMO for a number of DTC businesses. And for just over a year he’s been co-founder of the super exciting investment business Octillion Capital Partners.
    The 5 tips we'lll be discussing are:
    1. Trim the Fat in your PandL
    2. Segment your customers
    3. Survey your customer segments
    4. Create bundles to offer value
    5. Invest in top of funnel content
    Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
    Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 38 min
    Perfecting your "Recession" Marketing Plan with Ian Hammersley

    Perfecting your "Recession" Marketing Plan with Ian Hammersley

    Ian Hammersley is one of the Hammersley Brothers, Author of the brilliant and bestselling book “Ultimate Guide to eCommerce Growth”, CEO of Smartebusiness, and dabbler in running eCommerce stores too!
    Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
    Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 35 min

Customer Reviews

4.9 out of 5
17 Ratings

17 Ratings

Boleynboy84 ,

Always something new to learn

It’s not easy to get a general marketing education when you’re head down in the day to day. That’s why I’m really enjoying Keep Optimising. I’m exposed to information that I just wouldn’t get elsewhere.

sammyboy12345776667 ,

Optimise!

Very well executed show. The team behind this devote a lot of time into making each episode quality. Keep it up!

PunkcoreM ,

Essential listening!

It’s so refreshing to find a marketing podcast that cuts through all the noice and just gives you what you need. Chloe and her guests really know their stuff and their easily actionable recommendations have helped transform my own marketing efforts. Recommended!

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