383 episodes

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online only store for Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Listen for advice on what to do next, reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

eCommerce MasterPlan Chloë Thomas

    • Business
    • 4.9 • 50 Ratings

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online only store for Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Listen for advice on what to do next, reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

    Fashion Focus - how do we solve the sizing issue AND personalise the customer journey? With Sarah Curran

    Fashion Focus - how do we solve the sizing issue AND personalise the customer journey? With Sarah Curran

    Sarah Curran, MBE has a phenomenal history in fashion retail – founder of MyWardrobe, 4 years at director level at Shop Direct (that’s very.co.uk), AND non-exec director at French Connection. Right now she is mostly the Managing Director EMEA at True Fit the world’s largest connected data set for fashion that’s helping retailers improve customer experience and sustainability.
    We discuss what it's going to take to be a successful fashion brand in 2022 and beyond, including how to solve the sizing issues so customers buy what fits first time; the power of true personalisation; why the customer is the biggest disruptor in the industry; AND what should be on your list for 2022.
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 36 min
    Just how do you more than double sales EVERY year? Eugene Ravitsky from FactoryPure explains all

    Just how do you more than double sales EVERY year? Eugene Ravitsky from FactoryPure explains all

    Eugene Ravitsky is the President at FactoryPure an online retailer selling generators and other very heavy items!
    Founded in 2013 they’ve been at least doubling sales every year, have been high on the INC 5000 list for the last 2 years.
    This year they are on track for over $35m.
    We get into
    the nuts and bolts of how he's guided the business to this level of growth
    AND the key pillars of their strategy.
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 30 min
    Growing a Jewelry business from craft fairs to $2m+ a year with Larissa Loden

    Growing a Jewelry business from craft fairs to $2m+ a year with Larissa Loden

    Larissa Loden is the CEO and visionary of Larissa Loden Jewelry, a handmade jewelry business she launched 15 years ago, and has been full-time in for the last 5 years.
    They sell via wholesale in over 600 retailers and via their own eCommerce store, This year sales are on track to hit $2m.
    We talk about
    their pivot to focus less on physical retail, and more on online retail.
    the management style/structure/ethos you need to keep a business growing and pivoting.
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 31 min
    Building a Sustainable Fashion Brand with Partnerships and PR. Gergana from blonde gone rogue

    Building a Sustainable Fashion Brand with Partnerships and PR. Gergana from blonde gone rogue

    Gergana Damyanova is the co-founder and CEO at blonde gone rogue -- a sustainable and ethical online-only fashion brand. Founded in 2017 in Amsterdam, moved to London, and went full time in 2019, and this year they’re on track to go over £350k in annual sales. We cover a LOT about how they've built their brand and product sustainably, how they're building their marketing team, why they're avoiding ads, and even why and how they've become a B Corp.
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 36 min
    How to hit 7-figures selling products available everywhere with Bec Slack from CleverStuff

    How to hit 7-figures selling products available everywhere with Bec Slack from CleverStuff

    Bec Slack is the owner of CleverStuff Educational Toys. Founded in 2010 Bec and her husband took over the business in 2015 and are now selling over $1m of toys every year. Listen to discover the secret sauce my guest has used to create a successful business selling products that are available from many other retailers. Including email, ads, SEO, customer connection, and much more.
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 26 min
    Getting to $1m in 2 years, then doubling yearly sales! with Megan Tellez from Glass Ladder & Co

    Getting to $1m in 2 years, then doubling yearly sales! with Megan Tellez from Glass Ladder & Co

    Megan Tellez is the CEO and designer at Glass Ladder and Co. A fast-growth DTC fashion accessories brand founded in 2017 by 2019 they reached $1m, and this year are experiencing double last year’s sales. We get into some fascinating topics... including why she's turned off all their Facebook Ads, how she's leveraging their organic social media activity... AND the power of email underpinning it all.
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 26 min

Customer Reviews

4.9 out of 5
50 Ratings

50 Ratings

Harley Kilner ,

Great podcast. Recommended for anyone in e-commerce.

I really enjoy this podcast and despite only discovering it a couple of weeks ago during a work commute, have already learnt lots of helpful tips.

The only downside is there’s quite a lot of ads from the sponsors but a few 15s skips here and there gets round it!

Would recommend.

DVidado ,

Really insightful tips!

A great podcast for anyone looking to improve what they are doing within their own business.

The guests interviewed always provide ways that helped them and offer proactive tips for you to try!

oob12019 ,

Just keeps getting better

I’m a regular listener to this podcast and the things I learn from it are just priceless’ Chloe is a great host and really covers all the topics that you need to have to be successful In e-commerce’ plus the value of the great guests she gets in the show just makes this such an awesome podcast’ I’m actually surprised it’s free ! ‘ thank you for all your effort ‘

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