100 episodes

Are you ready to level up your LinkedIn? Join Louise Brogan for this weekly podcast where she shares her best advice and tips for using LinkedIn to make more profit in your business. As the serious social media network, LinkedIn can help you to build a valuable network of contacts, clients and customers. From LinkedIn profile tips, content creation, using InMail to articles, Company Pages and more. Join Louise for the Linking in with Louise Podcast and find out how you can level up your LinkedIn.

LinkedIn with Louis‪e‬ Linking in with Louise

    • Marketing
    • 4.9 • 29 Ratings

Are you ready to level up your LinkedIn? Join Louise Brogan for this weekly podcast where she shares her best advice and tips for using LinkedIn to make more profit in your business. As the serious social media network, LinkedIn can help you to build a valuable network of contacts, clients and customers. From LinkedIn profile tips, content creation, using InMail to articles, Company Pages and more. Join Louise for the Linking in with Louise Podcast and find out how you can level up your LinkedIn.

    Client Success Stories: how Fiona Walsh is getting leads from LinkedIn

    Client Success Stories: how Fiona Walsh is getting leads from LinkedIn

    Fiona Walsh is a PowerPoint specialist based in Cork, Ireland.

    Fiona signed up for a LinkedIn Profile Review in 2020 after attending a free webinar. Then Fiona joined the course, LinkedIn Learners Lab to further her knowledge of using LinkedIn for business. Now she gets a steady stream of inbound leads each week. Find out about her messaging strategy in this week's podcast.


    Fiona started her business, Imagine Coaching, in October 2019. As a certified coach, Microsoft master instructor and a life long learner, Fiona is well placed to be able to help clients with a number of things. She specialised into PowerPoint training and support during 2020 and we discuss how changing her profile and her LinkedIn activity has led to clients and new business.

    If you would like to book your own LinkedIn Profile Review, visit www.louisebrogan.com/workwithme

    Click here to access the LinkedIn Learners Lab, this is no longer a live group but you can still benefit from all the training in this online course.

    Join Fiona and I live on LinkedIn at 2pm UK/Ireland or 9am East Coast this Friday, 9th April to discuss how you can use PowerPoint in your business.

    • 37 min
    Are you afraid of posting on LinkedIn - tips to overcome your fears

    Are you afraid of posting on LinkedIn - tips to overcome your fears

    Why are some people afraid of posting on LinkedIn?
    This is something that I hear time and time again from people.
    Whether it is my clients who hire me to work with them -
    to help them understand how they can use LinkedIn as a vehicle to raise their profile, raise their visibility online, and win business as a result. Maybe they want to get speaking engagements, maybe they want to host corporate workshops, maybe they want to work one to one with people.
     
    There are different reasons why people want to use LinkedIn for business. Those are some of the main reasons people hire me to work with them. But I would say at least nine out of 10 clients that work with me have a stumbling block over fear about using LinkedIn to market themselves or raise their profile online. And that's what I want to talk to you about today
    If you want to reach out for help with your LinkedIn account, then check out ways to work with me here and book a call
    https://louisebrogan.com/workwithme/

    • 14 min
    Should You Court Controversy On LinkedIn

    Should You Court Controversy On LinkedIn

    I recently ran a poll on LinkedIn to see if my audience had heard of (or were using) LinkedIn Pods. Along with 'grenade posts', today we dive into what I suggest NOT to do on LinkedIn.

    LinkedIn is your business and professional network. Yes, it's true, people do buy from people - but LinkedIn themselves have asked people not to share content such as dogs in costumes - it is the platform where people go for business.

    So here are two things I suggest you avoid -
    Being part of a LinkedIn pod - A pod is an organised group of people who are expected to comment on each other's LinkedIn posts. There is an obligation to comment on all the other member's posts from your pod. Why do people do this? Quite simply, they want engagement on their content and 'setting' up comments can actually trigger other people to leave comments as well. Why do I recommend not doing this? Listen in! The 'grenade post' - this is where someone will post a deliberately provocative post in order to create controversy with their audience. This can generate a lot of discussions but unless it is how you like to work with clients, beware of turning people off!
    If both of these tactics bring you engagement, why do I suggest you avoid them? Because of the very reason LinkedIn doesn't want you to share pictures of your dog in a fancy dress. LinkedIn is where people go for business.

    Sharing content that helps your audience creates genuine conversation and builds on relationships will lead to you winning business. Starting an argument will not. Faking your engagement will not only give you a false idea of how successful your strategy is on LinkedIn but people who are following you, will soon realise that the comments on your posts all come from the same group of people.

    Invest your time and money learning how to use LinkedIn for business. (yes, some pods are part of paid programs!) rather than trying to cheat the system.

    Get in touch if you'd like to build a strategy that will help attract your ideal clients to you. www.louisebrogan.com/workwithme

    • 24 min
    7 ways to get leads on LinkedIn

    7 ways to get leads on LinkedIn

    Are you generating leads from your LinkedIn activity?
    How much time do you need to spend on LinkedIn to start bringing consistent inbound leads for your business
    LinkedIn is seen as the professional social media networking site. According to a State of B2B Marketing Report from Wpromote, 89% of B2B marketers use LinkedIn for lead generation, and 62% say it generates them leads, over two times more than the next-highest social channel.
    But HOW do you use LinkedIn for lead gen?
    Let’s look at seven ways to generate inbound leads for your business from LinkedIn.
    You can see the full show notes here.

    • 20 min
    How LinkedIn Differs When You Leave Corporate

    How LinkedIn Differs When You Leave Corporate

    Michelle Kaplan is the Corporate Poet. We discuss using LinkedIn when you transition from working in corporate for 30 years to starting your entrepreneurial journey.
    Michelle shares how she uses poetry in her coaching and workshops, and we discuss how I have worked with her to switch up her LinkedIn activity and raise her profile on this platform.
     
    For full transcript of this episode, visit www.louisebrogan.com/how-linkedin-differs-when-you-leave-corporate
    To work with Michelle, reach out to Michelle Kaplan on LinkedIn
    To work with Louise, reach out on louise@socialbeeni.com or visit www.louisebrogan.com/workwithme

    • 36 min
    Whats Up with LinkedIn Groups?

    Whats Up with LinkedIn Groups?

    Are you using LinkedIn groups?

    How do you find one that is 'good'?

    So many people are moving away from Facebook, is this the time to start your own LinkedIn Group?

    Today we dive into why you should consider LinkedIn groups, how to set one up, LinkedIn group chats and of course, what could be done to improve this feature.
    >>Podcast Player
    To get help with your LinkedIn presence, why not book a strategy session today...

    Visit Work With Me to find out more.

    DIY support

    LinkedIn VIP Sessions

    Join the Linking in with Louise group here.

    • 23 min

Customer Reviews

4.9 out of 5
29 Ratings

29 Ratings

E Ofield ,

Straight talking

Louise gives straightforward advice without the jargon. If you want to improve your LinkedIn profile and how you use the platform, start here first.

KeithLewis ,

Weekly dose of Linkedin goodness

Some great practical advice from Louise and her guests - well worth tuning in, if you want to demystify the platform or improve your LinkedIn game.

georgious ,

Great insights from a friendly perspective

As a university student, Louise gives free practical advice that I have been able to put into practice and boosted my LinkedIn activity tremendously. Thanks a million Louise!

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