LinkedIn with Louise Louise Brogan

LinkedIn is more than a business-to-business networking site – it’s a powerful tool to take the next step in your career. Companies can use LinkedIn to attract top talent to their vacancies, and job seekers can find significant new roles on the platform. This conversation with LinkedIn recruiter and headhunter Tiina Jarvet gives excellent insight into using LinkedIn to further your career. She also gives advice for companies using the platform to recruit for their open positions. 

How to Stand Out to LinkedIn Recruiters
Be active on LinkedIn Engage with your current company’s LinkedIn Follow up to 20 companies you’re interested in working for Engage with those companies’ content Connect with people within those companies

The LinkedIn Recruiter
Being a LinkedIn Recruiter is fascinating. The LinkedIn Recruiter platform, though pricey at €10,000 per year, gives you so much extra information and insight into potential candidates. Tiina gives us some insight into how she uses LinkedIn Recruiter to help companies find the best candidates for their open positions.
Companies seek out headhunters like Tiina, who specialise in finding candidates on LinkedIn. As a recruiter, Tiina gets to know her candidates deeply, so she presents with confidence to companies – her reputation is on the line, so she would never present someone whom she hasn’t vetted and interviewed herself.
One of the most common gaps Tiina sees from companies is not presenting a clear job title in their job description. Clarity is key in recruiting the best people for a job.


Standing Out to LinkedIn Recruiters
Job seekers can improve their chances of being headhunted on LinkedIn. Completing your LinkedIn profile is the most important step – even if you’re not actively seeking new employment, headhunters like Tiina can come across your profile based on the information it contains.

Being active on LinkedIn, connecting and engaging with your ideal companies and their employees, and engaging with your current company’s LinkedIn posts will also help your profile stand out to recruiters.

Have you been successfully headhunted on LinkedIn? Has your company used a recruiter to fill your vacancies? I’d love to hear about your experiences. Let me know in the comments on the episode page.


In This Episode
Why women need a push to apply for some jobs on LinkedIn [8:00] How companies can work with a headhunter to find a perfect match [10:00] Common missing gaps on a LinkedIn job description [11:00] What LinkedIn Recruiter looks like on the back end [12:30] When to reach out to a LinkedIn Recruiter [15:00] Why your company staff should have an active LinkedIn presence [18:00] How active LinkedIn users stand out to recruiters and headhunters [19:00]

Links & Resources
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YouTube and LinkedIn are such complementary platforms. One YouTube video can become so many different types of content, which makes it accessible to people throughout the world. In this episode, I’m speaking to Gillian Whitney, a live stream specialist, about the power and versatility of YouTube videos. We discuss the many benefits of creating videos on YouTube and how they can also benefit your LinkedIn presence.

The Benefits of YouTube Videos
Free and accessible information for your audience. Building an audience and getting business leads Cross-post to other platforms. Populate your LinkedIn profile.
YouTube Videos are Multipurpose
Video content is one of the best forms of content you can make simply because it is so easily repurposed. A YouTube video can become multiple LinkedIn videos, a podcast, a blog post, and several short-form content pieces for other platforms. That’s the beauty of content – you can create something for every type of learning style, so everyone benefits from what you have to say.

The versatility is incredible, and everyone who has something to say should definitely show up on YouTube. Gillian says that everyone should claim their YouTube handle, as well, even if you’re just thinking about creating content. Claim your space!

LinkedIn is Like a Conference
I’ve recently hit one million views on my YouTube channel, which is amazing, and I think I need to start taking my channel seriously! If the amount of people connecting with me on LinkedIn and business enquiries coming through is anything to say, the potential for growth is exponential.

LinkedIn is like a conference. Your personal profile is you showing up at the conference and speaking to people. Your company page is the booth you have at the conference. And YouTube is the videos and proof you display at your booth. The synergy between the two platforms is perfect.

In This Episode
How to repurpose your YouTube content for maximum benefit and growth [9:00] How YouTube videos benefit LinkedIn connections [10:45] Why you need to treat LinkedIn like a conference [13:00] The difference between your personal profile and a company page [13:30] How to create content for different styles of learners [18:30] YouTube’s accessibility for people throughout the world [25:15] How to use YouTube videos on your LinkedIn profile [27:15]
 
 
Targeted Linkedin Connections For Business Growth With Fiona Walsh
Podcast Ep 214: Linkedin Video With Carol Wheeler
Podcast Episode 238 – Uplift Live With John Espirian

Connect wisely on LinkedIn for powerful business connections.
That’s what my guest, Fiona Walsh, did, and she’s seen a huge increase in business opportunities. After working together, Fiona posted relevant content consistently on LinkedIn, which led to increased engagement, valuable, relevant connections, and paid speaking opportunities. In this episode, she offers advice on securing paid speaking gigs and emphasises the importance of networking and following up both on and off LinkedIn.
 
About Fiona Walsh
With 25 years in corporate, Fiona Walsh has seen her fair share of bad slides. As an IT Manager/Trainer, she became the primary go-to person for help with anything PowerPoint-related. 
 
Fiona set up Empower Presentations to provide bespoke PowerPoint training to organisations. She loves it when a client gets an ‘aha’ moment as they realise there’s a more innovative way to do something, and it will save them time. She is passionate about teaching people how to create slides that are fit for purpose and engaging. 
 
Fiona also focuses on presenting confidently, including best practices in the boardroom, at a conference, and online, for example, with MS Teams. Fiona is a certified Microsoft Master Trainer and became Director of Education for the Presentation Guild (a global organisation for presentation professionals) in January 2023.
 
Business Opps from LinkedIn Connections
When Fiona and I first started working together, we focussed on creating a monthly content plan for LinkedIn. This plan takes so much stress and pressure off a business owner who is trying to create consistent content on the platform.
 
Soon after Fiona started posting consistent and relevant content, she noticed her engagement increase. Her use of relevant hashtags enabled the right people to find her, leading to increased valuable connections, speaking opportunities, and business growth worldwide.
 
Fiona soon started receiving opportunities for paid speaking events on LinkedIn, which has taken her to a number of conferences. Her advice for landing paid speaking gigs on LinkedIn?
 
Look for what events are out there
Look at the companies that host those events
Connect with key people at those companies
Take the conversations off LinkedIn
The art of the Follow Up
Fiona has mastered the follow-up conversation, often reaching back out to someone she’s worked with in the past. She also says that she often connects with people who don’t send her a message – in fact, these connection requests often come from her ideal customers. If she feels they may be a good connection after viewing their profile, she’ll send them a message after connecting. This often leads to a business opportunity.
 
Fiona also shares how she’s made powerful connections on LinkedIn that led to a mutually beneficial referral relationship. Without LinkedIn, she would not have found her referral partner and increased sales.
 
Finally, Fiona and I discuss the benefits of having a Creator profile on LinkedIn and why it’s so important to post consistently.
 
 
How has posting consistently on LinkedIn resulted in more sales, speaking events, or opportunities for you? Let me know in the comments on the episode page.
How creating a monthly content plan for LinkedIn takes the pressure and stress off you [3:30]
When Fiona’s business growth started to change [5:45]
How LinkedIn can open opportunities [6:15]
How to find events in your niche [8:15]
The power in a follow-up conversation [10:30]
How LinkedIn connections can result in powerful mutual business collaborations [14:00]
Why it’s good practice to check out everyone’s profile who sends you a connection request, even if they don’t send a message [18:00]
What you need to know about the Creator option [20:00]
Why it’s important to post consistently on LinkedIn [24:00]
Key Takeaways
Fiona’s Top Tips to Get Started on LinkedIn

Join me for a sparkling conversation about the UK's first ever LinkedIn focused conference, happening in Birmingham England in March 2024.
Relentlessly helpful host John Espirian and I discuss where this idea has come from, who the speakers are and why you should attend.  I will be one of those speakers! 
You can get your tickets here - https://www.tickettailor.com/events/upliftlive/968762

LinkedIn with Louise takes you on a deep dive into the world of LinkedIn, unveiling the secrets to effectively utilizing this powerful platform for business purposes.
 
Host Louise Brogan provides a step-by-step guide to accessing and interpreting analytics on a LinkedIn company page, empowering businesses to measure their performance and make informed decisions. With valuable insights on increasing followers, capturing leads, and optimizing content, Louise equips listeners with the tools and strategies they need to leverage LinkedIn for remarkable growth. Don't miss out on this opportunity to unlock LinkedIn's full potential and propel your business to new heights.
 
#engagement rate, LinkedIn, analytics, company pages, visibility, green lights, links, inquiries, social media,  podcast
 
Want some help figuring it out for your own company?  Book a call today at www.louisebrogan.com/inquiry