Are you ready to level up your LinkedIn? Join Louise Brogan for this weekly podcast where she shares her best advice and tips for using LinkedIn to make more profit in your business. As the serious social media network, LinkedIn can help you to build a valuable network of contacts, clients and customers. From LinkedIn profile tips, content creation, using InMail to articles, Company Pages and more. Join Louise for the Linking in with Louise Podcast and find out how you can level up your LinkedIn.
What is the difference between Connect and Follow on LinkedIn
Have you seen some LinkedIn accounts with follow instead of connect on their Introductory card?
What does this mean and which should you have on your profile?
How to Connect with someone on LinkedIn The default setting on LinkedIn profiles is to show the ‘Connect’ button. It appears to the right of your profile photo.
When you connect with someone on LinkedIn, you are automatically following their content.
How to follow someone on LinkedIn When you ‘follow’ someone on LinkedIn, you will see posts from that person in your newsfeed, but they will not see yours. When you follow someone but don’t connect, they are not following your activity on LinkedIn.
Why do you choose Follow first rather than Connect? According to LinkedIn, your network should consist of people you already know. The follow option is to follow posts and articles from someone you want to hear from, but you don’t know.
For example, the above profile is the News Editor for LinkedIn News. So you may want to follow her articles on LinkedIn news.
Having a smaller network of people you want to engage with on LinkedIn usually provides a better experience than connecting with lots of people you don’t know.
How to build a powerful network on LinkedIn
One reason to choose to follow someone rather than connect, is if they are a thought leader within your industry and you want to keep on top of what is happening in the industry.
Examples of people you may want to follow – speakers, podcasters, authors, politicians.
The key differences between Followers and Connections When you are connected, you can see each others posts in your feed Followers can see your posts in their newsfeed. If you want to see one of your followers posts, you can follow them. You can only send messages to people you are connected to unless you have LinkedIn Premium* You can only endorse your connections for their skills You can only recommend (or request a recommendation from) a connection, not someone you follow *With LinkedIn Premium, you can send up to 15 ‘InMails’ per month to people who are not your connections.
Conclusion If you wish to build a network of people to engage with on LinkedIn, then it is probably a good idea to keep your profile as ‘connect’ first.
If you wish to build a following of people who want to learn from you and read your content, then set your profile to Follow first.
How to come up with content ideas for LinkedIn
How do you know what to post on LinkedIn?
How can you come up with ideas for content to market your business?
Tune into today’s podcast to find out!
This is something that a lot of people struggle with, and one of the reasons they hire me to help.
This is your business network so try to keep it professional Be strategic – remember you want to win business on LinkedIn Keep yourself on a time limit – don’t get distracted and end up spending too long on your LinkedIn Remember the four pillars of using LinkedIn –
Building a valuable network Getting your LinkedIn Profile up to date Sharing content that helps your audience Using LinkedIn Messaging to build on your relationships Read more here
The four parts to my LinkedIn framework
Now, the first piece of good news is that you don’t have to do this a lot to get recognised on LinkedIn. So according to LinkedIn themselves, only 1% of people use LinkedIn, share content, or write posts on the platform at any given week.
Make sure you share content that relates to your role – in this example, Sarah Doherty shares a personal story as well as lessons about personal finance
Start with thinking about all the questions you get asked by potential clients. Write them down on a piece of paper and then under each one, find sub-topics. Keep an eye out for articles or stories in the media to share that relate to your topics. Work on writing your posts with the purpose of serving your audience. Start conversations with your network and you WILL start to get leads and inquiries directly into your inbox.
If you need help coming up with a strategy for your LinkedIn content, then do reach out for a strategy session: https://louisebrogan.com/workwithme/
How to amplify your brand with Esther Kiss
If you’ve ever wondered how you can get directly in front of your target audience to amplify your brand message, then wonder no more. Joining me on this week’s podcast, Esther Kiss explains how she turns her one-of-a-kind publicity strategies into million-dollar sales.
Esther is the founder of the US based publicity and marketing agency, Born To Influence. She specialises in helping experts and personal brands get more publicity through appearances on TV, in newspapers, magazines and on some of the top podcasts in the world.
In this episode, Esther shares her experience of going from marketing professional to publicist extraordinaire. We talk about some of the big-name clients she has worked with and how she has built on their existing marketing strategies to find the hook for media pitches.
We also discuss Esther’s insights into how you can position yourself so that media outlets want to talk to you by:
Connecting your unique expertise with the trending topics in local and national news Using research studies to create your own engaging hook for your brand Podcasting to build your knowledge-leader status so that high profile collaborators want to take part
If you want to hear more, and to ask Esther any questions directly about her approach to building publicity, we’ll be live on LinkedIn this Friday 23 April at 3 pm. Simply visit my LinkedIn page to tune in.
Esther Kiss is the founder of Born To Influence, a boutique publicity firm specializing in helping experts and personal brands get more credibility, leads and sales. Her clients have been featured on TV, in newspapers, magazines and on some of the top podcasts in the world, resulting in millions of dollars in additional sales.
Esther has worked on campaigns in a variety of industries from SaaS products, mobile apps and digital information products to New York Times and other national bestseller book launches to philanthropic projects.
She's also the producer and host of Born To Influence: The Marketing Show, where she interviews highly successful entrepreneurs and New York Times bestselling authors about their publicity and marketing strategies.
To learn more, go to: www.estherkiss.com
You can also connect with Esther on LinkedIn or on her website, where you can access her free media positioning checklist. If you connect with her, don’t forget to let her know that you heard her on this podcast.
How to get support for LinkedIn content creation
How much content have you shared on LinkedIn recently?
Do you struggle with coming up with ideas for posts or how to write those posts? Let me take the pain away! Find out in today's episode why you should think about outsourcing the content creation and take yet another thing OFF YOUR PLATE!
I have been working recently with a handful of clients on an ongoing basis. And I have to say, I absolutely love it.
What I like more is the impact I can see happening. When people are working consistently with me they are seeing improvements and are getting really good leads. We're talking four and five-figure leads.
I really get to know about the client and their business, and the type of people who are reaching out to them and the type of people we're trying to reach. So it's really exciting and fun.
Find out more about working with me on an ongoing basis here
Check out the standing desk here
Client Success Stories: how Fiona Walsh is getting leads from LinkedIn
Fiona Walsh is a PowerPoint specialist based in Cork, Ireland.
Fiona signed up for a LinkedIn Profile Review in 2020 after attending a free webinar. Then Fiona joined the course, LinkedIn Learners Lab to further her knowledge of using LinkedIn for business. Now she gets a steady stream of inbound leads each week. Find out about her messaging strategy in this week's podcast.
Fiona started her business, Imagine Coaching, in October 2019. As a certified coach, Microsoft master instructor and a life long learner, Fiona is well placed to be able to help clients with a number of things. She specialised into PowerPoint training and support during 2020 and we discuss how changing her profile and her LinkedIn activity has led to clients and new business.
If you would like to book your own LinkedIn Profile Review, visit www.louisebrogan.com/workwithme
Click here to access the LinkedIn Learners Lab, this is no longer a live group but you can still benefit from all the training in this online course.
Join Fiona and I live on LinkedIn at 2pm UK/Ireland or 9am East Coast this Friday, 9th April to discuss how you can use PowerPoint in your business.
Are you afraid of posting on LinkedIn - tips to overcome your fears
Why are some people afraid of posting on LinkedIn?
This is something that I hear time and time again from people.
Whether it is my clients who hire me to work with them -
to help them understand how they can use LinkedIn as a vehicle to raise their profile, raise their visibility online, and win business as a result. Maybe they want to get speaking engagements, maybe they want to host corporate workshops, maybe they want to work one to one with people.
There are different reasons why people want to use LinkedIn for business. Those are some of the main reasons people hire me to work with them. But I would say at least nine out of 10 clients that work with me have a stumbling block over fear about using LinkedIn to market themselves or raise their profile online. And that's what I want to talk to you about today
If you want to reach out for help with your LinkedIn account, then check out ways to work with me here and book a call
Louise gives straightforward advice without the jargon. If you want to improve your LinkedIn profile and how you use the platform, start here first.
Weekly dose of Linkedin goodness
Some great practical advice from Louise and her guests - well worth tuning in, if you want to demystify the platform or improve your LinkedIn game.
Great insights from a friendly perspective
As a university student, Louise gives free practical advice that I have been able to put into practice and boosted my LinkedIn activity tremendously. Thanks a million Louise!