Mostly Working

Mostly Working

A weekly podcast covering design and AI by Tom Harman and Jonny Burch. We cover both what we're seeing on the ground and industry trends, ways of working and occasional guests from the design world.

  1. 1 day ago

    Ep #22: Sara Vienna (Metalab): The Trust Gap, Tools for Everyone, and Why Nobody Reads Case Studies

    Tom and Jonny sit down with Sara Vienna, Chief Design Officer at Metalab, following her Hatch keynote on the trust gap. They dig into what designers can control in the AI race, unpack the tools Metalab's designers now build for every stage of a product, and get Sara's honest take on hiring and why nobody reads case studies. Key takeaways Designers can fight for trust, one sprint at a time. Sara's Hatch keynote, The Trust Gap, is about finding the gumption to take that fight to the C-suite. Even when your influence moves product by product, being pointed at a good fight is what lets you sleep at night.Distrust of big institutions is old, and that's useful. People have doubted companies, governments and capitalism for years. Sara opened her talk with TIME's 'Trust Us' cover of Sam Altman and Greg Brockman and the teaser for Nathan Fielder's Elizabeth Holmes documentary, then moved on to what designers can actually do about it.History is the best antidote to AI doom and hype. Sara looks to the Industrial Revolution, when people had to trust a metal contraption over a horse, and Henry Ford's cars came with real consequences, road deaths among them. Handmade things became more special once everything else was automated, which gives her hope for craft.Use AI to make it real in week one, then let people make it remarkable. What used to be a 100-page deck and too many meetings can now become a tangible prototype that doubles as the PRD. That output is remixed from what's been done before, so Metalab runs it through a quality filter and a differentiation filter until it's worth shipping.Designers can now build tools for the rest of the company. Sara's team makes tools for brand, creative and design systems, with quality control at every stage gate of a product's life. Her line about designers building tools for people outside the design team has become a staple of Tom and Jonny's tool-making workshops.When anyone can make anything, a studio's value is its track record. Clients now arrive with something they've made themselves. Metalab treats it as a starting point, explains why it doesn't work and makes it great. Founders who'd rather ship it themselves are welcome back when they're ready.Agencies are a great place to hone your craft right now. Senior designers stay at Metalab for the variety of problems. Some of its principal designers started as interns, and Sara is working with CEO Luke Des Cotes to rebuild that flywheel at scale, because juniors in a remote team need far more deliberate support.Show what you've made, because nobody reads case studies. Sara hires for fire in the belly: people making things she's jealous of, with or without big logos in the portfolio. With AI, anyone can build something that solves a problem, or something just for fun.Write a positioning statement for yourself, as if you were the client. Ask people you've worked with for their favourite and least favourite thing about working with you, unedited. Find the overlap between what people will pay you for, what you're good at and what brings you joy, then let your portfolio say it.Interfaces for AI are still in their childhood. When the result set is effectively infinite, our boxes and lines can't show the richness of what comes back. Sara is more interested in interfaces that generate themselves to fit, which Metalab is starting to explore for clients.Bring your most engaged users closer, and save the polish for the masses. Early adopters will tolerate some mess, so work with them in smaller, playful spaces. Metalab built Atlantic Labs to let readers explore The Atlantic's journalism with AI without touching the core product. Meanwhile, a design leader backed by the CEO and board keeps the main product from being enshittified.Ask whether each feature still deserves to exist. Something that earned its place six months ago might not today. Agreeing whether you're more Beatles or Rolling Stones, Netflix or Apple, ends the debates that go round in circles.Chapters 0:08 — Welcome, and meeting Sara at Hatch in Berlin1:04 — Sara's Hatch keynote on trust, and a series of talks on our relationship with AI4:37 — The 'Trust Us' TIME cover, the labs calling for a slowdown, and Elizabeth Holmes6:13 — Jonny on holding excitement and fear about AI at the same time8:47 — Optimism, enshittification and taking your fight to the C-suite11:31 — What history teaches: the Industrial Revolution and Henry Ford's faster horses15:00 — Craft after automation, and a hard question about Suno and Midjourney15:50 — How Metalab decides which AI clients to take on18:00 — How AI has changed Metalab's ways of working21:11 — The tools Sara's team builds for brand, creative and design systems22:04 — Designers making tools for people outside the design team23:52 — Staying the expert when clients can make it themselves25:41 — Why a premium service still makes sense when anyone can output anything28:42 — Is an agency the best place to hone your craft right now?32:22 — Juniors, remote work and rebuilding the intern-to-principal flywheel34:11 — Hiring for fire in the belly, and why nobody reads case studies35:54 — How to position yourself for your next move36:47 — Honest feedback, a personal positioning statement and the Venn diagram41:13 — Trust and shipping pace at the AI labs42:42 — Advice for the labs: interfaces for infinite result sets44:06 — Quality starts at the top: Airbnb and Brian Chesky44:50 — Bring your most engaged users closer: Metalab and The Atlantic47:24 — Engineering-led cultures and the pull to just build more49:28 — Does this deserve to exist? Beatles or Stones, Netflix or Apple51:18 — Quick fire: a product Sara loves, Doji54:12 — After AGI: why Sara wants to be an art therapist56:39 — Final thoughts, the Wise design event at the Tate, and why Europe keeps callingMentioned in the episode Sara Vienna and Metalab Sara Vienna, Chief Design Officer at MetalabMetalabLuke Des Cotes, CEO of MetalabThe Trust Gap, Sara's keynote at Hatch Conference 2026 (watch the talk)Designing a New Relationship with AI, Sara's article on the Metalab blogDesigning a More Human Relationship with AI, Sara's earlier talk at Awwwards Conference New YorkMetalab's work SunoMidjourneyAtlantic Labs for The AtlanticIn the news Inside OpenAI's Reboot, TIME's 'Trust Us' cover story on Sam Altman and Greg Brockman

  2. 16 Oct

    Ep #21: Cassie Groos (Unily): Design Systems for Agents, Infinite Brands, and Why the Canvas Stays

    Tom and Jonny sit down with Cassie Groos, design systems lead at Unily, to learn what happens to a design system once AI starts reading it. They dig into the prose documents that brief her agents, unpack a token architecture built for an infinite number of brands, and go behind the scenes of her first big stage at Hatch. Key takeaways AI now reads the design system as well as helping to build it. That was the thesis of Cassie’s Hatch keynote. A system built for agents ships with context, skills and, more and more often, its own MCP server, so someone can ask an agent a question about the system and get the answer back.Every component at Unily gets one prose document that its agents work from. Cassie calls it the CRD: a semi-structured document covering a component’s properties, requirements, behaviour and accessibility needs, including the details Figma can’t hold. It briefs the agent that builds the component and feeds its tests, and any agent using the component later reads it too. Send an agent to a polished documentation site like zeroheight instead and the human-friendly prose ‘blows out its context window’.Spell out what every designer already knows. Any designer knows the red button is for destructive actions. AI might decide purple suits it better, or that the brand red belongs on every primary button. Cassie reckons AI gets things right about 80% of the time, and more context plus repeated checks are how she closes the gap on the other 20%.Have one skill do the work and a second, stripped-back skill check it. Cassie’s contribution workflow, built so people outside the design system team can contribute, pairs a skill that holds the conventions with a review skill that has the same conventions and nothing else. Each check gets a little closer because the reviewer isn’t carrying the original context. She also runs a ‘Simplify prose’ skill over everything, borrowed from a friend and modelled on Simplify for code.Feature design is leaving Figma, and component design is staying on the canvas. Cassie expects product, feature and flow design to move out of Figma, with Figma Make catching some of it. Components for complex, multi-brand systems still need a visual canvas, and Figma variables remain the hub for Unily’s tokens. She is ‘not in the Figma is dead, everything lives in code now camp’, and says Figma has become far more responsive to the design system community over the last 18 months.At Unily, clients bring their own brand at runtime. Cassie calls it ‘infinite multi-brand’: any client can set up their brand through a self-serve journey, across light and dark mode (with high contrast to come), each with several colour schemes. Clients pick from presets, so spacing comes as spacious, regular or compact, and hundreds of tokens across several layers sit behind every choice. Unily’s AI assistant, Indi, then builds clients’ intranets from the system’s blocks and components with their branding already applied.Skipping the design system shows up in brand and trust. Agents can move fast without one, and a design.md file will still spin up slightly different buttons all over the place. Cassie calls ‘we don’t need design systems anymore’ a trap, and expects people to gravitate towards brands that still feel consistent and human-made. Hence the line from her keynote: design systems matter more now than ever before.With a CRD and a rough design, Claude can build five to seven components in a day. On her single-brand side project, Cassie asked Claude for a token architecture from a handful of colours, and it did ‘honestly a great job’. A workflow now helps her write each CRD, and the CRD plus a rough Figma design is enough for Claude to build the component. For a team of one or two, she’d start with buttons and fields, and for anyone who isn’t a design systems specialist, adapting an open-source system is perfectly fine.AI is good at going wide, and converging is still the designer’s job. Cassie has had Claude Design throw out ‘a million different design ideas’, but picking out three screens, spotting that there’s something there and perfecting them is work she does by hand, in a way she can never get Claude to. Perfecting that first flow and its components also stops AI taking the edge off later. She has watched Claude Design take someone’s design and make it ‘look a bit numpty’.Claude is now Cassie’s guide to a token architecture she built by hand. She says it ‘probably understands it better than I do now’, and the idea of going back in herself is ‘terrifying’. She asks it to tidy up anything clunky, such as the shadow tokens, and before she deprecates tokens it checks they aren’t used in any component, so the change won’t break anything.Apply for the talk you think you won’t get. Ben Callahan, who runs the Redwoods design systems community, tagged Cassie when Hatch’s Damian Martone asked for more European speakers, and she applied assuming she’d never be picked. She planned to learn the talk like a theatre script, then spent the five days before Hatch in hospital and walked on stage with a walking stick, too tired by then to be nervous. Her advice to anyone thinking about it: do it, because the audience is there to learn from you.Claude can draft the weekly Ocado order with a skill, a list and a few months of past orders. Cassie’s setup is a skill, a shopping list in Notion, a couple of months of previous orders so Claude can work out what she buys weekly, every two weeks or monthly, and Claude in Chrome to do the clicking. She’s holding out for Ocado to release an MCP.Chapters 0:08 — Welcome, and meeting Cassie through Hack Weeks and Hatch1:46 — What is a design system, anyway?4:04 — AI as both contributor to and consumer of the system5:52 — Jonny on agents that start from scratch every time6:47 — The CRD: one prose document per component8:56 — Telling AI what any designer knows, and its unpredictable 20%10:07 — Contribution workflows, a prose simplifier and review skills11:22 — Where the system lives: Figma, code, or both13:19 — Product design leaves Figma, component design stays on the canvas14:55 — Jonny on the design system as software17:16 — Design systems as a product, and feeling more like an architect18:28 — Unily’s infinite multi-brand problem, and presets19:46 — A token visualiser built for an audience of one20:36 — Indi, AI-checked token pairs, and nested modes22:41 — Tom on brand, marketing and the edges of the system26:58 — Several design systems, one token architecture28:38 — Jonny on consistency for its own sake30:35 — Why ‘we don’t need design systems anymore’ is a trap33:17 — A minimum viable design system for a team of two36:25 — From brand feel to code, and Tom’s Mostly Working canvas38:45 — Exploration as the human part, then one flow at a time40:55 — Tom on diverging and converging with AI43:51 — Using AI to untangle a hand-built token architecture47:18 — Getting on the Hatch stage50:46 — Why design systems are suddenly in demand52:37 — Quick-fire: getting Claude to do the food shop53:55 — Quick-fire: life after AGI, a four-tool stack, and Terminal56:26 — Where to find CassieMentioned in the episode Cassie Groos graphicgoose.co.uk, Cassie’s...

  3. 8 Oct

    Ep #20: Christine Røde (The Browser Company): Dia's Morning Brief, Real Art, and Shipping Less

    Tom and Jonny sit down with Christine Røde, designer at The Browser Company and the first guest under our new name, Mostly Working. They go behind the scenes of Dia’s Morning Brief, unpack why people now hand their data to AI tools so readily, and dig into the craft a designer keeps when she can ship her own fixes. In this episode: Dia’s Morning Brief exists because most people stall at a blank text box, so the browser sends the prompt for you and opens a tab that briefs you on your day.Christine came back from two weeks’ holiday to a useful prototype that looked like ‘pure slop’, and rebuilt it around hundreds of hand-picked public-domain paintings from the National Gallery of Art.She designed Dia’s memory flows with lock icons everywhere, then watched user testing show that people were happy to tick the box.Arc shipped something new every week and ended up with around 35 branded features, whereas Dia builds and tests plenty and ships only what adds enough to the product.You get eight or nine nitpicks before an engineer has had enough of you, and Christine now ships those fixes herself the week after launch.A year ago she was asking her head of design whether she’d still have a job, and today she’s enjoying the work more than she has in years.Chapters: 0:08 — Welcome to Mostly Working, and introducing Christine Røde0:46 — From a Mostly Working meetup talk to Dia’s Morning Brief1:21 — What Dia is, and how it has changed as AI has4:08 — The blank text box problem, and a brief that arrives on its own5:57 — The first prototype: beige, serifs and ‘pure slop’7:00 — Finding the imagery: SVGs, big type or public-domain paintings8:32 — Tom on what design adds to a prototype that already works11:04 — Signal over volume: why the brief stays short14:54 — Jonny on promising two or three things, and design reacting to engineering16:37 — Why AI quality comes before design fidelity19:01 — Onboarding, and persuading people to connect their tools20:42 — From WhatsApp-era privacy to ‘you can all just read my email’24:08 — Trust, and design’s part in earning it26:45 — Designing Dia’s memory feature for users who weren’t worried28:53 — What faster shipping does to the quality bar30:09 — Why Dia ships less often than Arc did32:01 — Designers shipping their own polish34:12 — Working in seasons, and the hectic first month38:24 — Custom tools for curating paintings and sketching interactions42:08 — Real art as a brand decision, and hiring a painter45:45 — What it means to be a designer now48:17 — Quick-fire: free time after AGI, and Lime bikes50:54 — The part of her craft Christine won’t hand to AI52:09 — A rooftop garden, and the last 20% of vibe coding53:31 — Final thoughts, and where to find ChristineFind us at mostlyworking.co Click here to view the episode transcript.

  4. 2 Oct

    Ep #19: Big News. Near Future Is Now Mostly Working. Why We're Changing, a Summit at Monzo, and Building a Brand with Claude

    Tom and Jonny announce that the Near Future Podcast is becoming Mostly Working. They explain why they're closing the consultancy to back the podcast, unveil the Mostly Working Summit at Monzo on 22 October, and go behind the scenes of a new brand built with Claude Code. In this episode: The Near Future consultancy is closing, and the podcast carries on every week as Mostly Working.We explain the three tests behind the decision: founder fit, how hard the work was to sell, and how much energy it gave us.At design + AI in Brighton, 30 senior designers built their own design tools in about an hour, from a Crazy Eights racing game to a skin analyser.The Mostly Working Summit runs at Monzo on 22 October: a free morning for 100 design leaders, then our final Build Your Own Design Tool workshop. Apply at mostlyworking.co.Tom walks through building the new brand, sketching the mark in Figma and having Claude Code generate palette tools, motion principles and even a jingle.Chapters: 0:04 — The Near Future Podcast is becoming Mostly Working1:03 — How the podcast started, 19 weeks in2:17 — Winding down the Near Future consultancy3:02 — Where the Mostly Working name comes from4:30 — Founder fit, ease of sale and energy: why the consultancy - stopped6:53 — Jonny on wanting to build, and joining a small tech company11:09 — Tom's test: follow the most interesting conversations13:21 — Thank you to Near Future clients14:30 — What to expect from Mostly Working17:24 — Build Your Own Design Tools at design + AI in Brighton20:43 — Why the workshop builds keep getting better23:15 — Hatch in Berlin: Paula Scher and Bob Baxley26:33 — Announcing the Mostly Working Summit27:57 — How the Mostly Working meetup grew from 70 to 160 sign-ups31:45 — Summit details: Monzo, 22 October, fireside chats, roundtables and the workshop36:13 — mostlyworking.co and the new brand37:20 — Designing the M/W mark in Figma39:09 — Claude Code generates palette tweakers, motion principles and a logo jingle43:37 — Building brand tools by voice note from your phone45:29 — Flora versus building your own image generators47:22 — Tote bags, feedback and wrap-upMentioned in the episode Mostly Working The Mostly Working Summit: AI x Design 2027 — Thursday 22 October 2026, Monzo, LondonApply for the summit or book the workshopMostly Working meetupEvents design + AI, Brighton, organised by Product UnleashedHatch Conference, BerlinPeople Tom HarmanJonny BurchSimon Amor, co-founder of Morse and co-host of the Mostly Working meetupPaula Scher, partner at PentagramBob Baxley, designer and former head of product design at PinterestDomingo Widen, FinIni, FinJames Storer, MonzoCompanies Morse (formerly Sling Money)MonzoFinPentagramTools and products Claude CodeClaude OpusFigmaFLORASunoOODAAbout the pod Mostly Working (formerly the Near Future Podcast) is a weekly conversation with design leaders about what they're building with AI. Send feedback to podcast@nearfuture.works, and find everything at mostlyworking.co.

  5. 25 Sept

    Ep #18: Gabriella Hachem (CEO, Dessn): Design should be done in Production

    Tom and Jonny sit down with Gabriella Hachem, co-founder of Dessn and the podcast’s first design tool founder. They dig into why Dessn runs your codebase in the cloud so you can design on production, unpack the read-only decision that shaped the product, and go behind the scenes of building a design tool while the models caught up. Key takeaways Dessn runs your codebase in the cloud so you can design on top of the real thing. No local setup and no coding, and the page you pull onto the canvas is your production homepage rather than a representation of it. Gabriella has waited her whole career to open the real homepage and work on it.Read-only access to the repo was a focus decision before it was a security one. The first version of Dessn opened pull requests. They dropped it, because opening a PR isn’t the hard part anymore and it was never how they were going to win. Handoff now runs through MCP straight into Cursor or Claude Code.Leaving the engineering gate where it is smooths adoption. Workflows are already changing, and change is heavy even when it’s powerful. Keeping one familiar checkpoint untouched means a design team only has to renegotiate the part that actually matters.Dessn’s ideal customer profile turned out to be a culture, which is a very hard thing to qualify for. Every usual deterministic signal failed: vertical, size, stage. The proxy Gabriella watches for is whether a design engineer role already exists on the team.An excited user counts for nothing if leadership isn’t bought in. Gabriella has watched a deal die at that gate with the user still cheering for it. Nim is the one who says no, and she’s learning to, because you only have so much time and where you spend it matters.The handoff only ever existed because designers couldn’t reach the code. Remove the skill barrier and you remove the reason for the relay. Fewer people between the decision-maker and the executor gets you higher quality output and more speed.Roles were built on skills, and skills are the part that’s collapsing. You knew Figma so you were a designer, you knew how to code so you were a dev. Gabriella never became a Figma expert and still considers herself a good designer, because the thinking layer was always the job.Dessn’s learning curve is a curve of power. It’s mostly prompt-based, so there’s no tool to master, but there is a blank canvas problem: what can I even do in here? Ask it for a dropdown of every state a user could be in and it pulls them straight from your code.The models caught up to the vision, and that’s what conviction buys you. It didn’t work, it didn’t work, it didn’t work, and then it worked. Dessn never rode the hype wave, because the product couldn’t deliver on the promises yet, and now it can.The industry has gone from FOMO to fatigue after a slew of broken promises. Gabriella wants the headline to be exactly that: no broken promises. She’s blunt about competitors who answer the source-of-truth problem by creating another source of truth.The designer’s job is heading towards curation, and that was always the high-leverage part. Deciding this is the right thing to do was always the leverage. Her worry, one year out, is how much Dessn builds for the requests arriving today versus the version of design work she thinks is coming.“When did a feature become synonymous with a role?” An investor asked Gabriella where the visual editor was, given she builds for designers. Direct manipulation comes up constantly, and she thinks the industry should reopen that question rather than assume the answer.Chapters 0:04 — Our first design tool founder: Gabriella Hachem and Dessn1:18 — Montreal, first jobs, and never fitting the boxed roles2:22 — She didn’t quit to build a design tool. She quit to solve a problem3:34 — Design and prototype in your codebase, no local setup, no coding6:42 — Jonny built a Temu version of Dessn for a hackathon8:38 — Read access or write access to the repo, and why Dessn went read-only11:04 — Opening a PR isn’t hard anymore, so that was never how they win13:28 — Collapsing the talent stack: fewer people between decision and execution14:51 — Roles were built on skills. She thinks they should be built on thinking16:57 — Novelty budget, and a learning curve of power19:36 — Pulling real production pages onto the canvas20:48 — Every state defined in your code, and an automated Storybook22:54 — When your ideal customer profile turns out to be culture23:55 — Leadership is the real gate, and Nim is better at saying no25:16 — Two years of founding: hard, fun, and a whole other level of hats28:53 — How to know it’s your turn to take the risk30:51 — Montreal to New York to London, and why not San Francisco32:14 — Valio Con, a panel of design tool founders, and a week in SF33:11 — Frenemies, and the one thing nobody else does35:06 — Form an opinion about how you want to work, then go work that way40:03 — Creating another source of truth makes the problem worse41:57 — From FOMO to fatigue, and the models catching up to the vision43:30 — Speed, latency, and 120 frames per second46:17 — Proactive agents, direct manipulation, and the designer as curator49:33 — “When did a feature become synonymous with a role?”50:38 — Personalised workflows, plugins, and Dessn as infrastructure52:57 — React Native now, iOS Native and a Mac Mini next54:23 — Quick fire: a wine bar, a spatula, deleting X, and watching your mum use ChatGPT59:19 — Where to find Gabriella, and the infinite canvas betaMentioned in the episode Gabriella and Dessn Gabriella Hachem — https://www.linkedin.com/in/gabriella-hachem/Gabriella on X — https://x.com/gabriellahachDessn — https://www.dessn.aiNim Cheema, co-founder and CTO — https://ca.linkedin.com/in/nim-cheema‘Collapsing the talent stack’, Gabriella’s piece on Scott Belsky’s essay — https://medium.com/@gabriella_46676/collapsing-the-talent-stack-40eb849a2f97Dessn’s $6m seed round, led by Connect Ventures with Betaworks and N49P — https://techcrunch.com/2026/05/12/dessn-raises-6m-for-its-production-focused-design-tool/Kevin Grajeda, Dessn’s employee number one, who Gabriella met on X — https://www.linkedin.com/in/kevingrajeda/Companies and past roles Planned, where Gabriella was head of product and Nim was head of AI — https://planned.comUnsplash, where Nim worked — https://unsplash.comBetaworks, who hosted them in New York — https://www.betaworks.comConnect Ventures, who led the seed — https://www.connectventures.coPeople Scott Belsky, author of ‘Collapsing the Talent Stack’ — https://www.scottbelsky.comStephen Haney, foun...

  6. 17 Sept

    Ep #17: Frank Bach (Anthropic): Building Your Own Design Tool, Beginning Anywhere, and a Swiss Army Knife Career

    Tom and Jonny sit down with Frank Bach, a product designer at Anthropic who built his own design tool during onboarding week. They dig into why he prototypes in HTML instead of Figma, unpack his Swiss Army knife career from Red Bull to Headspace to Instagram, and get his advice for designers feeling the AI squeeze. Key takeaways Build the tool while you build the work. Frank made his design tool feature by feature during his first project at Anthropic, adding each part the moment he hit the need for it. A share function when he wanted to show his PM, then a Loom-style recording feature the next day, camera feed and all, in about three prompts.Load a control and a variant side by side and click them in sync. The most unusual thing he built steps two prototypes through the same screens on a single click. He is hoping Figma steals the idea.Most people inside a company have never seen the screens they own. Everyone at Headspace got the app free, so nobody had laid eyes on an upsell screen in years. A live side-by-side of current state and proposed state is what gave leadership the confidence to green-light the work.Begin anywhere. Frank has turned John Cage’s line into a working design principle. What matters is having something to click, see and feel, and the details get figured out along the way.Variety compounds differently to mastery. Energy drinks at Red Bull, meditation at Headspace, then social media at Instagram: every jump was chosen on purpose. He calls himself a Swiss Army knife of design, and reckons it is what makes someone stand out in an interview panel.Learning the tools on the company dime is a real benefit worth asking for. DoorDash set a goal it called Design 2028, where every designer becomes a design engineer, and gave people the time and space to get there. Frank admits he complained about it at first and is now grateful he did not have to learn it in his own hours.A lot of people working hard on something is a reason for empathy, and the metric still decides whether it worked. Frank got pushback from a former colleague for publicly critiquing a feature. His read: designers who want to talk business have to be able to talk about failures like adults, because there is not a lot of emotion in business.Do the next project’s pre-work before you get to it. Frank queues up a foundation on the Tuesday so that Monday’s project starts from something rather than a blank page. Half of it may be throwaway, and a PM running agents can now come back in a morning with what used to take a two-week sprint.Solve one of your own problems and it becomes the standout project in your portfolio. For anyone in an organisation with no AI budget and no guidance from above, that is Frank’s route through. A grocery list app or a plugin for a digital guitar amp both count, imperfect included.Old, slightly bad technology is a good counterweight to this pace. Frank keeps a five-inch black-and-white Quasar countertop television on his desk, one channel and a radio dial. He calls it poorly designed and perfectly designed at the same time, the same pull that took people back to vinyl.Close the 100 tabs and learn one thing today. His answer to feeling overwhelmed in an AI-first company. Nobody has landed on a perfect process yet, which means the process is still yours to shape, and he found that anxiety and excitement flipped over into each other almost overnight.Chapters 0:04 — Bureau, Edenspiekermann, Headspace, Instagram, DoorDash: the run-up to Anthropic2:18 — A day at Anthropic, where a 12-month roadmap makes no sense4:32 — The LinkedIn post that started all this5:03 — A quiet onboarding week and an enterprise Claude account7:46 — “How do I share this?” A share function, then a Loom feature, in three prompts9:14 — Shortcut keys, screen glimmers and museum wallpapers10:18 — Accidentally rebuilding Claude Design, backwards11:24 — Sunshine Shop, WooCommerce and total cowboy mode12:33 — Will the Frank tool still be around in 12 months?13:37 — Two prototypes side by side, clicking in sync15:41 — Where the line sits between human and AI16:43 — Mega tools, workspaces and a live command line18:54 — Energy drinks to meditation to social media: the Swiss Army knife career21:07 — Mastery versus invention, and naming the Frank Mega Tool23:52 — DoorDash’s Design 2028, and a quarterly meetup as a forcing function27:30 — Accountants, lawyers, and doing your taxes with an AI tool29:19 — The weirdest design processes he has come across32:19 — John Cage: begin anywhere34:13 — Critiquing an old colleague’s feature, and the fallout37:00 — Advice for designers with no budget and no backing41:14 — Mathematicians, art, Spotify and Suno42:55 — Quickfire: AGI takes over, what do you do with the time?43:59 — Quickfire: the five-inch Quasar TV that is perfectly badly designed45:59 — Staying grounded when the pace is this intense48:41 — Close your 100 tabs and learn one thing todayMentioned in the episode Frank Frank Bach’s website — francoisbach.comFrank on LinkedIn — linkedin.com/in/francoisbachFrank on X — x.com/zendadddySunshine Shop, his creative collective and e-commerce store — sunshineshop.laLA Design & Dev, the Los Angeles meetup he organises — ladesignanddev.comCompanies and past roles Anthropic — anthropic.comBureau, the design studio Frank co-founded and later closedEdenspiekermann, where Red Bull was the main client — edenspiekermann.comRed Bull — redbull.comHeadspace — headspace.comInstagram — instagram.comDoorDash — doordash.comPeople Jenny Wen, Head of Design at Claude, whose Hatch Conference talk Jonny saw — jennywen.caAndy Puddicombe, the English co-founder of Headspace — headspace.com/content/video/meet-andy-puddicombe/923John Cage, composer, source of “Begin anywhere” — johncage.orgTools and products discussed Claude — claude.aiClaude Design — anthropic.com/news/claude-design-anthropic-labsFigma — figma.comCursor — cursor.comLoom — loom.comSketch — sketch.comAdobe Illustrator and Photoshop — adobe.comWordPress — wordpress.orgWooCommerce — woocommerce.comDropbox — dropbox.comGitHub — github.c...

  7. 11 Sept

    Ep #16: Jonny and Tom: Guest recap, Learning Loops, Leverage and a 3D Labyrinth

    Tom and Jonny catch up after the summer with a roundup of August’s four guests, from Monzo’s fake app to Poem/1’s self-learning fulfilment agent. They ask whether designers are giving away their leverage to agents, answer a listener who wants the show to branch out, and share what they built, including Labyrinth rebuilt in two hours. Key takeaways Being deliberate about what you give away is most of the job now. Every August guest drew the line somewhere different, and every one of them drew it. Jonny’s version: even when it is slower, and even when an AI would do it better, make sure the decisions being made are still yours to make.Make one decision with an agent and fifty get made for you. They arrive interlinked, so working out which ones landed and why costs more than piling on another prompt. You end up with work that is technically yours and nothing in your head connecting it.A learning loop is an agent that remembers its own mistakes. Matt Webb’s Poem/1 fulfilment agent handled queries from 700 units by turning each new exception into a standing rule. Jonny’s caveat is that the abstract version convinces nobody, which is why “everyone should have agents” lands so flat.Agents accumulate cruft, so prune them. Jonny moved his main agent from NanoClaw version one to version two this week and deleted about half the notes it had written to itself over six months. What survived reads as concise instructions instead of six months of contradictions.When everyone can make the impressive thing, impressive moves. GPT-6 Astra put one-shot 3D and cloned games within reach of anyone with a prompt. Jonny’s yardstick for where the value went: his dad, a vicar, could now get further on a demo video than Jonny could have managed five years ago.Understand the grain of the medium you are designing against. Randy Hunt’s framing was the old-school graphic designer collaborating with the printer to get intent onto the page. Having an agent write your code is a different skill from understanding what that code does to your design.AI writing feels thin because the thinking happened somewhere else. Matt Webb can feed a model everything he has ever published and still fail to stand behind what comes back. It may convince everyone else, and it is still not something you can point at and call yours.Build the silly project yourself or you will never learn the tool. Demos online tell you nothing about where the limits sit. Tom is close to downloading Blender for exactly this reason, and Jonny built a full 3D Labyrinth in two hours partly to find out what two hours now buys.The impressionists are the closest analogue to this moment. Photography arrived, exact landscapes stopped being the point, and painters who already had mastery chose what to break. Whoever does best next will understand the technology underneath well enough to bend it.Skills get better when you rewrite their output by hand. Tom burned a month of Claude Fable 5.1 credits in half an hour, then rewrote both research skills’ results manually and fed those back as the template. A 10,000-word essay he would never read became a 400-word list of links.The craft question matters more than the job title. Tim, a listener, asked whether the show could branch out beyond senior design folks. Yes, with a lens: creative technologists, engineers, product people and founders are all fair game, as long as the question stays how AI is shifting the role and craft of design.Chapters 0:04 — Intro: back to school, and a cosy September episode0:59 — Rounding up August’s four guests1:38 — James Storer: Monzo’s fake app and its biggest token spender3:29 — Randy Hunt: Notion, SVA, and two full-time roles4:36 — The printing press, and the grain of the medium6:30 — Patrick Lewis: four times a founding designer7:57 — T-Rex arms, and shaping a role around what you enjoy8:51 — Matt Webb and an inventor’s practice9:49 — Poem/1’s self-learning fulfilment loop11:31 — The Gmail triage loop Tom hasn’t built yet12:43 — OpenClaw, and agents that rewrite their own memory13:36 — Lobotomising an agent onto NanoClaw version two16:59 — Where every guest drew their own line17:22 — Are we losing our leverage to agents?18:30 — GPT-6 Astra, and what happens when everyone can do it22:20 — Make one decision, get fifty24:10 — Is design an art or a science?26:47 — Inventors, not technologists28:44 — Why you have to build the silly project yourself30:20 — The impressionists, photography, and our toddler phase31:50 — Listener feedback: branch out beyond senior design folks?33:45 — Grading the podcast, and 36 YouTube subscribers36:29 — Design at the core, but a wider cast39:40 — Labyrinth, one-shotted in two hours42:45 — Burning a month of Claude Fable credits on skills45:40 — Consolidating everything into one Dia browser47:39 — Design leadership circles49:12 — Hatch Berlin, Brighton, and save the date for 22 October53:16 — Wrap upMentioned in the episode The August episodes we round up Ep #12: James Storer (Monzo) — share.transistor.fm/s/ab6c1806Ep #13: Randy Hunt (Notion & SVA) — share.transistor.fm/s/29c8593bEp #14: Patrick Lewis (Klay) — share.transistor.fm/s/8d030297Ep #15: Matt Webb (Inanimate) — share.transistor.fm/s/c39062f5People James Storer, Senior Product Design Lead at Monzo — linkedin.com/in/james-storer-5b543625Randy Hunt, Head of Design at Notion and chair of MFA Design at SVA — randyjhunt.comPatrick Lewis, founding designer at Klay — patricknlewis.comMatt Webb, writing at Interconnected — interconnected.orgChristine Røde, product designer at The Browser Company — linkedin.com/in/christinerodeLenny Rachitsky, host of Lenny’s Podcast — lennysnewsletter.com/podcastTim, the listener who wrote in with the feedbackCompanies and past roles Monzo — monzo.comNotion — notion.comSVA MFA Design — design.sva.eduKlay — klay.visionInanimate, Matt Webb’s current company — inanimate.techThe Browser Company — thebrowser.companyTools, models and products discussed GPT-6 Astra — openai.com/index/gpt-6-astraClaude Fable 5.1 — anthropic.com/claude/fableOpenClaw — openclaw.aiNanoClaw — nanoclaw.devGrok Bot — x.aiCursor — cursor.comDia, the browser by The Browser Company — diabrowser.comBlender — blender.orgPoem/1, Matt Webb’s poetry clock — poem.townLabyrinth, the Ravensburger board game — ravensburger.co.ukJonny’s own projects Labyrinth online, built in two hours — labyrinth.jonny.ooda.runOoda, secure collaborative hosting for teams — ooda.rundesigntools.fyi, run by an agent that maintains itself — designtools.fyiEvents Mostly Working, the London design mornings Tom runs — lu.ma/mostly-workingHatch, Berlin, 16–18 September, where Jonny is speaking on the 18th — hatchconference.comdesign + AI, Brighton, 24–25 September, where Tom and Jonny run a workshop — designplusaisummit.comAbout the pod

  8. 4 Sept

    Ep #15: Matt Webb (Inanimate): Building an Inventor's Practice, Poem/1's Retro Charm, and Agentic Fulfilment

    Tom and Jonny sit down with inventor Matt Webb, the man behind Berg, Little Printer and the poetry clock Poem/1. They dig into how he built a practice around human-computer interaction, small groups and the physical world, unpack the retro charm of his ageing AI clock, and go behind the scenes of the Claude-powered agents running Poem/1's Kickstarter fulfilment. Key takeaways Shape your role around your practice. Matt focuses on human-computer interaction, small groups and the physical world, rather than chasing a job title.AI is a rubber duck, not a co-writer. Its value is helping you think aloud without replacing your voice.Universal Basic Agency. AI can help non-experts cross the single technical hurdle blocking an idea.Agents can turn exceptions into policy. Poem/1's fulfilment agent proposes reusable rules for a shared SOP, so problems are solved once.Reports can reveal more than dashboards. Daily narratives surface patterns you did not know to track.Make deliberate time to learn new tools. Matt blocks at least a day a week because the gains compound.Building on a model means borrowed time. Poem/1 relies on a retiring model whose strange tone newer models cannot reproduce.Poem/1 is an invisible social network. All 700 clocks show the same poem at the same moment worldwide.Chapters 0:04 — Intro and Matt's career throughline5:56 — Leaving leadership to build7:28 — AI and unblocking imagination13:02 — Keeping AI out of your voice17:35 — ChatGPT and tldraw as a rubber duck24:12 — The imagination bottleneck29:04 — Universal Basic Agency34:38 — The story behind Poem/144:44 — A retro AI product and invisible network52:08 — Agentic Kickstarter fulfilment1:02:54 — Reports versus dashboards1:06:40 — Quickfire questionsMentioned in the episode Matt Matt Webb's blog, Interconnected — interconnected.orgUnoffice Hours (his 30-minute call booking system) — interconnected.org/home/2020/09/24/unoffice_hoursActs Not Facts, his consulting practice — actsnotfacts.comCompanies and past roles Berg — the design studio Matt co-founded with Jack Schulze and Matt JonesGoogle ResearchR/GA VenturesInanimate — Matt's current startup — inanimate.tech, newsletter at news.inanimate.techBetaworks — betaworks.comPeople Jack Schulze — Berg co-founderMatt Jones — Berg co-founderDaniel Fogg — Matt's co-founder at InanimateAlex Hulme — founder and creative director of Approach, the industrial design agency that helped bring Poem/1 to market — approach.studio, Poem/1 case study at approach.studio/work/poem1Tom Armitage — helped with Poem/1's firmware — tomarmitage.comTools and products discussed ChatGPT — chatgpt.comClaude Code — claude.com/product/claude-codetldraw — tldraw.comBackerKit — backerkit.comFloship — floship.comM5Stick, made by M5Stack — m5stack.comFriend, the AI pendant — friend.comMatt's own projects, mentioned Little Printer, made at Berg — berglondon.com/projects/bergcloudPoem/1, Matt's poetry clock — poem.townGalactic Compass, the app that points to the centre of the galaxy — apps.apple.com/gb/app/galactic-compassA 270kg book vending machine that tweeted when it sold a bookAbout the pod Podcast feedback: podcast@nearfuture.worksFind us at https://nearfuture.works

About

A weekly podcast covering design and AI by Tom Harman and Jonny Burch. We cover both what we're seeing on the ground and industry trends, ways of working and occasional guests from the design world.

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