OnBD with ALF

Ultimate Content
  • 4.9 (44)
  • MARKETING
  • MONTHLY
OnBD with ALF

Are you ready to level up your sales game? Welcome to OnBD with ALF, the podcast that brings you the best advice and success stories from industry leaders in media and advertising.    Each episode, we tackle the challenges of new business to help you elevate your own sales strategy. If you're in business development and looking to sharpen your sales techniques, discover actionable insights, and stay ahead of the competition, you're in the right place.   If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

  1. 4 JUN

    Building Community: The Success of Agency Hackers

    Podcast host and General Manager of ALF Insight, Amanda Rosevear, speaks with Ian Harris, founder of Agency Hackers.   Ian shares his journey from journalism to building a thriving membership community for independent agency leaders.    He discusses the importance of truly understanding what people want, the challenges agencies face in growth and client acquisition, and the successful formula behind his events and why Ibiza has proved to be such a popular location.    Amanda and Ian also discuss the importance of inclusivity in industry, leveraging LinkedIn for personal branding and business growth, and the value of authentic communication and relationship building in business development.    00:00 Introduction to Agency Hackers and Ian's Journey 07:19 Building Community: The Success of Agency Hackers 10:10 The Formula for Successful Events 16:55 Challenges in Agency Growth and Client Acquisition 23:19 Implementing Effective New Business Processes 28:09 Inclusivity in Agency Leadership 29:52 The Viral Success of Ibiza Events 31:33 Navigating LinkedIn for Business Growth 36:00 The Balance of Personal Branding 41:09 Effective Communication in Business Development 46:17 The Importance of Relationship Building   If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

    42 min

  2. 7 MAY

    Unlocking Agency Growth with Laura Vipond from Ogilvy

    In this episode, host and General Manager of ALF Insight, Amanda Rosevear, chats to Laura Vipond, Chief Growth Officer at Ogilvy.    They discuss Laura's career journey, the importance of new business culture, and the strategies Ogilvy employs for agency growth. Laura shares her knowledge of how best to understand client needs, the evolving pitch process, and why she promotes the Positive Pitch Pledge, aimed at improving the pitching experience for both agencies and clients.    The conversation also touches on the importance of emotional intelligence in business development and the long-term strategies for building client relationships.   Plus, Laura answers the OnBD Quickfire Questions revealing which animated movie title best describes her career.   00:00 Introduction to Laura Vipond and Her Career Journey 03:53 Understanding Agency Growth Models 08:13 The Importance of New Business Culture 11:06 Ogilvy's New Business Strategy 15:02 Identifying and Filling the Pipeline 18:47 The Long Game: Asparagus Growth Strategy 21:12 Evolving Pitch Processes and Client Expectations 27:04 The Positive Pitch Pledge 32:50 Quickfire Questions and Key Takeaways   If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

    39 min

  3. 9 APR

    Adapting to Change with The Standard’s Steve Cording

    Host and General Manager of ALF Insight, Amanda Rosevear is joined by Steve Cording, Head of Culture, Sport and TelCo at The Standard, the long-established regional newspaper for London.    Steve shares his journey from sports journalism to media sales, the evolution of The Standard, the importance of storytelling, and the need for adaptability in the changing media landscape.    Amanda and Steve also chat about navigating redundancy, the impact of AI on media, the future of audience engagement and the importance of multi-platform strategies.    00:00 Introduction to Steve Cording and His Role 06:06 The Evolution of The Standard 08:49 Adapting to Change in Media 11:55 Team Dynamics and Learning 15:02 Skills and Adaptation in a Changing Environment 18:07 The Impact of AI on Media 21:07 Future Predictions for Media and Audience Engagement 26:30 The Importance of Affiliate Partnerships and Loyalty 27:18 Multi-Platform Strategies for Modern Brands 29:47 Adapting to Change 30:35 Support and Optimism for the Future 32:03 The Role of Sports in Media Engagement 32:57 Navigating Redundancies in the Media Industry 36:10 Transitioning from Editorial to Sales 39:06 The Role of Video in Sales Communication 41:03 Advice for Newcomers in the Industry 42:12 What Makes a Great Salesperson? 45:30 OnBD Quickfire Questions   If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

    43 min

  4. 6 MAR

    What makes a ‘GOOD’ Business Developer ‘GREAT’?

    In this first episode of the new series, 'OnBD with ALF', host and General Manager of ALF Insight, Amanda Rosevear, delves into the intricacies of successful business development with guests, Rich McHardy, founder of The McHardy Collective, and Jody Osman, Chief Growth Officer at Propeller Group. The pair are also known for being the founders of The BD100.  The episode explores what differentiates a good business developer from a great one, through the lens of The BD100—a community and annual awards event recognising top-performing business developers.  Rich and Jody discuss the evolving nature of business development roles, characteristics of standout professionals, and the significance of creativity, strategy, and personality in sales.  Plus hear what advice our guests would give their younger selves and what they’d name a movie about their life, as Amanda tasks them with answering the OnBD quickfire questions.   The episode concludes with insights on future trends in business development and information about the upcoming BD100 Awards event at The Drum Labs. 00:00 Introduction to OnBD with ALF 00:47 Meet the Guests: Jody Osman and Rich McHardy 01:18 The BD100: Origins and Purpose 02:01 The BD100: Nomination and Judging Process 03:21 Key Traits of Top Business Developers 04:55 The Importance of Personality in BD 17:35 Recognising Rising Stars in BD 20:44 Evolution of Business Development 22:49 The Expanding Role of Business Developers 23:58 The Evolution of Business Development 24:23 Balancing Stress and Support in Business Development 26:07 The Importance of Research and Personalisation 27:23 Building and Leveraging Relationships 28:40 Advice for Aspiring Business Developers 31:24 Quick Fire Questions: Insights and Reflections 39:12 Upcoming BD100 Event and Conclusion If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

    42 min

  5. SEASON 4 TRAILER

    OnBD with ALF - New series coming soon!

    Welcome to ALF Insight’s brand-new series focusing on everything you wanted to know about business development. Hosted on Acast. See acast.com/privacy for more information.

    1 min
  6. Exploring Nutritional Science with ZOE: Insights from Jonathan Wolf & Sharlene Lopez

    15 JAN

    Exploring Nutritional Science with ZOE: Insights from Jonathan Wolf & Sharlene Lopez

    Join Rory Sutherland in this episode of 'On Brand' with special guests Jonathan Wolf, CEO of ZOE, and Sharlene Lopez, founder of Medifesto. They delve into the world of nutritional science, the significance of the microbiome, and the innovative personalised nutrition programme by ZOE. Discover how ZOE's research is transforming health through food and learn about the evolving role of branding and marketing in the health technology sector. With discussions on behavioural change, the impact of ultra-processed foods and the future of health tech, this episode is packed with insights for anyone interested in health and nutrition. All views expressed are those of the participants, listeners should consult a medical expert before following any of these views or recommendations.   00:00 Welcome and Guest Introductions 01:29 Jonathan Wolf's Journey to Founding Zoe 04:36 The Science Behind ZOE's Nutrition Programme 07:01 Impact of Diet on Health and Mood 22:47 Challenges and Successes in Health Tech Branding 29:47 The Role of Marketing in Health Technology  34:20 The High Stakes of Scientific Validation 34:43 Disconnect Between Scientific Proof and Market Impact 36:40 Brand Influence in Health Decisions 37:43 The Role of Advertising and Brand Partnerships 41:26 Challenges in Sustaining Behaviour Change 44:58 Technological Advances in Health Monitoring 47:08 The Importance of Messaging in Health Campaigns 49:21 Rethinking Food and Health Guidelines 01:02:58 The Future of Food Labelling and Consumer Information 01:09:32 Conclusion and Final Thoughts If you want to do business with the UK’s leading brands Request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

    1h 12m
  7. We're all going on a TUI Holiday - Global Brand Director Toby Horry talks to Rory

    11/12/2024

    We're all going on a TUI Holiday - Global Brand Director Toby Horry talks to Rory

    Exploring Travel and Advertising with TUI's Toby Horry and Rory Sutherland. In this episode of On Brand with ALF and Rory Sutherland we hear from Toby Horry, Global Brand and Content Director at TUI. Discover Toby's career journey from a production manager at an indie film company to his current role at TUI. Learn about TUI's dynamic history, the impact of COVID-19 on the travel industry, and the evolving trends in holiday booking. The discussion also explores the influence of digital transformation, the role of subscription and dynamic pricing models, the increasing importance of experiential travel for Gen Z, and the creativity in advertising. Join us for an insightful conversation packed with anecdotes and valuable industry insights. If you want to do business with the UK’s leading brands Request an ALF Insight demo. Chapters:- 00:00 Welcome and Introduction 00:19 Guest Introduction: Toby Horry 01:31 Early Career and Family Influence 02:42 Advertising Anecdotes and Insights 08:46 Dynamic Pricing in Travel 17:36 COVID-19 Impact on Travel Industry 19:11 Repatriation Efforts During COVID-19 21:13 The Future of Package Holidays 23:31 Changing Trends in Travel and Leisure 29:08 Vacation Policies and Economic Impact 30:58 Economic Rationality in Travel 31:28 Flexible Working and Consumer Behaviour 32:09 The Case for Flexible Work 34:52 The Impact of Technology on Work and Travel 39:48 Marketing Strategies in the Travel Industry 48:08 The Role of Video and Social Media in Travel 49:46 AI and Its Implications in Travel 51:17 Consumer Trends and Travel Recommendations 56:05 Conclusion and Final Thoughts Hosted on Acast. See acast.com/privacy for more information.

    57 min
  8. Soup-er Successful Marketing with Ruth Snowdon-Gough from Hain Celestial

    09/10/2024

    Soup-er Successful Marketing with Ruth Snowdon-Gough from Hain Celestial

    In this episode, Rory interviews Ruth Snowdon-Gough, CMO of Hain Celestial, a company known for its ‘dawn to dusk’ portfolio of brands including Sun Pat, Covent Garden Soup, Linda McCartney Foods and Ella's Kitchen.    The discussion covers Hain's multi-year strategy for global growth, the meat-reduction trends influencing food consumption, and the evolution of vegetarian food toward flavour-rich offerings without taste compromise. They explore insights into educating children on cooking, whether soup deserves a bigger share of the portable meals market and the success story of Ella’s Kitchen.   In ‘Top Two Challenges’, Ruth talks about balancing product sales with ethical goals and how the company manages the reputation of the McCartney family name when it comes to product development for the Linda McCartney range.   If you want to do business with the UK’s leading brands Request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

    43 min
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Trailer

4.9
out of 5
44 Ratings

About

Are you ready to level up your sales game? Welcome to OnBD with ALF, the podcast that brings you the best advice and success stories from industry leaders in media and advertising.    Each episode, we tackle the challenges of new business to help you elevate your own sales strategy. If you're in business development and looking to sharpen your sales techniques, discover actionable insights, and stay ahead of the competition, you're in the right place.   If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Ultimate Content
  • Years Active
    2020 - 2025
  • Episodes
    59
  • Rating
    Clean
  • Copyright
    © Ultimate Content
  • Show Website
    OnBD with ALF

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