CREATIVE STRENGTHS

Philippa Craddock
  • 4.7 (33)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Welcome to Creative Strengths, the business podcast for creative entrepreneurs who want to build a profitable, sustainable business, while honouring the way you naturally work. Hosted by designer and creative business mentor Philippa Craddock, the show is rooted in the belief that your greatest success comes from recognising and working with your natural strengths. Philippa grew her own design business from the kitchen table to a seven-figure global brand, and now supports creative business owners through her signature strength-led methodology. Each week, she shares practical, jargon-free guidance on pricing, marketing, mindset, and business growth, helping you charge with confidence, attract aligned clients, and build a business that supports your energy, creativity, and ambition. If you're ready to grow your business so it feels wholeheartedly yours, one built around your own unique creative strengths, this is where your next chapter begins.

  1. 121. LESSONS FROM TAYLOR SWIFT'S TOUR

    6 DAYS AGO

    121. LESSONS FROM TAYLOR SWIFT'S TOUR

    Whether you're a fan of Taylor Swift or not, the strategic thinking behind her Eras Tour offers remarkable lessons for creative entrepreneurs. This episode explores the business operation, leadership decisions, and discipline that made a $2 billion tour possible and what you can apply to your own creative business. From six months of intensive preparation to handwritten letters for her entire team, discover how making excellence look effortless requires extraordinary work behind the scenes. You'll learn about building for long-term trust rather than short-term profit, creating cultures where clients become participants, and maintaining standards that become your reputation.   Key Moments: [00:00] Why Taylor Swift's tour docuseries reveals powerful business lessons for creative entrepreneurs [02:50] The scale and strategic planning behind a $2 billion operation with 149 shows and making it look effortless [10:17] Creating Partisipants not Spectators [12:08] Personal Touches and Continuous Evolution [18:19] What does Taylor Swift's tour have to do with your creative business?   Notable Quotes: "Making something feel effortless requires incredible preparation. The sense of freedom comes from having done so much work that you don't have to think about all the different components anymore." "Building something exceptional is never about luck or talent alone, it's always about the choices you make behind the scenes. The preparation you're willing to do that no one sees. The discipline you maintain when no one's watching."   Resources Mentioned: Read: This Week's Full Journal Post Link: The Base Notes Waitlist Link: Episode 090. Why Care And Design Matters In Business Link: Taylor Swift Docuseries:  The Eras Tour Docuseries Subscribe to our Weekly newsletter Website: www.philippacraddock.com Send an Email: news@philippacraddock.com   Share Your Insights: What stood out most to you from these business lessons? Have you experienced how preparation creates freedom in your own work, or discovered ways to build long-term trust with your clients? I'd love to hear your thoughts, send me a message on Instagram I read every message.   Never Miss an Episode: Don't forget to subscribe to The Creative Strengths Podcast wherever you listen, and join my weekly newsletter for behind-the-scenes insights, practical guidance, and first access to new content.

    25 min
  2. 120. WHEN YOUR 'SERIOUS' BACKGROUND MEETS YOUR CREATIVE BUSINESS (AND WHY THAT'S YOUR SUPERPOWER!)

    11 DEC

    120. WHEN YOUR 'SERIOUS' BACKGROUND MEETS YOUR CREATIVE BUSINESS (AND WHY THAT'S YOUR SUPERPOWER!)

    So many creative entrepreneurs think they need to leave their "serious" professional self behind. That corporate background, that legal career... they see it as separate from who they are now. But that might be costing you your most distinctive positioning. The parts of yourself that feel contradictory? Those might just be your superpower. The creative entrepreneurs I see thriving are the ones who've brought their whole selves forward. That's what creates a business no one else can replicate. In this episode, I share how your previous career isn't something to hide, it's an integral part of what makes you exceptional. From my own journey in executive search to stories from recent Base Notes participants, I explore why integration beats separation every time.   Key Moments: [00:00] Introduction: Why your "serious" background is actually your superpower [03:25] The false choice: Treating previous careers as separate from creative work [04:59] My executive search background and how it shapes everything I do today [09:22] Real transformation: The strategist who blended high-level work with gentle creativity. The lawyer who brought precision thinking into creative copywriting [14:34] The Pattern I keep seeing [18:02] How professional backgrounds create genuinely unique positioning [26:30] The takeaway: Your contradiction is your competitive advantage, bringing your whole self forward   Notable Quotes: "You don't have two separate lives. You have one remarkable journey and a bucket load of brilliant experience, where you've been building an extraordinary and unique skill set. And when you bring all of that forwards, when you integrate rather than separate, that's when you become genuinely unstoppable."   Resources Mentioned: Read: This Week's Full Journal Post Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: news@philippacraddock.com    Share Your Insights: Have you been treating your professional background as something separate from your creative business? I'd love to hear how this episode landed for you. Send me a DM on Instagram. I read and respond to every message.   Never Miss an Episode: Subscribe to The Creative Strengths Podcast wherever you listen, and join my weekly newsletter for behind-the-scenes insights, practical guidance, and first access to new content.

    30 min

  3. 4 DEC

    119. YOUR CREATIVE MIND IS YOUR COMPETITIVE ADVANTAGE

    Welcome to the very first episode of the Creative Strengths podcast. This foundational episode examines something backed by research but often overlooked: how your creative thinking isn't a quirk misplaced in business, it's one of your biggest competitive advantages. Leading research consistently identifies creativity as the number one factor for future business success. This episode explores what creative thinking actually means in practical business terms, why it matters more than ever, and what becomes possible when you understand your specific creative strengths as genuine competitive advantages.   Key Moments: [00:00] Introducing Creative strengths  [02:33] The Research That Changes Everything  [05:22] What Creative Thinking Actually Means in Business  [14:07] Your Unique Creative Strengths  [17:17] Real Life, Right Now and my Experience [20:05] What Becomes Possible  [23:12] The Missing Piece & What You Actually Need  [26:56] What This Podcast Explores   Resources Mentioned: Read: This Week's Full Journal Post Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: news@philippacraddock.com  Ref: World Economic Forum Future of Jobs report Ref: IBM CEO Study on Creativity Ref: Linkedin Learning 2024 Workplace Learning Ref: Adobe State of Create report Ref: McKinsey on Agile Organisations Ref: Harvard Business School on Leadership in Uncertainty   Share Your Insights: What creative strength do you have that feels too easy or obvious to you, but others consistently find remarkable? I'd love to hear what you discover about your own creative thinking. Send me a message on Instagram. I read every message, often these discussions lead to future episodes   Never Miss an Episode: Subscribe to The Creative Strengths Podcast wherever you listen, and join my weekly newsletter for behind-the-scenes insights, practical guidance, and first access to new content.

    31 min
  4. 118. THE LAST PASSION TO PROFIT EPISODE: THE NEXT CHAPTER

    27 NOV

    118. THE LAST PASSION TO PROFIT EPISODE: THE NEXT CHAPTER

    This is the very last Passion to Profit episode. After 118 weeks and over two years of conversations, the podcast is evolving into something that better reflects this work and where it's headed. From next week, everything changes. Make sure you are subscribed to see what comes next. Something I've never admitted: I never actually loved the name Passion to Profit! But I didn't wait for perfection. I started with 'good enough', knowing I could evolve. That choice led to 118 weeks of clarity, connection, and understanding what this work really is. True transformation in creative business has never been about turning passion into profit. It's about building from your natural strengths, understanding what comes easily to you that others genuinely struggle with, then structuring everything around that. This episode explores why the name is changing now, what's coming in 2026, and the powerful work being built behind the scenes. If you're a creative entrepreneur who's hit a plateau, this is where everything shifts.   Key Moments: [00:00] Why this is the very last Passion to Profit episode and what's coming next [01:53] The truth about the podcast name I've never really liked but why I started anyway [04:22] Why the podcast name is changing now and what it reflects [09:31] The six-month programme launching next year and how the podcast feeds into it [11:44] Who the podcast and programme are best suited for [21:24] What's ahead in 2026 and why this is just the start   Notable Quotes: "I didn't wait for perfection. I didn't hold myself back trying to find the perfect name, the perfect positioning, the perfect anything. I started with what felt good enough at the time, knowing I could evolve." "True transformation has never been about turning your passion into profit. It's about building a business from your natural strengths. Understanding what comes easily to you that others genuinely struggle with." "You're not missing some secret tactic or strategy. You're stuck because you've been trying to build your business using advice and frameworks that were never designed for how you as a creative actually work."   Resources Mentioned: Read: This Week's Full Journal Post Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: news@philippacraddock.com    Share Your Insights: This is a significant moment the end of Passion to Profit and the beginning of the next chapter. I'd love to hear what resonates with you about this shift. What does "building from your strengths" mean for your business? Send me a DM on Instagram I read and respond to every message.   Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights into the work I'm building and first access to the new programme launching in 2026. You'll also hear about the interviews coming in the new year with creative entrepreneurs who've built exceptional businesses by working with their strengths.

    25 min
  5. 117. LET'S TALK ABOUT AMBITION: WHAT IT REALLY MEANS FOR CREATIVE ENTREPRENEURS

    20 NOV

    117. LET'S TALK ABOUT AMBITION: WHAT IT REALLY MEANS FOR CREATIVE ENTREPRENEURS

    Somewhere along the way, ambition became associated with things that don't resonate with creative entrepreneurs, hustle culture, sacrificing everything for growth, becoming someone you're not. So when people talk about scaling or being ambitious, many of us instinctively recoil. Not because we don't want success, but because we don't want the version of success being sold to us. In this episode, through real-life examples, we explore what ambition actually looks like for creative businesses: having a sense of purpose, doing work you're proud of, and being fairly rewarded for it. You don't have to choose between them. You can have all three.   Key Moments: [00:00] Why last week's episode on financial independence sparked this conversation about ambition [03:24] Redefining what ambition actually means for creative entrepreneurs and why it's not what you think [04:05] The three elements that make up real ambition: purpose, pride, and fair reward [06:50] What aligned scaling looks like - hint: it's amplification, not multiplication [07:48] Kate's transformation: changing one question that shifted everything for her team [10:28]The interior designer who stopped doing free consultations and created Space Planning Intensives instead [13:48] Why traditional scaling advice feels wrong and the unshakeable foundation that makes ambitious growth possible [17:39] My own journey choosing to scale on my terms and why that was more ambitious, not less [19:43] Three clarity questions that change everything about how you approach growth   Notable Quotes: "Let's fully embrace and celebrate ambition. For most creatives, ambition is having a sense of purpose, doing good work you're proud of, and being fairly rewarded for it." "Ambition isn't the problem. Following someone else's definition of ambition is the problem."   Resources Mentioned: Read: This Week's Full Journal Post Listen Episode 116:  "Why I Do What I Do" Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: news@philippacraddock.com    Share Your Insights: What does ambition look like for you? I'd genuinely love to hear how you define success on your own terms. Please do share your thoughts with me over on Instagram these conversations really matter and often shape future content.   Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings that support your creative business growth.   And if this episode resonated with you, if you're taking away even one idea or action point for your creative business, would you leave a quick review on the platform you use? It takes less than a minute and makes a massive impact on helping us reach others who'll benefit from these episodes. Thank you.

    25 min
  6. 116. WHY I DO WHAT I DO!

    13 NOV

    116. WHY I DO WHAT I DO!

    This episode is a deeply personal one. I'm sharing why the last episode about 'expensive hobbies' was quite difficult for me to create, and why the work that I do matters so much to me. Key Moments: [01:45] Philippa's childhood experiences and understanding of financial independence [03:50] Learning about entrepreneurship through a transformative family in London [09:13] The importance of supportive partnerships and personal financial independence [15:30] Two types of creative entrepreneurs Philippa serves [21:18] Why viability and alignment matter beyond business metrics   Notable Quotes: "Financial independence isn't a luxury. It's not about being ambitious or wanting more. It's about having choices. It's about safety. It's about being able to leave a situation. "When you build something that's genuinely yours, that uses your natural strengths, that creates real value for people, and that rewards you properly for it, that pride in your work transforms how you show up in every part of your life."   Resources Mentioned: Read: This Week's Full Journal Post Listen Episode 115:  "An Expensive Hobby Versus A Viable Business" Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: news@philippacraddock.com    Share Your Insights: What does financial independence mean to you? How has your creative business journey been shaped by your desire for personal and professional freedom? Share your thoughts and experiences through DMs over on Instagram   Never Miss an Episode: Subscribe to my weekly newsletter to receive exclusive insights into what's coming, behind-the-scenes content, and additional support for creative entrepreneurs wherever you are in your business.

    26 min
  7. 115. AN EXPENSIVE HOBBY VERSUS A REAL BUSINESS

    6 NOV

    115. AN EXPENSIVE HOBBY VERSUS A REAL BUSINESS

    "My husband has called what I do the most expensive hobby." That comment from a member of our recent live session, followed by a casual "LOL," broke my heart a little bit. Because behind that seemingly lighthearted laugh is something so many creative business owners are sitting with, the uncomfortable question about whether what they're building is actually viable. In this episode, I walk through the very specific difference between an expensive hobby and a viable business and share a straightforward method to help you move from one to the other.   Key Moments [00:00] Introduction: The uncomfortable truth about "expensive hobbies" [08:11] Defining the difference between a hobby and a business [11:23] The three-step framework for moving from hobby to viable business [17:18] Why charging properly is actually more generous [21:16] How to know if you're running a business or funding a hobby [26:09] The work required to shift from hobby to business   Quotes: "If you're feeling guilty about charging, that guilt is actually keeping you from helping and providing to as many people as you can." "When you build something that genuinely works for your life, instead of something your life works around."   Resources Mentioned: Read: This Week's Full Journal Post Listen Episode 107: "Why There's never been a better time to build a creative business" Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: news@philippacraddock.com    Share Your Insights: What stage is your creative business in right now? Are you struggling with seeing it as a viable business over an expensive hobby? Share your thoughts and experiences on Instagram  and let's continue the conversation...   Never Miss an Episode Join our weekly newsletter for behind-the-scenes insights and be the first to hear what is coming next!

    32 min
  8. 114. THE QUESTION THAT CHANGES EVERYTHING

    30 OCT

    114. THE QUESTION THAT CHANGES EVERYTHING

    What if the secret to unsticking your business isn't about complex strategies, but about changing a single fundamental question? In this powerful episode, we explore how one simple shift can transform your entire business approach, create more meaningful client connections, and reignite your entrepreneurial excitement.   Key Moments: [01:37] The story of Kate and how changing one business question transformed her entire team's approach [05:30] Why creative entrepreneurs are often measuring the wrong things in their businesses [08:02] The real cost of the wrong questions [13:20] Identifying the questions that might be keeping you stuck in your business [17:36] Practical steps to recognise and shift your business questioning approach   Notable Quotes: "When you focus on 'when did a client call?' you're focused on timing and mechanics. But when you ask 'what is the client getting from this interaction?' you're focused on value, on relationship, on the human element that actually drives creative business forward."   Resources Mentioned: Read: This Week's  Full Journal Post Link: The Base Notes Subscribe to our Weekly newsletter Philippa Craddock Website: www.philippacraddock.com Email: news@philippacraddock.com    Share Your Insights: What questions are you currently asking in your business that might be holding you back? Please do DM me on Instagram and share your insights! I'd love to hear how this episode resonates with your creative entrepreneurial journey.   Never Miss an Episode: Want to dive deeper into the foundations of building a creative business that truly reflects who you are? Join our weekly newsletter for exclusive insights, and weekly guidance to help you turn your creative passion into a thriving, aligned business.

    23 min
See All (123)

Trailer

4.7
out of 5
33 Ratings

About

Welcome to Creative Strengths, the business podcast for creative entrepreneurs who want to build a profitable, sustainable business, while honouring the way you naturally work. Hosted by designer and creative business mentor Philippa Craddock, the show is rooted in the belief that your greatest success comes from recognising and working with your natural strengths. Philippa grew her own design business from the kitchen table to a seven-figure global brand, and now supports creative business owners through her signature strength-led methodology. Each week, she shares practical, jargon-free guidance on pricing, marketing, mindset, and business growth, helping you charge with confidence, attract aligned clients, and build a business that supports your energy, creativity, and ambition. If you're ready to grow your business so it feels wholeheartedly yours, one built around your own unique creative strengths, this is where your next chapter begins.

Information

  • Creator
    Philippa Craddock
  • Years Active
    2023 - 2025
  • Episodes
    123
  • Rating
    Clean
  • Copyright
    © 2023
  • Show Website
    CREATIVE STRENGTHS

You Might Also Like