40 episodes

Welcome to the Product marketing insider podcast brought to you by the Product Marketing alliance. Behind the scenes, we’ve been talking to lots of product marketers from across the globe to get insider info about their journey into the world of product marketing.

Product Marketin‪g‬ Product Marketing Alliance

    • Marketing
    • 5.0 • 3 Ratings

Welcome to the Product marketing insider podcast brought to you by the Product Marketing alliance. Behind the scenes, we’ve been talking to lots of product marketers from across the globe to get insider info about their journey into the world of product marketing.

    Product Marketing Insider | Mary Sheehan, Adobe Advertising Cloud

    Product Marketing Insider | Mary Sheehan, Adobe Advertising Cloud

    This week, we’re joined by Mary Sheehan, Head of Product Marketing at Adobe Advertising Cloud. Mary discusses her podcast, Women in Product Marketing, her remarkable career journey to date, why she loves the role of a PMM, the differences between working at a startup and giants like Adobe, and more.
    ---
    "To a prospective product marketer, I'd say just have fun along the way - this is a journey. I think it's all supposed to be something that you are having a great time doing and hopefully, this career brings you a lot of joy. So if it's not for you, it's not doing that, maybe try something else. Life is short."

    • 41 min
    Product Marketing Insider | Abdul Rastagar, Talkdesk

    Product Marketing Insider | Abdul Rastagar, Talkdesk

    On Insider this week we had a fascinating chat with Abdul Rastagar, GTM Leader and Marketing Author. Abdul explains how he made his way into product marketing, shares insights from his must-read book ‘Up Your Game’ and how it came about, common pitfalls PMMs stumble into, where he thinks the role can improve, his visions for the future, plus heaps more.
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    "When I first got into product marketing, it wasn't that common, it's grown a lot since then. It was a bit of a suggestion from somebody, I was a Marketing Manager and they said, 'You know what, you think differently, you might actually make a good product marketer'. And I thought to myself, what on earth is a product marketer? What do those guys do?"

    • 22 min
    Product Marketing Insider | Rory Woodbridge, Whereby

    Product Marketing Insider | Rory Woodbridge, Whereby

    This week we’re joined by Rory Woodbridge, Director of Product Marketing at Whereby, to discuss all things PMM. Rory shares his journey into the role, compares PMM life at an international brand like Google to that at a startup, digs into the PM-PMM relationship, visions for the future of the role, tips for aspiring PMMs, and more.
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    "Think about the products that you're using where product marketing is strong, like who are the apps or things that you spend money on that are doing a good job on their website of making it really clear about who their product is for or why their users or customers lives are going to improve by making that purchase?"

    • 26 min
    Product Marketing Insider | Priyanka Srinivasan, Qualia

    Product Marketing Insider | Priyanka Srinivasan, Qualia

    On Product Marketing Insider this week we’re joined by Priyanka Srinivasan, Director of Marketing at Qualia. Priyanka shares her journey to becoming a PMM and tips for others looking to transition into the role, insights on how to nail a go-to-market strategy, the quintessential ingredients for good messaging, areas for improvement within product marketing, and as always, heaps more.
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    "The way that you earn that is by getting out there and doing the research and really understanding the market well, and then you have a seat at the table in terms of the strategy of the business, not only in terms of the product that we build but also how we go to market, what are the different channels, all that kind of stuff. I think product marketing has that, in a lot of companies I think it can feel like a playbook."

    • 32 min
    Product Marketing Insider | Kacy Boone, InVision

    Product Marketing Insider | Kacy Boone, InVision

    This week on Product Marketing Insider we’re joined by Kacy Boone, Director of Product Marketing at InVision. We discuss her journey into product marketing, career path to date, why she loves the role, the PM-PMM relationship, essential ingredients for a successful launch, top skills, tips for others, the future of PMM, and more.
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    "I think there are always things to improve. Product marketing is still kind of a new role. It's not as far along I would say as other roles like product design used to be super new and foreign. I think product marketing is following a similar path. I think we're getting better at the PM to PMM ratio, they can still be painful, I think where you're talking about it more and that's good and I think a lot of companies are aware that there should be an ideal ratio, of course, that changes based on the company."

    • 34 min
    Product Marketing Insider | April Rassa, HackerOne

    Product Marketing Insider | April Rassa, HackerOne

    We were joined this week by April Rassa, Head of Global Product Marketing at HackerOne, to discuss all things PMM. We dived into her career, why she wanted a career in product marketing, a day in the life, the PM-PMM relationship, the current state and future of the role, tips for newcomers, and heaps more.
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    "think people not features. Whether you're in B2C or B2B it doesn't matter. You sell to people so listen to them, understand them, and speak their language."

    • 25 min

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