8 episodes

Welcome to the Product marketing insider podcast brought to you by the Product Marketing alliance. Behind the scenes, we’ve been talking to lots of product marketers from across the globe to get insider info about their journey into the world of product marketing.

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    • Marketing

Welcome to the Product marketing insider podcast brought to you by the Product Marketing alliance. Behind the scenes, we’ve been talking to lots of product marketers from across the globe to get insider info about their journey into the world of product marketing.

    Product Marketing Insider | Liza Collin, Visma

    Product Marketing Insider | Liza Collin, Visma

    We caught up with Liza Collin, Market Readiness Director at Visma, a few weeks before she took to the stage at London's Product Marketing Summit.

    In the show, she tells us more about her Market Readiness role, how she got into product marketing in the first place, and what her relationships and dynamics look like with the rest of the business.

    ---

    "I think that when we talk about product marketing, we tend to talk about the marketing side, but for me going with a new product to market, somebody has to take the ownership of the commercialization part."

    • 19 min
    Product Marketing Insider | Elizabeth Brigham, Morningstar

    Product Marketing Insider | Elizabeth Brigham, Morningstar

    Shortly after she picked up our Product Marketing Leader of the Year award in San Francisco, we set some time aside to chat to Elizabeth about her product marketing journey, a day in her life, the top skills that have helped her get where she is today, and some words of wisdom for new and aspiring product marketers.

    Oh, and her reaction to receiving the award too, of course.

    ---

    "I feel like I've tried to do my best to be a steward and an advocate for the discipline for many, many years, so I very much appreciate the award. It was an incredible honour."

    • 41 min
    Product Marketing Insider | Natasha Katson, JetBrains

    Product Marketing Insider | Natasha Katson, JetBrains

    In this week's episode, we spoke to Russian-based product marketer Natasha Katson on how she found her way into product marketing, what strategies she uses to communicate with her 29-strong team, and coffee. Lots of coffee.

    ---

    "Communication, the ability to quickly get to information and deal with it and for my company, I would say some technical skills because our products are really technical. I'd say they've been the most important skills for me."

    • 15 min
    Product Marketing Insider | G2 Product Marketing Team

    Product Marketing Insider | G2 Product Marketing Team

    Behind the scenes, we’ve been talking to lots of product marketers from across the globe to get insider info about their journey into the world of product marketing.

    This week we speak to the G2 Product Marketing Team

    • 40 min
    Product Marketing Insider | Kirk Bentley, Pop

    Product Marketing Insider | Kirk Bentley, Pop

    We quiz Kirk on everything from how he self-taught himself product marketing and what a day in his role looks like, to his relationships with the wider business, where the line sits between product marketing and product management, and more.

    ---

    "I think a lot of people in general who are working in the digital marketing field are just kind of figuring it out as they go along, you know, especially the folks that are mid career. When we started, digital was in its infancy and we were just like, okay, this is the internet, let's figure it out."

    • 44 min
    Product Marketing Insider | Garrett Denney, Jamf

    Product Marketing Insider | Garrett Denney, Jamf

    In episode three, we speak to Garrett about what lured him into product marketing, his quarterly targets, how he interacts with product and sales, the importance of technical credibility, and a whole load more in between.

    ---

    "We try to over-communicate, I have never had somebody from sales or engineering or product ever once say we communicate too much. That just tells me the more we can sync all of these teams around here's what's going on, here's why, and here's when it's going to go to market or you know, impact customers, the better."

    • 40 min

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