89 episodes

Working in search marketing? We'll bring you the few important bits of news and information you need to know about SEO and PPC every week. No fluff, just talking about things you should know to make your life easier.

Search with Candour Mark Williams-Cook

    • Marketing
    • 5.0 • 6 Ratings

Working in search marketing? We'll bring you the few important bits of news and information you need to know about SEO and PPC every week. No fluff, just talking about things you should know to make your life easier.

    Episode 89: Google Analytics 4 (GA4) with Simo Ahava and Krista Seiden

    Episode 89: Google Analytics 4 (GA4) with Simo Ahava and Krista Seiden

    In this episode, you will hear Mark Williams-Cook talking to Simo Ahava and Krista Seiden about GA4 and answering community questions, including:

    - What are the best new features in GA4?

    - How does GA4 handle cookieless users?

    - How is GA4 using AI to help marketers?

    - What are some alternatives to GA4?

    - Why is GA4 more "user-centric"?

    - How is the new event model different?

    - Will we still be able to get the same segmentation insight?

    - Will users be forced onto GA4 eventually?

    You can get the full transcription and links to resources at https://search.withcandour.co.uk

    • 45 min
    Episode 88: Wix SEO with Mordy Oberstein

    Episode 88: Wix SEO with Mordy Oberstein

    In this episode, you will hear Mark Williams-Cook talking about the Wix platform with SEO community liaison Mordy Oberstein

    - Why does Wix have a bad reputation within the SEO community?

    - What problems has Wix have and does it have with SEO?

    - What kind of priority is SEO for Wix?

    - Is it possible for a generic platform to compete, performance-wise?

    You can get the full transcription and links to resources at https://search.withcandour.co.uk

    • 53 min
    Episode 87: GMB review bugs, May 2021 page experience and Black Friday optimisation

    Episode 87: GMB review bugs, May 2021 page experience and Black Friday optimisation

    In this episode, you will hear Mark Williams-Cook talking about:

    GMB review bugs: A bug affecting the display of Google My Business reviews

    May 2021 page experience: Google gives dates and more information on their page experience as a ranking factor

    Black Friday optimisation: Sharing Luke Carthy's tips for optimising your e-commerce site for Black Friday

    You can get the full transcription and links to resources at https://search.withcandour.co.uk

    • 34 min
    Episode 86: 2020 e-commerce SEO with Roman Sadowski

    Episode 86: 2020 e-commerce SEO with Roman Sadowski

    In this episode, you will hear Mark Williams-Cook talking to e-commerce SEO expert Roman Sadowski about what it takes to rank in 2020.

    - What should your day-to-day look like running the SEO for a large e-commerce site?

    - What are the important e-commerce ranking factors in 2020?

    - How important are Google's coming e-commerce SERP changes?

    - How can in-house SEO teams be the most effective?

    - What is the advice for people new SEOs joining e-commerce brands?

    You can get the full transcription and links to resources at https://search.withcandour.co.uk

    • 49 min
    Episode 85: All about Google's EAT, YMYL and patents with Lily Ray

    Episode 85: All about Google's EAT, YMYL and patents with Lily Ray

    In this episode, you will hear Mark Williams-Cook talking to SEO expert Lily Ray about Google EAT, patents, and specifics such as:

    Does Google recognise individual authors and how important is this?

    What is Google doing with speech recognition?

    Is it possible to complete in YMYL niches with a new company?

    Are links a big part of EAT?

    And much more!

    You can get the full transcription and links to resources at https://search.withcandour.co.uk

    • 46 min
    Episode 84: Mobile-only indexing, AI for alt tags and QRG updates

    Episode 84: Mobile-only indexing, AI for alt tags and QRG updates

    In this episode, you will hear Mark Williams-Cook talking about:

    Mobile-only indexing: The difference between mobile-first and mobile-only indexing with Google's new deadline announced

    Google Discover tips: Some new advice on ranking in Google Discover

    AI for alt tags: Microsoft's new AI available to developers to automatically describe images

    QRG updates: Google has updated their Quality Rater Guidelines in October

    You can get the full transcription and links to resources at https://search.withcandour.co.uk

    • 31 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

Nathan Lomax ,

One of the best around!

The quality of the content on here is phenomenal. Always so easy to listen to with so much practical, actionable advice. Well worth a listen.

Bruce261089 ,

Bruce Sigrist

Love this podcast. Friendly, informative and authoritative with every interview. A must listen for SEOs and marketers. A+

H Beales ,

Really useful up-to-date SEO and PPC advice

A great podcast series

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