SharkPreneur

Market Domination
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Welcome to the Sharkpreneur Podcast with Kevin Harrington and Seth Greene. Kevin Harrington is the inventor of the infomercial, one of the original sharks from the hit tv show shark tank, and has generated over 5 billion dollars in TV and digital direct response sales. Seth Greene is the world’s #1 trusted authority on cutting edge direct response , a best-selling author, the only 3x Marketer Of The Year Nominee, and the founder of http://www.MarketDominationLLC.com On the podcast, Kevin & Seth interview SharkPreneurs who share straight talk on what it takes to explode your business.

  1. Episode 1260: The Power of Authentic Content in an AI World with Damon Burton

    3 HR AGO

    Episode 1260: The Power of Authentic Content in an AI World with Damon Burton

    In an AI-driven world, SEO is evolving, but is traditional SEO still effective? Discover how Answer Engine Optimization (AEO) is changing the digital landscape.   In this episode of Sharkpreneur, Seth Greene interviews Damon Burton, Founder and President of SEO National, who discusses the future of SEO in an AI-dominated world. As AI tools like ChatGPT take over search queries, Damon explains how businesses can leverage these tools while staying true to the tried-and-true SEO strategies that have worked for decades. From the basics of SEO to advanced Answer Engine Optimization (AEO), Damon offers expert insights into how businesses can thrive in this new digital era.   Key Takeaways: → AI is reshaping SEO, but it’s still vital to focus on the same core elements. → Despite the rise of AI, foundational SEO, like website structure and content strategy, remains essential. → Google’s dominance in search engines is still substantial, and businesses should not panic. → Understanding the intent behind search queries is vital for both traditional SEO and AI-powered platforms. → AI offers small businesses a unique opportunity to compete against larger players with the right SEO strategy and content.   Damon Burton is the founder of SEO National, a search engine marketing agency he launched in 2007 after famously outranking a billion-dollar company on Google. Since then, he has built an international team that’s helped clients like Tony Robbins, Russell Brunson, NBA teams, and Inc. 5000 and Shark Tank–featured companies make more in a month than they used to in a year. A best-selling author, Damon literally wrote the book on SEO—Outrank, a practical guide that shows businesses how to dominate Google without paying for ads. Featured in Entrepreneur, Forbes, BuzzFeed, and USA Weekly, he’s known for making complex SEO strategies easy to understand and implement. A husband and father of three, Damon also speaks on leading remote teams and building a family-first culture while scaling a high-performance digital business.   Connect With Damon: Website: http://damonburton.com/ Instagram: https://www.instagram.com/entrepreneurdamon/ X: https://x.com/EntrepreneurDB Facebook: https://www.facebook.com/damon.burton LinkedIn: https://www.linkedin.com/in/damonburton/ YouTube: https://www.youtube.com/@damon-burton

    15 min
  2. You Might Also Like: Science Will Win

    3 HR AGO · BONUS

    You Might Also Like: Science Will Win

    Introducing What Women Carry: Courage Through Cancer from Science Will Win. Follow the show: Science Will Win What women carry through cancer is more than a diagnosis.  In our third episode of this miniseries, Dr. Raven Baxter explores how generations of women turned silence into advocacy and fear into progress, reshaping the perceptions and discussions around cancer over time. Through history, science, and a powerful story from Katrina M. Johnson — a woman who has lived through multiple breast cancer diagnoses and now advocates for others — the episode highlights how women continue to drive change in how cancer is understood, treated, and lived with. Featured guests: – Dr. Isaac Chan, Physician‑scientist and Assistant Professor, Department of Internal Medicine, University of Texas Southwestern – Kirsten Gardner, Director of Medical Humanities, University of Texas at San Antonio; Author – Katrina M. Johnson, Breast Cancer Patient; Director of Advocacy and Professional Relations, Pfizer Oncology Dive into the episode here: 00:00 – The start of three cancer diagnoses 02:06 – The history of breast cancer awareness campaigns 09:27 – How the mastectomy has changed 12:59 – Evolving research in breast cancer 15:10 – Breast cancer impacting body image and sexuality 19:29 – Emerging therapies to address breast cancer 21:18 – Addressing the BRCA gene today 23:30 – Breast cancer advocacy then and now 26:08 – Katrina's takeaways about her breast cancer story Check out our YouTube channel (@Pfizer) to watch the full interview with Raven & Katrina M. Johnson on her breast cancer journey. Season 6 of Science Will Win is created by Pfizer and hosted by Dr. Raven Baxter. It’s produced by Acast Creative Studios. Hosts in this podcast series were compensated for their time. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

  3. Episode 1259: Secrets To 10Xing Your Business: And Cashing Out Tax-Free with Marc Adams

    2 DAYS AGO

    Episode 1259: Secrets To 10Xing Your Business: And Cashing Out Tax-Free with Marc Adams

    Most business owners don’t realize they’re building an exit they can’t afford.   In this episode of Sharkpreneur, Seth Greene interviews Marc Adams, Strategy Mentor & Business Exit Planner at Acquisitions4You, who shares how his work has helped provide $22B in funding support and why he now focuses on helping founders double business value in 12 months or less. After a stage-four cancer diagnosis during the pandemic and a life-changing conversation with his son, Marc pivoted his mission toward helping the “nine out of ten” owners who never get the outcome they need. He explains the Double and Keep It framework, designed to grow value fast while protecting owners from the usual traps of dilution, debt burdens, and painful exit costs.   Key Takeaways: → Most business owners don’t get the value they expect when it’s time to sell. → Exit-math can be brutal, especially in states with high taxes. → Traditional private equity doesn’t solve the real problem. → The “double and keep it” framework aims to achieve value growth without dilution or debt service.   → This framework is meant to create a real retirement-grade exit.   Marc Adams is a strategy mentor and business-exit planner who helps founder-led companies double enterprise value in 12–24 months and structure tax-efficient exits without heavy dilution or personal guarantees. He’s helped take a company from roughly $140M to a $1B valuation and led a loss-making $18M-revenue business to a $140M exit. A bestselling author with Times Square features, Marc works closely with family offices and private capital, providing founders with a practical, buyer-aligned playbook for value creation, clean diligence, and better after-tax outcomes.   Connect With Marc: Website: https://acquisitions4you.com/ LinkedIn: https://www.linkedin.com/in/1marcadams/

    19 min
  4. Episode 1258: Health Benefits Without the 30% Annual Surprise with Chris Hamilton

    4 DAYS AGO

    Episode 1258: Health Benefits Without the 30% Annual Surprise with Chris Hamilton

    Your benefits plan may be getting more expensive for reasons unrelated to better care.   In this episode of Sharkpreneur, Seth Greene interviews Chris Hamilton, Partner at Hotchkiss Insurance and a healthcare industry expert, who explains why employer health costs keep skyrocketing. He breaks down how misaligned incentives in traditional plans drive inflation and why mid-market employers often have far more control than they realize. You’ll hear practical, modern strategies such as self-funding, direct agreements, and transparency tools that can improve coverage while reducing total costs for both companies and employees.   Key Takeaways: → Traditional compensation structures can incentivize higher premiums rather than better outcomes for employers and employees. → When insurers own PBMs and other components, pricing can become a circular profit engine that justifies ongoing rate hikes. → If you reduce the underlying cost of care, the premium required to fund the plan naturally drops. → The same procedure can vary dramatically in price across facilities, with no reliable correlation to quality.  → Employers can contract directly with hospitals and concierge physicians to simplify access, improve care, and reduce both company and employee financial burdens.   Chris Hamilton is a Partner at Hotchkiss Insurance in Texas, where he leads the employee benefits consulting practice. He specializes in managing healthcare and insurance costs to improve benefits coverage, reduce expenses, and enhance employee health outcomes. With over a decade of experience in corporate finance, Chris has advised clients across various industries, including private equity and oil & gas. In his free time, he enjoys traveling, working out, attending live music events, and spending time with family.   Connect With Chris: Website: https://hotchkissinsurance.com/ YouTube: https://www.youtube.com/@chrishamiltonbenefitsinsider LinkedIn: https://www.linkedin.com/in/chamilton/

    19 min
  5. Episode 1257: Hustle to Hard Money: Scale Without Burning Out with Lady Jen Du Plessis

    27 FEB

    Episode 1257: Hustle to Hard Money: Scale Without Burning Out with Lady Jen Du Plessis

    If your business only works when you’re working, it’s time to redesign how it runs.   In this episode of Sharkpreneur, Seth Greene interviews Lady Jen Du Plessis, DC, The Scaling Architect, who shares how she went from knowing nothing about mortgages to becoming a top-producing leader who helped fund more than a billion dollars in loans. A celebrated Amazon best-selling author, podcaster, and TV host, she’s helped more than 8,000 entrepreneurs transition from practitioner mode to scalable companies that don’t require daily intervention. She breaks down the mindset shift, systems, and leadership habits that drive real harmony and long-term growth.   Key Takeaways: → Teams can’t execute consistently without documented, repeatable processes. → People struggle when they aren’t empowered with clear workflows and expectations. → Scaling a business requires clarity about vision, values, and voice. → AI is useful, but it can’t replace the human touch.  → Know when to hire using lead indicators and KPIs, not out of desperation.   Affectionately known as The Scaling Architect, Lady Jen Du Plessis is the Leading Expert in helping powerhouse business owners create a company that runs smoothly without them - achieving massive revenue growth while gaining more freedom and fulfillment in life with grace and ease. Who would have ever thought that little "Jenny Who Ain't Got a Penny," now Dame Lady Jen, a member of the Royal House of Cappadocia and the Royal Order of Constantine the Great and Saint Helen, would have become a numerous #1 Amazon best-selling author, host of 3 top ranking podcasts, and producer and host of her TV show Business on the Vine.   Connect With Jen: Website: https://www.ladyjenduplessis.com Instagram: https://www.instagram.com/jenduplessis/ X: https://x.com/JenDuPlessis Facebook: https://www.facebook.com/JenDuPlessis22 LinkedIn: https://www.linkedin.com/in/jenduplessis/

    20 min
  6. Episode 1256: Scaling Wealth with Passive Real Estate Deals with Whitney Elkins-Hutten

    25 FEB

    Episode 1256: Scaling Wealth with Passive Real Estate Deals with Whitney Elkins-Hutten

    Are you a high-income earner looking to build long-term wealth without spending more time on active investing? Learn the secrets of passive real estate investing and why it’s the key to financial freedom.   In this episode of Sharkpreneur, Seth Greene interviews Whitney Elkins-Hutten, Director of Investor Education at PassiveInvesting.com, Founder of Ashwealth.com, and Author of the #1 Bestseller Money for Tomorrow: How to Build and Protect Generational Wealth, who shares her journey from accidental real estate investor to expert in passive investing. With a wealth of experience, including a bestselling book Money for Tomorrow, Whitney explains how high-income earners can transform active income into passive income while capitalizing on cash flow and equity growth. If you’re looking for ways to achieve financial independence, Whitney's insights on real estate investments and market strategies are invaluable.   Key Takeaways: → Passive investing enables high-income earners to focus on their jobs while building wealth through real estate. → Diversification across asset classes is crucial for long-term financial success, especially as capital stacks grow. → Market dynamics, such as job and income growth, are critical factors in evaluating investment opportunities. → Deals should have clear paths to capital preservation, cash flow, and equity growth, with tax benefits as a bonus. → The current economic climate requires patience as investors must navigate volatility and identify genuine opportunities.   Whitney Elkins-Hutten is the Director of Investor Education at PassiveInvesting.com, founder of Ashwealth.com, and author of the award-winning #1 bestseller Money for Tomorrow: How to Build and Protect Generational Wealth. Through her proven wealth-building framework, Whitney empowers high-earning professionals and business owners to create secure, passive income streams that support a legacy of financial freedom for generations. With over $800MM in assets—including 6,500+ residential units, 15 express car washes, and 2,200+ self-storage units—Whitney guides clients to invest strategically, helping them confidently turn a single $100,000 investment into hundreds of thousands within a few years or millions over decades.   Connect With Whitney: Website: https://www.passiveinvesting.com/welcome-whitney/ https://ashwealth.com/ LinkedIn: https://www.linkedin.com/in/whitneyelkinshutten/

    16 min
  7. Episode 1255: Unlocking the Secrets of Family Offices with Richard Wilson

    23 FEB

    Episode 1255: Unlocking the Secrets of Family Offices with Richard Wilson

    Looking to raise capital and elevate your business? Discover how proximity, trust, and AI can be game changers in the world of family offices.   In this episode of Sharkpreneur, Seth Greene interviews Richard Wilson, Founder & CEO of Family Office Club, who shares expert insights on navigating the world of family offices, capital raising, and building trust with investors. With 18 years of experience and a reach of 18 million across his social platforms, Richard discusses the power of proximity to highly successful entrepreneurs and how leveraging AI tools can give you an edge in investor relations. Tune in as he unveils the mental models and strategies that have helped him build a thriving community of capital-raisers and investors.   Key Takeaways: → Surrounding yourself with highly successful entrepreneurs and investors elevates your thinking and expands your opportunities. → The most important aspect of pitching is building trust before presenting. → Pitching without adding value or establishing trust is a common mistake among capital raisers. → Leveraging AI tools can significantly enhance decision-making, messaging, and client engagement for capital raisers. → Live events where investors and capital-raisers can meet face-to-face increase the chances of success by 16 times. Richard C. Wilson is the founder of the Family Office Club, a global investor community with millions of members and dozens of live events each year, serving professionals in the family office and private wealth sectors. He has built the leading media platform in this niche, including the most-visited website, the top-ranked podcast, and the most-watched YouTube channel dedicated to family offices. Richard is also the creator of Investor Super Intelligence, an AI platform that models how investment deals are sourced, evaluated, and closed, based on thousands of investor conversations and real-world deal workflows. He is the author of 13 books, has spoken on over 1,000 stages and podcasts across 20 countries, and runs Billionaires.com, a leading resource on the mental models and strategies of ultra-high-net-worth families.   Connect With Richard: Website: https://familyoffices.com/ Instagram: https://www.instagram.com/familyofficeclub/ Facebook: https://www.facebook.com/familyofficeclub LinkedIn: https://www.linkedin.com/company/familyoffices/ YouTube: https://www.youtube.com/@FamilyOfficeClub

    17 min
  8. Episode 1254: Building Your Dream Team Without the Full-Time Costs with Nicole Grinnell

    20 FEB

    Episode 1254: Building Your Dream Team Without the Full-Time Costs with Nicole Grinnell

    If you’re looking to scale your business without breaking the bank on full-time hires, fractional staffing could be the game-changer you need.   In this episode of Sharkpreneur, Seth Greene interviews Nicole Grinnell, 2x Business Founder of Bosun Solutions and Mic'd Up Booking, who shares her entrepreneurial journey from executive assistant to building a staffing solutions business that helps small businesses thrive. With over nine years of experience, Nicole discusses the benefits of fractional staffing and virtual assistants, offering affordable and flexible solutions for growing companies. Tune in to learn how fractional teams can help you scale your business efficiently, avoid hiring mistakes, and create a well-balanced work-life environment.   Key Takeaways: → There is a growing need for fractional staffing solutions among small businesses. → Fractional teams provide the flexibility to scale without the overhead of full-time employees. → The difference between traditional staffing and fractional work, and how they complement each other. → The role of personality assessments in ensuring a successful candidate-client match. → Common hiring mistakes small businesses make and how to avoid them.   Nicole Grinnell comes from a long line of entrepreneurs and small business owners. She is a 2x business owner and launched her first business, Bosun Solutions, in 2017. As the daughter of a small business owner turned corporate executive support, she has unique insight into the needs entrepreneurs and CEOs face when scaling their businesses. Her entire career has been defined by finding a work-life balance, from working for her family business to getting married, having children, and climbing the corporate ladder. She is now married and has two teenage children, and her businesses have grown to $2 million in revenue. Her goal is to help other small businesses succeed.   Connect With Nicole: Website: https://www.bosunsolutions.com/ Instagram: https://www.instagram.com/bosunsolutions/ Facebook: https://www.facebook.com/bosunsolutions/ LinkedIn: https://www.linkedin.com/company/bosunsolutions/

    15 min
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About

Welcome to the Sharkpreneur Podcast with Kevin Harrington and Seth Greene. Kevin Harrington is the inventor of the infomercial, one of the original sharks from the hit tv show shark tank, and has generated over 5 billion dollars in TV and digital direct response sales. Seth Greene is the world’s #1 trusted authority on cutting edge direct response , a best-selling author, the only 3x Marketer Of The Year Nominee, and the founder of http://www.MarketDominationLLC.com On the podcast, Kevin & Seth interview SharkPreneurs who share straight talk on what it takes to explode your business.

Information

  • Channel
    Market Domination
  • Creator
    Kevin Harrington & Seth Greene
  • Years Active
    2015 - 2026
  • Episodes
    1.2K
  • Rating
    Clean
  • Copyright
    Copyright © 2018 Kevin Harrington & Seth Greene | All rights reserved
  • Show Website
    SharkPreneur

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