Should I Care?

Sophie Griffiths
  • 5.0 (4)
  • Marketing

Should I Care? is a weekly online business and marketing podcast with Sophie Griffiths and Ruthie Walmsley, for ambitious women building businesses online around real, busy lives. Each week, Sophie and Ruthie take whatever everyone in online business is suddenly talking about, from launches and Instagram trends to offers, content, ads and audience growth, and ask the question you're probably already thinking: should I care? There's endless advice and not enough time to act on it, so they sort the genuinely useful from the noise, with honest conversations, strong opinions and the occasional eye-roll at the internet. It's not a tips podcast and it's not a masterclass. It's the real conversation behind the polished posts, for women who want the nuance, the context and the bit actually worth taking with them.

  1. 4 days ago

    Should I Care About... My Group Programme Not Growing Fast Enough & the 3 Things You're Probably Missing?

    This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) get into the question Ruthie brought straight off the back of her own launch plans, fresh from a holiday neither of us has quite come back from: should I care that my group programme isn't growing as fast as I want? Because most of us build the thing in a burst of excitement, get it open, get the proof of concept, get the lovely testimonials, and then land somewhere much quieter. It's working. People love it. It's just not moving. And then September arrives and everyone decides this is the month to fix it. Sophie ran her first group programme for 9 months before she sat down and did the maths on it. Ruthie says out loud the thing most of us do very quietly, which is bottle it on the price, and then bottle it again. In this episode: The group programme Sophie ran for 9 months before working out she needed 40 people in it, and how many were actually in thereRuthie doing the numbers, landing on a price, and then dropping it twice before she launchedThe 3 pillars Sophie takes every client through when a group offer stalls, and the one they all tell her to leave aloneBuy, build or borrow, and why sitting on just one of the three keeps you bobbing around the same number foreverThe midnight spiral with Claude that becomes "I think I need to add one-to-ones", and the question Sophie asks instead New episodes every Tuesday. Follow Sophie: @sophiegriffithsco & Ruthie: @firstpersonnarrative When you're ready, here's the next step: Outrageous – for established women coaches and service providers who want their group offer to hit 6 figures without them being the engine of every sale. [Find out more] Show notes links: Lucy Legal, where Sophie gets her contracts. Both are affiliate links, just so you know. AI Legal Toolkit (£97): https://www.lucylegal.co.uk/a/2148134164/ZPrrYXQy AI Policy (£47): https://www.lucylegal.co.uk/a/2148134165/ZPrrYXQy Ruthie's Bloody Good Story Club - https://ruthiefpn.myflodesk.com/wait2 The Wandering Chapter book truck [click here] The social media post about the 10 businesses [click here]

  2. 25 Aug

    Should I Care About... September Launches, What's Actually Working In 2026 & The One Thing Every Good Launch Has In Common?

    This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) get into September launches, & what's actually working in 2026. September is typically go time for courses & service offer launches. It's the last chance for 12 week courses to get done before the end of the year and even the most seasoned evergreen fans can strt to doubt whether they should be gearing up for right now. Except Sophie's worst launch ever was a September one & she's doing it differently this year. The question we keep circling is the one you're probably sitting with too: does it still have to be the big masterclass-then-open-cart formula, or has that stopped working? Ruthie's about to attempt her first proper launch & is talking herself out of it in real time, convinced her audience isn't big enough & nobody will turn up. Sophie's done years of them & keeps landing on the same thing: the launches that worked best were the ones she barely counted as launches, & they all shared one thing. In this episode: The September launch Sophie swears she'll never do again: a 3-day event that went well on paper, & the client feedback that explained why it floppedRuthie's launch wobble in real time: 11 in the room, wanting 25, & the story about her audience she can't stop telling herselfThe "launch" Sophie wasn't even trying to run that out-earned every launch she actually planned, & the thing it had that the planned ones didn'tThe £97 membership with 13 people signed up before the workshop had even finished, & the "launch PTSD" sitting behind itWhy you have to talk about it far longer than feels sane, & the DM that proves it New episodes every Tuesday. Follow Sophie: @sophiegriffithsco & Ruthie: @firstpersonnarrative When you're ready, here's the next step: Outrageous - for established women coaches and service providers who want one offer designed to hit 6 figures without them being the engine of every sale. Join the Waitlist

  3. 18 Aug

    Should I Care About... AI Stealing My Clients, Sounding Like Everyone Else & Agents That Waste My Time?

    This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) get into AI, & whether it's coming for our jobs. It kicked off with Ruthie: a client sent her copy back saying it sounded too much like AI, & it wasn't AI, she'd written every word herself. But the more we talked, the more it turned into something every coach & service provider is living right now. Because your clients are using it too…they're having a chat with Claude at midnight & turning up with a seven-page strategy, submitting work that's clearly landed straight out of AI with nothing of them left in it, & half-wondering if they still need you at all. We get into what's actually being devalued here & what genuinely isn't, & the odd new pressure to prove the human bit is still worth paying for. Plus the AI agents we've both built to buy back a few hours, & the ones that ate the whole evening instead. In this episode: The client who turned up with a 7-page strategy from Claude, & why the honest fix was simpler than everything the AI suggestedGetting sent work that's clearly straight out of AI with no checks on it, & what it quietly does to the person having to review itThe accountability coach Sophie built in Claude that got shirty with her for disappearing, & the one thing it could never get its head roundAn entire evening lost to sorting 150 client screenshots with AI, & what she had to admit by the end of itThe discovery-call question Sophie asks out loud now that she'd have been mortified to ask 18 months ago New episodes every Tuesday. Follow Sophie: @sophiegriffithsco & Ruthie: @firstpersonnarrative When you're ready, here's the next step: Outrageous – for established women coaches and service providers who want one offer designed to hit 6 figures without them being the engine of every sale. [Join the Waitlist]

  4. 11 Aug

    Should I Care About... Jumping On Viral Instagram Trends?

    This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) get into whether you should bother jumping on viral Instagram trends, & the snobbery quietly building around them. Sophie's had a summer with next to no capacity, so she's leaned on trends to stay visible, & then sat on one post for 2 days because a corner of Instagram has decided trends are a bit beneath us all. So we get into whether jumping on a trend is ever actually worth it, or whether it's a fast track to the wrong followers & a feed full of noise. Ruthie coaches this for a living, & she's got a two-question test she runs before touching any trend that has nothing to do with going viral. Plus why your audience isn't seeing what you're seeing, & what that means for what's actually safe to post. In this episode: The 2 questions Ruthie runs before jumping on any trend (neither is "will it go viral")The hula-hoop video that went viral & why it was one of the worst things to happen to that accountWhat butter yellow & the "kinda chic" trend are really doing under the funWhy the same trend clogging your feed hasn't reached your clients onceThe summer content that quietly works, & when lighter is exactly right New episodes every Tuesday. Follow Sophie: @sophiegriffithsco & Ruthie: @firstpersonnarrative When you're ready, here's the next step: Outrageous – for established women coaches and service providers who want one offer designed to hit 6 figures without them being the engine of every sale. [Find out more] Show notes links: The Australian radio show - Ruthie's Bloody Good Story Club - https://ruthiefpn.myflodesk.com/wait2

  5. 4 Aug

    Should I Care About... Why Comparison Gets So Much Worse in Summer

    This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) go properly deep on the comparison trap, & why it gets so much louder in the summer. Sophie deletes Instagram the second she goes on holiday, because a sun lounger plus a scroll turns into "should I be running a birthday sale, should I have an ads funnel making me £1,000 a day while I'm away", & the spiral is easier to remove than to manage. What we get into is that we're never comparing like for like. We're holding our full messy reality up against someone else's highlight, & the thing that stings tells you what you actually want. For Sophie it's money & financial security. For Ruthie it's time, & the people who seem to take the whole summer off with ease. Same trap, completely different wound, & knowing which one is yours changes what you do with it. In this episode: Why the comparison spikes in summer, & the difference between being triggered by money & being triggered by timeThe "proof it's possible" reframe (via Lucy Sheridan) for the accounts that wind you upWhy the thing that triggers you is usually pointing at what you actually wantHow the goalposts moving, someone you look up to stepping back, quietly makes you doubt your own goalsRe-curating a feed that's slowly stopped serving you, & why nobody tells the hard story until it's safely behind them New episodes every Tuesday. Follow Sophie: @sophiegriffithsco & Ruthie: @firstpersonnarrative When you're ready, here's the next step: Outrageous – for established women coaches and service providers who want one offer designed to hit 6 figures without them being the engine of every sale. [Find out more]

  6. 28 Jul

    Should I Care About...Everyone Saying Courses Are Dead, Community Replacing Everything & Whether My Offer Suite Actually Works?

    This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) get into the question doing the rounds at the minute: are courses dead? Is everyone meant to have a community now? Is passive income over? We've both been here long enough to have watched the pendulum swing all the way one way & start coming back, so we dig into what's actually shifted & what hasn't. The thread running through all of it is that the transformation is the thing that matters, & everything else can flex around it. Sophie's sold the same course 5 different ways at 5 different price points. The gate everyone used to pay to get through is open now, so what people are actually buying is your perspective, & that changes what a course, a community & an offer suite need to do. In this episode: Why the more specific the problem you solve, the easier the thing is to sell, & why the does-it-all membership has quietly stopped workingThe Superfan Sprint reframe: one transformation, 5 delivery models, & how to flex the format without touching what people actually came forWhy "you'll get a community of amazing women" sells nothing, & what a community has to do to earn its place on the sales pageThe rose, bud, thorn system that keeps a group actually talking, & why nobody fills in a wins post unless you build it in from day oneWhy the DIY downsell off the back of your big program almost never sells, & what to build instead New episodes every Tuesday. Follow Sophie: @sophiegriffithsco & Ruthie: @firstpersonnarrative When you're ready, here's the next step: Outrageous – for established women coaches and service providers who want one offer designed to hit 6 figures without them being the engine of every sale. [Find out more]

  7. 21 Jul

    Should I Care About... The Red Flags That Make Me Follow, Unfollow Or Buy?

    This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) get into red flags! Our own red flags when buying, the ones that set us on edge with a new client and whether what we’re doing is actually red flag behaviour…! In this episode: The qualifying questions to ask before anyone books a call, & how to tell a useful one from a question that just sounds goodThe alternatives to a discovery call for people who find them excruciatingWhy putting the price on the page is not a pricing decision, & what people assume when it isn't thereThe 2 different types of red flag client, & why telling them apart changes what you do about itHow to design an offer for people who learn completely differently, & the expectation to set at the start so nobody feels short-changed New episodes every Tuesday. Follow Sophie: @sophiegriffithsco & Ruthie: @firstpersonnarrative When you're ready, here's the next step: Outrageous – for established women coaches and service providers who want one offer designed to hit 6 figures without them being the engine of every sale. 2 spaces open now, & if you join before 24th July you get an extra month, which is the built-in permission to actually take a break this summer & at Christmas. [Find out more] Show notes links: Sophie's red flags post - https://www.instagram.com/p/DavqtuVDRoS/?img_index=1 Ruthie's Bloody Good Story Club - https://ruthiefpn.myflodesk.com/wait2 Lucy Sheridan -https://www.instagram.com/lucysheridan/

  8. 14 Jul

    Should I Care About... Low Engagement, The Freeze Before A Launch & Posting Through Summer?

    This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) get into why your content isn't getting the engagement it used to... And what you can do about it. We pull apart what low engagement is actually telling you, & what it definitely isn't. The invisible actions nobody counts. The accounts with brilliant engagement & no clients. Oh and the client who let go of her numbers entirely & signed 3 high-ticket clients in 2 months, none of whom ever engaged with a single post. And underneath all of it, the question Ruthie asks first every time, & the one nobody wants: is your content just a bit boring?! Plus what to actually do with the summer..keep posting through the low engagement, batch it up and ignore it for the summer... Or something else? In this episode: Ruthie's fix for the freeze state, which takes about 10 minutes & involves making nothing newThe 3 things Ruthie looks at when content isn't landing, starting with the least popular question of all: is this actually interesting?Why the same post lands or dies depending on whether you tell it in first person, & what to swapThe far more useful signals sitting in your business that nobody counts, & what to look at instead of your likesWhat to actually do with summer, & why scheduling 6 weeks of content is a recipe for disaster New episodes every Tuesday. Follow Sophie: @sophiegriffithsco & Ruthie: @firstpersonnarrative When you're ready, here's the next step: Outrageous – for established women coaches and service providers who want one offer designed to hit 6 figures without them being the engine of every sale. 3 spaces open now, & if you join before 24th July you get an extra month, which is the built-in permission to actually take a break this summer & at Christmas. [Find out more] Show notes links: Sophie's new lead magnet - https://sophiegriffiths.co/workshop-show-up Nikki Cross's inner work club - https://www.theinnerwork.co.uk/theinnerworkclub (not currently open, but I also highly recommend Nikki’s Business Book Club - (referral link): https://courses.theinnerwork.co.uk/a/2148070614/NLoR7uhZ The mural artist - https://www.instagram.com/lucas_antics/ The M&S food person's account - https://www.instagram.com/kathryn.lturner/ The Two Lauras - https://www.instagram.com/thetwolauras/

See All (13)

Ratings & Reviews

5
out of 5
4 Ratings

About

Should I Care? is a weekly online business and marketing podcast with Sophie Griffiths and Ruthie Walmsley, for ambitious women building businesses online around real, busy lives. Each week, Sophie and Ruthie take whatever everyone in online business is suddenly talking about, from launches and Instagram trends to offers, content, ads and audience growth, and ask the question you're probably already thinking: should I care? There's endless advice and not enough time to act on it, so they sort the genuinely useful from the noise, with honest conversations, strong opinions and the occasional eye-roll at the internet. It's not a tips podcast and it's not a masterclass. It's the real conversation behind the polished posts, for women who want the nuance, the context and the bit actually worth taking with them.

Information

  • Creator
    Sophie Griffiths
  • Years Active
    2026
  • Episodes
    13
  • Rating
    Explicit
  • Copyright
    © 2026 Sophie Griffiths Co
  • Show Website
    Should I Care?

You Might Also Like