65 episodes

Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful.


This podcast is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers.

Skip the Queue Rubber Cheese

    • Business
    • 4.9 • 27 Ratings

Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful.


This podcast is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers.

    From award winning breakfast cereal to award winning visitor attraction. The story of Pensthorpe with Bill and Deb Jordan

    From award winning breakfast cereal to award winning visitor attraction. The story of Pensthorpe with Bill and Deb Jordan

    In today's episode I speak with Bill and Deb Jordan, owners of Pensthorpe.

    Bill and Deb share the heartwarming highs and lows of creating this multi award winning tourist attraction. Listen in to find out what part Bill Oddie played in it.

    • 46 min
    How storytelling can increase your donations by 400%, with Bala McAlinn

    How storytelling can increase your donations by 400%, with Bala McAlinn

    In today's episode I speak with Bala McAlinn, founder of Complete Works.

    I ask Bala how you teach someone to be a good storyteller, and he shares his tips for improving visitor experience through performance.

    • 55 min
    Customer journey mapping at Historic Royal Palaces, with Cate Milton

    Customer journey mapping at Historic Royal Palaces, with Cate Milton

    In today's episode I speak with Cate Milton, Customer Experience Programme Officer at Historic Royal Palaces

    Cate shares her infectious passion for customer experience, and talks us through the 6 month customer journey mapping exercise they carried out with KPMG.

    • 44 min
    Kelly - Survey Announcement

    Kelly - Survey Announcement

    Launching the Rubber Cheese 2022 Visitor Attraction Website Survey

    • 3 min
    Attraction partnerships and rivalries, with Dominic Jones

    Attraction partnerships and rivalries, with Dominic Jones

    In today's episode I speak with Dominic Jones, CEO of The Mary Rose Museum, and Director of Portsmouth Historic Dockyard.

    Dominic shares the amazing impact of the joint venture between the Mary Rose Museum and The National Museum of the Royal Navy, and his advice for any attractions looking to start and improve their partnership arrangements.

    • 47 min
    Why retail space is pivotal for today’s visitor attractions

    Why retail space is pivotal for today’s visitor attractions

    In today's episode I speak with Callum Lumsden, Co-Founder and Creative Director of Lumsden Design.

    Callum shares his journey to founding Lumsden, an interior design agency that creates iconic retail spaces for museums and attractions all over the world. Listen along to hear why retail space is pivotal for today’s visitor attractions.

    • 43 min

Customer Reviews

4.9 out of 5
27 Ratings

27 Ratings

GTemplar ,

Fascinating insights

This is such a good listen. Great conversations that really lift the lid on the businesses and people behind the attractions we know and love.

Jon Turko ,

Lifting the lid on the attractions world

This is a great podcast. As someone who works with attractions (as opposed to in them) it provides a rare insight into the challenges, processes and every day workings. This will hopefully help us work more effectively and efficiently. It’s also very relaxed and informal so is an enjoyable listen.

MegFenn ,

A brilliant podcast, a must listen!

Absolutely LOVE this podcast. Although I don't work in the attractions industry, the topics and conversations resonate with me because it's all about customer service, marketing, relationships and (more recently) surviving during a challenging time. It's such a friendly podcast with really lovely guests and Kelly does such an amazing job interviewing them. I very much liked the interview with Lee Cockerell and Wes Smart. There was a connection between the two even though they are very different attractions. Completely recommend this podcast for anyone, especially those who work in attractions and/or marketing sectors. Thank you Kelly and Rubber Cheese!

Top Podcasts In Business

Steven Bartlett
BBC Radio 5 live
Pushkin Industries
iHeartPodcasts
Brendan le Grange
This is Money

You Might Also Like

BBC Radio 4
Somethin' Else / Sony Music Entertainment
Keep It Light Media / Travesty Media
Goalhanger Podcasts
Steven Bartlett
Jay Clouse / The Podglomerate