Skip the Queue

Rubber Cheese

Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful. This podcast is brought to you by Merac. We're here to help attractions unlock growth with innovative solutions, expert insights, and customer-first strategies.

  1. 1 day ago

    The Business of Diddly Squat: Farming, Visitors and Only Farmers with Lisa Hogan and Wolfe Bentinck

    Farms are becoming more than agricultural businesses. Farm shops, glamping, outdoor activities and unique countryside experiences are creating new opportunities for farmers to diversify their income and attract visitors. Recorded at the Land Leisure & Tourism Show in Birmingham, Andy Povey is joined by Lisa Hogan of Diddly Squat Farm and Wolfe Bentinck, co-founders of Only Farmers, to discuss the growing opportunities in farm diversification and rural tourism. They explore how farmers can make better use of their land, create memorable visitor experiences, connect with new audiences and generate additional revenue. Lisa also shares insights into running the successful Diddly Squat Farm Shop and the impact of Clarkson's Farm on rural tourism.   Topics Discussed: The Only Farmers online community and marketplace.Farm diversification and alternative revenue streams.The success of Diddly Squat Farm Shop.The impact of Clarkson's Farm on rural tourism.Creating visitor experiences through farm activities and events.Farm stays, glamping, and countryside accommodation.Supporting local suppliers and rural businesses.Building connections and reducing isolation among farmers.Marketing farm experiences through storytelling and community.The economic impact of farm attractions on local communities.   Show References  Only Farmers Website: https://onlyfarmers.co.uk/Apple App Store: https://apps.apple.com/gb/app/only-farmers/id6764872237Google Play: https://play.google.com/store/apps/details?id=com.teds.onlyfarms   Lisa Hogan Diddly Squat Farm Shop: https://diddlysquatfarmshop.com/Only Farmers: https://onlyfarmers.co.uk/Instagram: https://www.instagram.com/thetallirish/  Wolfe Bentinck Only Farmers: https://onlyfarmers.co.uk/Instagram: https://www.instagram.com/wolfebentinck/ Land Leisure & Tourism Show 4 - 5 November, 2026 | NEC, Birmingham https://www.lltshow.com/   Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn.   Credits:Written by Laura Baxter (YourCMO)Edited by Steve FollandProduced by Emily Burrows and Sami Entwistle (Plaster) Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey   We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth.   Download your FREE copy here

    The Business of Diddly Squat: Farming, Visitors and Only Farmers with Lisa Hogan  and Wolfe Bentinck
  2. 6 Nov

    Inside the Extraordinary World of Absurd City with Graham MacVoy

    In this Skip the Queue podcast episode, recorded live at the Land, Leisure & Tourism Show in the Speak Easy Lounge, Andy Povey is joined by Graham MacVoy, co founder & CEO, Wake the Tiger to discuss the creation of Absurd City, the company’s immersive experience at Westfield London. Graham shares the creative vision behind Wake the Tiger, exploring how art, storytelling and imagination come together to create unique visitor experiences. He also discusses the challenges of developing a new attraction, lessons learned from the Bristol site, and the importance of sustainability through upcycling, ethical practices and B Corp certification. The conversation also looks at visitor engagement, the freedom to explore, and what the future holds for Wake the Tiger as it continues to develop its immersive world.  Topics discussed  The story and creative vision behind Wake the Tiger and Absurd CityBringing an immersive attraction to Westfield LondonStorytelling, world-building and visitor interactionSustainability, upcycling and ethical business practicesAchieving and maintaining B Corp statusLessons learned from developing the Bristol and London experiencesManaging visitor flow and creating freedom to exploreFuture plans, improvements and new creative ideas   Show References  Graham MacVoy - Co founder & CEO, Wake the Tiger https://www.wakethetiger.com/ https://www.linkedin.com/in/graham-macvoy-%F0%9F%8D%89-4624579b/   Land Leisure & Tourism Show 4 - 5 November, 2026 | NEC, Birmingham https://www.lltshow.com/   Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Credits:Written by Emily Burrows (Plaster)Edited by Steve FollandProduced by Emily Burrows and Sami Entwistle (Plaster) Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey   We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth.   Download your FREE copy here

    Inside the Extraordinary World of Absurd City with Graham MacVoy
  3. 28 Oct

    What Happens When Attraction Designers Do Halloween at Home? with Jason Fox & Gavin Fox

    What happens when two theme park creatives take their work home with them at Halloween? In this Halloween episode of Skip the Queue, Andy Povey is joined by twins Jason and Gavin Fox, collectively known as the Flippers, Creative Directors in Framestore’s Immersive team and the people behind Death to the Flippers. By day, they’ve helped create major attractions for the likes of Disney, Universal, Merlin and Lionsgate, working across everything from Jurassic World to The Twilight Saga. By night, or at least for a sizeable chunk of every year, they design and build increasingly elaborate Halloween experiences at home.  We’ll look at what keeps them curious about the attractions industry, how that curiosity turns into a new Halloween haunt each year, and what they learn from building something entirely by themselves. We’ll also get into the charities they choose to support, and why Halloween has become such an important fundraising moment for them.   Topics Covered Jason and Gavin Fox’s journey into immersive attraction designCreating major attractions for Disney, Universal, Merlin and LionsgateThe story behind Death to the FlippersBuilding an annual Halloween haunt in their front gardenImmersive storytelling, jump scares and audience psychologyBalancing spectacle, interaction and age-appropriate scaresHands-on creativity and learning by makingRaising money for Cancer Research UKDesigning Halloween experiences on a limited budgetReusing existing attractions and spaces for seasonal events  Show References  Gavin Fox - Creative Director at Framestore, Death to the Flippers https://www.linkedin.com/in/gavinfox/https://www.framestore.com/gavin-fox   Jason Fox - Creative Director at Framestore, Death to the Flippers https://www.linkedin.com/in/mynameisjasonfox/ https://www.framestore.com/jason-fox   Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Credits:Written by Emily Burrows (Plaster)Edited by Steve FollandProduced by Emily Burrows and Sami Entwistle (Plaster) Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey   We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth.   Download your FREE copy here

    What Happens When Attraction Designers Do Halloween at Home? with Jason Fox & Gavin Fox
  4. 16 Oct

    Are Attractions Becoming Video Games? with Calum Smail

    Today, we’re looking at the world of virtual experiences, digital twins and immersive technology and asking a pretty interesting question: how far can technology take us when it comes to designing, experiencing and even operating attractions? Andy Povey is joined by Calum Smail from Voxel Studio, a company working at the intersection of 3D, technology and immersive experiences. Voxel Studio is doing some fascinating work around digital environments and virtual experiences, so today I want to explore what’s happening beyond the physical attraction – how technology is changing the way attractions are designed, marketed and experienced, and whether virtual worlds could actually make physical attractions better. We’ll get into how you build a digital version of a real-world environment, where technologies like digital twins and 3D visualisation are heading, and what this could mean for operators looking to create more engaging experiences both before and after a visitor walks through the gates.   Topics Discussed Immersive technology and virtual experiencesGuest experience and creative storytellingDigital twins and 3D visualisationSpatial audio and interactive attractionsAI, robotics and privacy concernsSmartphone use and visitor engagementImmersive theatre and experiential marketingFuture trends in attraction designBalancing technology with physical experiencesCreating memorable experiences on a budget   Show ReferencesVoxel Studio: https://www.voxelstudio.co.uk/Calum Smail on LinkedIn: https://www.linkedin.com/in/calumsmail/  Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Credits:Written by Emily Burrows (Plaster)Edited by Steve FollandProduced by Emily Burrows and Sami Entwistle (Plaster)  Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey   We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth.   Download your FREE copy here

    Are Attractions Becoming Video Games? with Calum Smail
  5. 24 Sept

    A Zoo, a Soft Play and a Trampoline Park: From the Warehouse Floor to the Chair with Cassie Poland

    In this episode of Skip the Queue, Andy Povey is joined by Cassie Poland, Joint Managing Director of Drusillas Park in East Sussex. Drusillas started life in the 1920s as a tea cottage where motorists could stop on their way through the Downs. A hundred years on it's a zoo and a ride park on the same ten-acre site, and it's been in the Smith family since Cassie's parents, Laurence and Christine, bought it in 1997. In 2022 Cassie took over as joint managing director alongside her brother Ollie. Their sister Caroline runs Amazon Adventure in Tunbridge Wells, the soft play centre the family opened in 2024. And this April they acquired Urban Jump, a trampoline park in Heathfield, reopening it rebranded as Go Wild! and reopened on the fourth of July. Cassie is also BALPPA's first female Vice Chair - which means she'll become its first female Chair. They talk about running a zoo and a ride park as one business, going from one site to three, and what she wants to do with the chairmanship when it comes.  This episode is part of Skip the Queue’s mini-series celebrating 90 years of BALPPA, looking at the people and businesses shaping the UK attractions industry.    Show references:    Cassie Poland — Managing Director, Drusillas Park https://www.drusillas.co.uk/https://www.drusillas.co.uk/drusillas-director-joins-balppa   Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn.   Credits:Written by Laura Baxter (YourCMO)Edited by Steve FollandProduced by Emily Burrows and Sami Entwistle (Plaster) Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey   We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth.   Download your FREE copy here

    A Zoo, a Soft Play and a Trampoline Park: From the Warehouse Floor to the Chair with Cassie Poland
  6. 23 Sept

    From Bird Gardens to Britain's Best-Rated Theme Park: The Independent That Out-Rated the Giants with Richard Mancey

    In this episode of Skip the Queue, Laura Baxter is joined by Richard Mancey, Owner and Managing Director of Paultons Park in Hampshire.  Paultons opened in 1983 as a country park and bird gardens, founded by Richard's parents John and Anne. Forty years on it covers 140 acres, and the introduction of the world’s first Peppa Pig World in 2011, changed everything. In May this year it opened Valgard: Realm of the Vikings - a twelve million pound land and the park's biggest investment to date. It's also consistently rated among the best theme parks in the country, is the current reigning “Best Theme Park” at the UK Theme Park Awards, and has been ranked among the best in the world, on guest reviews alone. This episode is part of Skip the Queue’s mini-series celebrating 90 years of BALPPA, looking at the people and businesses shaping the UK attractions industry.   Show references:    Our Guest Host in partnership with BALPPA: Laura Baxter - Founder of YourCMO https://www.linkedin.com/in/laura-baxter-4a756466/ BALPPA - https://www.balppa.org/    Our Guest:Richard Mancey — Managing Director, Paultons Park  https://paultonspark.co.uk/  Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your guest host is Laura Baxter. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn.   Credits:Written by Laura Baxter (YourCMO)Edited by Steve FollandProduced by Emily Burrows and Sami Entwistle (Plaster)   Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey   We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth.   Download your FREE copy here

    From Bird Gardens to Britain's Best-Rated Theme Park: The Independent That Out-Rated the Giants with Richard Mancey
  7. 23 Sept

    What Happens When Live Theatre Takes On the Attractions Industry with Anna Warnecke

    In this episode of Skip the Queue, Andy Povey is joined by Anna Warnecke, CEO of Kynren in Bishop Auckland - an attraction that doesn't really look like anything else in the UK. Kynren began in 2016 as an open-air night show telling 2,000 years of English history on a seven-and-a-half-acre stage, performed by a cast and crew of a thousand local volunteers, and built as part of a wider mission to regenerate a County Durham market town. This July, it went a step further and opened Kynren - The Storied Lands, a daytime park built entirely around live shows and immersive experiences rather than rides. They talk about what changes when your product is performance rather than throughput, what an experience-led attraction can teach a traditional operated site, and what the first few weeks of a brand new park have really been like. This episode is part of Skip the Queue’s mini-series celebrating 90 years of BALPPA, looking at the people and businesses shaping the UK attractions industry.   Show references:  Anna Warnecke — CEO, Kynren https://www.linkedin.com/company/kynren/https://kynren.com/  Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn.   Credits:Written by Laura Baxter (YourCMO)Edited by Steve FollandProduced by Emily Burrows and Sami Entwistle (Plaster) Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey   We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth.   Download your FREE copy here

    What Happens When Live Theatre Takes On the Attractions Industry with Anna Warnecke
  8. 23 Sept

    A Theme Park, a Festival Site and a Film Set: How Dreamland Stopped Being Just an Amusement Park with Eddie Kemsley

    In this episode of Skip the Queue, Andy Povey is joined by Eddie Kemsley, CEO of Dreamland in Margate – one of the oldest surviving amusement park in the country, and one of the most reinvented. Dreamland dates back to 1880. It closed in 2003, and reopened in 2015 as a vintage amusement park. Since then it has become something harder to categorise: a park, a six-and-a-half-thousand capacity outdoor music venue, an indoor events space, a wedding venue and a filming location, all on sixteen acres of seafront. At the end of 2023, LN-Gaiety - the Live Nation and Gaiety Investments joint venture - took a controlling stake in the business. Eddie now leads the boutique festival side of the business, she has served on BALPPA's Management Committee and still sits on the marketing sub-committee, helping shape the association's marketing seminars. They talk about diversification as strategy rather than accident, what the events and filming side really contributes, and what the industry network gives an operator who sits beyond the usual categories. This episode is part of Skip the Queue’s mini-series celebrating 90 years of BALPPA, looking at the people and businesses shaping the UK attractions industry.   Show references:    Eddie Kemsley - CEO Dreamland, Margate https://www.dreamland.co.uk/https://www.linkedin.com/in/eddie-kemsley-59926110/   Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn.   Credits:Written by Laura Baxter (YourCMO)Edited by Steve FollandProduced by Emily Burrows and Sami Entwistle (Plaster)  Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey   We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth.   Download your FREE copy here

    A Theme Park, a Festival Site and a Film Set: How Dreamland Stopped Being Just an Amusement Park with Eddie Kemsley

Trailers

4.9
out of 5
38 Ratings

About

Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful. This podcast is brought to you by Merac. We're here to help attractions unlock growth with innovative solutions, expert insights, and customer-first strategies.

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