Success School

TBC Studios
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Join Steph and Tim Frey on the Success School Podcast, where we share the exact systems we use to help service businesses get new clients every week and stay fully booked. Each week you'll get: System Deep Dives – How to install a simple marketing system that brings new clients in consistently, without relying on referrals or social media. Real Results – Behind-the-scenes stories from service businesses we've worked with who went from unpredictable referrals to fully booked calendars. Listener Q&A – Raw answers to the questions service business owners are asking as they build predictable demand and scale their teams. Proven Frameworks – The exact strategies, systems, and processes that keep calendars full weeks in advance and build real business momentum. Expect practical tactics, honest advice, and real conversations about what actually works for service businesses ready to stop relying on referrals and start building sustainable growth. Hit subscribe and tune in every Monday to join 250+ service business owners building fully booked, in-demand businesses.

  1. Q&A: How to Know If Your Ads Are Working Before You Spend More Money + so much

    2 DAYS AGO

    Q&A: How to Know If Your Ads Are Working Before You Spend More Money + so much

    It’s Q&A time again! Today we’re answering the kinds of questions that usually come up when your business is making money… but you’re still not sure what’s working and how to get to the next level. We’re chatting about ads, AI, client acquisition, getting stuck around 30k months and what moving to Thailand has done for both us and our business. You’ll hear: 0:00 - Q1: I’m getting leads via Facebook Ads, how do I know if it’s worth it? 5:58 - Q2: Am I going to be left behind by not going hard with AI? 8:32 - Q3: How much should I expect to acquire a client for? 12:50 - Q4: Where do business owners get stuck when scaling from $20k to $100k months? 18:17 - Q5: How has moving to Thailand affected the business? Watch the YouTube version of the podcast here (https://youtu.be/F9dYmwAWPK4). If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

    27 min
  2. The 7 WORST Ways to Sign Clients

    10 MAY

    The 7 WORST Ways to Sign Clients

    If your leads are taking longer to buy, this episode will probably explain why. These are the 7 worst ways to sign clients. Key moments: 0:00 - Why your marketing is great but you still might not be signing clients 3:17 - Email marketing 6:59 - SMS 8:03 - Google Ads 10:10 - Active Referral Pushes 13:38 - Organic social media marketing 18:43 - Meta ads 19:15 - Long form content Watch the YouTube version of the podcast here (https://youtu.be/NIuMBo5rDZg). If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

    25 min
  3. We Spent $180,000 on this Episode: What Happened

    3 MAY

    We Spent $180,000 on this Episode: What Happened

    We flew to Miami to sit in a room with people doing $5M+ months. Flights, mastermind fees, last-minute decisions… it ended up costing us close to $180,000 just to be there. And within a couple of hours, we realised something: we’d been playing a much smaller game than we thought. This episode is everything we learnt. Watch the YouTube version of the podcast here (https://youtu.be/GhRQ5TFvPKE). If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. Go to startsuccessschool.com and book your session now. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

    30 min
  4. How to Get Clients Sold BEFORE the Sales Call (What We’ve Learnt from 2 Million Downloads)

    26 APR

    How to Get Clients Sold BEFORE the Sales Call (What We’ve Learnt from 2 Million Downloads)

    This is everything we’ve learnt about marketing, sales and leads from getting over 1 million podcast downloads brought down into 5 lessons that you can start implementing into your business asap. And when our clients implemented these steps, one of them went from 35k follows on IG to 95k (and making $60k a month on average) and the other took his close rate from 30% to 60%. If you want that to be you… Keep listening. You’ll hear: 0:00 - The first lesson 07:12 - The second lesson 09:38 - The third lesson 14:43 - The fourth lesson 19:02 - The fifth lesson Watch the YouTube version of the podcast here (https://youtu.be/YeEk0PUeWno). If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. Go to startsuccessschool.com and book your session now. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

    24 min
  5. What 4 Different Businesses Did to Sign More Clients This Month

    19 APR

    What 4 Different Businesses Did to Sign More Clients This Month

    What do four completely different businesses have in common when they start signing more clients, increasing revenue and finally feeling like things are working? Today we are talking about 4 ladies in Success School who are absolutely killing it right now and are in entirely different industries. We’re talking about what they’re doing differently, what they’re focusing on and so much more. You’ll hear: 0:00 - Our personal updates: What’s planned for our trip to the States  4:11 - Client #1: 202% revenue growth 8:28 - Another example of a client making bank from workshops 10:47 - Client #2: From $13k to $38k a month and sold $100k on launch day 16:13 - Client #3: From $13k to $30k months and working LESS 20:53 - Client $4: 60% revenue growth in the last 3 months Watch the YouTube version of the podcast here (https://youtu.be/v76eGWMVstE). If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. Go to startsuccessschool.com and book your session now. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

    28 min
  6. Q&A Professional Services Edition! Advertising for Law Firms, Accountants, Real Estate + More

    12 APR

    Q&A Professional Services Edition! Advertising for Law Firms, Accountants, Real Estate + More

    We’ve done Q&As before but never like this. Today we opened up our question box to professional services, we’re talking law firms, medical clinics, accounting businesses, real estate agencies, skincare clinics…  The best part about this episode is even if you’re not in one of these services - the advice is still relevant. And honestly might help give you an edge in your own niche. You’ll hear: 0:00 - Our personal updates: our thoughts on going back to cities after island life + why we spent $75 on cherries 5:38 - Every time I get busy with clients, I have to stop marketing but when I finally have the time to fix it I don’t have any money… How do I break out of this cycle? 10:47 -  I have solid revenue but if one client left, it would hurt badly.  How do you build something more solid without blowing everything up?  14:01 -  I tried running Meta ads last year, spent around $3k and got nothing. I really can't see how ads would work for a law firm. How is this relevant for us? 18:27 -  Some months my nurses are fully booked and other months, two of them barely have anything to do. I'm worried about not being able to keep them. Help. 21:58 -  I know I need to sort out my marketing, but every time I sit down I don't really know where to start. What should I focus on? Watch the YouTube version of the podcast here (https://youtu.be/2_D9P58S9rA). If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. Go to startsuccessschool.com and book your session now. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

    30 min
  7. Switching VA roles to AI + What We’ve Learnt Spending 6 Figures on an Inhouse Content Creator

    5 APR

    Switching VA roles to AI + What We’ve Learnt Spending 6 Figures on an Inhouse Content Creator

    It’s that time again - we’re sharing everything we’re currently testing, trialling and learning in our 7 figure coaching business. That’s including what’s working, what’s not, what we’re doing with AI and even what we’re choosing to focus and spend our money on. You’ll hear: 0:00 - Our personal updates: Creating a landing page with Claude and what Steph didn’t expect from starting IVF 10:09 - How we come to decisions quickly in business + how to not fall into the sunk cost fallacy 15:53 - What it’s like to work with an inhouse content creator on a daily basis 19:46 - We hired 3 new salespeople (why we hired them after swearing off a sales team last year and what’s been super challenging about it) 22:45 - VAs: what AI has taken over in our business and how we’ve transitioned our VA roles to make sure they upskill 24:26: We got a mac mini - everything Tim is getting AI to run independently for our business Watch the YouTube version of the podcast here (https://youtu.be/cE2Idas7zV4). If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. Go to startsuccessschool.com and book your session now. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

    29 min
  8. How Service Businesses Sign 20 - 40 Clients a Month (Without Referrals)

    29 MAR

    How Service Businesses Sign 20 - 40 Clients a Month (Without Referrals)

    Most service businesses are stuck in what we like to call ‘the referral trap.’ And we all know those are inconsistent, unreliable, and ultimately - unscalable.  So if you want a more predictable way to bring in new clients each month, this one’s for you. We’re giving you the complete system - from how to get the lead, how to convert the lead, how to deliver, as well as retain at scale. Including the one form of advertising most service businesses overlook entirely. You’ll hear: 0:00 - Our personal updates: How our weight loss journey is tracking (and why we quit the running challenge 6 days in) 4:06 - Why relying on referrals keeps your business inconsistent (and what it’s costing you) 5:38 - The two ways to actually generate predictable leads + when to use each 8:14 - How to build a pipeline of people already primed to buy from you 9;38 - How much you should be spending in ads 12:38 - How to use AI to create ads that attract the right clients 13:52 - Why your ads aren’t turning into clients yet (and where the breakdown is) 16:48 - What you need to be doing the moment a lead comes in to secure the sale 18:45 - How to handle “I can’t afford it” without just discounting your service 20:10 - This is how long you should be following up with people for (it’s longer than you think!) 23:14 - How to keep clients with you longer 28:36 - What needs to be in place before you scale Watch the YouTube version of the podcast here. If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. Go to startsuccessschool.com and book your session now. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

    32 min
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About

Join Steph and Tim Frey on the Success School Podcast, where we share the exact systems we use to help service businesses get new clients every week and stay fully booked. Each week you'll get: System Deep Dives – How to install a simple marketing system that brings new clients in consistently, without relying on referrals or social media. Real Results – Behind-the-scenes stories from service businesses we've worked with who went from unpredictable referrals to fully booked calendars. Listener Q&A – Raw answers to the questions service business owners are asking as they build predictable demand and scale their teams. Proven Frameworks – The exact strategies, systems, and processes that keep calendars full weeks in advance and build real business momentum. Expect practical tactics, honest advice, and real conversations about what actually works for service businesses ready to stop relying on referrals and start building sustainable growth. Hit subscribe and tune in every Monday to join 250+ service business owners building fully booked, in-demand businesses.

Information

  • Channel
    TBC Studios
  • Creator
    TBC Studios
  • Years Active
    2023 - 2026
  • Episodes
    149
  • Rating
    Explicit
  • Copyright
    © 2026 Success School
  • Show Website
    Success School

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