The Average Not Average Podcast

Viktor Axelsen, Dr Chun Keat Yew (CK Yew)
  • 5.0 (3)
  • Sport
  • Updated fortnightly

Join two-time Olympic champion Viktor Axelsen and Dr. Chun Keat Yew, also known as CK Yew, as they share their passion for badminton through insightful discussions and honest opinions. Beyond the court, they’ll dive into the sport’s business side, media influence, family life, expert tips on improving your game, and equipment recommendations. Get ready for engaging conversations and follow along!

  1. Ep 33: The Hidden Pressure Behind Professional BWF Tournaments, Event Operations, Costs & Challenges

    2 days ago

    Ep 33: The Hidden Pressure Behind Professional BWF Tournaments, Event Operations, Costs & Challenges

    In this episode of The Average Not Average Podcast, Viktor Axelsen and CK Yew sit down with Tamara Geeraerts, Tournament Director of the Yonex German Open, to explore what really goes on behind the scenes of a professional BWF World Tour tournament. From sponsorships, logistics, volunteers and broadcast production, to the pressure of the tournament week itself, Tamara shares the realities of organising one of Europe’s biggest badminton events and the countless moving parts fans never get to see. Chapter Timestamps: 00:35 Introduction to Tamara Geeraerts 04:26 The Role of a BWF Tournament Director 06:20 How BWF Tournament Organisation Works 08:29 The Importance of Volunteers 11:41 People Needed to Run a BWF Tournament 14:03 Financial Aspects of Tournament Management 17:54 Sponsorship and Marketing Challenges 20:29 The Transition to Higher-Level Tournaments 27:05 The Future of Badminton Tournaments 29:06 The Challenges of Funding & Sponsorship 34:41 Understanding Tournament Costs & Budgets 36:56 The Complexity of Venue Management 42:37 Financial Realities of Tournament Organisation 44:32 The Unique Structure of Tournament Management in Germany 45:54 Insurance & Risk Management in Events 50:50 Navigating Sponsorship Categories & Restrictions 57:22 The Rewards and Challenges of Organising Tournaments 1:01:41 The Importance of Collaboration Among Tournament Directors Follow us on social media for more content! - Instagram: https://www.instagram.com/theaveragenotaverage/ - TikTok: https://www.tiktok.com/@theaveragenotaverage Keep in touch with CK & Viktor here: - CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ - Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg - CK's Instagram: https://www.instagram.com/ckyew_official/ - Viktor's Instagram: https://www.instagram.com/viktoraxelsen/ You can also find our conversations on: - Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q - Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159 - YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

    1hr 6min
  2. Ep 32: Life After Retirement, CK’s Health Scare, Importance Of Recovery & Health Management

    16 May

    Ep 32: Life After Retirement, CK’s Health Scare, Importance Of Recovery & Health Management

    In this episode of The Average Not Average Podcast, hosts CK Yew and Viktor Axelsen catch up on what they’ve been up to, including a health update from CK, and what Viktor’s life looks like after retiring from international badminton. They discuss the transition out of elite sport, the importance of recovery and health management, and future plans.**Chapter Timestamps:**00:45 Introduction 01:38 CK’s Health Update & Recovery Journey05:41 The Week Of Viktor’s Retirement Announcement09:29 Life After Badminton: Viktor's New Routine10:17 Viktor’s New Training Goals14:20 Reflections on the Thomas Cup18:55 Viktor On Staying Connected to Badminton19:40 The Mental Transition Out of Elite Sport23:28 Navigating Health Challenges26:21 The Importance of Patience in Recovery22:46 Nutritional Insights During Recovery30:06 Future Plans & Business Ventures37:33 CK’s Haircut Challenges40:02 Future Trips & Contributions to Para BadmintonFollow us on social media for more content!- Instagram: https://www.instagram.com/theaveragenotaverage/- TikTok: https://www.tiktok.com/@theaveragenotaverageKeep in touch with CK & Viktor here:- CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ- Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg- CK's Instagram: https://www.instagram.com/ckyew_official/- Viktor's Instagram: https://www.instagram.com/viktoraxelsen/You can also find our conversations on:- Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q- Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

    43 min
  3. Ep 31: How Hndrd Is Challenging Big Badminton Brands, Localisation Strategies, Role Of Retailers

    2 May

    Ep 31: How Hndrd Is Challenging Big Badminton Brands, Localisation Strategies, Role Of Retailers

    In this episode of The Average Not Average Podcast, CK Yew interviews Manak Kapoor, co-founder of Hndrd, a rapidly growing badminton brand. They discuss the intricacies of building a global sports brand, challenges in distribution, the importance of retailers, localisation strategies, and the future of badminton industry dynamics. Chapter Timestamps: 00:47 Introduction to Manak Kapoor and Hndrd 02:50 Manak's Journey from Software to Sports 04:37 The Rapid Growth of Hndrd in Badminton 06:03 Challenges of Entering the Chinese Market 07:55 The Complexity of Product Distribution 11:25 Global Launch Strategies for Badminton Products 14:28 Estimating the Global Badminton Market Size 20:29 Revenue Disparities in Badminton vs Other Sports 22:58 The Future Goals of Hndrd 24:11 Localisation Challenges and Strategies 27:15 Product Line Diversity Across Markets 33:13 Navigating Regulatory Challenges in India 35:55 Cultural and Economic Differences in Europe 38:49 The Dominance of the Chinese Market in Badminton 40:35 Cultural Influences on Product Design 42:43 Challenges of Expanding in a Competitive Landscape 47:48 The Importance of Retailers in Badminton 53:33 Navigating Content Creation and Partnerships 55:53 The Value of Retailer Education 59:58 Navigating Copyright Challenges 01:01:41 Price Compression and Retail Dynamics 1:07:59 Stringing Challenges in Europe 01:13:42 Manak’s Top Lessons Learned in Business 01:22:01 Future Aspirations for BadmintonFollow us on social media for more content! - Instagram: https://www.instagram.com/theaveragenotaverage/ - TikTok: https://www.tiktok.com/@theaveragenotaverageKeep in touch with CK & Viktor here: - CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ - Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg - CK's Instagram: https://www.instagram.com/ckyew_official/ - Viktor's Instagram: https://www.instagram.com/viktoraxelsen/You can also find our conversations on: - Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q - Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159 - YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

    1hr 29min
  4. EXCLUSIVE: Viktor Axelsen Retirement Announcement

    15 Apr

    EXCLUSIVE: Viktor Axelsen Retirement Announcement

    Viktor Axelsen opens up about his journey through injuries, his decision to step away from professional badminton, and what lies ahead in the next chapter of his life. This is a heartfelt and reflective conversation between CK Yew and Viktor, where Viktor expresses deep gratitude for the journey - from the people who supported him along the way to the experiences that shaped him both on and off the court. They also explore the sacrifices behind elite sport, the mental resilience required to stay at the top, and the lessons he’s learned throughout his career. Chapter Timestamps: 00:41 Viktor Axelsen's Retirement Announcement 03:12 The Journey of Injuries and Challenges 11:01 Decision-Making and Support System 12:09 Future Plans and Partnerships 15:46 Reflections on Viktor’s Mindset & Career 21:17 Transitioning to Life After Badminton 23:37 Viktor’s Dedication To Excellence 24:56 Reflections on Early Career and Achievements 28:31 The Pursuit of Excellence in Training 33:47 The Role of Badminton Denmark in Viktor’s Journey 35:50 The Impact of NAS on Viktor’s Training 37:20 Building Relationships with Sponsors 39:18 The Importance of Friends and Family 46:01 Appreciation for Fans and Supporters Follow us on social media for more content! - Instagram: https://www.instagram.com/theaveragenotaverage/ - TikTok: https://www.tiktok.com/@theaveragenotaverage Keep in touch with CK & Viktor here: - CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ - Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg - CK's Instagram: https://www.instagram.com/ckyew_official/ - Viktor's Instagram: https://www.instagram.com/viktoraxelsen/ You can also find our conversations on: - Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q - Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159 - YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

    54 min
  5. Ep 29: How Social Media Is Changing Badminton, Importance Of Athlete Branding & BEC Media Awards

    28 Mar

    Ep 29: How Social Media Is Changing Badminton, Importance Of Athlete Branding & BEC Media Awards

    In this episode of The Average Not Average Podcast, CK Yew, Viktor Axelsen, and guest Thomas Fuchs explore the evolving landscape of badminton media, content creation, and strategies to grow the sport's profile globally. They also share insights on balancing professionalism with authenticity, managing teams, and the importance of having a presence on social media. Chapter Timestamps: 00:36 Introduction 05:23 Celebrating Social Media Nominations 09:57 The Impact of Social Media on Badminton 13:56 Running a Federation Account & Importance of Content Creation 23:12 Podcasting Goals & Showcasing the Athlete's Perspective 28:51 Challenges of Mixed Zone Interviews 30:33 The United Strand Challenge in Badminton 32:21 Balancing Fun and Seriousness in Content 36:12 Commentating in Badminton 46:47 The Journey of Podcasting and Content Creation 53:20 The Importance of Paid Opportunities in Media 57:35 Balancing Multiple Roles in Media 01:06:46 Growing a Team vs. Solo Work 01:11:14 The Business Side of Content Creation Follow us on social media for more content! - Instagram: https://www.instagram.com/theaveragenotaverage/ - TikTok: https://www.tiktok.com/@theaveragenotaverageKeep in touch with CK & Viktor here: - CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ - Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg - CK's Instagram: https://www.instagram.com/ckyew_official/ - Viktor's Instagram: https://www.instagram.com/viktoraxelsen/ You can also find our conversations on: - Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q - Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159 - YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

    1hr 22min
  6. Ep 28: 1 Year Anniversary Q&A, Importance Of Media In Sport, Life After Badminton, Equipment Advice

    14 Mar

    Ep 28: 1 Year Anniversary Q&A, Importance Of Media In Sport, Life After Badminton, Equipment Advice

    In this one-year anniversary episode of The Average Not Average Podcast, hosts CK Yew and Viktor Axelsen reflect on their journey and answer listener questions. They discuss the evolution of badminton, the importance of media in promoting the sport, and their personal experiences with training and competition. The episode also touches on fun topics, including future plans and humorous anecdotes, making it a celebratory and engaging discussion. Chapter Timestamps: 00:42 Celebrating One Year of Podcasting 02:35 How the Podcast Came to Life 05:46 Podcast Recommendations and Influences 10:49 Investing in Badminton Gear 11:57 Dealing with Annoying Opponents 14:16 Future Stars in Badminton 17:54 Why Viktor Chose Singles Over Doubles 18:55 Why Some Countries Are Successful Only in Certain Events 23:49 Evolution of Badminton Playing Styles 27:27 Media's Role in Badminton's Growth 34:33 What Separates Top Players 39:38 BWF's Role in Growing Badminton 40:45 Improving Spectator Experience 41:37 Photography in Badminton 48:05 Life After Competition 50:13 Viktor's New Collection 52:31 Books That Influence Mindset 56:48 Dream Doubles Partners 01:01:59 Avocado Oats Eating Session Follow us on social media for more content! - Instagram: https://www.instagram.com/theaveragenotaverage/ - TikTok: https://www.tiktok.com/@theaveragenotaverage Keep in touch with CK & Viktor here: - CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ - Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg - CK's Instagram: https://www.instagram.com/ckyew_official/ - Viktor's Instagram: https://www.instagram.com/viktoraxelsen/ You can also find our conversations on: - Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q - Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159 - YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

    1hr 7min
  7. Ep 27: The Founder Of BWF’s Official Photo Agency, Importance Of Copyright, Creating Purpose & Impact In The World

    28 Feb

    Ep 27: The Founder Of BWF’s Official Photo Agency, Importance Of Copyright, Creating Purpose & Impact In The World

    In this episode, CK Yew interviews Raphael Sachetat, the founder of Badminton Photo and Solibad, discussing his journey from a journalist to a leading figure in badminton photography. Raphael shares insights into the evolution of badminton photography, the operational dynamics of his agency, and the importance of copyright in the industry. He also highlights the impact of Solibad in providing opportunities for underprivileged children through badminton, showcasing success stories and the community's positive changes. The conversation concludes with advice for aspiring photographers and the significance of pursuing one's passion. Chapter Timestamps: 00:38 Introduction to Raphael Sachetat 04:20 The Journey into Badminton Photography 08:48 Establishing BadmintonPhoto as the official BWF Photo Agency 12:03 Understanding Editorial Photography in Badminton 16:54 The Evolution of Badminton Photography 18:56 Operational Insights and Team Dynamics 23:49 The Importance of Image Rights and Copyright 31:58 The Financial Aspects of Professional Photography 37:35 The Importance of Accuracy in Photography 38:52 What it’s Like to Shoot Professional Badminton Tournaments 42:58 Remembering a Dedicated Photographer 44:56 The BadmintonPhoto Team 48:06 The Role of Badzine in Badminton Journalism 51:06 Exploring New Images Photo Agency 55:03 Solibad: Changing Lives Through Badminton 1:05:33 How to Support Solibad and Its Mission 1:11:20 Advice for Aspiring Photographers Follow us on social media for more content!- Instagram: https://www.instagram.com/theaveragenotaverage/- TikTok: https://www.tiktok.com/@theaveragenotaverage Keep in touch with CK & Viktor here:- CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ- Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg- CK's Instagram: https://www.instagram.com/ckyew_official/- Viktor's Instagram: https://www.instagram.com/viktoraxelsen/ You can also find our conversations on:- Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q- Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

    1hr 16min
  8. Ep 26 Highlight: How Viktor Axelsen Handles Pressure, Expectations & Mental Preparations As A Two-Time Olympic Champion

    21 Feb ·  Bonus

    Ep 26 Highlight: How Viktor Axelsen Handles Pressure, Expectations & Mental Preparations As A Two-Time Olympic Champion

    In this featured segment from Episode 26 of the Average Not Average Podcast, guest Thinaah Muralitharan asks Viktor Axelsen some insightful questions about managing expectations and everything that goes into competing at the highest level. Viktor breaks down how he manages pressure at the Olympic Games as a two-time Olympic Champion and shares detailed insight into his “No Stones Unturned” mentality. Chapter Timestamps: 01:30 Why Viktor Wanted to Get Involved in The Podcast 03:15 Navigating Olympic Pressure 08:50 Expectations and Mental Preparations as a Top Athlete Follow us on social media for more content!- Instagram: https://www.instagram.com/theaveragenotaverage/- TikTok: https://www.tiktok.com/@theaveragenotaverageKeep in touch with CK & Viktor here:- CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ- Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg- CK's Instagram: https://www.instagram.com/ckyew_official/- Viktor's Instagram: https://www.instagram.com/viktoraxelsen/You can also find our conversations on:- Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q- Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

    20 min
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5
out of 5
3 Ratings

About

Join two-time Olympic champion Viktor Axelsen and Dr. Chun Keat Yew, also known as CK Yew, as they share their passion for badminton through insightful discussions and honest opinions. Beyond the court, they’ll dive into the sport’s business side, media influence, family life, expert tips on improving your game, and equipment recommendations. Get ready for engaging conversations and follow along!

Information

  • Creator
    Viktor Axelsen, Dr Chun Keat Yew (CK Yew)
  • Years Active
    2025 - 2026
  • Episodes
    37
  • Rating
    Clean
  • Copyright
    © Viktor Axelsen, Dr Chun Keat Yew (CK Yew)
  • Show Website
    The Average Not Average Podcast

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