The Average Not Average Podcast

Viktor Axelsen, Dr Chun Keat Yew (CK Yew)
  • 5.0 (3)
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  • UPDATED FORTNIGHTLY

Join two-time Olympic champion Viktor Axelsen and Dr. Chun Keat Yew, also known as CK Yew, as they share their passion for badminton through insightful discussions and honest opinions. Beyond the court, they’ll dive into the sport’s business side, media influence, family life, expert tips on improving your game, and equipment recommendations. Get ready for engaging conversations and follow along!

  1. EXCLUSIVE: Viktor Axelsen Retirement Announcement

    21 HR AGO

    EXCLUSIVE: Viktor Axelsen Retirement Announcement

    Viktor Axelsen opens up about his journey through injuries, his decision to step away from professional badminton, and what lies ahead in the next chapter of his life. This is a heartfelt and reflective conversation between CK Yew and Viktor, where Viktor expresses deep gratitude for the journey - from the people who supported him along the way to the experiences that shaped him both on and off the court. They also explore the sacrifices behind elite sport, the mental resilience required to stay at the top, and the lessons he’s learned throughout his career. Chapter Timestamps: 00:41 Viktor Axelsen's Retirement Announcement 03:12 The Journey of Injuries and Challenges 11:01 Decision-Making and Support System 12:09 Future Plans and Partnerships 15:46 Reflections on Viktor’s Mindset & Career 21:17 Transitioning to Life After Badminton 23:37 Viktor’s Dedication To Excellence 24:56 Reflections on Early Career and Achievements 28:31 The Pursuit of Excellence in Training 33:47 The Role of Badminton Denmark in Viktor’s Journey 35:50 The Impact of NAS on Viktor’s Training 37:20 Building Relationships with Sponsors 39:18 The Importance of Friends and Family 46:01 Appreciation for Fans and Supporters Follow us on social media for more content! - Instagram: https://www.instagram.com/theaveragenotaverage/ - TikTok: https://www.tiktok.com/@theaveragenotaverage Keep in touch with CK & Viktor here: - CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ - Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg - CK's Instagram: https://www.instagram.com/ckyew_official/ - Viktor's Instagram: https://www.instagram.com/viktoraxelsen/ You can also find our conversations on: - Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q - Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159 - YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

    54 min
  2. Ep 29: How Social Media Is Changing Badminton, Importance Of Athlete Branding & BEC Media Awards

    28 MAR

    Ep 29: How Social Media Is Changing Badminton, Importance Of Athlete Branding & BEC Media Awards

    In this episode of The Average Not Average Podcast, CK Yew, Viktor Axelsen, and guest Thomas Fuchs explore the evolving landscape of badminton media, content creation, and strategies to grow the sport's profile globally. They also share insights on balancing professionalism with authenticity, managing teams, and the importance of having a presence on social media. Chapter Timestamps: 00:36 Introduction 05:23 Celebrating Social Media Nominations 09:57 The Impact of Social Media on Badminton 13:56 Running a Federation Account & Importance of Content Creation 23:12 Podcasting Goals & Showcasing the Athlete's Perspective 28:51 Challenges of Mixed Zone Interviews 30:33 The United Strand Challenge in Badminton 32:21 Balancing Fun and Seriousness in Content 36:12 Commentating in Badminton 46:47 The Journey of Podcasting and Content Creation 53:20 The Importance of Paid Opportunities in Media 57:35 Balancing Multiple Roles in Media 01:06:46 Growing a Team vs. Solo Work 01:11:14 The Business Side of Content Creation Follow us on social media for more content! - Instagram: https://www.instagram.com/theaveragenotaverage/ - TikTok: https://www.tiktok.com/@theaveragenotaverageKeep in touch with CK & Viktor here: - CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ - Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg - CK's Instagram: https://www.instagram.com/ckyew_official/ - Viktor's Instagram: https://www.instagram.com/viktoraxelsen/ You can also find our conversations on: - Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q - Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159 - YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

    1hr 22min
  3. Ep 28: 1 Year Anniversary Q&A, Importance Of Media In Sport, Life After Badminton, Equipment Advice

    14 MAR

    Ep 28: 1 Year Anniversary Q&A, Importance Of Media In Sport, Life After Badminton, Equipment Advice

    In this one-year anniversary episode of The Average Not Average Podcast, hosts CK Yew and Viktor Axelsen reflect on their journey and answer listener questions. They discuss the evolution of badminton, the importance of media in promoting the sport, and their personal experiences with training and competition. The episode also touches on fun topics, including future plans and humorous anecdotes, making it a celebratory and engaging discussion. Chapter Timestamps: 00:42 Celebrating One Year of Podcasting 02:35 How the Podcast Came to Life 05:46 Podcast Recommendations and Influences 10:49 Investing in Badminton Gear 11:57 Dealing with Annoying Opponents 14:16 Future Stars in Badminton 17:54 Why Viktor Chose Singles Over Doubles 18:55 Why Some Countries Are Successful Only in Certain Events 23:49 Evolution of Badminton Playing Styles 27:27 Media's Role in Badminton's Growth 34:33 What Separates Top Players 39:38 BWF's Role in Growing Badminton 40:45 Improving Spectator Experience 41:37 Photography in Badminton 48:05 Life After Competition 50:13 Viktor's New Collection 52:31 Books That Influence Mindset 56:48 Dream Doubles Partners 01:01:59 Avocado Oats Eating Session Follow us on social media for more content! - Instagram: https://www.instagram.com/theaveragenotaverage/ - TikTok: https://www.tiktok.com/@theaveragenotaverage Keep in touch with CK & Viktor here: - CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ - Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg - CK's Instagram: https://www.instagram.com/ckyew_official/ - Viktor's Instagram: https://www.instagram.com/viktoraxelsen/ You can also find our conversations on: - Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q - Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159 - YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

    1hr 7min
  4. Ep 27: The Founder Of BWF’s Official Photo Agency, Importance Of Copyright, Creating Purpose & Impact In The World

    28 FEB

    Ep 27: The Founder Of BWF’s Official Photo Agency, Importance Of Copyright, Creating Purpose & Impact In The World

    In this episode, CK Yew interviews Raphael Sachetat, the founder of Badminton Photo and Solibad, discussing his journey from a journalist to a leading figure in badminton photography. Raphael shares insights into the evolution of badminton photography, the operational dynamics of his agency, and the importance of copyright in the industry. He also highlights the impact of Solibad in providing opportunities for underprivileged children through badminton, showcasing success stories and the community's positive changes. The conversation concludes with advice for aspiring photographers and the significance of pursuing one's passion. Chapter Timestamps: 00:38 Introduction to Raphael Sachetat 04:20 The Journey into Badminton Photography 08:48 Establishing BadmintonPhoto as the official BWF Photo Agency 12:03 Understanding Editorial Photography in Badminton 16:54 The Evolution of Badminton Photography 18:56 Operational Insights and Team Dynamics 23:49 The Importance of Image Rights and Copyright 31:58 The Financial Aspects of Professional Photography 37:35 The Importance of Accuracy in Photography 38:52 What it’s Like to Shoot Professional Badminton Tournaments 42:58 Remembering a Dedicated Photographer 44:56 The BadmintonPhoto Team 48:06 The Role of Badzine in Badminton Journalism 51:06 Exploring New Images Photo Agency 55:03 Solibad: Changing Lives Through Badminton 1:05:33 How to Support Solibad and Its Mission 1:11:20 Advice for Aspiring Photographers Follow us on social media for more content!- Instagram: https://www.instagram.com/theaveragenotaverage/- TikTok: https://www.tiktok.com/@theaveragenotaverage Keep in touch with CK & Viktor here:- CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ- Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg- CK's Instagram: https://www.instagram.com/ckyew_official/- Viktor's Instagram: https://www.instagram.com/viktoraxelsen/ You can also find our conversations on:- Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q- Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

    1hr 16min
  5. Ep 26 Highlight: How Viktor Axelsen Handles Pressure, Expectations & Mental Preparations As A Two-Time Olympic Champion

    21 FEB ·  BONUS

    Ep 26 Highlight: How Viktor Axelsen Handles Pressure, Expectations & Mental Preparations As A Two-Time Olympic Champion

    In this featured segment from Episode 26 of the Average Not Average Podcast, guest Thinaah Muralitharan asks Viktor Axelsen some insightful questions about managing expectations and everything that goes into competing at the highest level. Viktor breaks down how he manages pressure at the Olympic Games as a two-time Olympic Champion and shares detailed insight into his “No Stones Unturned” mentality. Chapter Timestamps: 01:30 Why Viktor Wanted to Get Involved in The Podcast 03:15 Navigating Olympic Pressure 08:50 Expectations and Mental Preparations as a Top Athlete Follow us on social media for more content!- Instagram: https://www.instagram.com/theaveragenotaverage/- TikTok: https://www.tiktok.com/@theaveragenotaverageKeep in touch with CK & Viktor here:- CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ- Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg- CK's Instagram: https://www.instagram.com/ckyew_official/- Viktor's Instagram: https://www.instagram.com/viktoraxelsen/You can also find our conversations on:- Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q- Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

    20 min
  6. Ep 26: The Rise Of Thinaah Muralitharan, Personal Branding In Sport, Importance Of Family Support, Pressure & Mental Preparations

    14 FEB

    Ep 26: The Rise Of Thinaah Muralitharan, Personal Branding In Sport, Importance Of Family Support, Pressure & Mental Preparations

    In this episode of the Average Not Average Podcast, CK Yew and Viktor Axelsen sit down with Malaysian badminton superstar Thinaah Muralitharan. They discuss her journey to becoming a top-ranked player, the pressures of being a role model, and the importance of family support in her career. The conversation highlights the challenges and triumphs of being an elite athlete, the significance of personal branding in sports, and the importance of mental preparation for competitions. They also share insights on navigating the complexities of social media, managing expectations as top athletes, and the unique experiences of competing in the Olympics. Chapter Timestamps: 00:30 Introduction to Thinaah Muralitharan 03:25 The Journey of a Badminton Star 05:55 Playing Style and Team Dynamics 08:11 Handling Pressure as a Top Player 10:24 The Role of a Role Model 13:19 Family Influence in Sports 15:42 New Rules in Professional Badminton 22:30 Training Schedules and Understanding Recovery 29:59 The Rise of Pickleball 34:33 Growing Up in Malaysia and Family Support 40:15 Navigating Personal Branding and Management 49:41 The Impact of Social Media on Athletes 56:16 How Thinaah Learnt Mandarin 59:11 The Impact of AI on Language and Communication 01:00:47 Why Viktor Wanted to Get Involved in The Podcast 01:02:52 Navigating Olympic Pressure and Expectations 01:08:25 Expectations and Mental Preparations as a Top Athlete Follow us on social media for more content! - Instagram: https://www.instagram.com/theaveragenotaverage/ - TikTok: https://www.tiktok.com/@theaveragenotaverage Keep in touch with CK & Viktor here: - CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ - Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg - CK's Instagram: https://www.instagram.com/ckyew_official/ - Viktor's Instagram: https://www.instagram.com/viktoraxelsen/ You can also find our conversations on: - Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q - Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159 - YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

    1hr 21min
  7. Ep 25: How To Build The UK’s Biggest Badminton Retailer, Balancing Family & Business, Unique Selling Points, Importance Of Grassroots Support

    31 JAN

    Ep 25: How To Build The UK’s Biggest Badminton Retailer, Balancing Family & Business, Unique Selling Points, Importance Of Grassroots Support

    In this episode of the Average Not Average Podcast, CK Yew and Viktor Axelsen chat with YC Lim and his son Yee Wai Lim about the evolution of YC Sports from a small badminton retailer to a major market player. They discuss balancing family dynamics in business, challenges as the official retailer of the Yonex All England, and the importance of personal connections with customers. The episode also covers the evolution of badminton, grassroots support, and personal stories that showcase the camaraderie within the badminton community. Chapter Timestamps: 00:30 Introduction to the Guests 01:39 Family Dynamics in Business 03:40 The Evolution of YC Sports 09:41 Finding Niche Markets 19:17 Negotiation Strategies in Business 23:00 Sponsorship and Support in Badminton 28:22 The Importance of Grassroots Support 32:37 The Experience of Buying Rackets 40:59 Educating the Next Generation 42:07 Racket Customization and Customer Experience 46:03 Preparing for Major Tournaments 50:59 The All England Experience 56:47 Building Community and Grassroots Support 59:36 Entrepreneurial Mindset in Sports Follow us on social media for more content! - Instagram: https://www.instagram.com/theaveragenotaverage/ - TikTok: https://www.tiktok.com/@theaveragenotaverage Keep in touch with CK & Viktor here: - CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ - Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg - CK's Instagram: https://www.instagram.com/ckyew_official/ - Viktor's Instagram: https://www.instagram.com/viktoraxelsen/ You can also find our conversations on: - Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q - Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

    1hr 12min
  8. Ep 24: Peter Gade On What It Takes To Be The World’s Best, Coaching Viktor Axelsen, The Growing Gap Between Asia & Europe & Avocado

    17 JAN

    Ep 24: Peter Gade On What It Takes To Be The World’s Best, Coaching Viktor Axelsen, The Growing Gap Between Asia & Europe & Avocado

    In this episode, CK Yew and Viktor Axelsen host badminton legend Peter Gade. They discuss the pressures and responsibilities of being an icon in the sport, their early experiences in Malaysia, and the transition from player to coach. The conversation delves into the mental challenges faced during competitive matches, the impact of crowd dynamics, and their ventures outside of badminton. They also reflect on the future of the sport, while sharing insights from their personal journeys in badminton and business. Chapter Timestamps: 00:30 Introduction to Icons of Badminton 01:30 The Weight of Icon Status 05:18 Memories of Malaysia and Early Careers 09:57 Viktor’s Journey from Junior to Senior 13:55 How Peter Became Viktor’s Coach 18:48 Routines in High-Level Performance 20:19 Mental Challenges in Competitive Matches 25:28 The Impact of Crowd and Conditions on Court 37:20 Business Ventures Beyond Badminton 44:11 Reflections on Career Choices 49:07 The Future of Badminton Scoring Systems 51:36 The Gap Between Asian and European Players 1:01:57 The Kings Cup Experience Follow us on social media for more content! Instagram: https://www.instagram.com/theaveragenotaverage/TikTok: https://www.tiktok.com/@theaveragenotaverage Keep in touch with CK & Viktor here: CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg CK's Instagram: https://www.instagram.com/ckyew_official/Viktor's Instagram: https://www.instagram.com/viktoraxelsen/ You can also find our conversations on: Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4QApple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

    1hr 8min
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5
out of 5
3 Ratings

About

Join two-time Olympic champion Viktor Axelsen and Dr. Chun Keat Yew, also known as CK Yew, as they share their passion for badminton through insightful discussions and honest opinions. Beyond the court, they’ll dive into the sport’s business side, media influence, family life, expert tips on improving your game, and equipment recommendations. Get ready for engaging conversations and follow along!

Information

  • Creator
    Viktor Axelsen, Dr Chun Keat Yew (CK Yew)
  • Years Active
    2025 - 2026
  • Episodes
    34
  • Rating
    Clean
  • Copyright
    © Viktor Axelsen, Dr Chun Keat Yew (CK Yew)
  • Show Website
    The Average Not Average Podcast

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