The Ecommerce Roadmap

Susan Bradley: E-commerce Expert
  • 5.0 (15)
  • ENTREPRENEURSHIP
  • UPDATED FORTNIGHTLY
The Ecommerce Roadmap

Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business.

  1. 242. Get better email deliverability with these 3 steps

    2 DAYS AGO

    242. Get better email deliverability with these 3 steps

    I’m a big fan of email marketing. It is the most effective way to grow your sales.  It’s not expensive, and people who go to your website directly from an email are up to 7 times more likely to make a purchase than cold traffic that comes to your website from Social Media. But here’s the thing: If your emails are hitting the spam folder, you’re not going to get sales.   Today I’m sharing some insider information that will keep your email campaigns out of spam and in your customers’ inboxes, where they belong.   Listen in and discover: 😯 The thing you’ve been ignoring that’s sabotaging your sales 👍 How to stay off the naughty list (and keep your emails out of spam) 📋 The best way to segment your mailing list to optimize open & click rates -------------------- Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

    12 min
  2. 241. Is your website set up to convert? 7 steps to follow.

    12 NOV

    241. Is your website set up to convert? 7 steps to follow.

    When sales slow down, many store owners instinctively start tinkering with their websites, hoping to fix what’s wrong. But these efforts often miss the real issues impacting conversions. In this episode, we’ll break down 7 essential steps to ensure your e-commerce site is set up to turn visitors into buyers. These steps are foundational and relevant for both new and experienced store owners, providing a checklist to help you feel confident that your website is ready to convert. Listen in and:  Learn how to optimize your website for mobile users to capture the majority of online traffic Discover how to effectively use pop-ups to grow your email list without disrupting the user experience Understand how to design product pages that build trust and inspire customers to buy Find out how customer reviews can serve as powerful social proof to boost conversions Tune in for actionable insights to make your store conversion-ready and drive sustainable growth! -------------------- Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

    26 min
  3. 240. $110k sales in year one, by focusing on on thing

    5 NOV

    240. $110k sales in year one, by focusing on on thing

    I want you to see what can happen when you let go of perfection and stop doing “all the things” - and instead focus on doing one thing well.  In this episode I talk to Mia Craig, founder of Top Paddock, who  shares how she scaled her e-commerce business by growing her email list to 10k subscribers and optimizing her approach with A/B testing. With email accounting for 40% of her sales, Mia’s strategy centers on consistency, frequent engagement, and data-driven insights. Listen in and learn: 📈 How you can grow your list with monthly giveaways. 🧪 How to use A/B testing to refine email content. 📧The magic of  sending regular emails to stay top of mind. 🔄 How sticking with proven tactics and automation can free up time. Join us for Mia’s tips on building a scalable, high-growth business without the stress.   RELATED LINKS Be the first to know when Reliable Revenue is available: https://thesocialsalesgirls.com/reliable-revenue/ Check out Mia’s website: https://toppaddock.co/ The Perfect Giveaway To Generate Leads: https://thesocialsalesgirls.com/have-you-tried-this-to-generate-leads/ 2x Your leads from the traffic you have: https://thesocialsalesgirls.com/2x-your-leads-from-the-traffic-you-have-episode-139/ The Secret To Building a 6 Figure & Jewelry Brand: https://thesocialsalesgirls.com/the-secret-to-building-a-6-figure-jewerly-brand-episode-237/ -------------------- Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/ “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

    42 min
  4. 239. Coaching Call: Planning Laurie Ann’s Launch

    29 OCT

    239. Coaching Call: Planning Laurie Ann’s Launch

    In today’s episode, join us for a coaching call with Laurie Anne Gonzolez, a talented artist preparing for her next big launch. Laurie Anne is looking for a promotion strategy that keeps her audience engaged and eager to buy—without overwhelming them with too many options or requiring her to be constantly active on social media. Here’s what we cover in this session: Do More of What Works: How to create a reusable, effective strategy rather than reinventing the wheel for every launch. Build Predictable Results: The power of repeatable tactics that establish benchmarks, so you can start predicting outcomes with confidence. Free Up Your Time: Discover how reusing assets each launch can make the process smoother and save you precious time. If you’re an artist or creative entrepreneur aiming to streamline your launch process and avoid burnout, this episode is packed with actionable tips to help you build a scalable, stress-free system.   RELATED LINKS: See Laurie Anne’s website here: https://www.laurieanneart.com/ Or find her on Instagram: https://www.instagram.com/laurieanneart From 0 To Multiple 6 Figures: The Story Of A Creative Success: https://thesocialsalesgirls.com/from-0-to-multiple-6-figures-the-story-of-a-creative-success-episode-224/ Morgan’s Strategy To Sell Out Her New Collections: https://thesocialsalesgirls.com/morgans-strategy-to-sell-out-her-new-collections-episode-221/ A Genius Marketing Strategy From A Generous Member: https://thesocialsalesgirls.com/a-genius-marketing-strategy-from-a-generous-member-episode-238/ Nicholas’s Strategy To Fund His Launch With Preorders Will Make You Watch Twice: https://thesocialsalesgirls.com/nicholass-strategy-to-fund-his-launch-with-pre-orders-will-make-you-watch-twice/ -------------------- Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

    29 min
  5. 238. A genius marketing strategy from a generous member

    22 OCT

    238. A genius marketing strategy from a generous member

    In today’s episode, I’m chatting with one of our incredibly generous Inner Circle members, Linda Gernert, who is sharing her genius marketing strategy that has her audience coming back every single week. Linda’s approach is repeatable, scalable, memorable, and most importantly—profitable. Here’s what you’ll learn in this episode: ⚒️  A Repeatable and Profitable Marketing Tool: Learn how Linda created a weekly event that keeps her audience engaged and consistently visiting her store, using scarcity and urgency to drive high conversions. 🔑 Consistency is Key: Discover how Linda’s commitment to consistency and repetition has made her marketing efforts memorable and highly effective. 🕜 Time vs. Money: Linda talks about the important lesson every entrepreneur faces—whether to invest time or money—and how she’s balanced both to build her business without relying on ads. ❤️ The Power of Community: By sharing her $5 Friday strategy with other Inner Circle members, Linda helped another business owner find success. Tune in to hear how Linda has created a marketing system that delivers results week after week!   RELATED LINKS: Find Crop-A-Latte HERE: https://cropalatte.com/ Or on social media: https://www.facebook.com/CropALatte www.instagram.com/cropalattetogo Episode 62: Massive Growth Organically? Yes You Can: https://thesocialsalesgirls.com/massive-growth-organically-yes-you-can-episode-62/ Episode 145: How To Get Reliable Sales Every Day: https://thesocialsalesgirls.com/how-to-get-reliable-sales-every-day-episode-145/ Episode 146: Double Sales Without Spending More: https://thesocialsalesgirls.com/double-sales-without-spending-more-episode-146/ -------------------- Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

    33 min
  6. 237. The secret to building a multi 6 figure jewelry business

    15 OCT

    237. The secret to building a multi 6 figure jewelry business

    One of the questions most ecommerce store owners ask is: “How long  will it take? How long will it be before I really start getting some traction with my sales, and when will I reach my goals?” I want you to come and meet Lisa Stice, founder of Cherokee Copper. She’s a member of my mastermind accelerator, and she’s sharing how she invested her last paycheck in their jewelry business, and what she did to turn this little business into a multi 6 figure store . You’ll hear what she did, and just how long it took. -------------------- Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

    42 min
  7. 236. Your Business IS valuable, here's what you need to know

    8 OCT

    236. Your Business IS valuable, here's what you need to know

    Join me for a chat with Carrie Kerpen, a successful entrepreneur who sold her social media agency a few years ago. During the sale process, Carrie uncovered a surprising and troubling truth: women business owners, as a group, tend to sell their businesses for less than they’re worth. In fact, women receive only a small percentage of the revenue generated by business exits every year. Carrie’s mission is to close this gap by empowering women with the knowledge and tools needed to build and sell businesses that create true wealth. She’s here to share her insights and show you what’s possible, even if you’ve thought your business isn’t valuable enough to sell. Listen in and learn: 🤑 Why it’s possible to sell your business—even if you currently believe it’s not worth anything.  3️⃣ 3 things that will make your business easier to sell 💪 What you can do NOW to prepare for a profitable exit Tune in to learn how you can start planning today, build a valuable asset, and position yourself for a successful sale of your business!   RELATED LINKS: Carrie’s website:https://www.carriekerpen.com/ Take the quiz:https://thewhispergroup.outgrow.us/thewhispergroup-3 Built to Sell book by John Warrillow: https://builttosell.com/the-books/ Episode 201: Make your business run without you. Here’s how: https://thesocialsalesgirls.com/201-make-your-business-run-without-you-heres-how/ Episode 189: Make your business more valuable. You might not know these 5 money makers: https://thesocialsalesgirls.com/189-make-your-business-more-valuable-you-might-not-know-these-5-money-makers/ Episode 214: The Real Source of Stress For 6 And 7-Figure Store Owners: https://thesocialsalesgirls.com/214-the-real-source-of-stress-for-6-and-7-figure-store-owners/ -------------------- Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

    31 min
  8. 235. How to get affordable, quality traffic

    1 OCT

    235. How to get affordable, quality traffic

    If there’s one area of our business that can make us feel like we don’t have control. It’s got to be Meta ads. So today on the podcast, Traffic Coach Cathy Hayhurst and I are  going to share the strategy that we teach in the Inner Circle - we’ll eliminate the jargon, simplify the process and show you how we get a good result. You’ll  learn: 📊 What is a Controlled Test 💡 Why it’s important to use one 📈 The metrics we measure in Meta 🔎 The metrics we measure in GA4 -------------------- Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

    35 min
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5
out of 5
15 Ratings

About

Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business.

Information

  • Creator
    Susan Bradley: E-commerce Expert
  • Years Active
    2020 - 2024
  • Episodes
    246
  • Rating
    Clean
  • Show Website
    The Ecommerce Roadmap

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