The Instructor

The Instructor
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The Instructor

Holding a mirror up the the driver training industry, to help driving instructors run better and more profitable businesses as well as improving as instructors. I talk with a variety of experts, leaders, innovators and game changers to harness their knowledge and see how we can apply that to our business. If you share the same passion for personal and professional development as me and my guests, then this podcast can help you make the changes you need to become a better instructor and business owner. To accompany the podcast there's also a premium subscription feed: https://www.patreon.com/theinstructor Here you can find weekly bonus shows, excluive discounts to CPD and all the show are early and ad free. The perfect place to start or enhance your CPD as a driving instructor.

  1. TikTok Tips for Driving Instructors - How to Go Viral without Clickbait

    6 DAYS AGO

    TikTok Tips for Driving Instructors - How to Go Viral without Clickbait

    Get ready to dive into the world of social media for driving instructors with Keanan LA and Terry Cook. This conversation highlights the importance of utilizing platforms like TikTok to engage with younger audiences and promote road safety in a fun and relatable way. Keanan shares his journey from actor to road safety presenter, emphasizing that creating engaging content doesn't require perfection; it's about being authentic and enjoying the process. The discussion also covers practical tips for beginners, such as leveraging trending content and managing online comments, ensuring that instructors can confidently navigate the digital landscape. As they explore the balance between creativity and strategy, you'll discover valuable insights to elevate your own social media game while keeping the tone light and humorous. Season 9 of The Instructor Podcast is sponsored by MyDriveTime, the industry's premium, award-winning business management app. Follow First Car on TikTok Sign up for The Instructor Podcast Newsletter Follow The Instructor Podcast WhatsApp channel To elevate your skills as a driving instructor, consider exploring our Premium subscription, where you'll discover top-notch training and some of the industry's finest trainers, featuring: Explore in-depth coaching, The Standards Check, Mindfulness, and additional topics.Exclusive shows with industry leaders including Bob Morton, Emma Cottington, Ray Seagrave, and Tom StensonLive 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. Membership includes exclusive discounts for the ADINJC, Client Centred Learning, The ADI/PDI Doctor, among others. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms: FacebookTwitterLinkedInInstagramYouTube Keanan LA and Terry Cook dive into the dynamic world of social media in the latest instalment of the Instructor Podcast, specifically focusing on the impactful platform of TikTok. They explore the strategies driving engagement and the delicate balance between creating viral content without veering into clickbait territory. Keanan, who has become a prominent figure in road safety via engaging videos, shares his journey from presenting educational content to leveraging his expertise in the realm of social media. The conversation highlights the importance of authenticity in content creation, emphasizing that instructors should strive to express their true selves rather than mimic trending styles that may not align with their message. This episode serves as a valuable resource for driving instructors looking to enhance their digital presence and connect with a younger audience, offering practical tips on how to craft relatable, informative, and entertaining...

    1h 6m
  2. Driving into the Future: The Role of Instructors in Autonomous Vehicles

    8 DEC

    Driving into the Future: The Role of Instructors in Autonomous Vehicles

    Driving instructors need to embrace the evolving technology of vehicles, especially as we move closer to autonomous driving. Terry Cook chats with Dr. Nick Reed, a leading expert in vehicle technology and road safety, about the crucial role instructors will play in the development and adoption of automated vehicles. They discuss the importance of understanding driver assistance systems, safety ratings like Euro NCAP, and how instructors can educate learners about making informed choices when buying their first cars. The conversation also highlights the need for a balance between automation and driver awareness, ensuring that safety features are utilized rather than disabled. This episode sheds light on how technology is reshaping the driving landscape and the responsibilities that come with it. Season 9 of The Instructor Podcast is sponsored by MyDriveTime, the industry's premium, award-winning business management app. Sign up for The Instructor Podcast Newsletter Follow The Instructor Podcast WhatsApp channel Links from todays episode: Euro NCAP Reed Mobilty Co-Pilot 40% discount To elevate your skills as a driving instructor, consider exploring our Premium subscription, where you'll discover top-notch training and some of the industry's finest trainers, featuring: Explore in-depth coaching, The Standards Check, Mindfulness, and additional topics.Exclusive shows with industry leaders including Bob Morton, Emma Cottington, Ray Seagrave, and Tom StensonLive 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. Membership includes exclusive discounts for the ADINJC, Client Centred Learning, The ADI/PDI Doctor, among others. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms: FacebookTwitterLinkedInInstagramYouTube Terry Cook welcomes Dr. Nick Reed to the Instructor Podcast as they delve into the evolving landscape of driving instruction amidst the rise of autonomous vehicles. With Dr. Reed's extensive background in road safety and mobility research, the conversation explores the significant role driving instructors will play in bridging the gap between traditional driving skills and the new technological advancements in vehicle automation. They discuss the importance of understanding and embracing modern driving assistance systems, emphasizing that while vehicles are becoming more automated, the responsibility of safe driving still rests with human operators. As they navigate through topics such as...

    49 min
  3. Who Should You Take for Your Standards Check? 17 Trainers Share Their Secrets!

    1 DEC

    Who Should You Take for Your Standards Check? 17 Trainers Share Their Secrets!

    Choosing the right pupil for a Standards Check is crucial for driving instructors, and this episode gathers insights from 17 esteemed trainers on how to make that decision. The consensus is clear: instructors should select a pupil who genuinely needs to learn and can showcase their teaching skills effectively. Whether it's a learner who needs development or a partly trained driver, the right choice can help demonstrate the instructor's capabilities. Many trainers caution against taking full license holders unless the instructor is experienced in teaching them, as the dynamics can shift unexpectedly. Humor and rapport with the chosen pupil also play a vital role in easing nerves and ensuring a productive lesson, making the process more enjoyable for both the instructor and the examiner. Season 9 of The Instructor Podcast is sponsored by MyDriveTime, the industry's premium, award-winning business management app. Sign up for The Instructor Podcast Newsletter Follow The Instructor Podcast WhatsApp channel To elevate your skills as a driving instructor, consider exploring our Premium subscription, where you'll discover top-notch training and some of the industry's finest trainers, featuring: Explore in-depth coaching, The Standards Check, Mindfulness, and additional topics.Exclusive shows with industry leaders including Bob Morton, Emma Cottington, Ray Seagrave, and Tom StensonLive 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. Membership includes exclusive discounts for the ADINJC, Client Centred Learning, The ADI/PDI Doctor, among others. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms: FacebookTwitterLinkedInInstagramYouTube Navigating the complexities of a Standards Check can be daunting for driving instructors, but the wisdom shared by 17 experienced trainers in this episode sheds light on the nuances of choosing the right pupil for the task. Each trainer brings a unique perspective, emphasizing the importance of rapport, reliability, and the specific needs of the learner. Rather than gravitating towards a full license holder—often seen as the 'safer' choice—many trainers suggest opting for someone who requires development in a particular area. This approach not only highlights the instructor's skills but also creates a more dynamic and engaging learning environment. The conversation is peppered with humorous anecdotes, underscoring how personal experiences can shape an instructor's philosophy and approach to teaching. Whether it’s the nerves of a first-time assessment or the comfort of familiar faces, the trainers share candid insights that resonate with both new and seasoned instructors alike, encouraging a shift in perspective about the evaluation process. Takeaways: When choosing a pupil for a...

    1h 29m
  4. Green Room #45 - Grumpy Old Men

    30 NOV · BONUS

    Green Room #45 - Grumpy Old Men

    Get ready for a lively discussion as Terry Cook and Chris Bensted dive into the pet peeves that really get under their skin in the driving instructor world. From the annoyance of trainers boasting about their students' successes before the students even get a chance to celebrate, to the cringe-worthy spelling mistakes that can undermine professionalism, this episode covers it all. They explore the importance of respecting each other's journeys, whether it's waving at fellow instructors on the road or handling questions from learners on social media with kindness rather than sarcasm. Humorously dissecting the quirks of their profession, Terry and Chris highlight the need for camaraderie in an often solitary job, emphasizing that a little acknowledgment goes a long way. Tune in for insights that blend personal anecdotes with industry observations, all delivered with their signature playful banter. Links from the show: Emma's CPD book Know the HGV Zones Blind spit awareness Driving Test Podcast Season 9 of The Instructor Podcast is sponsored by MyDriveTime, the industry's premium, award-winning business management app. Sign up for The Instructor Podcast Newsletter Follow The Instructor Podcast WhatsApp channel To elevate your skills as a driving instructor, consider exploring our Premium subscription, where you'll discover top-notch training and some of the industry's finest trainers, featuring: Explore in-depth coaching, The Standards Check, Mindfulness, and additional topics.Exclusive shows with industry leaders including Bob Morton, Emma Cottington, Ray Seagrave, and Tom StensonLive 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. Membership includes exclusive discounts for the ADINJC, Client Centred Learning, The ADI/PDI Doctor, among others. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms: FacebookTwitterLinkedInInstagramYouTube Terry Cook and Chris Bensted delve into the intricacies of the driving instructor industry, discussing the latest trends, news, and their own personal experiences. Highlighting the importance of camaraderie among instructors, they address the phenomenon of instructors waving at each other as they pass on the roads. While Chris emphasizes the value of acknowledging fellow instructors, Terry counters that sometimes the...

    1h 14m
  5. From Tech Sceptic to Advocate: How Technology Can Transform Driving Lessons

    24 NOV

    From Tech Sceptic to Advocate: How Technology Can Transform Driving Lessons

    Today’s podcast dives into the fascinating world of in-car technology and its implications for driving instructors and learners alike. Vicky Folland joins Terry Cook to discuss the importance of embracing technology to enhance driving skills rather than replace them. They explore various tech features, such as cruise control, lane assist, and autonomous emergency braking, examining how these can make driving safer and more efficient. The conversation also highlights the need for instructors to teach the fundamentals of driving while integrating modern technology into lessons, ensuring learners are well-prepared for the vehicles they'll encounter post-test. With a playful tone and plenty of insights, this episode encourages a positive approach to technology in driving education, emphasizing that it should serve as a valuable aid rather than a crutch. Season 9 of The Instructor Podcast is sponsored by MyDriveTime, the industry's premium, award-winning business management app. Sign up for The Instructor Podcast Newsletter Follow The Instructor Podcast WhatsApp channel To elevate your skills as a driving instructor, consider exploring our Premium subscription, where you'll discover top-notch training and some of the industry's finest trainers, featuring: Explore in-depth coaching, The Standards Check, Mindfulness, and additional topics.Exclusive shows with industry leaders including Bob Morton, Emma Cottington, Ray Seagrave, and Tom StensonLive 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. Membership includes exclusive discounts for the ADINJC, Client Centred Learning, The ADI/PDI Doctor, among others. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms: FacebookTwitterLinkedInInstagramYouTube Terry Cook welcomes driving instructor Vicky Folland to discuss the integration of technology in driving lessons. The conversation dives into the importance of embracing modern car technologies such as adaptive cruise control, lane assist, and in-car entertainment systems. Vicky shares her experiences with students who have varying levels of comfort with tech, highlighting the need for instructors to teach the fundamentals of driving while also introducing these technological aids. They emphasize that technology should enhance driving skills rather than replace them, noting the anxiety some learners feel towards new systems. Vicky illustrates how introducing gadgets like smartphone connectivity for music can make lessons more enjoyable and reduce stress for learners, as well as the importance of teaching students how to use these features effectively before they take their tests. The episode also addresses the scepticism surrounding the use of technology in driving, exploring the fears related to losing control and the need for...

    1 hr
  6. Unlocking the Secrets of Driving Instruction: An AI Take on the Instructor Podcast

    21 NOV · BONUS

    Unlocking the Secrets of Driving Instruction: An AI Take on the Instructor Podcast

    Season 9 of The Instructor Podcast is sponsored by MyDriveTime, the industry's premium, award-winning business management app. Sign up for The Instructor Podcast Newsletter Follow The Instructor Podcast WhatsApp channel To elevate your skills as a driving instructor, consider exploring our Premium subscription, where you'll discover top-notch training and some of the industry's finest trainers, featuring: Explore in-depth coaching, The Standards Check, Mindfulness, and additional topics.Exclusive shows with industry leaders including Bob Morton, Emma Cottington, Ray Seagrave, and Tom StensonLive 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. Membership includes exclusive discounts for the ADINJC, Client Centred Learning, The ADI/PDI Doctor, among others. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms: FacebookTwitterLinkedInInstagramYouTube

    11 min
  7. Top 5 Online Resources for Driving Instructors

    17 NOV

    Top 5 Online Resources for Driving Instructors

    Terry Cook and Josh Holleran dive deep into their top online resources for driving instructors, sharing insights that can help elevate your teaching game. They explore a variety of tools, from Canva for creating eye-catching visuals to GoDaddy for establishing a professional online presence with your own website. With a sprinkle of humour, they discuss the significance of utilizing platforms like CoPilot and Confident Drivers to connect with students and enhance road safety. As they wrap up, listeners are encouraged to explore these resources to not only improve their skills but also to contribute to a safer driving community. Check out Mirror Signal Podcast Season 9 of The Instructor Podcast is sponsored by MyDriveTime, the industry's premium, award-winning business management app. Sign up for The Instructor Podcast Newsletter Follow The Instructor Podcast WhatsApp channel To elevate your skills as a driving instructor, consider exploring our Premium subscription, where you'll discover top-notch training and some of the industry's finest trainers, featuring: Explore in-depth coaching, The Standards Check, Mindfulness, and additional topics.Exclusive shows with industry leaders including Bob Morton, Emma Cottington, Ray Seagrave, and Tom StensonLive 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. Membership includes exclusive discounts for the ADINJC, Client Centred Learning, The ADI/PDI Doctor, among others. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms: FacebookTwitterLinkedInInstagramYouTube Takeaways: Canva is a powerful tool for driving instructors to create professional-looking marketing materials quickly and easily. Using a dedicated business bank account is essential for managing finances as a driving instructor. The Honest Truth app offers road safety videos that can spark important conversations with students. The ADAS Knowledge Hub provides valuable insights into modern vehicle technologies for instructors and students alike. Open University offers free courses that can enhance your knowledge and teaching skills as a driving instructor. Social media is a free and effective way to promote your driving school and connect with potential students. Companies mentioned in this episode: My Drive Time Canva GoDaddy a href="https://www.open.ac.uk/"...

    1h 8m
  8. Lean on Tech: Self-Care Strategies for the Busy Driving Instructor

    10 NOV

    Lean on Tech: Self-Care Strategies for the Busy Driving Instructor

    Driving instructors often juggle multiple responsibilities, and in this episode, we explore how technology can serve as a vital tool for self-care. Pascale Poppins joins Terry Cook to discuss practical ways instructors can automate processes, manage client pipelines, and reduce stress using tech solutions. From setting up automated responses to creating personalised welcome videos for new learners, these strategies enhance the client experience and give instructors more time to breathe and recharge. The conversation dives into the importance of collecting meaningful testimonials and how to leverage them effectively, ensuring that instructors maintain a positive image even when busy. With a playful tone and plenty of actionable insights, this episode is a must-listen for any driving instructor looking to improve their work-life balance while fostering better connections with their clients. Find Pascale on LinkedIn Check out the The Instructor Podcast/Pascale Poppins page. Season 9 of The Instructor Podcast is sponsored by MyDriveTime, the industry's premium, award-winning business management app. Sign up for The Instructor Podcast Newsletter Follow The Instructor Podcast WhatsApp channel To elevate your skills as a driving instructor, consider exploring our Premium subscription, where you'll discover top-notch training and some of the industry's finest trainers, featuring: Explore in-depth coaching, The Standards Check, Mindfulness, and additional topics.Exclusive shows with industry leaders including Bob Morton, Emma Cottington, Ray Seagrave, and Tom StensonLive 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. Membership includes exclusive discounts for the ADINJC, Client Centred Learning, The ADI/PDI Doctor, among others. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms: FacebookTwitterLinkedInInstagramYouTube Terry Cook and Pascale Poppins engage in a compelling conversation about the role of technology in promoting self-care among driving instructors. The episode highlights the pressing need for instructors to adopt tech solutions that not only streamline their operations but also enhance their mental well-being. Pascale articulates how embracing technology can transform daily frustrations into manageable tasks, allowing instructors to focus on their primary mission—teaching and supporting their students. By implementing automation tools, instructors can create efficient workflows that minimize stress and maximize productivity, essentially redefining their relationship with technology as one of...

    57 min
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4.7
out of 5
28 Ratings

About

Holding a mirror up the the driver training industry, to help driving instructors run better and more profitable businesses as well as improving as instructors. I talk with a variety of experts, leaders, innovators and game changers to harness their knowledge and see how we can apply that to our business. If you share the same passion for personal and professional development as me and my guests, then this podcast can help you make the changes you need to become a better instructor and business owner. To accompany the podcast there's also a premium subscription feed: https://www.patreon.com/theinstructor Here you can find weekly bonus shows, excluive discounts to CPD and all the show are early and ad free. The perfect place to start or enhance your CPD as a driving instructor.

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