165 episodes

From big strategy questions to everyday marketing life realities, The Overthinkers is a weekly, 20 min conversation between two ex-marketing strategists: Rachel Mercer (@rachelmercer - Head of Design at JPMorgan Chase + ex-CXO at Proto) and Shann Biglione (@LeShann - co-founder and Head of Product at Kelp + ex CSO at Publicis Media). It is for those who like to (over)think about strategic planning, with delightful guests occasionally joining Rachel and Shann for extended discussions. Available on Apple Podcasts, Spotify and Soundcloud.

Views represented and reflected are individually held and are not representative of Rachel and Shann's companies.

The Overthinkers Rachel Mercer & Shann Biglione

    • Business
    • 4.6 • 8 Ratings

From big strategy questions to everyday marketing life realities, The Overthinkers is a weekly, 20 min conversation between two ex-marketing strategists: Rachel Mercer (@rachelmercer - Head of Design at JPMorgan Chase + ex-CXO at Proto) and Shann Biglione (@LeShann - co-founder and Head of Product at Kelp + ex CSO at Publicis Media). It is for those who like to (over)think about strategic planning, with delightful guests occasionally joining Rachel and Shann for extended discussions. Available on Apple Podcasts, Spotify and Soundcloud.

Views represented and reflected are individually held and are not representative of Rachel and Shann's companies.

    How Can You Better Stand Out In Meetings?

    How Can You Better Stand Out In Meetings?

    Strategists are often introverts, and meetings can be harder to navigate - especially those large sessions with countless stakeholders. Are there ways to better stand out and say the right thing, at the right time?

    • 23 min
    Is Strategic Planning Really Compatible With Remote Working?

    Is Strategic Planning Really Compatible With Remote Working?

    Almost 3 years into the pandemic, we've had plenty of opportunity to shift our work to a remote approach. Clearly strategic planning has not ended, but does remote work make it harder, or less effective? Does it reduce the role of the planner in the process, or does it reinforce it?

    • 25 min
    Why Are Marketers So Mean To Each Other?

    Why Are Marketers So Mean To Each Other?

    Of all practices in the boardroom, marketing tends to be one of the most opinionated about other people's work. With constant commentary on what is or isn't good marketing, it's not uncommon for passionate opinions to turn into aggressive (sometimes even abusive) takes. Is that specific to marketing? And what's driving it? People being a******s or natural dynamic of a very public output?

    This week, as Rachel takes on her new mommy duties, we're delighted to welcome Vanessa Toro as co-host of the podcast!

    • 30 min
    Demographics Are Dead, Long Live The Demographics? With Farrah Bostic And Adam Pierno

    Demographics Are Dead, Long Live The Demographics? With Farrah Bostic And Adam Pierno

    Joined by Farrah Bostic and Adam Pierno, co-hosts of In The Demo, a podcast that looks at how cohorts of people are best researched, understood and addressed, we discussed the failures of the demographic segmentation and how to build marketing plans for more meaningful audience groups.

    • 45 min
    Is What’s Bad For The Tech Industry Good For The Advertising Industry?

    Is What’s Bad For The Tech Industry Good For The Advertising Industry?

    The tech industry, which has come to dominate most of ad spends, has been facing some headwinds lately. Does that mean the tech Goliaths' struggle is good news for all the advertising Davids? Or could they take them in their swirl?

    • 21 min
    Should Companies Share Official Marketing Beliefs?

    Should Companies Share Official Marketing Beliefs?

    Some organisations have clear marketing guidelines and principles, others just go with the flow. Which ones are more likely to have an edge?

    • 22 min

Customer Reviews

4.6 out of 5
8 Ratings

8 Ratings

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