From big marketing questions to everyday agency life realities, The Overthinkers is a weekly, 20 min conversation between two marketing strategists: Rachel Mercer (@rachelmercer - CXO Proto) and Shann Biglione (@LeShann - Head of Strategy Publicis Media). It is for those who like to (over)think about our industry, with delightful guests occasionally joining Rachel and Shann for extended discussions. Available on Apple Podcasts, Spotify and Soundcloud.
Views represented and reflected are individually held and are not representative of Rachel and Shann's (lovely) employers.
Will Brands Survive The Decline Of Linear TV?
As we see the accelerated decline of linear TV leadership, leading voices of our industry are quick to equate that with the decline of brands, unable to access the means through which they were built. Is that really happening? And isn't there a case for that reality to actually reinforce the brands able to stand out?
How Do You Stop Yourself From Overthinking Things?
Somewhat ironic question for a podcast called The Overthinkers... But often a real issue for strategists, who can easily get trapped in always wanting to add nuance to their thinking - sometimes at the cost of action. In this episode, Rachel and Shann discuss how they try to stay in control of it, and how they try to manage it with others.
How Do You Find Happiness When Work Feels Like A Failure?
Let's be honest, the daily grind doesn't often feel like a massive win. Dealing with failure is something most of us have to learn to do at some point in our careers, and it can easily bleed into our overall happiness. So what can we do to better deal with those feelings, and how can we stay upbeat when all goes to shit?
Can Agencies Afford The Talent They Need?
Getting the right talent is critical for an agency business. But it seems incredibly harder for them to attract and retain talent. In this episode, Rachel and Shann discuss whether agencies can pay and reward their talent in a way that is competitive and attractive, but also some of the ways in which they could be a more talent centric approach to the way their do their business.
Can You Deliver Great Work Without A Solid Process?
Strategists tend to love their processes. Some even use them (wrongly) to define their work in the guise of "frameworks". Meanwhile, others tend to avoid them like the pest, preferring more chaotic and unstructured approaches. Of course the answer often lies in the middle, but how do we define this middle, and what should strategists keep in mind to make the most of them, without becoming slave to them?
Is The Ad Industry Dangerously Reliant On Pitches?
Pitches are the daily life of agencies. While the world of media tends to see longer term contracts, many creative and activation pitches are on a project by project basis. Is that a healthy practice for the advertising industry? Does anyone profit from it more? Or does everybody lose in the long term?
Interesting perspectives on handling the complexity of life as a strategist
Favorite Marketing Podcast!
This is my favorite marketing/advertising podcast. The topics and issues are certainly worth overthinking about and I love the way Rachel and Shann break them down and discuss them. Especially valuable to juniors in the industry who will face and have to wrestle with many of topics brought up here.
Well worth your time
This is one of my absolute favorite podcasts! The hosts offer some great perspective on different areas of the industry, and are able to communicate thoughts & ideas very clearly and in a relatable way (unlike lots of podcasts I've come across). While I may still overthink, this podcast helps make me better about the way I think about lots of those things!