44 episodes

A weekly conversation between two marketing strategists, Rachel Mercer and Shann Biglione, who like to (over)think about their industry. If you really can't get enough of them, you can also follow them on Twitter: @rachelmercer and @LeShann.
Views represented and reflected are individually held and are not representative of Rachel and Shann's (lovely) employers.

The Overthinkers Rachel Mercer & Shann Biglione

    • Business
    • 5.0, 11 Ratings

A weekly conversation between two marketing strategists, Rachel Mercer and Shann Biglione, who like to (over)think about their industry. If you really can't get enough of them, you can also follow them on Twitter: @rachelmercer and @LeShann.
Views represented and reflected are individually held and are not representative of Rachel and Shann's (lovely) employers.

    Can You Swtich Roles From Digital Strategist To "planner"?

    Can You Swtich Roles From Digital Strategist To "planner"?

    Somehow, strategy has become a very fragmented practice, with digital strategists, brand planners, comms planners, social strategists etc. This week, we take a question we've seen on Fishbowl (yes...), and discussed whether it was a possible (maybe even natural) fit for a digital strategist to become a "strat planner".

    • 20 min
    Should Creative And Media Merge Back Together?

    Should Creative And Media Merge Back Together?

    Although we take it for granted, the separation of media and creativity is actually still a somewhat recent structure in the history of advertising. As we see the lines between the two getting very blurry again, is there value in reuniting the two? And should strategy in particular be more integrated?

    • 23 min
    How Can You Handle Difficult conversations With Your Teams And Clients? Alex Jamieson & Bob Gower

    How Can You Handle Difficult conversations With Your Teams And Clients? Alex Jamieson & Bob Gower

    We're delighted to welcome Alexandra Jamieson and Bob Gower to discuss a massive challenge most of us have to deal with on a daily basis. Alex and Bob bring their years of expertise in organizational design and executive coaching to explain some of the discoveries they've made to get the most out of organization. In this episode, we talk a lot about creating safe spaces, taking the time to understand each other's personal context and aspirations, and some of the toxic behaviors we have ourselves been guilty of in our careers. To know more about their approach, you can pre-order their book "Radical Alignment: How to Have Game-Changing Conversations That Will Transform Your Business and Your Life" coming August 11 on https://radicalalignmentbook.com.

    • 44 min
    Is There Such A Thing As A Perfect Strategy?

    Is There Such A Thing As A Perfect Strategy?

    Faris Yakob likes to remind us that the pursuit of strategy is to turn uncertainty into risk. In our efforts to manage risks, we can oftentimes get caught up in an endeavour to find the optimal solution and direction, as if there was one right way competing with a lot of sub-optimal - or even wrong - directions. The question often isn't wether it's achievable but whether this ambition can have perverse side effects.

    • 22 min
    What To Do When You've Peaked In Your Career? With Mark Pollard and Tom Goodwin

    What To Do When You've Peaked In Your Career? With Mark Pollard and Tom Goodwin

    Bonus episode this week, recorded a few months ago when Tom and Mark joined us around our little microphone. The occasion to talk about what happens when you feel like you're reached your peak in ad land, something many of us have to think about. For many, peaking is impossible, while for others it can be a blessing allowing them to pivot to other things.

    • 29 min
    How Do You Reconcile Your Ethics With The Clients You Work For?

    How Do You Reconcile Your Ethics With The Clients You Work For?

    Working in the service industry means you don't always get to choose who you work for - or at least who your business works for. Equally, we may feel unable to express things publicly in fear of response, or simple respect for the colleagues we work with. Sometimes, it can be a dilemma, one that has no doubt been felt even more strongly in the last few weeks for some. Are there ways to navigate this better? Does your outlook change with experience? And when it really is difficult, is it better to keep fighting another day or to move on with thunderous statements?

    • 25 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

bwold34 ,

Well worth your time

This is one of my absolute favorite podcasts! The hosts offer some great perspective on different areas of the industry, and are able to communicate thoughts & ideas very clearly and in a relatable way (unlike lots of podcasts I've come across). While I may still overthink, this podcast helps make me better about the way I think about lots of those things!

Mark Pollard ,

Encore!

Love what you do, Rachel and Shann. Keep going, keep going.

Jcesar4 ,

Nice and concise

Really liking this one so far. The hosts are relatable, likable, and knowledgeable. The episodes are bite-sized which is refreshing.

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