From big strategy questions to everyday marketing life realities, The Overthinkers is a weekly, 20 min conversation between two ex-marketing strategists: Rachel Mercer (@rachelmercer - co-founder and CXO at Proto) and Shann Biglione (@LeShann - co-founder and Head of Product at Kelp). It is for those who like to (over)think about our strategic planning, with delightful guests occasionally joining Rachel and Shann for extended discussions. Available on Apple Podcasts, Spotify and Soundcloud.
Views represented and reflected are individually held and are not representative of Rachel and Shann's companies.
Why Are Most "Target Audiences" Wrongly Defined?
Audience definition is a core part of marketing. Unfortunately, in too many cases marketers end up with a poorly or outright wrong definition of their "target". A chance to address the problems with personas, over targeting, and the general lack of actionability behind most targeting exercises.
Is The Budget The Most Important Part Of The Brief?
Sometimes, getting a budget out of a client is like pulling teeth. "Tell us a great idea, and we'll find the budget", we're often told. But in reality, budgets are rarely coming out of thin air, and play an important role in framing what's really possible. Does that mean they're an essential - if not the most important part of the brief?
Can The Metaverse And Web3 Hype Survive A Recession? With Zoe Scaman
Recessions have a tendency to burst bubbles. And while the jury's still out, there sure has been a lot of hype around the future of the metaverse or Web3. This week, Rachel and Shann are joined by Zoe Scaman, founder of Bodacious and co-founder of Marc Cuban Experiments (MCX), to discuss whether there is more to the hype, and how companies might separate the wheat from the chaff.
Is The Ad Agency Structure Holding Back Creative Work?
Today, listener Matt Jukes asks us whether the legacy agency structures (suits&creatives, art directors & copywriters etc) was holding back creative work. As ever it likely depends, but coming on the heels of a very inspiring episode with the folks at Maximum Effort, we definitely think it's a question worth discussing.
Is Moving At The Speed Of Culture Worth It? With Maximum Effort
When Ryan Reynolds got into the world of advertising with Maximum Effort, a whirlwind of exciting campaigns started to pop - starting with his own Aviation and Mint Mobile ventures, or working with client brands like Peloton (recently reacting to the death of Big in record time). We're joined by two brilliant strategists at the heart of the company, James Toney and John Deschner who tell us more about what it's like to work on big ideas that can be executed in 48 hours, how it pays off, and what it takes to deliver them - with or without Ryan Reynolds in the mix.
Why Is Mediocrity So Common In Marketing?
Let's face it, most of marketing is pretty mediocre. There's a reason people decide it is worth blocking altogether when they have the chance or technical resources. But why is that? Is it a lack of ambition? Guts? Or maybe a remnant of something that might have worked in the past?
Compelling, relevant & digestible…
Highly recommended!! Keen perspectives on our evolving industry. Pairs well with crepes and coffee in the morning as well.
Interesting perspectives on handling the complexity of life as a strategist
Favorite Marketing Podcast!
This is my favorite marketing/advertising podcast. The topics and issues are certainly worth overthinking about and I love the way Rachel and Shann break them down and discuss them. Especially valuable to juniors in the industry who will face and have to wrestle with many of topics brought up here.