The Overthinkers

Lynette Wong & Shann Biglione
  • 4.6 (24)
  • MARKETING

From big strategy questions to everyday marketing life realities, The Overthinkers is a weekly conversation between two strategists: Lynette Wong (Brand consultant and ex-Head of Strategy at Ogilvy NY) and Shann Biglione (co-founder and product lead + ex CSO at Publicis). It is for those who like to (over)think about business, marketing and strategic planning, with delightful guests occasionally joining. PS: you might have followed us of heard of us when the podcast was co-hosted by Rachel Mercer! She will keep joining us occasionally, as we continue overthinking with Lynette and Shann. Available on Apple Podcasts and Spotify.

  1. Can 1st Party Data Save Digital Advertising?

    09/20/2023

    Can 1st Party Data Save Digital Advertising?

    With the demise of the cookie monster and the supreme reign of a few internet giants, a lot of brands placed their bets on building first party data. Is that really the way of the future, and can brands sustainably grow without a strong 1st party data strategy anymore?

    25 min
  2. Are CMOs A Dying Breed?

    09/12/2023

    Are CMOs A Dying Breed?

    “You’re Dead In 18 Months Or Less” - Scott Galloway's ominous predictions for CMOs last week brought about a slight disturbance in the force. In this episode, we discuss the argument made against CMOs as we know them, as well as arguments for their possible redemption.

    22 min
  3. Can We Stop The Industry From Advertising Fossil Fuel Companies? With Joe Cole

    08/29/2023

    Can We Stop The Industry From Advertising Fossil Fuel Companies? With Joe Cole

    As global consciousness of the world's climate challenges rises, the role of advertising is being increasingly scrutinized. With large fossil fuel companies still using our services to project a greener image, the reality is that decades of deception have made them questionable clients to support. In an effort to stop the support provided by advertising to the industry, Clean Creatives has been ramping up efforts to pledge our industry to move away from those contracts. Joe Cole tells answers our tough questions and shares how the initiatives has succeeded from idea to a massive movement that is now permeating the industry.

    44 min
  4. Can Social Media Platforms Outlive The Generation That Defined Them?

    08/22/2023

    Can Social Media Platforms Outlive The Generation That Defined Them?

    Social Media platforms are often put on the map by (young) generations, but ageing with them seems to prove a difficult exercise. Does that generational gap make it harder, and what might allow them more trans-generational success?

    23 min
  5. Is Strategy A Creative Or Rational Process?

    08/15/2023

    Is Strategy A Creative Or Rational Process?

    Strategic planning inevitably requires the ability to rationalize information, but does great strategy require the ability to think creatively about it?

    22 min
  6. How Would You Launch A New Agency Today?

    08/08/2023

    How Would You Launch A New Agency Today?

    If you had to launch an agency from scratch today, how would you do it? What strategy or approach would you use? How would you stand out from competitors? Would you try to stay small and niche, or try to create the next WPP? This week's question is courtesy of listener Ian Barnard.

    25 min
  7. Is Rebranding Ever A Good Idea? With Jessica Lehmann Ash

    08/01/2023

    Is Rebranding Ever A Good Idea? With Jessica Lehmann Ash

    On the heels of Twitter's catastrophic rebranding, we are joined by Co:Collective's Snr Strategy Director, Jessica Lehmann Ash, to discuss not only what went wrong there, but how and when to potentially get it right. Rebranding (or even renaming) should never be taken lightly, often costing valuable equity to companies, but as you'll hear on this episode, it doesn't mean there aren't valuable moments to go through the exercise.

    43 min
  8. Can Marketers Be Good At All Forms Of Advertising?

    07/18/2023

    Can Marketers Be Good At All Forms Of Advertising?

    Brand, performance, social, programmatic, CRM, influencer, sponsoring, media, creative... There is a myriad of specialties in the world of advertising, and marketers are increasingly expected to be able to navigate any of them. Is it possible for them to be good at both the long and the short of it?

    21 min
See All (193)

4.6
out of 5
24 Ratings

About

From big strategy questions to everyday marketing life realities, The Overthinkers is a weekly conversation between two strategists: Lynette Wong (Brand consultant and ex-Head of Strategy at Ogilvy NY) and Shann Biglione (co-founder and product lead + ex CSO at Publicis). It is for those who like to (over)think about business, marketing and strategic planning, with delightful guests occasionally joining. PS: you might have followed us of heard of us when the podcast was co-hosted by Rachel Mercer! She will keep joining us occasionally, as we continue overthinking with Lynette and Shann. Available on Apple Podcasts and Spotify.

Information

  • Creator
    Lynette Wong & Shann Biglione
  • Years Active
    2019 - 2023
  • Episodes
    193
  • Rating
    Clean
  • Copyright
    © 2026 Lynette Wong & Shann Biglione
  • Show Website
    The Overthinkers