Unpacking the Digital Shelf

Digital Shelf Institute
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Unpacking the Digital Shelf

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org

  1. 1 DAY AGO

    Navigating the Digital Data Ecosystem to Unlock Growth, Tim Caggiano, Head of eCommerce Reporting & Analytics at Nestle, Salim Bachatene, SVP Global Sales, Ecommerce NielsenIQ, Michael Nunes, Director of Product Strategy & Operations at Pacvue

    The digital data ecosystem is constantly evolving and changing as new data sets become available and brands work to connect the dots between each piece of the ecosystem. The important element for brands is learning how to navigate the complexity, break down silos in their organizations and turn insights into action at every step on the consumer journey. This is an audio rebroadcast of a webinar focused on just that, led by Lauren Livak Gilbert, with guest experts Tim Caggiano, Head of eCommerce Reporting & Analytics at Nestle, Salim Bachatene, SVP Global Sales, Ecommerce at NielsenIQ, and Michael Nunes, Director of Product Strategy & Operations at Pacvue.

    57 min

  2. 6 JAN

    The "X" Factor: Elevating Retailer eCommerce Through Experience-Driven Product Content, with Amanda Wolff, CRO at Jenda, and Bailie Duncan, Lead Product Owner at Jackson Family Wines

    Technologists who work on DTC and retailer.com sites spend a lot of time doing things like building personas, creating customer journey maps and service blueprints, and conducting usability studies. But if you're a brand selling your products on a retailer's platform, you don't need to worry about that, right? After all, you don't control the user experience.... or do you? While it's true that brands don't control the User INTERFACE of retailer eCommerce platforms, their product content, product data, and advertising interacts with it to create a unique User EXPERIENCE and ultimately shapes the path to purchase. This is an audio rebroadcast of a webinar focused on just that, led by Lauren Livak Gilbert, with guest experts Amanda Wolff, CRO at Jenda, and Bailie Duncan, Lead Product Owner at Jackson Family Wines.

    1 hr

  3. 30/12/2024

    Decoding Consumer Behaviors: Insights On How to Better Reach Your Consumer, with Jeriad Zoghby, Chief Commerce Strategy Officer at Interpublic Group (IPG)

    Consumers' shopping behaviors are ever changing and they are rewriting the rules. Brands who understand their consumer preferences and desires, what channels they prefer and how they want to receive their products will be a step ahead. This is an audio rebroadcast of a webinar focused on just that, led by Lauren Livak Gilbert, with guest expert Jeriad Zoghby, Chief Commerce Strategy Officer at Interpublic Group (IPG).

    54 min

  4. 23/12/2024

    Maximizing Retailer Relationships: How to Win with Joint Business Planning, with Lynsey Sweales, Partner & Global Omni-Channel Strategist at Cognitive Union

    In an ever changing eCommerce environment both brands and retailers need to collaborate together in order to align on initiatives and goals that are beneficial for both sides. Many of these conversations happen during Joint Business Planning (JBP), but it is often not standardized across retailers, and brands might not know the right questions to ask or data to bring to the table to have the most beneficial conversation. This is a podcast rebroadcast of a webinar hosted by Lauren Livak Gilbert and featuring Lynsey Sweales, Partner & Global Omni-Channel Strategist at Cognitive Union. Listen in as they discuss best practices for JBP planning and how to prioritize working with your retailers.

    47 min

  5. 16/12/2024

    Commerce Opportunities Down Under, with Teresa Sperti, Founder & Director at Arktic Fox

    G’day Mates! That’s right, listeners, today we are going down under, to dive deep into the intricacies and opportunities for brands in the Australian market. Our expert on the ground is Teresa Sperti, Founder & Director at digital commerce advisory and education consultancy Arktic Fox, and even if you’re not considering Australia as a market you’ll want to listen for her super sharp commerce insights and amazing accent. And be introduced to a little AI sprite called Olive.

    38 min

  6. 09/12/2024

    Composing the Next Wave of Contextual Shopping Experiences, with James Semple, Product Management Director at Salesforce

    For our listeners who sell direct to their consumers or buyers, a composable tech stack is pretty much a necessity these days to keep up with the buying experiences your customers expect. And in the next era, it will be essential to achieve the kind of more niche and personalized experiences that will be necessary to drive growth and win market share. James Semple, Product Management Director at Salesforce and self-proclaimed “Evangelist of the Composable Ecosystem, joined the podcast to discuss the current and future states of contextual omnichannel commerce.

    41 min

  7. 02/12/2024

    Retail Media 2025, with Russ Dieringer, Founder and CEO of Stratably

    Our listeners have a love/hate relationship with retail media and every organization continues to wrestle with how to organize, execute, and measure it while keeping up with the vast amount of change coming from the big players in the market. And what about all the others? We invited Russ Dieringer, Founder and CEO of Stratably, back on the podcast to use data and his brain to prognosticate what the retail media market is going to look and feel like in 2025. Heads up: it don’t seem like it’s going to get much easier on you and your teams in the year to come.

    43 min

  8. 25/11/2024

    Audience and Content Come Before Product, with Ash McMullen, Head of Ecommerce at Advantice Health

    Product innovation has been around for centuries, ever since cave dwellers invented the first club to make dinnertime easier. In this new commerce era, however, with digital upstarts, algorithms, influencers, and other disruptors of consideration sets and shopping journeys, product innovation must change as well. Ash McMullen, Head of Ecommerce at Advantice Health, works with internal and external partners every day to redefine how product innovation is executed, starting with an understanding of audience and content that inspires the product, not the other way around. She joined the podcast to unpack this vital process transformation.

    40 min
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About

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org

Information

  • Creator
    Digital Shelf Institute
  • Years Active
    2019 - 2025
  • Episodes
    289
  • Rating
    Clean
  • Copyright
    © Digital Shelf Institute
  • Show Website
    Unpacking the Digital Shelf

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