1of10 Podcast

1of10 Media

Welcome to the 1of10 Podcast - where we interview some of the top people in the YouTube industry and learn their strategies to achieving success. Join our weekly podcast!

  1. 8 HR AGO

    Jenny Hoyos Breaks Down Her 8,000,000 Subscribers Strategy

    Today we interviewed Jenny Hoyos! A YouTuber who has built a thriving business helping others grow. She shares her journey, from starting YouTube discussing crypto, to building an 8 million subscriber empire and amassing over 2 billion views! Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Join Jenny's program for $99 here: https://nas.com/jenny/challenges/7daystocreator Jenny Hoyos' Socials YouTube: @jennyhoyos X: https://x.com/JennyHoyosLOL TIMESTAMPS: 0:00 - Introduction 0:32 - Why she started with her first Short 1:03 - How people reacted to her starting YouTube 1:56 - How many views she was getting per Short in 2022 2:00 - How often she posted 2:08 - What kept her motivated 2:40 - Remembering her first viral video 3:25 - If her success with Shorts helped her long-form content 4:13 - How she came up with an idea for one of her videos 4:57 - If CTAs to long-form still work 5:00 - How she optimized her content from 1,000 subscribers to 10,000 8:10 - Breaking down one of her viral videos 9:51 - Her criteria for approaching hooks 12:17 - If she mostly does questions as her hooks 13:15 - Why she thinks one of her videos crushed 16:27 - If she saw YouTube as a full-time path at 16 16:45 - Her parents’ reactions 17:23 - How much she was making 19:38 -What made it work 20:19 - How she researches for ideas 21:20 - How long it takes her to create an idea 22:28 - What the top factors are for going viral 24:33 - How she approaches storytelling 25:44 - If she always focuses on progression in every Short she makes 29:43 - If a big percentage of the audience watches on TV 31:39: - What her audience breakdown is 39:10 - How she used to monetize her Shorts 33:26 - How she monetizes her videos now 34:09 - Discussing her consulting 35:29 - How she handles sponsorships 27:00 - Discussing the contracts 38:24 - If outbound works for her 39:57 - If she bundles Instagram and TikTok with Shorts sponsorships 41:50 - If she targets different audiences 42:45 - If featuring her mom boosted views 44:18 - Her strategy to hit 100M views 45:01 - If doing food content was intentional 48:28 - If she scripts word for word or makes a general outline 49:40 - Discussing RPM 50:16 - If she’s tried 3-minute Shorts 52:03 - How she came up with the viral idea 53:28 - Did Shorts boost her overall viewership 55:00 - Why a video did so well 57:04 - Why she started lives 1:02:40 - Her concurrent viewers per stream 1:03:25 - If she’s streaming on TikTok too 1:03:40 - If she can see herself doing more Shorts livestreams than normal Shorts 1:04:55 - Her experience with long-form videos 1:07:32 - The process of 6 million subscribers to 8.3 million subscribers 1:07:49 - Her partnership with the NFL 1:08:48 - How she built a good relationship with YouTube 1:09:36 - What her full team is 1:11:26 - What her week looks like 1:13:14 - Why she chose to make food content 1:14:22 - What the main focus for the next year is 1:15:57 - Discussing creator-led businesses 1:18:22 - What her goal is 1:20:40 - Her top advice for those starting from zero 1:21:46 - If a person is stuck in Shorts 1:22:59 - What YouTuber she would invest in 1:24:24 - What her big dream is

    1hr 25min
  2. 8 HR AGO

    How To Make $800k/Year From YouTube (without going viral)

    Today we interviewed Jay Clouse! A creator educator who has built multiple businesses around helping creators succeed. And today, he shares his journey - from before launching Creator Science to building a thriving community and business around his expertise. Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Jay Clouse's Socials YouTube: https://www.youtube.com/@jay X: https://x.com/jayclouse TIMESTAMPS: 0:00 - Introduction 0:17 - How he grew from zero to millions of views and revenue 1:29 - How many subscribers he gained that year 1:53 - If people found his newsletter through events where he promoted 2:38 - His experience in the startup world 5:43 - What followed after a few hundred emails from subscribers 7:31 - How he grew to the next level 10:44 - Talking about his collective community and how he grew it 11:46 - How he decided on the type of agreement 15:08 - How much he would need to retire 19:23 - How he’s able to build a strong, engaged community 23:27 - If that is the main offering of Creator Science 23:50 - How he keeps Creator Science members engaged and how many members there are 25:40 - If he regretted keeping it at 200 members 26:19 - The turnover for the business 26:57 - If he’s done anything recently to boost his community’s retention 30:27 - What he does to keep members connected 33:48 - Where his leads come from 35:18 - Which platforms he’s on and which has the highest listener conversion 35:45 - How to grow on those platforms 44:39 - How he decided on the price points 47:58 - How much he made last year 48:34 - If that’s how he approaches adding products to his ecosystem 57:06 - Discussing more of his revenue 58:20 - What tools he uses 1:00:49 - How he built the newsletter 1:01:40 - His plan to increase revenue 1:07:35 - If one of his viral videos brought the right audience

    1hr 29min
  3. 1 DAY AGO

    I Lost My Job… Now I Make $350K/Year on YouTube (CHEFPK Interview)

    Today we interviewed ChefPK! A YouTuber who has started several creator-led businesses. And today he shares his journey, from before starting YouTube to make $350,000 a year with his products. Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS ChefPK's Socials YouTube: @chefpkr X: https://x.com/CHEFPK3 TIMESTAMPS: 0:00 - Introduction 0:23 - What led him to starting an anime food channel and what he did before 3:13 - What got him into YouTube 9:53 - If he was focused on tutorials or how-to videos in April 2020 12:44 - What is Food Wars? 14:41 - If there’s a specific video that marked a big turning point for his growth 17:41 - How many subscribers he had at the time 17:50 - What he was offering to Patreon 18:44 - What led to his growth from 2020 to 2022 20:53 - How he decided to branch out from Food Wars into other anime 42:04 - If he’s focusing on making 40-minute to 1-hour long videos 42:34 - If he’s found it better to release videos before or after a show’s or movie’s release 51:13 - His ideation process at his growth 53:05 - How he came up with the thumbnail format 54:44 - His main focus in 2025 to optimise content 1:00:10 - His revenue from 2020 to 2025 1:08:00 - Discussing one of his products 1:13:27 - If he would offer self-publishing services 1:23:25 - What channel he would invest in

    1hr 36min
  4. 2 DAYS AGO

    I Made $2.4M with 27 Faceless YouTube Channels

    Today we interviewed @devoncnp who's ran 27 faceless YouTube channels and has made $2.4M from his channels! He shares how he start on his journey, how he was able to find the right niches to start channels in and how he hires top freelancers for his team. Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Devon Canup’s Socials YouTube: @canup X: https://x.com/devoncnp TIMESTAMPS: 0:00 -Introduction 0:03 - How much revenue he has generated 0:14 - How many channels he is running 0:49 - The size of his name and how they're distributed 1:14 - How he started 4:29 - What real estate wholesaling is 6:50 - Why he did real estate content 9:10 - Going over his faceless channels 23:19 - What came after the Reddit era 27:37 - How he decided to go with a branded channel and how he found that niche 28:25 - The costs of the channels that didn't work out 28:30 - How many videos he would upload before the channel was a failure 30:06 - Why he kept going after spending $20K-$50K 30:44 - What led to the blowout after that 36:32 - How much it costs to run the whole operation 39:30 - What his RPMs are 40:42 - What his hiring process it 42:17 - How many channels he's currently running 50:52 - Dealing with competition 1:06:02 - If he restarted the channel today, the advice he'd give to someone

    1hr 12min
  5. 3 DAYS AGO

    We make $1.2M/year with Animation YouTube Channels

    Today we interviewed Oliver Gilpin, a YouTuber running 43 faceless YouTube channels and makes $1.2M a year from them, who shares how he scaled up and how he successfully runs his channels alongside Alvaro Calmet, the co-founder of SolarBalls, Human Buddy - some of the brands Oliver mentions in today's interview! Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Oliver Gilpin’s Socials YouTube: @olivergilpin X: https://x.com/oligilpin TIMESTAMPS: 0:00 - Introduction 0:29 - He gives his background for viewers 2:20 - How he shifted to his first animation channel 6:42 - How Oliver and Alvaro build their animation teams 7:49 - Did he see a gap for animation in the historical-geo niche and how he validated it before investing 9:50 - How much his first three channels cost him 15:00 - How Oliver and Alvaro succeeded with their fourth channel "SolarBalls 18:49 - Breaking down his current costs and other revenue streams 20:59 - How he sees his fans creating their own animations inspired from his channel 22:28 - Breaking down how they make over $100K a month 25:28 - How he manufactures his plushies 28:53 - The combined monthly revenue from all those channels 31:01 - How his Chinese and Russian Netflix deals come about 34:31 - Talks about "Creators For Impact" 38:07 - If he thinks AI could harm the ecosystem by copying personas or causing lob losses 44:39 - If he's $20M goal is monthly or yearly, and how he plans to achieve it 46:13 - If animation is his main focus, or if he's shifting to a creator-led phase 48:56 - How he finds the right ideas, titles and thumbnails to maximise views 50:17 - What his ultimate goal is for 10-20 years?

    52 min
  6. 3 DAYS AGO

    How I Actually Make $1.2M/Year From YouTube (Marc Lou)

    Meet Marc Lou, an entrepreneur who builds tools and documents his journey doing so on YouTube. Today, he joins us and shares how one viral video led to his businesses skyrocketing in revenue. Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Marc Lou’s Socials YouTube: @marc-lou X: https://x.com/marc_louvion TIMESTAMPS: 0:00 - Introduction 2:21 - What made him decide to seriously start his channel ten months ago 3:55 - How does he think he blew up so quickly 4:30 - Why he chose the idea for the first video 5:16 - Was he able to stick to a weekly upload schedule 10:30 - The results of uploading once a week 11:34 - Which video popped off after two months 15:53 - His week of managing product development, maintaining current ones and filming content 17:11 - What his day looks like when planning ideas, titles and thumbnails for his next video 34:43 - If he tackles short-form content 36:19 - If changing his sales approach between videos lead to more sales 36:47 - If he started his channel now, what he would do differently 38:27 - What resources he used to blow up 42:13 - What led to him making those funny Twitter advertisements and why they went viral 44:09 - How he comes up with ideas for each of his products 46:11 - If he's designing products for builders and if he's planning to go beyond that 52:48 - If he uses Google advertisements as well 55:51 - What his ultimate goal is

    58 min

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Welcome to the 1of10 Podcast - where we interview some of the top people in the YouTube industry and learn their strategies to achieving success. Join our weekly podcast!

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