Watch the full episode on our YouTube channel: youtube.com/@mreapodcast This might be the most practical conversation we’ve ever had about artificial intelligence. We’re joined by Geoff Woods, former architect behind The ONE Thing and author of the No. 1 bestselling book, The AI-Driven Leader. Geoff isn’t here to talk about better emails or faster busywork. He’s here to show us how AI can elevate the one skill that separates top performers from everyone else: strategic thinking. Geoff walks us through how to use AI as a true thought partner, not a shortcut. We unpack the CRIT framework — context, role, interview, task — and show how agents can apply it immediately to lead generation, decision-making, financial reviews, meetings, and even leadership development. We also dig into why most people are using AI the wrong way, how to focus on the 20 percent that drives real results, and why mastering your mindset will always beat chasing the latest tech feature. If you’ve felt overwhelmed, skeptical, or unsure where AI fits into your business, this episode gives you a clear starting point and a powerful path forward. Resources: Read: The AI-Driven Leader by Geoff WoodsRead: The ONE Thing by Gary Keller and Jay PapasanOrder the Millionaire Real Estate Agent Playbook | Volume 3 Connect with Jason: Linkedin Produced by NOVA This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information. WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance. Any text or materials generated by artificial intelligence (AI) should be reviewed for accuracy and reliability as there may be errors, omissions, or inaccuracies. The use of generative AI is subject to limitations, including the availability and quality of the training data used to train the AI model used. Users should exercise caution and independently verify any information or output generated by the AI system utilized and should apply their own judgment and critical thinking when interpreting and utilizing the outputs of generative AI. Do not input confidential financial or proprietary information into any AI tool unless it provides a secure, isolated environment. This includes a robust InfoSec infrastructure and guarantees from the provider that your data is used exclusively for your purposes and is not used to train the model or shared with others.
