Ep #14: Building, Scaling & Optimizing Powerful Campaigns

This episode features a candid chat between our CEO and Shweta Sivasankaran, a first-principles marketing thinker. Shweta was one of the first few marketers at edtech unicorn Unacademy. She had to figure out most everything about brand-building and demand generation given how nascent the space was. As her team, operations, budget, and influence expanded, she had to keep refining her playbooks. She is now a part of the marketing team at Mensa Brands, one of the fastest unicorns in the world.

Here are some things that Shweta shares:-

• experiments on formats, channels, messaging
• analysing performance beyond what platforms give you
• using past performance to improve future campaigns

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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀