Ep #15: Here's how to build an A/B Testing framework for your campaigns

In today’s episode, our VP of Business here at Rocketium, Karan Rao, spoke to Cynthia Sandoval, Paid Acquisition Strategist.

And in this episode, Cynthia spills the beans on what it takes to consistently build high-performing paid campaigns.

Specifically, she spoke of:

• The types of content that perform well on ads
• How exactly to measure the success and performance of your campaigns.
• And her exact A/B Testing Framework to optimize and iterate campaigns.

It’s truly a comprehensive conversation. So I recommend getting your notepad out because you’re definitely going to learn a thing or two about running paid campaigns.

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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀

Follow Cynthia on LinkedIn