The So What from BCG Boston Consulting Group

In 2015, the UN established Sustainable Development Goals to be achieved by 2030. In 2023, we are halfway there and have achieved only about 12% of those goals. Rich Hutchinson, global leader of BCG’s Social Impact practice, suggests that companies both can help achieve those goals and boost their bottom line. Organizations need to set ambitious goals. Leaders need to do more than treat ESG as a checklist. And governments can also provide incentives that encourage private sector innovation.  


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Cost-cutting gets a bad rap, but the exercise is actually an opportunity to find money that can be reinvested in the business. Mark Austin, BCG’s global topic leader of cost and zero-based transformation, challenges executives to create more efficient and effective operating models by empowering employees to find areas of unnecessary spending in places that may not be obvious. They can then look to their people and their industry to find the most effective ways to funnel that money back into the organization.  


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As the school year approaches, we are reaching into The So What from BCG archives. Join us as we revisit our examination of why education remains rooted in a bygone era of neat orderly rows of desks and lesson plans, even as the world races ahead into the metaverse and beyond. In this wide-ranging conversation first published in June 2022, Leila Hoteit, managing director and senior partner who leads BCG’s education, employment, and welfare work, argues for a lifelong approach to learning inside and outside the classroom—one that teaches people to solve hard problems and develop soft skills.
She talks about why students should think about the fairytale “Little Red Riding Hood” from the perspective of the wolf, how the technology that treats autism can help others learn better, and why people from different cultures may come up with different answers to the famous trolley problem.


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How do the top 5% of companies ascend to their spots—and stay there? Extensive BCG research shows that they excel in six areas, among them: focusing on a clear vision, remaining agile, and creating a solid, yet flexible tech base. A leader of that research, Romain de Laubier, shares insights from working alongside executives and helping them take an honest look at what their companies do well—and what could be improved. Also the global leader of digital strategy and AI work at BCG, he highlights some of the key findings from the Build for the Future research.  


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Jessica Apotheker, chief marketing officer of BCG and BCGX, and Akbar Hamid, co-founder of People of Crypto Lab, explain how the metaverse can combine the best of the physical and virtual worlds to create a seamless immersive experience—or amplify what’s wrong in the physical world.  


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AI is evolving daily, challenging businesses to adjust and adapt. Vladimir Lukic, global leader of BCG’s Tech & Digital Advantage practice, demystifies what companies need to get right when implementing AI. A shift in mindset can go a long way toward unlocking AI’s potential.  


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