322 episodes

Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the next great idea or connection for your small business.

Boutique Chat The Boutique Hub with Ashley Alderson

    • Business

Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the next great idea or connection for your small business.

    #606 Mastering Leadership: Building Strong Teams, Ensuring Compliance, and Creating a Great Workplace

    #606 Mastering Leadership: Building Strong Teams, Ensuring Compliance, and Creating a Great Workplace

    Have you found yourself propelled into the world of managing people when all you were prepared to do was focus on scaling your business? Jackie Koch, Founder of People Principles and host of the World's Greatest Boss podcast, knows the feeling all too well. Today, she joins us to demystify the challenges of team management and equip entrepreneurs with the leadership skills needed to thrive. From defining core values to refining the hiring process, Jackie shares invaluable insights into building a successful team that aligns with your business vision.
    Resources:


    Jackie Koch: Instagram | LinkedIn  People Principles  World’s Greatest Boss Is Hiring Freelancers Right For Your Business?   Navigating Wage & Hour Laws  Here is the link to our free compliance checklist! We offer an HR Audit session where we review all the HR and Compliance practices a business has in place to identify immediate red flags and future things to implement. Here is the link to book an audit and listeners can use code BOUTIQUE to get 50% off. Small Business Hiring Handbook Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube Boutique Summit 2024 Small Business Marketing Handbook Boutique Hub Black Hubventory | Wholesale 

    • 48 min
    Five Minute Friday: Five Steps to the Perfect Online Sales Process

    Five Minute Friday: Five Steps to the Perfect Online Sales Process

    Last week, you heard me talk about the perfect process to follow for in-person sales. Today, I'm breaking down how to make the perfect online sale. Listen in to hear the key steps to follow to give online customers a memorable sales experience.
    Resources:  
    Facebook Ads Masterclass 

    • 8 min
    #605 The Power of Adaptability: Thriving in a Changing Retail Landscape

    #605 The Power of Adaptability: Thriving in a Changing Retail Landscape

    Today we’re joined by April Rector, owner of The Light House Boutique. In this episode, she shares her entrepreneurial journey, from the challenges of launching her business amidst the pandemic to its eventual success. She also offers practical insights into running a boutique during uncertain times, including the importance of perseverance, strategic planning with SOPs, and effective email marketing for customer engagement. 
    Resources:  

    Boutique Summit 2024 

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    April Rector: Instagram 

    The Light House Boutique: Website | Facebook | Instagram 

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    Ashley Alderson: Instagram 

    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

    Small Business Marketing Handbook 

    Hubventory | Wholesale 

    • 35 min
    Five Minute Friday: Five Steps to the Perfect In-Store Sales Process

    Five Minute Friday: Five Steps to the Perfect In-Store Sales Process

    How often have you gone into a store and heard someone immediately ask: "Can I help you with anything?" Asking this question right off the bat is the kiss of death—and a common mistake you should make sure your staff avoids at all costs. Listen in to learn what they should be doing instead to close the perfect sale in your brick-and-mortar store.

    • 6 min
    #604 Facebook Ad Strategies for Small Business Retailers

    #604 Facebook Ad Strategies for Small Business Retailers

    Curious about Facebook ads and eager to harness their potential for your business? Look no further! In this episode, we're diving into the dynamic world of Facebook advertising with our expert, Jeff Fenn, Director of Marketing. Whether you're new to Facebook ads or hoping to level up, Jeff unpacks the ins and outs of Facebook ads, from debunking common misconceptions to tackling budget concerns. 
    Resources:  

    Facebook Ads Masterclass 

    Boutique Hub Black 

    ---- 

    Ashley Alderson: Instagram 

    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

    Boutique Summit 2024 

    Small Business Marketing Handbook 

    Hubventory | Wholesale  

    • 37 min
    Five Minute Friday: Cultivating Success: Why Culture is King

    Five Minute Friday: Cultivating Success: Why Culture is King

    We've all heard people say "cash is king." But more important than cash—and what leads to more cash—is culture. Listen in to learn why figuring out your company's culture is the key to long-term success.


    Ashley Alderson: Instagram The Boutique Hub: Instagram

    • 6 min

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