Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us! MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business!

  1. What’s Up THIS WEEK: Email News! Videos Down on LinkedIn? 🤡Golden Bachelor is a Clown! 🤡🤡 | Ep. 421

    1 DAY AGO

    What’s Up THIS WEEK: Email News! Videos Down on LinkedIn? 🤡Golden Bachelor is a Clown! 🤡🤡 | Ep. 421

    Snapchat just revealed people snapped a trillion selfies in the last year, and Jay Schwedelson can’t decide if that’s hilarious or horrifying. He also breaks down why the first two weeks of October are prime time for collecting customer data, why LinkedIn video views are suddenly slipping, and what Europe’s push for a “digital majority age” could mean for social media. And, because balance matters, he even weighs in on the Golden Bachelor fiasco. ㅤ Best Moments: (00:16) Snapchat reports 1 trillion selfies in 12 months (01:15) October is the second-highest opt-in period of the year (03:00) Europe considers setting 16 as the minimum age for social media (04:11) LinkedIn video views are dropping after months of hype (05:26) Carousels and cheat sheets are trending again on LinkedIn (05:30) The Golden Bachelor’s messy PR stumble before episode one ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    8 min
  2. SPECIAL SERIES ==> New Instagram ‘Must Knows’ and Changes! 📲 == | BATHROOM Break #75 COLLAB: The Marketing Millennials + Do This, Not That

    2 DAYS AGO

    SPECIAL SERIES ==> New Instagram ‘Must Knows’ and Changes! 📲 == | BATHROOM Break #75 COLLAB: The Marketing Millennials + Do This, Not That

    Travel hacks, Instagram secrets, and even a little Miami tourism pitch sneak their way into this Bathroom Break episode with Jay Schwedelson and Daniel Murray. Between Jay’s “carry-on only and lie about parties” conference survival guide and Daniel’s Instagram growth tricks, this one’s packed with fast, practical tips you’ll actually want to try. ㅤ Best Moments: (01:04) Jay reveals why he hates travel now and the sneaky way he skips event invites (02:21) Daniel shares the story reply trick that gets 4–5x more engagement than link clicks (04:20) The frustrating new Instagram banner format and why you should still test it (05:30) Jay points out you can now pin your own comments to posts for extra visibility (06:30) Daniel explains why captions matter for SEO and why hashtags are basically dead (08:28) Daniel defends Miami summers and why the Florida heat is overhated ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    10 min
  3. ❤️How I Met My Wife❤️ Regret is Worse Than Failure!⏳ Jay’s SCOOP | Ep. 419

    5 DAYS AGO

    ❤️How I Met My Wife❤️ Regret is Worse Than Failure!⏳ Jay’s SCOOP | Ep. 419

    Sometimes Jay Schwedelson skips the marketing hacks and just gets real. This time he shares a personal story about nearly missing out on the love of his life and the lesson it left him with: regret is far heavier than failure. It’s raw, funny, and surprisingly relevant if you’ve ever hesitated before taking your shot in business or in life. ㅤ Best Moments: (01:09) The biggest turning point in Jay’s life that reshaped how he thinks about work and risk (02:42) The sting of seeing someone you care about happy with someone else (05:16) The bold move at the bar that changed everything (07:45) Why you only need 10 seconds of bravery, not a lifetime of courage (08:32) The torture of living in the land of what ifs ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    10 min
  4. GUEST: Why Every Company Needs an Event! w/Tahira Endean Head of Program IMEX | Ep. 418

    5 DAYS AGO

    GUEST: Why Every Company Needs an Event! w/Tahira Endean Head of Program IMEX | Ep. 418

    Not every business thinks it needs an event, but Jay Schwedelson and Tahira Endean make a strong case for why you do. From building trust faster than endless email threads to creating the kinds of moments people actually remember, Tahira shows how events—big or small—drive connection, loyalty, and growth. She also pulls back the curtain on what makes event submissions stand out and why joy should be part of every strategy. ㅤ Tahira’s book Our KPI is Joy is available on Amazon. Connect with her on LinkedIn. ㅤ Best Moments: (03:43) Why 10 minutes at a live meeting can replace 64 emails (05:15) The role of trust in why events matter for any size company (08:30) Designing experiences that the “remembering self” won’t forget (10:15) Why in-person events are the antidote to AI sameness (13:30) How she curates sessions and avoids AI content overload (17:12) The must-dos and never-dos when submitting to speak at events ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    22 min
  5. What’s Up THIS WEEK: Huge AI Google Update! Email Tactic Surging! 📺 TV Show News!! | Ep. 417

    24 SEPT

    What’s Up THIS WEEK: Huge AI Google Update! Email Tactic Surging! 📺 TV Show News!! | Ep. 417

    Google just dropped a curveball for anyone using Chrome: you can now type prompts straight into the address bar and get Gemini-powered answers without ever leaving your browser. Jay Schwedelson unpacks why this matters for marketers, why LinkedIn isn’t punishing you for adding links (despite the myths), and the seasonal email trick that quietly spikes open rates. Plus, he can’t resist dropping in some TV takes—from Love Is Blind to the sad end of Outrageous Pumpkins. ㅤ Best Moments: (01:00) Chrome’s address bar turns into an AI prompt box with Gemini (01:30) Why Jay thinks Google might win the AI wars (02:30) LinkedIn’s product director says links do not kill reach (04:00) Starting October, “invitation” subject lines boost opens by 24 to 28 percent (06:00) Jay’s fall TV lineup: The Girlfriend, Love Is Blind, and a canceled pumpkin show ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    8 min
  6. SPECIAL SERIES ==> Quick Tips for Forms That Convert! == | BATHROOM Break #74 COLLAB: The Marketing Millennials + Do This, Not That

    22 SEPT

    SPECIAL SERIES ==> Quick Tips for Forms That Convert! == | BATHROOM Break #74 COLLAB: The Marketing Millennials + Do This, Not That

    Parenting mishaps, exploding diapers, and even a surprise bird incident somehow all tie back to smart marketing takeaways in this Bathroom Break collab between Jay Schwedelson and Daniel Murray. From no-scroll forms that skyrocket conversions to why your CTA button text might be killing deals, this one is equal parts messy, funny, and surprisingly useful. ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ Best Moments: (01:00) Daniel’s first baby carrier experience turns into a poop explosion mid-call (02:56) Jay reveals how a no-scroll form boosted conversions by 60 percent (03:35) Daniel explains why two-step forms make capturing emails easier (05:00) Why quantifiable testimonials beat generic praise every time (06:45) The danger of weak offers like “Request a demo” and how to make them action-based (07:12) Why your CTA button text should never just say “Submit” (07:30) Small copy details that build trust, like time estimates and progress bars (12:13) Jay shares his own “bathroom break” moment courtesy of a bird ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    13 min
  7. Ask Us ANYTHING: 3 NEW ChatGPT Tricks! + 🫨Should Jay Move to Japan?🫨 |  Ep. 415

    19 SEPT

    Ask Us ANYTHING: 3 NEW ChatGPT Tricks! + 🫨Should Jay Move to Japan?🫨 | Ep. 415

    Sometimes the best insights come from the strangest questions, and this Ask Us Anything proves it. Jay Schwedelson riffs on AI tricks you probably aren’t using but should, why half your “official-sounding” stats might be totally fake, and the one detail that makes your prompts 10x better. And just when it seems like things can’t get weirder, a question about Guam leads to toilets, vending machines, and why Japan might secretly be the best place on Earth. ㅤ Best Moments: (01:04) Why half the stats you get from AI might be made up (03:00) The simple phrase that forces AI to stop inferring fake numbers (03:45) How to get ChatGPT to write the perfect prompt for you (05:13) The one trick that keeps AI responses fresh and not a year out of date (07:01) Guam vs San Francisco and the real problem with Scranton, PA (08:45) Why Japanese vending machines, toilets, and portion sizes make life better ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    11 min
  8. GUEST!! Marketing GIANT - Marcus Sheridan - Secret to INSTANT Customer Growth!   | Ep. 414

    19 SEPT

    GUEST!! Marketing GIANT - Marcus Sheridan - Secret to INSTANT Customer Growth! | Ep. 414

    Turns out the fastest way to win trust isn’t a hack at all. It’s radical transparency, smart self-service, and meeting people where they already are. In this chat, Jay Schwedelson digs in with Marcus Sheridan on the four pillars that make brands truly known and trusted, why YouTube might matter more than your website, and how pricing estimators and honest comparisons become AI-era trust signals. ㅤ Connect with Marcus on LinkedIn, check out marcussheridan.com, grab his book at endlesscustomers.com or on Amazon, and reach out if you want him to speak or train your team. ㅤ Best Moments: (02:00) Becoming the Wikipedia of pools saved a failing business by obsessively answering every buyer question. (04:06) The four pillars of a known and trusted brand: say, show, sell, be more human. (07:00) The Big Five topics that always move the needle: cost, problems, comparisons, reviews, best. (10:13) Use Marcus’s custom GPT to spin up Big Five content titles tailored to your business. (11:38) Your YouTube channel is quickly becoming more important than your website for discovery. (16:19) Pricing estimators drive 3x to 5x more leads and set better sales conversations from the start. (18:26) AI won’t recommend brands that hide pricing or shy away from negatives; transparency is a ranking signal. ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    22 min

About

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us! MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business!

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