SERP’s Up | I would do anything for links, but I won't do that SERP's Up SEO Podcast

Where is the line between good and bad link-building practices? In what scenarios can links make the difference in a site’s rankings? 
Understand the pivotal role that links have in your overall SEO scheme this week, as we uncover what links look like in the eyes of Google and how you should be incorporating them into your website.
Ashwin Balakrishnan joins hosts Crystal Carter and Mordy Oberstein the show to share his experience in curating and managing links. Plus, Alexandra Tachalova joins to explore situations where links are a real difference maker in optimizing results on the SERP. 
We’re not golfing, but we’re definitely hitting the links today, as we clear up all the confusion related to link building on this episode of The SERP’s Up SEO Podcast!
Key Segments
[00:02:17] What's On This Episode of SERP's Up?
[00:03:47] Focus Topic Guest: Ashwin Balakrishnan
[00:04:23] Focus Topic of the Week: Link Building
[00:28:39] At the Top of the SERP w/ Alexandra Tachalova
[00:33:06] Snappy News
[00:36:17] Follow of the Week
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter
Ashwin Balakrishnan
Alexandra Tachalova
Bibi Raven
Resources:
SERP's Up Podcast
Wix SEO Learning Hub
Searchlight SEO Newsletter
Wix Studio
Wix Studio YouTube
Digital Olympus
Backlinks 101: What they are and why they matter 
News:
Googlebot crawl rate tool in Search Console is going away 
Follower Count Fully Live In Google Search Result Snippets 
Google Bard Can Now Understand YouTube Videos