For Immediate Release

Neville Hobson and Shel Holtz
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Neville Hobson and Shel Holtz analyze the month’s news in digital and social media for communications professionals.

  1. 4 gg fa

    FIR #521: AI Layoffs Are Here. Wait. Strike That. Reverse It.

    Everyone from CEOs to politicians has been talking about the likelihood of AI-related job loss, and several companies have already let people go in anticipation that AI can do their work. Ford Motor Company is the latest to rehire those workers when AI proved inadequate for the job. Elsewhere, many of the managers who have let people go regret their decisions, and some companies are revising their hiring plans. To remedy the chaos, Neville and Shel discuss the importance of strategy and knowledge management systems, among other things. Continue Reading → The post FIR #521: AI Layoffs Are Here. Wait. Strike That. Reverse It. appeared first on FIR Podcast Network.

    21 min

  2. 29 giu

    FIR #520: AI's PR Meltdown

    In the long-form FIR episode for June, Neville and Shel consider the causes and implications of surging anti-AI sentiment in the US (which is also growing in other developed countries), as well as the increasing use of "shadow AI" in organizations. Other reports include studies documenting the continued erosion of trust in mainstream news media, the growth of personal branding among communication professionals, a shocking self-inflicted reputation crisis for a UK business, and evidence that employees aren't reading your internal communications (unless maybe they are). Dan York shares information on Collections in the Mastodon 4.6 release and the W Social situation in his Tech Report. Continue Reading → The post FIR #520: AI’s PR Meltdown appeared first on FIR Podcast Network.

    1h 36m

  3. 23 giu

    FIR #519: Is Misinformation Biased Against You?

    We have known about media bias effect for decades: the belief that the media is biased against your side of a debate. New research finds that the same belief applies to misinformation. While the research was focused on political issues, the underlying cause applies equally to misinformation about brands, companies, and business issues. In this short midweek episode, Neville and Shel find that the PR industry has not yet acknowledged the phenomenon, which requires strategies to address it. Continue Reading → The post FIR #519: Is Misinformation Biased Against You? appeared first on FIR Podcast Network.

    18 min

  4. 15 giu

    FIR #518: Is the PR Industry Blowing It Again?

    he history of public relations over the last 30 years is a litany of one failure after another -- failures to recognize and embrace technologies that represented seismic shifts in how people and organizations communicate. The internet. The web. Social media. Smartphones. The video shift. And now, with AI, the industry seems poised to do it again. As many organizations explore how AI will reshape them, PR agencies still seem unable to figure out billing models to replace the now-useless hourly rate. In this short midweek episode, Neville looks at a post from Stephen Waddington that laments the industry's intransigence, and Shel and Neville discuss what PR should be doing. Continue Reading → The post FIR #518: Is the PR Industry Blowing It Again? appeared first on FIR Podcast Network.

    23 min

  5. 9 giu

    FIR #517: How to Communicate AI Whiplash to Employees

    First, they were told to use AI. Experiment! Add it to your workflows! Go wild! Then the bills started piling up, and companies realized the cost was not tenable. Now the walk-backs are happening. Usage caps! Caution! Slow down! Among the issues communicators need to address is employees questioning leadership's judgment. In this short midweek episode, Shel and Neville explore approaches communicators can take to help employees understand the pivot while maintaining the perception of leader competence. Continue Reading → The post FIR #517: How to Communicate AI Whiplash to Employees appeared first on FIR Podcast Network.

    26 min

  6. 2 giu

    Your New Shadow Website

    The Economist has gone public with an experiment: it has created a shadow website featuring an AI-friendly version of its front-of-paywall content. The idea is to improve the odds of this content surfacing in AI answers and responses to AI queries. It's based on a new standard, llms.txt, which has been described as the robot.txt of AI. What does this mean for communicators? Neville and Shel break it down in this short midweek episode. Continue Reading → The post FIR #516: Your New Shadow Website appeared first on FIR Podcast Network.

    22 min

  7. 25 mag

    FIR #515: Agents Everywhere!

    Employees at the Pentagon have spun up over 100,000 AI agents. In the private sector, we're seeing reports of 10,000 or more agents being deployed by employees at a variety of companies. The problem is that most organizations lack governance to address agents, and the problems this explosion of agents operating on employees' behalf can cause are innumerable. In the long-form FIR episode for May 2026, Neville and Shel delve into the rise of agents, the harms they could cause, what companies should do to ensure these agents deliver benefits rather than problems, and how communicators can take a leading role in addressing the issue. Also in this episode: AI copyright lawsuits are coming for communicators Google's search overhaul could signal a post-citation era Placing your thought newsmakers, thought leaders, and subject matter experts on podcasts is becoming a standard media relations practice "I worked all weekend" is no longer an argument for the fees you charge Short-form video clippers are creating go-to content from long-form videos -- including yours Dan York outlines the big enhancements in WordPress 7.0 Continue Reading → The post FIR #515: Agents Everywhere appeared first on FIR Podcast Network.

    1h 48m

  8. 19 mag

    FIR #514: Was Twitter A One-And-Done Phenomenon?

    There's a concept circulating in Platformer, the Reuters Institute, and Nieman Lab: the text-based social networks that defined the last 15 years of public communication may be in irreversible decline. Apptopia reports that Bluesky's daily users are down 96% from January 2024; Threads has lost users in seven of the past eight months (down 61% from its October 2024 peak); and X has been “culturally altered.” At its peak, was Twitter less a replicable product category than a unique moment in media history? The mass audience has moved to short-form video, algorithmic feeds reward attention over the social graph, and platforms increasingly refuse to be referral engines. Text still thrives in newsletters, Reddit, Discord, WhatsApp, LinkedIn, and AI chat interfaces — what's collapsing isn't text, but giant algorithmic public feeds. Neville and Shel look at what this means for communicators: the promise of scale is giving way to relevance, trust, and consistency — a shift that requires a different approach to brand presence on social. Get details in this not-so-short midweek FIR episode. Continue Reading → The post FIR #514: Was Twitter A One-And-Done Phenomenon? appeared first on FIR Podcast Network.

    28 min
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Descrizione

Neville Hobson and Shel Holtz analyze the month’s news in digital and social media for communications professionals.

Informazioni

  • Creatore
    Neville Hobson and Shel Holtz
  • Anni di attività
    2014 - 2026
  • Puntate
    50
  • Classificazione
    Contenuti adatti a tutti
  • Copyright
    © This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0)
  • Sito web del podcast
    For Immediate Release

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