Social Media Decoded

Michelle Thames

Social Media Decoded is your go-to podcast for marketing, visibility, and monetization strategies to grow your business online. Hosted by marketing expert Michelle Thames, this show breaks down social media, content marketing, and business growth into actionable steps for entrepreneurs, creators, and brands. Tune in for expert insights, real-world strategies, and inspiring success stories to help you get visible, attract clients, and build a profitable brand. 🎙️✨

  1. 27 MIN FA

    Why Most People Are Using Threads Wrong

    In this episode of Social Media Decoded, Michelle Thames breaks down why most entrepreneurs are using Threads the wrong way and missing out on real visibility, authority, conversations, and opportunities online. Threads is not just another social media app to post content and disappear. Michelle shares why the platform rewards conversation, relationship-building, personality, and perspective over polished content and w hy entrepreneurs who understand this shift are building authority faster than ever. If you’ve been struggling to grow on Threads, wondering how to stand out online, or trying to build a personal brand that actually leads to opportunities, this episode is for you. Inside this episode: • Why Threads is different from Instagram and LinkedIn • The biggest mistake entrepreneurs make on Threads • How conversations build authority online • Why visibility without connection is not enough • How Michelle uses Threads for opportunities and networking • The difference between posting content and building relationships • Why recognizable brands win online • How entrepreneurs can use Threads to grow their audience and influence This episode is perfect for creators, founders, coaches, consultants, speakers, podcasters, and entrepreneurs who want to grow their visibility and authority online through authentic connection and conversation. If this episode resonated with you, DM Michelle the word THREADS on Instagram to learn more about her Threads strategy and visibility approach. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    7 min
  2. 21 H FA

    Why I’m Hosting a Conference in November (And Why Curated Rooms Matter More Than Ever)

    In this episode of Social Media Decoded, Michelle Thames shares the real reason she’s hosting her November conference and why curated rooms, intentional networking, and community-driven visibility matter more than ever in today’s online world. This is not just another entrepreneurship event. Michelle opens up about what’s missing from many business conferences today, why surface-level networking is no longer enough, and how real opportunities come from relationships, conversations, collaboration, and community. If you’ve been feeling disconnected while building your business online, this episode will remind you why proximity, visibility, and aligned rooms can completely change your entrepreneurial journey. Inside this episode: • Why curated rooms create real opportunities • The problem with surface-level networking • Why entrepreneurs need community now more than ever • How visibility leads to collaboration and business growth • The vision behind Michelle’s November conference • Why intentional networking changes everything • Building ecosystems instead of just creating content • The power of relationships in entrepreneurship This episode is for women entrepreneurs, creators, founders, community builders, coaches, and service providers who are ready to grow through meaningful relationships, visibility, and collaboration. If this episode resonated with you, DM Michelle the word EVENT to join the waitlist for the November conference. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    7 min
  3. 5 GG FA

    How to Turn Conversations Into Clients Using DMs | Behind the Brand with Manychat

    Most entrepreneurs don’t have a visibility problem—they have a conversion problem. In this episode of Social Media Decoded, Michelle Thames sits down with Mady Lanni (PR + Comms) and Sarah Gavilla (Social Media Manager) from Manychat to talk about what’s actually working right now in social media marketing, DM strategy, and audience conversion. If you’ve been posting consistently but struggling to turn followers into clients, this conversation breaks down how brands are using conversations, automation, and relationship-building to create real results. In this episode, we cover: • why content alone isn’t enough anymore • how DMs are becoming a powerful sales channel • what makes people actually respond online • how creators can stand out for partnerships and speaking opportunities • where entrepreneurs are leaving money on the table • and how to build a system that converts attention into revenue Whether you’re a creator, entrepreneur, coach, or brand builder, this episode will help you rethink the way you approach visibility online. Connect with Mady: https://www.instagram.com/theprgirlie/ Connect with Sarah: https://www.instagram.com/sarahgav.social/ Connect with Michelle: Instagram: @michellelthames Podcast: Social Media Decoded #SocialMediaMarketing #Manychat #DigitalMarketing #DMStrategy #PersonalBranding #ContentMarketing Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    33 min
  4. 30 APR

    The Visibility Gap: Why People See You But Don’t Buy

    You’re posting. You’re showing up. People are watching. But they’re not buying. So what’s missing? In this episode of Social Media Decoded, Michelle Thames breaks down what she calls the visibility gap—the space between being seen online and actually converting that visibility into clients. She shares why engagement doesn’t equal revenue, the real reasons your audience isn’t taking action, and how to fix the disconnect between your content and your offers. If you’ve been feeling stuck, inconsistent, or unsure why your content isn’t turning into income, this episode will help you identify exactly what’s missing and what to do next. What You’ll Learn in This Episode • Why visibility alone doesn’t lead to sales • The difference between engagement and conversion • The real reasons people aren’t buying from you • How unclear offers and weak messaging impact your results • Why most entrepreneurs don’t have a conversion system • How to build a pathway from content to clients Visibility Breakdown Michelle explains the gap between visibility and revenue: Content → Attention → (Gap) → Conversion → Client Most entrepreneurs are missing the structure needed to move people from attention to action. ️ Unpopular Truth Visibility without a system is just noise. Spotify Listener Question Be honest—right now, are you: • Getting views but no sales • Not sure what your offer really is • Posting consistently but not converting • Ready to fix your strategy Ways to Work With Michelle Michelle helps entrepreneurs turn their visibility into clients through strategy calls, VIP Days, and her community. DM CLIENTS to learn more. Support the Podcast If you enjoy Social Media Decoded, leave a rating or review on Apple Podcasts or Spotify. visibility vs sales why my content isn’t converting how to get clients online content to clients strategy personal brand conversion why people aren’t buying from me social media marketing strategy for entrepreneurs how to turn followers into clients Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    7 min
  5. 23 APR

    How Speaking Opportunities Actually Turn Into Clients

    Speaking is one of the fastest ways to build visibility in your business—but visibility alone doesn’t pay you. In this episode of Social Media Decoded, Michelle Thames shares what most people don’t understand about speaking opportunities and why getting on stage is only the beginning. She walks through what actually happens after the stage, why most speakers don’t convert, and how to build a system that turns visibility into real opportunities and paying clients. If you’ve been focused on getting booked but not seeing results, this episode will show you exactly what’s missing. What You’ll Learn in This Episode • Why speaking alone doesn’t lead to clients • What happens after you get off stage (and why it matters) • How to create a clear next step for your audience • The importance of follow-up and continuing the conversation • How to build a system that converts visibility into revenue • Why messaging and positioning impact conversion Visibility Breakdown Michelle shares her framework for converting speaking opportunities: Stage → Connection → Follow-Up → Ecosystem → Client Speaking creates visibility, but your system is what drives conversion. Unpopular Truth The stage gets you seen. The system gets you paid. Spotify Listener Question Be honest—after you speak, do you: • Follow up with people • Have a clear next step • Just move on to the next thing • Not sure what to do next Ways to Work With Michelle Michelle helps entrepreneurs build visibility systems that convert through strategy calls, VIP Days, and her community. DM CLIENTS to learn more. Support the Podcast If you enjoy Social Media Decoded, leave a rating or review on Apple Podcasts or Spotify. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    4 min
  6. 22 APR

    What I’m Seeing at PowerTable Live (Real-Time Lessons)

    What actually happens when you get in the right room? In this live, on-the-ground episode of Social Media Decoded, Michelle Thames shares real-time insights from PowerTable Live—one of the rooms where high-level entrepreneurs, community leaders, and business owners come together to connect, collaborate, and grow. She breaks down what she’s seeing behind the scenes: the conversations, the energy, and the mindset shifts that separate those who are building momentum from those who feel stuck. From authentic online presence to real-life collaboration, Michelle shares why proximity matters more than ever—and how being in the right spaces can unlock new opportunities in your business. If you’ve been trying to grow your business on your own or feel like something is missing, this episode will help you understand the power of being in the right room. What You’ll Learn in This Episode • What high-level business conversations actually sound like in real rooms • Why authenticity and being real online matter more than perfection • How collaboration leads to more opportunities than competition • The connection between visibility, conversations, and clients • What most entrepreneurs are doing right now • Why proximity is a key factor in business growth Visibility Breakdown Michelle shares a real-time perspective on how opportunities are created: Content → Conversation → Collaboration → Opportunity Being visible gets you in the room, but conversations and relationships create momentum. Room Story Michelle shares her experience connecting with other community leaders during dinner at PowerTable Live, highlighting how genuine conversations and aligned relationships can lead to collaboration, growth, and new opportunities. ️ Unpopular Truth You don’t need more content. You need better conversations. Spotify Listener Question Be honest—are you currently building your business: • Mostly online • Alone • In community • Through real-life connections Ways to Work With Michelle Michelle hosts curated events, community spaces, and opportunities designed to help entrepreneurs get into the right rooms and build meaningful connections. DM ROOM to learn more. Support the Podcast If you enjoy Social Media Decoded, leave a rating or review on Apple Podcasts or Spotify. You can also support the show through the Buy Me a Coffee link in the show notes. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    5 min
  7. 21 APR

    The Power of Being in the Right Rooms (Why I’m Going to PowerTable Live)

    What if the reason you’re not seeing opportunities in your business has nothing to do with your content… …and everything to do with the rooms you’re in? In this episode of Social Media Decoded, Michelle Thames breaks down the real power of proximity and why she continues to invest in rooms like PowerTable Live. She shares a real story of how a connection from Threads turned into a meaningful relationship, speaking opportunities, and new doors opening in her business. Michelle explains why being in the right spaces changes your perspective, expands your network, and creates opportunities that content alone cannot. If you’ve been trying to grow your business on your own, this episode will show you what might be missing. What You’ll Learn in This Episode • Why proximity is one of the fastest ways to grow your business • How being in the right rooms creates real opportunities • The difference between online visibility and real-life connections • Why relationships matter more than followers • How to approach rooms with intention • How conversations lead to collaborations and income Visibility Breakdown Michelle shares her real-world pipeline: Connection → Relationship → Room → Opportunity → Client Opportunities are often created through relationships, not just content. Room Story Michelle shares how she met Taylor on Threads, built a genuine relationship, had her speak at an event, and received new opportunities through that connection—showing how one relationship can lead to multiple doors opening. Unpopular Truth You’re not missing opportunities because of your content. You’re missing them because of your proximity. Spotify Listener Question Be honest—are you currently building your business: • Alone • Mostly online • In community • Through real-life connections Ways to Work With Michelle Michelle hosts events, curated networking experiences, and community spaces designed to help entrepreneurs get in the right rooms. DM ROOM to learn more. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    5 min

Valutazioni e recensioni

Descrizione

Social Media Decoded is your go-to podcast for marketing, visibility, and monetization strategies to grow your business online. Hosted by marketing expert Michelle Thames, this show breaks down social media, content marketing, and business growth into actionable steps for entrepreneurs, creators, and brands. Tune in for expert insights, real-world strategies, and inspiring success stories to help you get visible, attract clients, and build a profitable brand. 🎙️✨

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