Adspeak

Adweek Podcast Network
  • 5.0（1）
  • マーケティング
  • アップデート：毎週

Love it or hate it, the advertising and marketing industry is the ultimate broker of power and influence in the world today. Adspeak, hosted by ADWEEK editor in chief Ryan Joe, brings to life stories from our top reporters, delving into the people, brands, ad agencies, and adtech giants that shape how we view the world, the products we buy, and the entertainment we enjoy. Hosted on Acast. See acast.com/privacy for more information.

  1. 4日前

    From Retail Relic to Market Darling: Sharon Price John on Reinventing Build-A-Bear

    In this episode of Adspeak by ADWEEK, host Will Lee speaks with Sharon Price John, President and CEO of Build-A-Bear Workshop, about engineering one of retail’s most unlikely turnarounds. Recorded live at BrandWeek, the conversation explores how Build-A-Bear reinvented its business model, leveraged nostalgia and emotional connection, and reshaped investor storytelling to fuel a 2000% stock surge. Sharon shares lessons on distinguishing brand problems from business problems, balancing data with creativity, and expanding into multi-generational audiences while opening new stores as competitors retrenched. A must-listen for marketers navigating reinvention, resilience, and profitable growth. What You'll Learn: How to distinguish between a brand problem and a business problemThe "Stretchable Brand" frameworkWhy 40% of Build-A-Bear's revenue now comes from teens and adultsThe art of strategic storytelling for different audiencesHow to manufacture tradition in retailWhy financial literacy is non-negotiable for modern CMOs and creative leadersHow to renegotiate your way out of a structural crisis The operational flywheel in action About the Guest: Sharon Price John is the President and Chief Executive Officer of Build-A-Bear Workshop, where she has led the company for nearly 13 years through a remarkable turnaround that saw stock prices increase 2,000% over five years, outpacing NVIDIA, Microsoft, and Oracle. With a background spanning global advertising agencies, brand leadership at Mattel and Disney, and executive roles at Hasbro and Stride Rite Children's Group, Sharon brings deep expertise in brand strategy, vertical retail operations, and consumer-centric marketing. Guest Resources:  Sharon Price John on LinkedInBuild-A-Bear Workshop Website Hosted on Acast. See acast.com/privacy for more information.

    24分

  2. 2月3日

    Why Coca-Cola Bet Big on Generative AI, with Pratik Thakar

    In this episode of Adspeak by ADWEEK, host Jenny Rooney speaks with Pratik Thakar, Global VP and Head of Generative AI at The Coca-Cola Company, about the brand’s bold, AI-generated holiday campaign unveiled at Brand Week. Thakar explains why Coca-Cola prioritised creative ambition and speed over cost-cutting, and how a human-first approach to AI is reshaping modern marketing. The conversation explores legal and ethical considerations, new agency collaboration models, and how to embed AI expertise across organisations without silos. It’s a clear-eyed look at why AI marks an inflection point CMOs can’t afford to ignore. What You'll Learn: How to position AI as a creative superpower, not a replacement toolThe "Human First, AI-Amplified" production frameworkWhy you cannot treat your biggest business opportunity as a cost-cutting experimentHow to create organizational velocity through distributed AI adoptionThe legal and IP infrastructure required to scale AI responsiblyWhy iteration speed and re-rendering flexibility are competitive advantages  About the Guest: Pratik Thakar is Global Vice President and Head of Generative AI at The Coca-Cola Company, where he leads the development of scalable AI platforms that enhance consumer and brand experiences across Coca-Cola’s global portfolio. With more than 25 years of experience in creative marketing, design, media, and communications, he has delivered award-winning work for some of the world’s most iconic brands. A passionate advocate for human-first AI, Pratik is also an industry leader, educator, and advisor focused on sustainability, equality, and responsible technology. Guest Resources:  Pratik Thakar on LinkedInCoca-Cola Website Hosted on Acast. See acast.com/privacy for more information.

    49分

  3. 1月27日

    Don’t Blink: Marketing by Turning Controversy into Growth with Craig Brommers

    In this episode of Adspeak by ADWEEK, host Ryan Joe speaks with Craig Brommers, CMO of American Eagle, about how bold and polarizing marketing can translate into real business growth. Brommers breaks down the strategy behind American Eagle’s headline-grabbing celebrity campaigns, including how the brand gained over a million new customers by refusing to retreat amid social media backlash. The conversation explores risk-taking and crisis management, while exploring why data and not online noise should guide decision-making. From building momentum like a serialized show to tapping into cultural moments that resonate with Gen Z, this episode offers a clear playbook for modern retail marketers. What You'll Learn: How to Build a Year-Round Holiday Marketing Engine by launching campaigns in August The "Don't Blink" Principle for Crisis ManagementWhy Social Media Noise Is Often Just NoiseReserving 20-30% "Open-to-Buy" Marketing Capacity to react to cultural moments The Competitive Advantage of Leaning Into Americana Without PoliticsHow to Sustain Momentum Post-Viral Campaigns About the Guest: Craig Brommers is the Chief Marketing Officer at American Eagle, with deep experience building iconic fashion and apparel brands. His career spans senior leadership roles at Calvin Klein, Gap, and Abercrombie & Fitch, where he became known for bold, culture-defining campaigns. A global, metrics-driven marketing executive, Craig blends creativity with commercial rigour to drive P&L growth, global consistency, and local relevance. He is passionate about purpose-driven brands, digital expansion, and building high-performing teams. Craig holds an MBA from UCLA’s Anderson School of Management. Guest Resources:  Craig Brommers on LinkedInAmerican Eagle Website Hosted on Acast. See acast.com/privacy for more information.

    28分

  4. 1月20日

    From Hooters to Building a Health Empire: Rewriting the Wellness Playbook with Kat Cole

    Recorded on the sidelines of Brandweek, this episode of Adspeak by ADWEEK features Jenny Rooney in conversation with AG1 CEO Kat Cole. Kat shares her journey from a Hooters hostess to leading a global wellness brand, unpacking how resilience and intuition shape bold leadership decisions. She explains AG1’s evolution from a single-product DTC business to a multi-product, multi-channel brand, including its first global “Good Morning Moon” campaign created in-house with Rick Rubin. Cole also reveals why AG1 redirected marketing spend into $20M of clinical research, upgraded its core formula, and positioned a new sleep product to compete with Netflix, not supplements. What You'll Learn: How to involve your CEO in creative development from concept to launchWhy rebranding at $160M in revenue is worth the riskThe power of listening to customers closest to the transactionHow to redirect marketing spend toward clinical credibility in saturated categoriesWhy reformulating a bestselling product is a calculated courage playThe importance of knowing who you actually compete against About the Guest: Kat Cole is Chief Executive Officer of AG1, the leading daily health drink brand. With a distinctive career trajectory spanning restaurant franchising, brand turnarounds, and large-scale portfolio management at Focus Brands (overseeing $4B+ in annual revenue across nine brands), Kat brings operational excellence and entrepreneurial thinking to the health and wellness space. She transformed Cinnabon from a $300 million struggling brand to over $1 billion in revenue within two years and spearheaded the evolution of Carvel, Jamba Juice, and other iconic franchises. Guest Resources:  Kat Cole on LinkedInAG 1 Website Hosted on Acast. See acast.com/privacy for more information.

    27分

  5. 1月14日

    Trust Yourself First: Bozoma Saint John on Leading Without Permission

    What if the most powerful career advice is to stop listening to everyone else? In this episode of Adspeak by ADWEEK, recorded live at Brandweek, host Ryan Joe sits down with marketing powerhouse Bozoma Saint John to unpack how intuition and not approval has guided her career across Apple, Uber, Netflix, and beyond. Bozoma shares why traditional mentorship is overrated, how fear often disguises itself as “good advice,” and what it really takes to assert authority in rigid corporate environments. From building intuition through everyday decisions to planning intentional pivots, this conversation is a masterclass in leading authentically and confidently on your own terms. What You'll Learn: How to Assert Authority in Established Organizations Why Traditional Mentorship and Champions Are OverratedThe Practice Framework for Building Unshakeable IntuitionHow to Distinguish Fear-Based Advice from IntuitionThe Strategic Planning Method for Pivoting.How Mentoring Reveals Leadership Blind Spots About the Guest: Bozoma Saint John is the Creator and CEO of Eve by Boz, a culturally rooted hair and hair care brand celebrating Black women and women of color, and a Hall of Fame–inducted marketing executive, author, and unapologetic badass. She built an iconic career at SpikeDDB, PepsiCo, Apple, Uber, Endeavor, and Netflix, where she served as Global CMO. Bozoma is the author of The Urgent Life, a Harvard Business School case study subject, and creator of leadership programs including The Anatomy of a Badass. She serves on multiple boards, is an Ambassador for the African Diaspora to Ghana, and proudly considers motherhood her greatest achievement. Guest Resources:  Bozoma Saint John on LinkedInEve by Boz Website Hosted on Acast. See acast.com/privacy for more information.

    22分

  6. 1月6日

    How Cultural Relevance Builds Billion-Dollar Brands with Elizabeth Banks

    Disrupting a legacy category takes more than buzz; it takes clarity, conviction, and consumer empathy. In this Adspeak by ADWEEK episode, host Zoë Ruderman speaks with Elizabeth Banks and Marian Leitner-Waldman about how Archer Roose Wines reimagined the wine industry by solving real consumer problems, embracing humor, and refusing growth that didn’t align with their brand voice. From treating product launches like entertainment premieres to choosing partnerships that show up in real-life moments of celebration, the conversation unpacks how authentic disruption, cultural relevance, and disciplined decision-making can build sustainable, billion-dollar brands without chasing viral hype. What You'll Learn: How to identify category disruption opportunities by solving real consumer problemsWhy accessibility and humor are competitive weapons in traditional categoriesThe velocity-over-volume framework for sustainable growthHow to apply entertainment industry playbooks to consumer brandsThe partnership strategy for innovation adoptionHow to evaluate partnership fit using cultural zeitgeist alignment About the Guest: Elizabeth Banks is an award-winning actor, director, producer, and entrepreneur, born Elizabeth Mitchell in Pittsfield, Massachusetts. A magna cum laude graduate of the University of Pennsylvania, she trained at the American Conservatory Theater before building her career in theatre, television, and film. Banks broke out in Sam Raimi’s Spider-Man and went on to star in hits including The 40-Year-Old Virgin, Pitch Perfect, and The Hunger Games, earning Emmy nominations for her role on 30 Rock. Known for her wit and range, she also co-founded Archer Roose Wines, bringing the same creative disruption to consumer brands as she has to Hollywood. Guest Resources:  Elizabeth Banks on IMDb Archer Roose Wines Website Hosted on Acast. See acast.com/privacy for more information.

    22分

  7. 2025/12/02

    Scale or Stale? Omnicom’s Big Bet on the Future

    As Omnicom reveals its new structure after completing its $13 billion acquisition of IPG, is it building the modern holdco of the future or repeating an old playbook? On this episode of Adspeak, we explore the deal’s consolidation of brands, cuts in staffing, and push into data and buying power. Ibotta Founder & CEO, Bryan Leach joins Ryan at the end of this episode to discuss why “performance” and “measurement” are the words on every brand marketer’s mind right now. Hosted on Acast. See acast.com/privacy for more information.

    32分

  8. 2025/11/25

    Inside Houseplant’s Growth Play

    Houseplant CEO and co-founder Mikey Mohr details how he and Seth Rogen used ceramics and home goods to build trust before entering the THC market. He explains the evolution from ashtrays to CPG and what it takes to survive a volatile category. Also, Treasure Data CMO Karen Wood joins Ryan in a mid-episode sidebar to discuss the biggest opportunities and challenges for companies leaning into autonomous hyper-relevant AI. Hosted on Acast. See acast.com/privacy for more information.

    32分
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予告編

番組について

Love it or hate it, the advertising and marketing industry is the ultimate broker of power and influence in the world today. Adspeak, hosted by ADWEEK editor in chief Ryan Joe, brings to life stories from our top reporters, delving into the people, brands, ad agencies, and adtech giants that shape how we view the world, the products we buy, and the entertainment we enjoy. Hosted on Acast. See acast.com/privacy for more information.

情報

  • チャンネル
    Adweek Podcast Network
  • クリエイター
    Adweek
  • 配信期間
    16年 - 26年
  • エピソード
    42
  • 制限指定
    不適切な内容を含む
  • Copyright
    © Adweek
  • 番組のWebサイト
    Adspeak

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