AdTech Therapy™

The AdTech Therapists: Jana Meron and Scott Messer
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The AdTech Therapy™ Podcast is just what the doctor ordered for sell-siders trying to make sense of the systems, incentives, and personalities that power digital media. Hosted by The AdTech Therapists Scott Messer and Jana Meron, the show digs into the real stories behind of our AdTech ailments, including the breakthroughs, the blind spots, and the moments when everything fell apart. Each call-in episode explores problems across the ad tech ecosystem. We help our listeners think about real-life problems like we do with actual AdTech Therapy patients. Your session starts now!

エピソード

  1. 4日前

    Chasing the Wrong Ghost

    Scott and Jana on chasing the wrong ghost. Direct sellers afraid programmatic will cannibalize their business, a CRO pushing audience extension when the real question is your right to win, and whether to pivot off LiveRamp after the Publicis deal.

    22分
  2. Cheap is Expensive

    6月30日

    Cheap is Expensive

    Scott and Jana on hiring junior vs. senior, the true cost of rev shares and lift deals, DIY vs. managed services, and the meeting culture eating your team alive

    23分

  3. 6月23日

    Advocate or Evaporate

    Nobody's coming to promote you. Scott and Jana on advocating for yourself, getting out of the weeds, and whether you're built to manage or master one thing - plus three patients stuck on the career ladder

    25分
  4. Running into Walls

    6月16日

    Running into Walls

    Scott and Jana on running into walls in ad tech — why your best ideas stall, the superstar trap that breaks ops teams, and how to get budget without looking like an emergency.

    22分
  5. One Question, Three Answers

    6月9日

    One Question, Three Answers

    Scott and Jana on holistic revenue management and why RPV is your one true metric - pluse new wrappers, how long a test should bake, and a ceo blaming programmatic for a redesign gone wrong.

    16分

  6. 6月2日

    Comfortable Being Uncomfortable

    The debut session. Scott and Jana on getting comfortable being uncomfortable - agentic buying, where publishers should lean into AI, and whether you just automated yourself out of a job.

    16分
  7. AdTech Therapy™ Teaser Intro

    4月6日

    AdTech Therapy™ Teaser Intro

    We're just getting warmed up here. Get ready for you first session. Visit us at https://www.adtechtherapy.com/patient-portal to submit your questions into the Patient Portal.

    1分

予告編

番組について

The AdTech Therapy™ Podcast is just what the doctor ordered for sell-siders trying to make sense of the systems, incentives, and personalities that power digital media. Hosted by The AdTech Therapists Scott Messer and Jana Meron, the show digs into the real stories behind of our AdTech ailments, including the breakthroughs, the blind spots, and the moments when everything fell apart. Each call-in episode explores problems across the ad tech ecosystem. We help our listeners think about real-life problems like we do with actual AdTech Therapy patients. Your session starts now!

情報

  • クリエイター
    The AdTech Therapists: Jana Meron and Scott Messer
  • 配信期間
    26年
  • エピソード
    7
  • 制限指定
    不適切な内容を含まない
  • Copyright
    © The AdTech Therapists: Jana Meron and Scott Messer
  • 番組のWebサイト
    AdTech Therapy™

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