Novel Marketing

Author Media Podcasts
Author Media Podcasts
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The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.

  1. 5日前

    Will Your Back Matter Get Your Book Banned on Amazon?

    It's 1:30 in the morning, and a woman in Cleveland has just finished your book. She meant to go to bed hours ago, but she just couldn't put it down, and now she's at the end, feeling that particular ache that comes from finishing a book you loved. She turns the page to see what you have for her next. What does she find? Your book’s last pages might be quietly costing you thousands in sales, subscribers, or readers. They might even be getting your ebook banned on Amazon. But they should be thrilling your readers and propelling your sales. In this week’s episode, you’ll hear Laurie Christine talk about making the most of those pages at the very end of your book. You’ll learn The one call-to-action you should choose for your first book, which seems to contradict the Novel Marketing methodWhat kinds of links are prohibited in Kindle books (and what to use instead)The easiest way to thrill your readers while increasing your page reads and profitability by 10%Listen in or read the blog version to make sure your back matter is working for you instead of putting your book at risk. Blog link: https://www.authormedia.com/will-your-back-matter-get-your-book-banned-on-amazon/ AuthorMedia.social link:  YT Link: https://youtu.be/EIANWV02sTM Support the show

  2. 8月5日

    SEO for Author Websites: The Only Guide You Need in 2026

    If a reader Googled your name right now, what would come up? An abandoned LinkedIn profile from a career you left behind? A neglected Goodreads page? An insurance agent in Albuquerque who happens to share your name? There's only one number-one spot on Google,  and if you don't claim it for your name, someone else will. The good news is that your most powerful tool for winning that spot is the one piece of the internet you fully control. It’s your author website. In this week’s episode, you’ll hear from Jason Barnard, digital marketing expert who has spent more than a decade teaching Google and AI who people are. You'll learn: The overlooked page on your website that Google checks first.The Wikipedia alternative that is easier to write and curateHow you can get Jason’s robust SEO audit of your site, for freeWhether your website needs a little fine tuning or you’re building one for the first time, listen in or check out the blog version to find out what you should prioritize and what you can stop stressing about. Blog link: https://www.authormedia.com/seo-for-author-websites-the-only-guide-you-need-in-2026/ AuthorMedia.social link: YouTube Link: https://youtu.be/PNpmOklWm8M Support the show

  3. 7月29日

    The Comprehensive Guide to BookFunnel

    You know you need an email list. You've heard about reader magnets and maybe you even have one, but you're stuck at a handful of subscribers, wondering how other authors build lists of tens of thousands of engaged readers who actually buy their books. Damon J. Courtney knows how. He's an author and the creator of BookFunnel, a service that helps authors grow their email lists and deliver many types of digital products to readers. In this week’s episode, you’ll learn  Whether you need a "lead magnet" or a "reader magnet" (there’s a distinction nobody talks about)How readers can get tech support when downloading your ebook or audiobookHow to give a free copy of your ebook or audiobook when you’re meeting people in personHow to tip the scales toward having readers buy directly from you rather than Amazon (so you can keep more profit)Whether you’re looking to grow your email list, distribute ebooks and audiobooks, or sell directly from your own website, listen in or read the blog version to discover how BookFunnel can make each of those author tasks easy. Blog link: https://www.authormedia.com/the-comprehensive-guide-to-bookfunnel/ AuthorMedia.social link: https://authormedia.social/c/novel-marketing/the-comprehensive-guide-to-bookfunnel/ YT Link: https://youtu.be/qLxqq4bKh1g Support the show

  4. 7月22日

    Why Your Cover, Blurb, and Hook Are All Just Guesses

    Every month, traditional publishers lose more ground to indie authors. One reason it’s happening is that in trad publishing, a committee or the highest-paid person in the room makes the call on book covers, marketing copy, and even what they suppose readers might like. Both get it wrong far more often than they want to admit. Most indie authors aren't much better off. They just swap the highest-paid person’s opinion for their own, and trust their own gut on covers, titles, and blurbs. But savvy authors skip this guessing game entirely. They test everything, and they're outselling everyone else. In this week’s episode, USA Today best-selling author Steve Piper sits down with Thomas to break down exactly how split testing works. You’ll discover: How many ideas you should test to find a viable oneWhat kinds of book-related assets work for split testingThe sneaky metric that fools most authors into thinking their split-tested ads are workingIf you need help choosing a title, cover, or copy, or if you’re wondering why your ads aren’t working, listen in or read the blog version to find out how you can know for sure what will work. Blog link: https://www.authormedia.com/why-your-cover-blurb-and-hook-are-all-just-guesses/ AuthorMedia.social link: https://authormedia.social/c/novel-marketing/why-your-cover-blurb-and-hook-are-all-just-guesses Support the show

  5. 7月15日

    The 5 Tiers of Audiobooks: Which One Should You Publish?

    For most of publishing history, creating an audiobook meant writing a check for thousands of dollars and hoping you'd earn it back in sales. Because of the expense, many authors decided it wasn't worth the risk. So, they skipped audio entirely. Here's the problem. That decision now backfires in a way nobody saw coming. The number one sign that a book was written by AI isn't bad writing. It's the missing audiobook. In this week’s episode, audiobook expert Derek Doepker will map out exactly how to avoid that trap. We discuss the five tiers of audiobooks. You’ll discover Why skipping the priciest tier might be the smartest move for some authorsWhich budget-friendly option still makes your book look unmistakably human-writtenThe tier almost no author is using, even though it’s cheaper and sounds like a full productionListen to the full episode to get the complete map of all five audiobook tiers, so you can pick the right one for your book and your sales goals. Blog link:  https://www.authormedia.com/the-5-tiers-of-audiobooks-which-one-should-you-publish/ Authormedia.social link:  https://authormedia.social/c/novel-marketing/the-5-tiers-of-audiobooks-which-one-should-you-publish YT Link: https://youtu.be/oEYxV2iE-iM YT Collab Link: https://studio.youtube.com/channel/UCB_jQHE1Jz8f2Gq40_zZz2w/collaboration/UCT-0HmBAtZpaLX2liUNebiQ Support the show

  6. 7月8日

    Estate Planning for Authors: How to Protect Your Books (and Your Family) After You Die

    You will die.  It could be today, it could be 15 years from now, but no one lives forever. Your books, however, can outlive you. In fact, seventy years after you're gone, they’ll live in the public domain. That means your grandchildren's grandchildren could end up responsible for your intellectual property. Most authors have done zero planning for what happens to their books, passwords, and royalties when they're no longer around to manage them. In this week’s episode, attorney Kelley Way (one of the rare lawyers who practices both estate planning and copyright law) joins us to map out exactly what every author needs to know before it's too late. You'll learn: The one document your heirs are powerless to undo, even if they hate the deal you made with your publisher.Why giving your book away for free after you die might be the single best thing you can do for it.The unglamorous, ten-dollar-a-month tool that prevents more estate disasters than any will or trust ever could.Listen in or read the blog version to make sure your books don't end up in a paper prison, where your hard work can no longer make an impact. Blog link: https://www.authormedia.com/estate-planning-for-authors-how-to-protect-your-books-and-your-family-after-you-die/ AuthorMediaSocial link: https://authormedia.social/c/novel-marketing/estate-planning-for-authors-how-to-protect-your-books-and-your-family-after-you-die YT Link: https://youtu.be/eJjYPCqKPbw Support the show

  7. 7月1日

    Why Amazon Is Terminating Innocent Authors

    What do you do if your Amazon account gets suspended but you didn’t do anything wrong?  Unfortunately, Amazon doesn't care if you're innocent. That's not pessimism. It's strategy. Once you understand what Amazon cares about (hint: it's not you, the law, or fairness), you can start speaking a language they respond to. In this week’s episode, I spoke with Lesley Hensell, co-founder of one of the largest Amazon consulting firms in the world. She has helped thousands of authors claw their accounts back from suspension, and she knows Amazon's enforcement machine like the back of her hand. In this episode, you'll learn: The one thing you must include in the first two sentences of any email to Amazon (skip it and they won't even look up your account)Whether you should admit to something you didn't do to get your account reinstatedThe subject line trick that makes Amazon's executive team read it, and why most authors do wrongIf your account has never been suspended, this episode is still for you. Prevention is easier than recovery. Listen in or read the blog version to find out what you’re doing right now that could get you flagged. Blog link: https://www.authormedia.com/why-amazon-is-terminating-innocent-authors/ Author Media social link: https://authormedia.social/c/novel-marketing/why-amazon-is-terminating-innocent-authors Support the show

  8. 6月24日

    Author's PR Playbook: How to Get Media Coverage Without a Publicist

    Is hiring a publicist a waste of money or not? A typical book publicist charges between $3,000 and $10,000 per month, and they often require a three-month minimum. At $3 of profit per book, you'd need to sell 5,000 copies just to break even. Most PR campaigns don't come close to selling 5,000 copies. But the publicist gets paid either way, while the author takes all the risk. Here's what most authors don't know: the access publicists used to sell is now free. There are tens of thousands of podcasts looking for guests, and you don't need a gatekeeper to get in. You just need to know how to pitch a podcast. In this week's episode, Podcast Hall of Famer Dave Jackson shares exactly how to do that. You’ll learn What makes a host delete your pitch after reading one sentenceHow to identify podcasts that will yield the best results for sales and growing your readership.How to nail the interview and get invited back (hint: you’ll need the right microphone and the right content)Which tools can save you time and headacheIf you want to spread the word about your book but don’t want to spend the money hiring a public relations professional, listen in or read the blog version to discover how you can. Blog Link: https://www.authormedia.com/authors-pr-playbook-how-to-get-media-coverage-without-a-publicist/ Guest: Dave Jackson (School of Podcasting, Podcast Hall of Fame) Topic: Earned media for authors, with podcast guesting as the core strategy YT Link: https://youtu.be/r14ixF0WLJU Support the show

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番組について

The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.

情報

  • チャンネル
    Author Media Podcasts
  • クリエイター
    Thomas Umstattd Jr.
  • 配信期間
    13年 - 26年
  • エピソード
    509
  • 制限指定
    不適切な内容を含まない
  • Copyright
    © 2026 Novel Marketing
  • 番組のWebサイト
    Novel Marketing

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