The TrustMakers

Edelman and Advertising Week

Trust is the ultimate currency in the relationship that all institutions – businesses and brands, governments, NGOs, media – build with their stakeholders. Trust enables an organization to operate, lead and thrive. Join The TrustMakers, where listeners connect with global experts to learn what it takes to build trust in today’s society.

  1. 7月1日

    Cannes Lions 2026: Creator Eugene Healy on Why Every Brand Needs a Creator Mindset

    Brand strategist and creator Eugene Healy joins Jo Burford, Head of Creators for EMEA at Edelman, to explore how brands can build trust in an era of fragmented attention. Recorded at Cannes Lions Festival of Creativity, they discuss insights from the 2026 Edelman Trust Barometer Special Report: Brand Growth in an Insular World, and look at why relevance now matters more than reach. Eugene also shares his thoughts on how creators have become trusted cultural intermediaries, and why brands must shift from controlling campaigns to orchestrating communities.

  2. 6月25日

    Cannes Lions 2026: The Daily's Michael Barbaro on Building Trust When Facts Are Under Fire

    Michael Barbaro, journalist and host of The Daily, joins Richard Edelman, President and CEO of Edelman, to discuss trust in media at a time of growing insularity and audience fragmentation. Recorded at the 2026 Cannes Lions International Festival of Creativity, the conversation explores how journalism can build trust through transparent storytelling, why local and personal relationships shape what people believe, and what media organizations and brands can learn from the rise of creator-driven content.

  3. 6月10日

    Rexona's Ben Curtis on What the FIFA World Cup Teaches Us About Connection

    Ben Curtis, Global Brand Vice President of Rexona, joins Richard Edelman, President and CEO of Edelman, to explore how sports can serve as a powerful force for connection in an increasingly divided world. As the 2026 FIFA World Cup kicks off, they discuss the role of global sporting events in bringing people together across differences, why brands have an opportunity to act as trust brokers, and how Rexona is building relevance through new media and community-based campaigns. Ben also shares his perspective on creator-driven marketing, and the growing influence of AI and earned media in building trust.

  4. 5月20日

    RE-AIR: McLaren Racing’s Louise McEwen on Building a Fan-First Brand On and Off the Track

    Louise McEwen, CMO of McLaren Racing, joins Edelman’s Jackie Cooper at Cannes Lions to discuss how her brand builds emotional connection with fans, drives cultural relevance, and balances heritage with innovation. She reflects on the importance of instilling trust through inclusive experiences and a fan-first mindset, while always honoring the brand's racing legacy.

  5. 5月6日

    Dr. Shania Bhopa On How AI Is Changing Health Decisions

    Dr. Shania Bhopa, health expert and creator, joins Sat Dayal, Managing Director of Technology at Edelman UK, to discuss how health information now moves through culture, community and technology as much as through formal healthcare systems. They explore why audiences trust creators, how AI is changing patient behavior, and why health literacy, human connection and critical thinking will be essential to the future of trusted health communication.

  6. 4月22日

    Yale School of Public Health Dean Megan Ranney On Listening First in Public Health

    Dr. Megan Ranney, Dean of Yale School of Public Health, joins Justin Blake, Executive Director of the Edelman Trust Institute, to explore how trust shapes the way people navigate health information, advice and care. Drawing on insights from the 2026 Edelman Trust Barometer Special Report: Trust and Health, they discuss information overload, the growing role of trusted messengers, and how community-rooted communication can help public health better serve people and earn trust.

  7. 4月8日

    Pulitzer Center CEO Lisa Gibbs On How Media Can Better Serve the Public

    Lisa Gibbs, CEO of the Pulitzer Center, joins Justin Blake, Executive Director of the Edelman Trust Institute, to discuss how journalism can earn back trust in a fractured information environment. They explore the impact of AI, echo chambers and the decline of local news, and look at how transparency, media literacy ,and deeper audience engagement can help journalism build understanding and bridge divides.

  8. 3月25日

    How Milan Built Trust on a Global Stage for the Winter Olympics

    Fiorenza Lipparini, Director General of Milano & Partners, which led the transformation of Milan for the 2026 Olympic Winter Games, joins Amanda Edelman, General Manager of Chicago and Head of Edelman’s U.S. Travel and Tourism portfolio, to explore what it takes to build trust while hosting a global event. They discuss how Milan balanced international visibility with local impact, and how honest communication, cultural programming and community-first planning helped turn the Olympic Games into a source of pride for residents.

すべて見る（100）

番組について

Trust is the ultimate currency in the relationship that all institutions – businesses and brands, governments, NGOs, media – build with their stakeholders. Trust enables an organization to operate, lead and thrive. Join The TrustMakers, where listeners connect with global experts to learn what it takes to build trust in today’s society.

情報

  • クリエイター
    Edelman and Advertising Week
  • 配信期間
    21年 - 26年
  • エピソード
    100
  • 制限指定
    不適切な内容を含まない
  • Copyright
    © Copyright 2025 Edelman and Advertising Week
  • 番組のWebサイト
    The TrustMakers

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