Creator Method Podcast

Gary Lipovetsky
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  • ENTREPRENEURSHIP
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If you’re looking for shortcuts, this isn’t the podcast. Success in the creator economy is built on long-term thinking, consistency, networking, and execution. The Creator Method Podcast dives into what it truly takes to build a sustainable creator-led career in today’s attention economy. Hosted by Gary Lipovetsky, the show goes beyond surface-level tactics to explore mindset, discipline, pressure, and decision-making through real conversations with creators and industry insiders. Drawing on Gary’s firsthand experience scaling Valeria Lipovetsky's audience to millions, building creator-led businesses, and generating tens of millions in the creator economy, each episode delivers practical insights with real context. This podcast is for creators and entrepreneurs who want clarity, not shortcuts, and who are serious about growth, monetization, and long-term relevance in an economy where demand for great content far exceeds supply.

  1. 10 HR AGO

    From Burnout to 200K Followers: How Dr. Bisleen Attli Built a Thriving Practice on Social Media

    In this episode of the Creator Method Podcast, Rachel sits down with Dr. Bisleen Attli, a naturopathic doctor and mental wellness expert, who has built a fast-growing, deeply engaged audience by combining nervous system education, real-life experience, and an intentional content strategy. After navigating her own mental health challenges and transitioning from patient to practitioner, Dr. Bisleen has grown a thriving clinical practice and a community of over 200,000 followers without chasing trends or virality. Together, they unpack the intersection of mental health, nervous system regulation, and sustainable creator growth. Dr. Bisleen shares her journey from being prescribed “happy pills” as a teenager to taking her health into her own hands, discovering naturopathic medicine, and ultimately using social media as a tool to scale impact, not just views. Rachel and Dr. Bisleen break down why overachieving doesn’t fix burnout, how creators unknowingly dysregulate their nervous systems, and why boredom, consistency, and capacity are critical to long-term success. They explore the realities of building a professional brand online, balancing credibility with authenticity, and why being booked and busy matters more than going viral. This conversation dives deep into practical creator strategy, including finding your niche through experimentation, building authority-driven content, creating simple repeatable formats, mastering hooks, and using intentional systems to grow both a platform and a business. Dr. Bisleen also shares how a simple Mental Health Month content series sparked explosive growth and what creators can learn from it. This episode is a powerful reminder that growth doesn’t come from doing everything, but from doing the right things well. If you’re a creator, professional, or entrepreneur looking to build sustainably, regulate your nervous system, and grow with purpose, this episode will completely shift how you think about content, consistency, and success. Apply for Creator Method https://creatormethod.com/ Follow Creator Method on Instagram https://www.instagram.com/creator.method/ Follow Dr. Bisleen Attli on Instagram https://www.instagram.com/drbisleen?igsh=MWUyYXBrNWZpNDdn Spotify https://open.spotify.com/show/4Bjs61g10V8MEBjg2pfJFi?si=1a8b57227c8b41d7 Timestamps: 00:00 Introduction and Dr. Bisleen’s Mental Health Journey 02:10 Being Prescribed Medication at 16 and Feeling Lost 05:00 Why Overachieving Doesn’t Fix Mental Health 07:45 From Hospitalization to Taking Health Into Her Own Hands 10:40 Discovering Naturopathic Medicine 12:50 Medication vs Lifestyle and Capacity-Based Healing 15:30 Why One-Size-Fits-All Solutions Don’t Work 17:40 Entering Social Media as a Professional 20:10 Miss World Canada, Confidence, and Early Content Creation 23:00 Building a Practice Through Social Media 26:10 Why Virality Isn’t the Goal for Professionals 29:00 Finding a Niche Through Experimentation 32:10 The Content Mistake That Slowed Growth 35:20 How Mental Health Month Sparked Explosive Growth 38:30 Simple Formats, Hooks, and Consistency 41:40 Why Perfection Hurts Creators 44:30 Nervous System Regulation in a Dysregulated World 47:40 The Three Keys: Silence, Stillness, Slowness 50:30 Micro-Moments to Calm Your Nervous System 53:20 Creator Burnout, Dopamine, and Phone Addiction 56:10 Why Boredom Fuels Creativity 59:10 Balancing Practice, Content, and Capacity 1:02:30 Systems, Planning, and Sustainable Growth 1:05:40 Authority, Trust, and Building a Professional Brand 1:08:50 Personal vs Professional Content Boundaries 1:12:00 Final Advice for Creators and Professionals Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 3m

  2. 30 JAN

    From Beet Recipes to Millions of Views: How Marina Troutko Built a Viral Food Brand

    In this episode of the Creator Method Podcast, Gary sits down with Marina Troutko, food creator and recipe storyteller, who built a fast-growing, highly engaged audience by turning simple, healthy meals into viral content. Best known for her beet-based recipes and visually striking kitchen videos, Marina has generated millions of views by blending approachable cooking, honest storytelling, and creator courage. Her journey shows how momentum is built not by chasing trends, but by creating what you genuinely love. Together, they break down what actually drives viral food content, how controversy and criticism can unexpectedly fuel growth, and why imperfect action beats overproduced perfection. Marina shares how one beet recipe took off, how negative comments helped push reach, and how her confidence shifted when she stopped copying formats and started trusting her instincts. They explore the evolution from corporate career to creator path, balancing family life with content creation, and why developing creator skills is one of the most transferable advantages in today’s economy. Gary also walks through practical growth strategy, format experimentation, converting views into followers, and building a real community — not just vanity metrics. This conversation is a practical masterclass in creator growth, format clarity, and finding your creative spark. If you are a creator, entrepreneur, or aspiring content builder trying to turn traction into true audience growth, this episode will change how you think about virality, consistency, and creative identity. Apply for Creator Methodhttps://creatormethod.com/ Follow Creator Method on Instagramhttps://www.instagram.com/creator.method/ Follow Marina Troutko on Instagramhttps://www.instagram.com/marinatroutko/ Spotifyhttps://open.spotify.com/show/4Bjs61g10V8MEBjg2pfJFi?si=1a8b57227c8b41d7 Timestamps: 00:00 Introduction and Marina’s Story 02:30 Why Her Beet Recipes Went Viral 06:10 When Criticism Drives Reach 10:40 From Corporate Career to Creator Path 15:20 Finding Her Creative Spark 20:05 Creating What You Want vs Chasing Trends 26:30 Format, Hooks, and Visual Storytelling 33:15 Converting Views Into Followers 40:10 Family, Balance, and Content Consistency 47:20 Creator Strategy and Growth Takeaways Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 2m

  3. 16 JAN

    Raising Kids in the Age of Social Media: An Honest Conversation with Benjamin Lipovetsky

    In this episode of the Creator Method Podcast, Gary sits down with his 11-year-old son, Benjamin Lipovetsky, for an honest and eye-opening conversation about what it is really like growing up in a creator household. Together, they unpack the questions so many creator parents quietly wrestle with. Is growing up online harmful? Do kids feel pressure to perform? Where should boundaries exist between family life and content? Benjamin shares in his own words how appearing in content has shaped his confidence, friendships, and understanding of the world, and why his experience challenges many adult assumptions about kids and social media. The conversation explores the difference between consent and obligation, why being asked matters, and how autonomy builds trust. They also dive into how kids actually perceive fame, attention, and visibility, why embarrassment often lives more in parents than children, and how open communication creates emotional safety in a public-facing life. Beyond social media, Benjamin reflects on creativity, communication, artificial intelligence, influence, and the future of content itself, offering insight that feels far beyond his years. This episode is not about parenting perfectly, but about parenting consciously in a digital-first world that is evolving faster than anyone expected. This conversation is essential listening for creators, entrepreneurs, and parents navigating visibility, family, and boundaries in the age of social media. If you are building a personal brand while raising kids, or wondering how this generation is actually being shaped by the internet, this episode will challenge, reassure, and expand how you think about modern childhood. Apply for Creator Methodhttps://creatormethod.com/ Follow Creator Method on Instagramhttps://www.instagram.com/creator.method/ Follow Valeria on Instagram: https://www.instagram.com/valerialipovetsky/ Listen on Spotify: https://open.spotify.com/show/4Bjs61g10V8MEBjg2pfJFi Timestamps: 00:00 Introduction and why this conversation matters 02:20 Growing up in a creator household 06:10 Is being online embarrassing for kids 10:45 Friends, school, and visibility 15:30 Consent, boundaries, and being asked 21:10 Confidence, creativity, and communication 27:40 Fame, recognition, and public attention 33:20 What kids really think about content creation 39:10 AI, influence, and the future generation 45:30 Parenting, trust, and final takeaways Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 7m

  4. 9 JAN

    You’re Not Too Old to Be a Creator: Elly Walton's Real Growth Story

    In this episode of the Creator Method Podcast, Gary sits down with Elly Walton, content creator, entrepreneur, and one of the fastest-growing voices in the creator economy. Starting with just 24 followers, Elly built a community of over 30,000 in under a year by leaning into authenticity, consistency, and real-life storytelling. Her journey is proof that it’s never too late to start and that momentum is built through courage, not perfection. Together, they break down what it actually takes to grow as a creator when you’re starting later in life, balancing family, fear, and self-doubt. Elly opens up about the moment everything changed, from being laid off to finally betting on herself, and why taking imperfect action mattered more than having a perfect plan. They explore why relatability beats niche obsession, how showing up as your full self creates deeper connection, and what most creators get wrong about consistency and growth. Elly shares how one viral moment turned into sustainable momentum, why she stopped waiting for permission to post, and how trusting her instincts unlocked both confidence and clarity. This conversation is a masterclass in belief, resilience, and building a creator career that actually lasts. If you are a creator, entrepreneur, or aspiring creator who feels stuck, behind, or afraid to start, this episode will shift how you think about timing, growth, and what’s truly possible when you commit to yourself. Apply for Creator Method: https://creatormethod.com/ Follow the Creator Method on Instagram https://www.instagram.com/creator.method/ Follow Elly Walton on Instagram: https://www.instagram.com/elly.walton?igsh=MXM3ZG54c2J5czVwaA== Spotify: https://open.spotify.com/show/4Bjs61g10V8MEBjg2pfJFi?si=1a8b57227c8b41d7 Timestamps: 00:00 Introduction and Elly’s Story 02:15 From 24 Followers to Momentum 05:40 Starting Later and Letting Go of Fear 09:30 The Moment Everything Changed 13:10 Authenticity Over Perfection 17:45 Turning Virality Into Growth 24:20 Consistency, Confidence, and Trusting Yourself 31:50 Balancing Life, Family, and Creation 39:10 Building a Creator Career That Lasts 47:30 Final Takeaways Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 1m

  5. 26/12/2025

    From Digital to IRL: Why Events Are the Most Overlooked Growth Lever for Creators

    In this episode of the Creator Method Podcast, host Rachel Ostro sits down with Alexa Tepperman and Aja Zylberberg, the creative force behind some of Creator Method’s most impactful summits and in-person experiences. As the founders of Duet Events, Alexa and Aja bring years of experience designing events that blend strategy, creativity, and human connection to build rooms that actually drive growth. Together, Rachel, Alexa, and Aja unpack why events are one of the most underrated growth tools for creators and founders today. They break down why events are often overcomplicated, what creators get wrong about scale and budget, and how starting small with intention can lead to outsized impact. The conversation examines the distinction between events that merely appear impressive and those that genuinely foster trust, community, and lasting business value. Alexa and Aja pull back the curtain on what really goes into planning high-impact experiences, from guest curation and staffing to timelines, budgets, and brand perception. They explain how events can open doors to partnerships, shift how brands view creators, and serve as powerful content engines that fuel growth long after the event ends. The episode also explores entrepreneurship, motherhood, balance, and how life experiences shape the way Alexa and Aja approach both business and creativity. If you’re a creator or founder thinking about bringing your community offline, this conversation offers a clear, strategic framework for doing it with confidence and intention. Apply for Creator Method:https://creatormethod.com/ Follow Creator Method on Instagram:https://www.instagram.com/creator.method/ Listen on Spotify:https://open.spotify.com/show/4Bjs61g10V8MEBjg2pfJFi?si=1a8b57227c8b41d7 Timestamps 00:00 Why Creators Are Sleeping on Events 02:00 Alexa & Aja’s Origin Story 06:00 What Makes Creator Method Events Different 09:00 Small Events vs Big Summits 13:00 Why Events Build Trust Faster Than Content 17:00 Guest Curation & Human Connection 22:00 Turning Events Into Real Business ROI 27:00 How Brands See Creators After Events 32:00 What Makes an Event Feel Premium 38:00 Common Event Mistakes Creators Make 44:00 Capturing Events for Long-Term Growth 50:00 How to Start Your First Creator Event 56:00 Final Takeaways on Building Rooms With Intention Follow Rachel Ostro: https://www.instagram.com/rachostro?igsh=cXpwZjltdnZtYmds Follow Alexa Tepperman: https://www.instagram.com/alexatepperman?igsh=eGppZnN5dWJpYWox Follow Aja Zylberberg: https://www.instagram.com/ajazylberberg?igsh=MW92eGpuMGg2ajgxNA== Learn more about your ad choices. Visit megaphone.fm/adchoices

    59 min

  6. 19/12/2025

    Your Brain Isn’t Wired for Happiness: Jessica Weiss Explains Why Creators Struggle

    In this episode of the Creator Method Podcast, Gary sits down with Jessica Weiss, renowned happiness expert, executive coach, TEDx speaker, and author of Happiness Works. With over 15 years of experience coaching leaders at organizations such as American Express, Johnson & Johnson, and Coca-Cola, Jessica brings neuroscience, positive psychology, and real-world performance insights into the creator economy. Together, they break down why creators feel burned out, overwhelmed, and inconsistent even when things appear to be working. Jessica explains the brain science behind negativity bias, perfectionism, imposter syndrome, and the fear of being seen, revealing why our brains are wired for survival, not happiness, and how that wiring quietly sabotages creativity and confidence. They also explore the emotional cost of constant output, why creators slip into autopilot mode, and how ignoring replenishment shows up in performance, engagement, and data. Jessica shares practical tools for managing pressure, building sustainable creative rhythms, and separating self-worth from metrics so creators can grow without burning out. This conversation is a masterclass in sustainable creativity, mindset, and long-term success. If you are a creator, entrepreneur, or high performer who feels stuck, exhausted, or trapped in a cycle of pressure and self-doubt, this episode will change how you think about your brain, your habits, and your creative potential. Apply for Creator Method https://creatormethod.com/ Follow Creator Method on Instagram https://www.instagram.com/creator.method/ Spotify https://open.spotify.com/show/4Bjs61g10V8MEBjg2pfJFi?si=1a8b57227c8b41d7 Timestamps 00:00 Introduction and Jessica’s Background 02:10 Why Creators Feel Overwhelmed 05:00 The Science Behind Burnout 08:20 Your Brain and Survival Mode 11:00 Perfectionism and Inconsistency 14:30 Energy Depletion and Autopilot 18:00 Replenishment and Sustainable Creativity 25:00 Imposter Syndrome and Fear of Being Seen 33:00 Metrics, Mindset, and Self-Worth 40:00 Building a Creator Career That Lasts 48:00 Final Takeaways Follow Jessica Weiss on Instagram https://www.instagram.com/thejessicaweiss/ Follow Gary on Instagram https://www.instagram.com/garylipovetsky TikTok https://www.tiktok.com/@garylipovetsky Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 6m

  7. 12/12/2025

    Creators Are Burning Out: The Doctor Who Can Save Your Career

    In this episode of the Creator Method Podcast, Gary sits down with Dr. Daniel Yadegar, triple board certified physician, Harvard and Weill Cornell trained cardiologist, longevity expert, biotech leader, and one of the most trusted medical minds shaping the future of human performance. With decades of experience treating high profile patients, building integrative medical practices, and advising in the longevity and biotech space, Dr. Yadegar brings a rare blend of advanced science, holistic philosophy, and real world practicality. Together, Gary and Daniel dive into one of the biggest challenges facing creators today: the hidden health costs of constant output. Daniel breaks down why creators crash, the biological signs your body gives before burnout hits, and the overlooked inputs that determine your energy, creativity, and longevity. He explains the dangers of dysregulation, the critical role of sleep, why mindfulness is non-negotiable for high performers, and how stress physically ages your body and your appearance faster than you think. Dr. Yadegar also shares the personal story behind his passion for medicine, from fleeing Iran as a child refugee, to growing up in the Dominican Republic, to becoming one of the most respected clinicians in the longevity world. He opens up about being a single father through IVF and surrogacy, balancing an intense career with raising two young kids, and the mindset shifts that guide the way he lives, works, and builds community. This conversation goes deep into creator burnout, self worth, the science of sustainable creativity, the psychology behind imposter syndrome, and how to build a long, healthy, fulfilling career without sacrificing your mental or physical wellbeing. If you are a creator, founder, or high performer of any kind, this episode will fundamentally change how you think about your health, your habits, and your future. Apply for Creator Method:https://creatormethod.com/ Follow Creator Method on Instagram:https://www.instagram.com/creator.method/ Spotify:https://open.spotify.com/show/4Bjs61g10V8MEBjg2pfJFi?si=1a8b57227c8b41d7 Timestamps 00:00 Introduction and Daniels Background 02:00 Fleeing Iran and Growing Up as a Refugee 05:00 Harvard, Weill Cornell and Triple Board Certification 08:00 Why Creators Burn Out: The Biological Truth 10:30 Output vs Input and What Really Causes Burnout 12:00 How to Catch Burnout Before It Happens 15:00 Sleep, Stress and Dysregulation Explained 18:00 The Markers Your Body Gives When You Are Overwired 21:00 Why Mindfulness Is a Performance Tool 24:00 You Are the Product: Protect Yourself 27:00 Longevity, Creativity and Building a 20 Year Career 30:00 The Science of Feeling Off 33:00 Why Stress Ages You Faster 36:00 Muscle, Movement and Nutrition for Long Term Health 40:00 Parenting, Purpose and Living with Intention 44:00 Redefining Success Through the Lens of Longevity 48:00 What Is Next for Dr. Yadegar Follow Dr. Daniel Yadegar Instagram: https://www.instagram.com/drdanyadegar?igsh=ZnFsYmwzeDZ4NjV6 Follow Gary on Social Media Instagram: https://www.instagram.com/garylipovetsky TikTok: https://www.tiktok.com/@garylipovetsky Learn more about your ad choices. Visit megaphone.fm/adchoices

    59 min

  8. 05/12/2025

    From Rock Bottom to 110K Followers: Alessia Scauzillo’s Turning Point

    In this episode of the Creator Method Podcast, Gary sits down with Alessia Scauzillo, former corporate finance professional turned wellness creator, founder, and the woman behind a powerful online community of over 110,000. After earning her CPA, climbing the ranks at PwC and RBC, and becoming a VP by 28, Alessia walked away from the career that looked perfect on paper to build a life that actually felt right. Today, Alessia is a leading voice in wellness, self love, and personal reinvention. She shares how burnout pushed her toward fitness, how teaching 7am and 8pm classes opened the door to content creation, and how a single reel where she revealed her divorce and the now viral line “He’s a good guy, but he’s not the one for me” transformed her entire trajectory overnight. Alessia opens up about navigating grief, evolving past a 12 year relationship, rebuilding her confidence, and finding the courage to leave both a marriage and a dream job that no longer aligned with who she was becoming. She also breaks down the creator strategy behind her growth, the importance of genuine connection, and why choosing joy is often the smartest business move. This conversation dives deep into reinvention, career pivots, relationship bravery, audience connection, and what it really takes to build a meaningful brand today, all while staying grounded, intentional, and true to yourself. Apply for Creator Method: https://creatormethod.com/ Follow Creator Method on Instagram: https://www.instagram.com/creator.method/ Spotify: https://open.spotify.com/show/4Bjs61g10V8MEBjg2pfJFi?si=1a8b57227c8b41d7 Timestamps 00:00 Introduction and Alessia’s Journey 02:00 From CPA to Corporate Banking 06:30 Burnout, Stress and Rock Bottom 10:00 Teaching Fitness at 7AM Before Finance 12:00 Starting Instagram and Building a Wellness Community 14:00 The Divorce Reel That Hit 1M Views 18:00 “He’s a Good Guy… But Not the One for Me” 21:00 Leaving a 12-Year Relationship 24:00 Walking Away from a VP Job at 28 27:00 Taking a Sabbatical and Making the Financial Leap 30:00 Hiring Her First Full-Time Employee 34:00 Navigating Dips in Content Performance 38:00 Why Happiness Drives Creative Success 42:00 The Mystery of Her Fiancé (and Why She Keeps Him Offline) 46:00 Designing Her Joe Fresh Collection 50:00 What’s Next for Alessia’s Brand Follow Alessia Instagram: https://www.instagram.com/alessiasculpt?igsh=MTg3MDJicjB6Ync5dw== Follow Gary on Social Media Instagram: https://www.instagram.com/garylipovetsky TikTok: https://www.tiktok.com/@garylipovetsky Learn more about your ad choices. Visit megaphone.fm/adchoices

    57 min
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About

If you’re looking for shortcuts, this isn’t the podcast. Success in the creator economy is built on long-term thinking, consistency, networking, and execution. The Creator Method Podcast dives into what it truly takes to build a sustainable creator-led career in today’s attention economy. Hosted by Gary Lipovetsky, the show goes beyond surface-level tactics to explore mindset, discipline, pressure, and decision-making through real conversations with creators and industry insiders. Drawing on Gary’s firsthand experience scaling Valeria Lipovetsky's audience to millions, building creator-led businesses, and generating tens of millions in the creator economy, each episode delivers practical insights with real context. This podcast is for creators and entrepreneurs who want clarity, not shortcuts, and who are serious about growth, monetization, and long-term relevance in an economy where demand for great content far exceeds supply.

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