#seen

Sked Social
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#seen by Sked Social is where social media finally gets real. Hosted by Lachlan Bradford, #seen dives into the people, ideas, and experiments shaping what it actually means to treat socials seriously. The unfiltered side of content, community, and creativity. Each episode cuts through the brand-safe noise to show how today’s best social managers, creators, and marketers build influence online without the playbook. From the chaos behind viral posts to the systems that make creativity repeatable, #seen is for anyone who lives and breathes social... and wants to get better at it.

  1. Maddie King on taste, trauma & taking big swings

    2 DAYS AGO

    Maddie King on taste, trauma & taking big swings

    She tore both ACLs, lost her dad, battled cancer — and still built one of the sharpest marketing brains in the game. This week on the pod, Lach sits down with Maddie King — product marketer at Canva, ex-Unilever brand manager (Dove, Rexona, Lynx), former TikTok brand strategist, early Magic Brief marketing lead (acquired by Canva), and professional LinkedIn “shitposter.” What unfolds is way more than a career chat. It’s a masterclass in resilience, taste, creative judgment, and building a marketing career that actually means something. Maddie opens up about: Pivoting from ballerina dreams after tearing both ACLs and losing her dad at 17Getting cancer during uni, building a business, and storytelling her journey onlineWhy “taste” is the most underrated skill in marketingAI vs originality (and why you must protect your creative muscle)Startup burnout, acquisition highs, and knowing when to say noWhy social shouldn’t be reduced to perfect attributionTaking big swings in marketing (and allocating budget to “dumb shit”)Building community flywheels instead of chasing vanity metricsIf you work in content, marketing, social, paid ads, brand — or you’re just trying to stack skills and make bold career moves — this one will recalibrate how you think about creative work. The podcast is proudly sponsored by Sked Social — the social media management platform built for teams who take socials seriously.

    35 min
  2. The truth about social media in 2026 with Matt Navarra

    23 FEB

    The truth about social media in 2026 with Matt Navarra

    Social media isn’t burning you out, your workflow might be. In this episode, Lach sits down with Matt Navarra — social strategist, consultant, media commentator, and author of the Geekout newsletter — to unpack the realities of working in social today. From Matt’s unconventional career path (banking, teaching, government comms) to becoming one of the most trusted voices in the industry, this conversation dives into: • ADHD and why social media attracts neurodivergent brains• Burnout, boundaries, and shaping work around how you actually operate• AI as your wingman — not your creative director• Why judgment and personality matter more in an AI-saturated feed• The shift from rented reach to owned community• Repeatable, episodic content and building formats people come back for We also touch on the Sked Social x Matt Navarra Trends Report — now live — where community is positioned as the true growth engine for brands in 2026 and beyond. If you work in social, lead a team, or are trying to stay relevant without cooking yourself in the process, this one’s for you. This episode is proudly brought to you by Sked Social — the platform built for teams who treat social seriously. And if you’re looking to bring more structure to your creative process, Sked Ideas is now live with a free 14-day trial.

    41 min
  3. Rich Henson on turning customer chaos into product clarity

    16 FEB

    Rich Henson on turning customer chaos into product clarity

    Ideas are infinite now. Execution is the real bottleneck. In this episode, Lach sits down with Rich Henson, Product Manager at Sked Social, to unpack what actually happens between customer feedback and product launches — and why most social teams are drowning in ideas but starving for clarity. From rebuilding approvals (and killing the screenshot era) to spotting early signals around AI adoption, Rich shares what five years inside Sked has taught him about workflow, burnout, and building tools that don’t replace social media managers — but empower them. They also give a behind-the-scenes look at Sked Ideas, a new feature designed to bridge the messy gap between “rough thought” and “ready to schedule.” You’ll hear: Why Google Sheets accidentally became the planning tool of choiceHow to filter good ideas from useful onesThe real impact of AI on social professionalsWhy “grow at all costs” is a trap for agenciesAnd how to avoid burning out in a reactive industryIf you manage social, run an agency, or build products for marketers, this episode will hit.

    52 min
  4. How brands earn culture (not borrow it), with Cal Ritchie

    9 FEB

    How brands earn culture (not borrow it), with Cal Ritchie

    Most brands don’t need better content. They need better community instincts. In this episode of Seen, Lach sits down with social strategist Cal Ritchie from Iris Worldwide to unpack what actually makes social work right now. Cal started his career in community management and never lost touch with it. That foundation shapes everything he does, from big brand strategy to the smallest DM interaction. Together, they talk about why community managers make better strategists, how “boring” brands can win on social, and why starting on social before big campaigns still feels wildly underused. They cover humour as a creative weapon, hacking platform mechanics without losing your soul, why virality is more about compounding than lightning strikes, and how brands can earn a place in culture instead of just borrowing it. There’s also a surprisingly deep crossover into music fandoms, hardcore scenes, AI weirdness, and why showing the messy process matters more than polished perfection. This episode is proudly brought to you by Sked Social, the social media management platform built for teams who take socials seriously. If you work in social, brand, content, or community, this one will hit.

    50 min
  5. Gen Fricker on creativity, burnout, and trusting the process

    2 FEB

    Gen Fricker on creativity, burnout, and trusting the process

    You don’t need a hot take on everything, and forcing one might be what’s burning you out. In this episode, Lach Bradford sits down with Gen Fricker to talk about creativity in the internet age, finding your voice before algorithms existed, and what it really means to build a career that lasts. From early Twitter and Triple J to stand-up comedy, touring, and content creation today, Gen shares the lessons you only learn by doing, and by failing publicly. We talk about creative burnout, trusting the process, why nothing you make is ever wasted, the pressure to always be relevant, and how to protect yourself while still showing up honestly online. It’s a candid conversation about comedy, culture, and choosing longevity over noise. This episode is brought to you by Sked Social — the social media management platform helping teams plan, publish, and distribute great ideas without turning creativity into a grind. If you work in media, content, comedy — or you’ve ever felt stuck between ambition and burnout — this one’s for you.

    51 min
  6. Kriti Gupta on living online without losing your mind

    26 JAN

    Kriti Gupta on living online without losing your mind

    Social media didn’t just change how we post, it changed how we think, rest, work, and connect. In this episode, Lach Bradford sits down with Kriti Gupta to unpack what it really means to live online. From starting out running Facebook events for community groups, to working across publishing, big brands, and building her own venture In My Head, Kriti shares the unfiltered realities of working in media without burning yourself out. We talk about fake productivity, why boredom is a lost skill, the pressure to speak on everything, authenticity as a misunderstood buzzword, and why your “real-life algorithm” matters more than the one on your phone. Plus: practical habits Kriti uses to reset her brain, her minimal tech stack, and the tools she actually swears by. This episode is brought to you by Sked Social — the social media management platform helping teams plan, publish, and engage smarter (without living in chaos). If you work in social, content, media or feel permanently online — this one will hit.

    42 min
  7. The anti marketing playbook with Lena Tuck

    19 JAN

    The anti marketing playbook with Lena Tuck

    Social media doesn’t need more trends.It needs better taste, conviction, and people who actually understand the feed. In this episode of #seen, host Lach Bradford is joined by Lena Tuck — a freelance social video producer who’s helped brands, creators, and major platforms grow by throwing out the rule book. We talk about: Why repeatable formats beat chasing trends Why comments matter more than views How TikTok flipped marketing on its head The real burnout signs social media managers ignore Why doubling down works (even when it feels boring) Using confidence — not perfection — to unlock opportunities This is an honest, practical conversation for social media managers who feel stuck on the hamster wheel and want to build content that actually connects. If you work in socials, content, or brand — this one’s for you. This episode is proudly brought to you by Sked Social.

    45 min
  8. The underrated skills every Social Media Manager needs with Yasmin Cooke

    12 JAN

    The underrated skills every Social Media Manager needs with Yasmin Cooke

    Social media isn’t broken, we’re just forgetting the people. In this episode of #seen, Lach sits down with Yasmin Cooke, Social Media & Content Manager at EMU Australia, to unpack what great social actually looks like today. Yasmin leads social, content, PR, creators, UGC, and community for a global brand — and brings a refreshingly grounded, people-first perspective to strategy, storytelling, and scale. They cover: Why connection beats trends every time How to balance data, gut feel, and creativity The underrated power of community management Repetition vs reinvention in content strategy Burnout, boundaries, and being “always on” Where AI helps — and where it kills the soul If you manage social, content, or marketing — this one will hit close to home. This episode is proudly brought to you by Sked Social.

    33 min
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About

#seen by Sked Social is where social media finally gets real. Hosted by Lachlan Bradford, #seen dives into the people, ideas, and experiments shaping what it actually means to treat socials seriously. The unfiltered side of content, community, and creativity. Each episode cuts through the brand-safe noise to show how today’s best social managers, creators, and marketers build influence online without the playbook. From the chaos behind viral posts to the systems that make creativity repeatable, #seen is for anyone who lives and breathes social... and wants to get better at it.

Information

  • Creator
    Sked Social
  • Years Active
    2K
  • Episodes
    16
  • Rating
    Explicit
  • Copyright
    © 2026 Sked Social
  • Show Website
    #seen