Deconstructing Data

BDEX
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  • Marketing
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Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible.

  1. 2 days ago

    The Attribution Illusion: Why Your Data Looks Better Than It Is

    Most marketers are still making million-dollar decisions based on dashboards they’ve been trained to trust.But what happens when the data itself is flawed?On this episode of Deconstructing Data, David Finkelstein and Jessie Lizak sit down with Cimin Ahmadi Cohen, Founder & CEO of Idea Peddler, to unpack what she calls “The Attribution Illusion” the growing gap between what platforms report and what’s actually driving performance.Cimin has spent years challenging the assumption that more data automatically leads to better decisions. From signal loss and privacy changes to self-reported platform metrics and AI-powered media buying, this conversation digs into the structural problems quietly shaping modern advertising.We’ll cover:• The Attribution Illusion Explained• AI Scaling Bad Media Decisions• Directional vs Decision-Grade Data• Tech StackIf you work in advertising, paid media, identity, attribution, CTV, or analytics, this is a conversation you’ll want to hear.Join us live Thursday, May 28th at 4:15 PM EST.#DeconstructingData #AdvertisingData #IdentityResolution #CTV #AdTech

    41 min

  2. 5 days ago

    How Data and AI Are Reshaping Grocery Retail

    Grocery retail is becoming more data-driven than ever before. The ability to personalize, innovate, and retain customers increasingly depends on how well organizations use and connect their data.On this episode of Deconstructing Data, Jessie and David are joined by Shekar Raman, CEO and Co-founder of Birdzi, to explore how AI and data are transforming the grocery retail experience.Shekar brings a unique background spanning research, telecommunications, and enterprise technology, now leading Birdzi’s work in helping supermarkets deliver one-to-one personalization at scale. His focus is on using AI and data to improve customer engagement, simplify decision-making, and drive more effective marketing strategies.In this conversation, we’ll explore:1. AI-Driven Personalization in Grocery Retail2. Breaking Data Barriers for Retail Innovation3. Data-Driven Retail Loyalty Programs4. Tech StackFrom connecting fragmented systems to enabling more personalized customer experiences, this episode looks at how grocery retailers can use data and AI to adapt to changing expectations and compete more effectively.Join us as we break down how data, personalization, and innovation are shaping the future of grocery retail.

    48 min

  3. 15 May

    Data Privacy and Compliance in Modern Marketing

    Data collection sits at the center of modern marketing. Privacy and compliance are quickly becoming just as critical.As regulations evolve and consumers become more aware of how their data is used, businesses face increasing pressure to collect, store, and activate data responsibly.What may seem like simple data collection often carries legal, operational, and reputational implications.On this episode of Deconstructing Data, Jessie and David are joined by Donata Stroink-Skillrud, Co-founder and President of Termageddon and a data privacy attorney, to explore how organizations can approach data collection with privacy and compliance in mind.Donata brings deep expertise in data privacy law, including GDPR, CCPA, and cybersecurity standards, along with hands-on experience helping businesses implement policies that adapt to changing regulations. Her work focuses on helping companies understand the real impact of data practices and how to build systems that align with both legal requirements and customer expectations.In this conversation, we’ll explore:1. Collecting Data with Privacy and Compliance2. Marketing Tools and Data Privacy Risks3. Understanding Data Privacy Laws and Regulations4. Tech StackJoin us as we break down how privacy, compliance, and data strategy intersect, and what businesses need to consider as they continue to collect and use customer data.

    37 min

  4. 12 May

    AI in Marketing and Lessons for Founders

    Networking is supposed to be the answer, so why does it still feel empty?Forced conversations. Transactional energy. Rooms full of people, but no real connection.On this episode of The Trauma Translator™, Lauren will be talking about the most excited to chat with Adam R. Connors, Founder of NetWorkWise and creator of More Than Just a Lunch.Adam has found the secret sauce to creating meaningful connections and organic dialogue, truly epitomizing the Art & Science of Connection IRL! They'll be touching upon the following topics:1. Why networking often feels performative and draining2. How intentional spaces like More Than Just a Lunch create trust and real opportunity 3. Actionable ways to reduce anxiety real-time, IRL and create meaningful connection If you’ve ever felt disconnected from networking join us live on Thursday, May 6th at 1PM ET! Register to join live and add it to your calendar.Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/63646112...

    47 min

  5. 4 May

    AI Trends, Knowledge Graphs, and Startup Data

    AI is generating more insights than ever. Turning those insights into something structured, usable, and actionable remains the challenge.As organizations explore trends, experiment with AI, and build new systems, the question becomes how to move beyond scattered signals and create knowledge that actually supports decision-making.On this episode of Deconstructing Data, Jessie and David are joined by Piers Fawkes, Founder of PSFK and Fodda, to explore how trends, data, and knowledge systems intersect in the age of AI.Piers has spent over two decades helping global brands identify emerging patterns and translate them into strategy. His work now focuses on building structured knowledge systems that allow both humans and AI to better understand, organize, and act on complex information.In this conversation, we’ll explore:1. Artificial Intelligence Trends in Startups2. Knowledge Graphs in Data and AI Systems3. Using Data for Trends Research4. Tech StackFrom weak signals to structured data, this episode examines how organizations can better capture, organize, and apply knowledge in an increasingly AI-driven environment.Join us as we break down how trends, data, and knowledge systems are shaping how companies think, plan, and build for the future.

    37 min

  6. 1 May

    Data, AI, and the Future of Creative Advertising

    Creativity has always been at the heart of advertising. Today, data and AI are reshaping how that creativity is discovered, refined, and delivered to audiences.On this episode of Deconstructing Data, Jessie and David welcome Andrew Littlewood, Chief Planning and Data Officer at Brainlabs, to discuss how data insights and emerging technologies are influencing the next generation of advertising strategy.Andrew brings more than 20 years of experience across agency disciplines, combining analytical thinking with marketing strategy to help organizations translate complex data into actionable insights that improve campaign performance and marketing effectiveness. His work focuses on connecting data, planning, and creative teams so that insights can inform smarter and more impactful campaigns.In this conversation, the discussion will explore how brands are using data and AI to support creative decision-making, how data insights can inspire innovative campaigns while maintaining creative integrity, and what emerging trends may shape the advertising industry in the years ahead.Topics include:1. How Data and AI Are Redefining Creative Advertising2. Data-Driven Creativity Using Insights to Inspire Innovative Campaigns3. Future of Advertising and Emerging Industry Trends4. Tech StackJoin us for this conversation as we examine how data, creativity, and evolving technologies are influencing the future of modern advertising.

    41 min

  7. 24 Apr

    Scaling Creative Agencies with Profit-Focused Models

    Profitability is one of the biggest challenges creative and digital agencies face as they grow. Many scale revenue but struggle to maintain healthy margins, predictable financial models, and operational discipline. On this episode of Deconstructing Data, Jessie and David welcome Jody Grunden, Partner and Virtual CFO Practice Leader at Anders CPAs + Advisors, to discuss how agencies can build financial structures that support both growth and long-term profitability. Jody has spent more than two decades helping creative and digital agencies strengthen their financial foundations. As the co-founder of Summit CPA Group, now Anders Virtual CFO, he helped pioneer subscription-based billing in the accounting industry and built one of North America’s first fully distributed Virtual CFO practices. Through his work, he has developed frameworks that help agencies align financial strategy with operational decision-making and sustainable growth. Jody is also the author of Digital Dollars and Cents and Building the Virtual CFO Firm in the Cloud, and has been recognized by CPA.com as one of the most innovative practitioners in the accounting profession. His work focuses on helping agency leaders move beyond reactive financial management and toward clearer, data-driven financial planning. In this conversation, the discussion will explore how agencies can structure their financial models to support growth, how subscription pricing has influenced modern accounting practices, and what operational frameworks agencies can adopt to scale while maintaining profitability. Topics include: 1. A Profit-Focused Maturity Model for Agencies 2. How Subscription Pricing Changed Accounting Models 3. How Creative Agencies Can Scale Profitably 4. Tech Stack Join us for this discussion to learn how financial strategy, pricing models, and operational frameworks can help creative agencies build stronger, more profitable businesses.

    42 min

  8. 17 Apr

    Data Foundations and Hybrid Teams in Modern Marketing

    AI is generating more insights than ever. Turning those insights into something structured, usable, and actionable remains the challenge. As organizations explore trends, experiment with AI, and build new systems, the question becomes how to move beyond scattered signals and create knowledge that actually supports decision-making. On this episode of Deconstructing Data, Jessie Lizak and David Finkelstein are joined by Piers Fawkes, Founder of PSFK and Fodda, to explore how trends, data, and knowledge systems intersect in the age of AI. Piers has spent over two decades helping global brands identify emerging patterns and translate them into strategy. His work now focuses on building structured knowledge systems that allow both humans and AI to better understand, organize, and act on complex information. In this conversation, we’ll explore: 1. Artificial Intelligence Trends in Startups 2. Knowledge Graphs in Data and AI Systems 3. Using Data for Trends Research 4. Tech Stack From weak signals to structured data, this episode examines how organizations can better capture, organize, and apply knowledge in an increasingly AI-driven environment. Join us as we break down how trends, data, and knowledge systems are shaping how companies think, plan, and build for the future.

    37 min
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About

Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible.

Information

  • Creator
    BDEX
  • Years Active
    2022 - 2026
  • Episodes
    187
  • Rating
    Clean
  • Copyright
    © BDEX
  • Show Website
    Deconstructing Data