No Broke Behavior Analysts

Sarah Burby
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Sarah Burby was a practicing BCBA with a full caseload, solid credentials, and a creeping feeling that she was massively undercharging for her expertise. So she started applying what she already knew, behavior analysis, data, what actually moves people, and built a seven-figure business. No Broke Behavior Analysts is the weekly show where she teaches other BCBAs exactly how to do the same thing. Marketing, pricing, building an audience, attracting clients, all of it mapped to skills you already have and use every day. Follow the show and see how close you already are.

  1. 1 day ago

    Where to Start Your BCBA Business When You Feel Overwhelmed

    If your to-do list has fifty things on it and you have no idea which one to touch first, you do not have a strategy problem, you have a focus problem. In this episode, Sarah lays out the exact order of operations for building a business without the overwhelm, and why doing less with intention will always outperform doing more without it.  In this episode, Sarah chats about:  The real reasons behind that overwhelmed, paralyzed feeling: too many ideas, information overload, and comparing your beginning to someone else's middle  Why consuming more content, courses, and podcasts can quietly become a coping mechanism instead of actual progress  The exact order to build a business in: problem first, then client, then one single offer, before branding or a website ever enters the picture  Why having four offers at once means you are not fully selling any of them  How to test whether your offer is actually clear enough, using a simple one to two sentence rule  Why niching down feels scary but vague messaging is what actually kills conversions  The difference between moving fast and moving with intention, and why the second one wins every time  If you are stuck in analysis paralysis trying to figure out what to build next, this episode gives you the clear, boring, unglamorous roadmap that actually works.  Ready to stop guessing and start building a business people can actually find? Join our business building community Clinicians Doing More for just $97 here.  Love FREE high quality CEUs? Join our free community by clicking here.  Want a step-by-step framework to make attracting your first client feel easy? Download it here!  Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here.  Follow me on social: @sarahburby @mindbodybehavior  Subscribe + review: If you're a BCBA building a life and business you actually love, subscribe so you don't miss the next episode. If this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

  2. 29 Jul

    All or Nothing Thinking: The Hidden Rule Keeping BCBAs Stuck

    Perfectionism is not a personality trait, it is a rule you made up, and it might be the exact thing standing between you and the business or life you actually want. In this episode, Sarah breaks down all or nothing thinking, where it comes from, and why the most successful people are not the ones who did it perfectly, they are the ones willing to prove themselves wrong.  In this episode, Sarah chats about:  What cognitive distortions actually are, and why all or nothing thinking made sense for survival but works against you now  The perfectionist trap most behavior analysts fall into, and how it quietly limits every area of life, not just business  Why waiting for the perfect website, the perfect post, or the perfect moment is really just a safety story  How to trace an unhelpful rule back to where it started, and why the people who taught it to you usually meant well  Sarah's own story of changing her identity from I am not a business owner to I am, and what shifted once she did  Why fear and nervousness are not signs to stop, they are signs you are doing something that actually matters  A simple practice for proving yourself wrong on purpose, one small imperfect action at a time  If you have ever told yourself you cannot start until something else happens first, this episode is the permission slip to challenge that rule today.  Ready to stop guessing and start building a business people can actually find? Join our business building community Clinicians Doing More for just $97 here.  Love FREE high quality CEUs? Join our free community by clicking here.  Want a step-by-step framework to make attracting your first client feel easy? Download it here!  Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here.  Follow me on social: @sarahburby @mindbodybehavior  Subscribe + review: If you're a BCBA building a life and business you actually love, subscribe so you don't miss the next episode. If this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

  3. 22 Jul

    The Fear of Being Seen: Why Your Mindset Is Blocking Your BCBA Business

    You can have every strategy, every framework, and every dollar spent on a business coach, but if the fear of being seen is running the show, none of it sticks. In this episode, Sarah gets personal about her own anxiety, the moment a stranger's comment sent her spiraling, and why learning to sit with criticism is the real unlock behind scaling a business.  In this episode, Sarah chats about:  Why mindset is the root of every business result, and why strategy alone will not fix it  Sarah's own story with generalized anxiety disorder and where her fear of being seen actually started  The moment a BCBA publicly called her coaching program a pyramid scheme, and how she worked through it  A simple worst case scenario exercise to pull apart what you are actually afraid of when you post or show up online  Why every post, every piece of feedback, and every result in your business is just data, not a verdict on who you are  The real reason people avoid social media, and the deeper fear usually hiding underneath it  Why you cannot have impact without being open to criticism, and how to make peace with that trade  If you have ever hesitated to hit publish, raise your rate, or put your name on something you built, this episode will show you what is actually behind that hesitation, and how to move through it.  Ready to stop guessing and start building a business people can actually find? Join our business building community Clinicians Doing More for just $97 here.  Love FREE high quality CEUs? Join our free community by clicking here.  Want a step-by-step framework to make attracting your first client feel easy? Download it here!  Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here.  Follow me on social: @sarahburby @mindbodybehavior  Subscribe + review: If you're a BCBA building a life and business you actually love, subscribe so you don't miss the next episode. If this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

  4. 15 Jul

    The #1 Mistake BCBAs Make When Building a Business

    You can be the most passionate, most qualified BCBA in the room and still hear crickets when you try to sell your offer. In this episode, Sarah breaks down the mistake she made when she first started her business: building something she was passionate about instead of something people were actually willing to pay for. If your offer feels like it should be selling itself but isn't, this episode is the reason why. In this episode, Sarah chats about: The real difference between selling a passion and solving a problem, and why only one of them pays the billsWhy people don't buy products or services, they buy the transformation on the other side of themThe costly lesson Sarah learned from an eight week curriculum that only two people showed up toThe three buckets every single offer falls into: health, wealth, or happiness and connectionWhy proactive offers are a hard sell and immediate problems are what actually open walletsHow Sarah turned a single Facebook group frustration into a supervision program now making 30 to 40K a monthThe simplest way to figure out what to sell: stop guessing and start listening If you're a BCBA or behavior analyst trying to figure out why your offer isn't converting, this episode gives you the lens to fix it before you build one more thing nobody asked for. Ready to stop guessing and start building a business people can actually find? Join our business building community Clinicians Doing More for just $97 here. Love FREE high quality CEUs? Join our free community by clicking here.Want a step-by-step framework to make attracting your first client feel easy? Download it here!Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here.Follow me on social: @sarahburby @mindbodybehavior Subscribe + review: If you're a BCBA building a life and business you actually love, subscribe so you don't miss the next episode. If this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

  5. 8 Jul

    How Behavior Analysts Can Market Their Business Without Feeling Salesy

    If the word "marketing" makes you cringe, you're not alone and you're also not doing it right yet. In this episode, Sarah breaks down why so many BCBAs freeze up the second it's time to talk about their offer, and why the discomfort isn't a sign to stop it's a sign you're doing something new. This is the conversation that reframes marketing from "salesy and gross" to the single most important skill standing between you and a fully booked business.  In this episode, Sarah chats about:  Why "marketing" isn't inherently cringey  and what's actually causing that ick feeling The real difference between vanity and visibility (confusing the two keeps good clinicians invisible)  Why not marketing your offer is actually the selfish move, not the humble one  How to turn vague, jargon heavy messaging into a clear offer people immediately say yes to  The exact test to run on any caption, email, or sales page before you hit publish  Why "I help BCBAs avoid burnout" isn't a real marketing message and what to say instead  If you're a BCBA or behavior analyst thinking about building a side hustle or growing your coaching business, this episode is your foundation. Before you touch a logo, a website, or an Instagram bio, you need this.  Ready to stop guessing and start building a business people can actually find? Join our business building community Clinicians Doing More for just $97 here. Love FREE high quality CEUs? Join our freecommunity by clicking here. Want a step-by-step framework to make attracting your first client feel easy? Download it here!Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here.Follow me on social: @sarahburby @mindbodybehaviorSubscribe + review: If you're a BCBA building a life and business you actually love, subscribe so you don't miss the next episode. If this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

  6. 27 May

    Ep. 40. Is Your Offer Too High?

    Is Your Offer Too High? Pricing, Confidence, and Knowing Your Worth | Ep. 40 If you freeze every time someone questions your pricing, this episode is for you. Sarah dives into one of the biggest mindset struggles new coaches and business owners face: charging confidently for the value they provide. From underpricing out of fear to learning how to hold your ground when people push back, this conversation is packed with practical mindset shifts and business strategy. WHAT YOU'LL LEARN Why underpricing yourself actually leads to burnout and resentmentThe real reason new coaches panic when someone questions their ratesHow confidence in your pricing changes the energy of every sales conversationThe “$15 million beach house” analogy that will completely shift how you think about your offersHow to reverse engineer your pricing based on your income goals and client capacityWhy charging significantly less than others in your niche can actually hurt trust instead of helping itEPISODE SUMMARYSarah shares exciting updates about the future of the podcast, including the transition into video content and her continued focus on business and mindset conversations for entrepreneurs and coaches. She reflects on how the show has evolved over time and why leaning into this next phase feels aligned with where both she and the audience are headed. The core of this episode centers around pricing confidence and why so many new coaches struggle to confidently state what they charge. Sarah explains that when people question your pricing, it does not automatically mean your offer is overpriced. More often, it simply means that particular person is not your ideal client or is not in the right season to invest. Using the analogy of a $15 million beachfront home, Sarah explains how ridiculous it would feel to walk into an open house and ask to pay a tiny fraction of the asking price. Yet many coaches do the equivalent when they immediately slash their rates after one objection. Your pricing is not supposed to adjust based on someone else's budget. Sarah also breaks down why pricing too low becomes unsustainable. When you undercharge, you eventually become exhausted, resentful, and unable to grow your business long term. Instead, she encourages listeners to look realistically at their financial goals, determine how many clients they can actually serve, and reverse engineer pricing from there. The episode wraps with practical advice on researching your market, understanding the range other professionals charge, and avoiding the trap of pricing yourself dramatically lower just to become the “cheap option.” The goal is not to copy others, but to position yourself appropriately while building a sustainable business that actually supports your life. TIMESTAMPS00:00 — Introduction and podcast updates02:00 — Why Sarah is adding video to the podcast04:00 — The pricing confidence problem new coaches face05:00 — The $15 million beach house analogy06:30 — Why underpricing leads to burnout and resentment07:30 — Sarah’s thoughts on investing in business support10:30 — Why different offers require different pricing models11:30 — The “fancy restaurant” analogy for coaching prices13:00 — Handling pushback and objections confidently15:00 — Reverse engineering your income and pricing goals17:00 — Researching competitors and understanding market pricing18:30 — Final encouragement to charge your worth RESOURCES MENTIONED Love FREE high quality CEUs? Join our free community by ⁠⁠clicking here.⁠⁠Want a step-by-step framework to make attracting your first client feel easy? Download ⁠it here⁠!Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. Follow me on social: ⁠⁠@sarahburby ⁠⁠⁠⁠@mindbodybehavioranalysts SUBSCRIBE + REVIEWIf you are building a business and a life you actually love, subscribe so you don't miss the next episode. If this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

    Ep. 40. Is Your Offer Too High?

  7. 20 May

    Ep. 39. Failure vs. Defeat

    Failure vs. Defeat: The Mindset Shift That Keeps You Moving Forward | Ep. 39 Most people think failure and defeat mean the same thing. They don't. If you've ever launched something that flopped, set a goal you abandoned, or stopped talking about a dream because it didn't pan out fast enough, you may have crossed from failure into defeat without realizing it. This episode breaks down exactly how that switch happens and how to stop it. WHAT YOU'LL LEARN How to tell the difference between failure as an event and defeat as a decisionThe exact 6 signs you've slipped from failing into defeat (and most people miss all of them)Why your brain is neurologically wired to turn failure into identity and how to interrupt that pattern before it settles inHow to process failure with intention instead of ruminating or bypassing it entirelyWhy waiting until you feel "ready" to try again is actually just defeat dressed up as cautionEPISODE SUMMARY Failure is something that happened. Defeat is something you decide. That one distinction changes everything about how you respond to setbacks in your business and your life. Sarah unpacks why the two are so easy to confuse and what it actually costs you when you do. What is the difference between failure and defeat? Failure has a date, a context, and a lesson. Defeat is a state of mind. It is what happens when you take one outcome and decide it means you should stop. Sarah uses the GPS analogy: a wrong turn is failure. Pulling over, turning off the car, and deciding you were never meant to reach the destination is defeat. Same journey, same wrong turn, completely different response. Why do people slip into defeat after a setback? Your brain's negativity bias encodes painful experiences more deeply as a survival mechanism. But the bigger culprit is learned helplessness: after enough unprocessed failure, your nervous system concludes that effort does not lead to results and shuts down trying altogether. Sarah explains how those neural pathways can be rewired and why awareness is always the first move. How do you bounce back from failure without giving up on your goals? Sarah walks through three mistakes people make after failure: making it mean something about their identity, skipping processing and jumping straight to moving on, and waiting until they feel ready before trying again. The fix is processing with intention, sitting with the failure long enough to extract the lesson, then moving forward. Confidence does not come before the attempt. It builds in the going. TIMESTAMPS00:00 — Introduction02:15 — Failure is an event, defeat is a decision06:30 — The neuroscience: negativity bias and learned helplessness12:00 — 6 signs you have crossed from failure into defeat22:45 — How defeat gets installed: 3 mistakes to avoid after a setback34:00 — Sarah's personal examples from building her business37:30 — Your action step for this week RESOURCES MENTIONED Love FREE high quality CEUs? Join our free community by ⁠clicking here.⁠Want a step-by-step framework to make attracting your first client feel easy? Download it here!Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. Follow me on social: ⁠@sarahburby ⁠⁠@mindbodybehavioranalysts SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

    Ep. 39. Failure vs. Defeat

  8. 13 May

    Ep. 38. Quantum Leaps Part 2

    A quantum leap doesn’t happen by accident—it starts with a decision. In Part 2 of this series, Sarah goes deeper into what it actually looks like to live through a quantum leap in real time. From major business investments and rebranding to identity shifts and nervous system recalibration, she shares the behind-the-scenes reality of becoming the next version of yourself before there’s proof it will work. This episode is all about moving from “maybe someday” into full-body certainty. You’ll learn why the biggest breakthroughs require decisive action, how your environment shapes your growth, and what it means to leap from a new identity instead of waiting to earn it. What You’ll Learn in This Episode Why a quantum leap begins with a decision—not circumstanceThe difference between leaping to an identity vs. leaping from onHow identity shapes your actions and rewires your brainWhy waiting for proof keeps people stuckWhat Sarah’s current quantum leap looks like in real lifeHow to tell the difference between fear and expansionThe role environment plays in your growth and successHow to stop wasting energy in indecision and “the messy middle”Why your body often knows before your brain doesHow small daily actions create massive identity shifts over timeRESOURCES MENTIONED Love FREE high quality CEUs? Join our free community by ⁠⁠clicking here.⁠⁠Want a step-by-step framework to make attracting your first client feel easy? Download ⁠it here⁠!Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. Follow me on social: ⁠⁠@sarahburby ⁠⁠⁠⁠@mindbodybehavioranalysts ⁠SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

    Ep. 38. Quantum Leaps Part 2
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About

Sarah Burby was a practicing BCBA with a full caseload, solid credentials, and a creeping feeling that she was massively undercharging for her expertise. So she started applying what she already knew, behavior analysis, data, what actually moves people, and built a seven-figure business. No Broke Behavior Analysts is the weekly show where she teaches other BCBAs exactly how to do the same thing. Marketing, pricing, building an audience, attracting clients, all of it mapped to skills you already have and use every day. Follow the show and see how close you already are.

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