My Amazon Guy

Steven Pope
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  • Entrepreneurship
  • Updated daily

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

  1. 5 hr ago

    Stop Deep Discounting on Prime Day: The High-Margin Playbook for 2026

    Send us Fan Mail Prime Day isn't just about massive discounts, it's about margin protection and long-term audience building.  In this video, we break down why a "Low-Discount" strategy often yields higher net profit and how to use technical tools like Amazon Marketing Cloud (AMC) and Brand Tailored Promotions to capture sales after the event ends. Get help from My Amazon Guy to grow your Amazon sales. https://bit.ly/4jMZtxu #AmazonPrimeDay #AmazonFBA #AmazonSellers #AmazonPPC #amazonmarketing  Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 Should You Actually Discount on Prime Day?  01:21 The "Added to Cart" Secret Tactic  02:54 Why the Account-Wide View is Killing Your Profit  03:55 Testing Campaigns Before the Big Event  04:12 AMC Audience Insights: Building Your Post-Prime Funnel  05:00 Summary & Next Steps for Your Brand ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    5 min

  2. 1 day ago

    Amazon SEO has CHANGED: Stop Keyword Stuffing (New 2026 AI Ranking Rules)

    Send us Fan Mail Master the 5 Phases of Amazon SEO to outrank competitors in the new AI-driven era. Amazon's ranking algorithm has shifted from simple keyword stuffing to "Buyer Intent" and AI-driven questions. In this masterclass, We break down our proven 4-phase SEO framework and introduce the unofficial Phase 5: Intent & AI Prompting. Learn how to optimize your listing for Rufus, Amazon’s new AI shopping assistant, and why your A+ content is now your secret weapon for indexing. Get better sales and grow your brand with My Amazon Guy: https://bit.ly/4jMZtxu #AmazonSEO #AmazonSellers #AmazonFBA #AmazonListingOptimization #AmazonRufus Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - The Problem: Why it’s harder to scale organic sales 01:32 - The 4-Phase SEO Approach (Overview) 03:26 - Phase 5: AI, Rufus, and Question-Based Shopping 04:56 - Stop the Stuffing: New Title & Bullet Point Rules 11:13 - Using A+ Content & FAQ for AI Indexing 19:19 - How to incorporate 100+ keywords without penalties 29:00 - Ranking vs. Indexing: What’s the difference in 2026? 32:44 - The "Strike Zone" Strategy: Moving from Page 2 to Page 1 ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    38 min

  3. 3 days ago

    Why AI Shopping Agents Are Changing Your Amazon Strategy

    Send us Fan Mail Agentic commerce and AI shopping agents are changing how buyers search, compare, and buy products online. This ecommerce podcast covers Amazon AI shopping, retail media, consumer insights, buyer intent, and product recommendations. Learn how brands can prepare for the future of retail as AI agents reshape search, shopping, loyalty, and online sales. Follow Trevor Sumner on LinkedIn: https://www.linkedin.com/in/trevorsumner/ Or check i-Genie.ai Stop guessing how AI shopping will affect your sales. Get a real Amazon growth plan before your competitors adapt first: https://bit.ly/4jMZtxu #AgenticCommerce #AIShopping #EcommerceAI #AmazonAI #RetailMedia Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - AI Shopping Agents and Buyer Intent 01:42 - Ecommerce, AI, and Consumer Insights 02:23 - How i-Genie Tracks Consumer Signals 04:32 - Brand Lessons from F1 and Red Bull 06:02 - Why Surveys Miss Real Buyer Intent 07:02 - Amazon For You and AI Preferences 08:12 - Agentic Commerce and AI Shopping Growth 09:41 - Why Retailers Protect the Shopping Experience 10:30 - Why AI Agents May Not Replace Buyers Yet 12:35 - Amazon Rufus, Alexa, and Agent Shopping 13:37 - Retail Therapy and Human Shopping Habits 14:24 - Useful AI Agents for Gifts and Product Alerts 16:11 - Amazon Dash, Subscribe and Save, and Reorders 18:20 - Unprompted AI Shopping and Amazon’s Edge 19:51 - Future of Retail, Branding, and AI Data 20:26 - Better Store Data and Retail Media 22:17 - Why Retail Is a Hard Business 23:41 - Coca-Cola, Shelf Presence, and Brand Reach 24:51 - Advice on Saying No in Business 27:19 - Where to Find Trevor Sumner ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    28 min

  4. 5 days ago

    Amazon PPC Budgets Are a Guess Until Data Proves Otherwise

    Send us Fan Mail Stop guessing your Amazon PPC budget. In this session, Noah Wickham from My Amazon Guy explains why there is no perfect starting bid or budget, why Amazon suggested bids are often misleading, and how sellers should use real campaign data to make smarter PPC decisions. Noah breaks down why PPC does not create sales by itself. It only gets your product in front of shoppers. Your click-through rate, conversion rate, listing quality, product fit, price, and reviews all decide whether that ad spend turns into profit. You’ll learn how to start with a testing budget, adjust bids based on impressions and spend, avoid blindly trusting Amazon’s suggestions, and know when you have enough data to make a decision. Get help from My Amazon Guy to grow your Amazon sales: https://bit.ly/4jMZtxu #AmazonPPC #AmazonAds #AmazonFBA #AmazonSellers #amazonmarketing  Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - How to Start an Amazon PPC Budget 01:07 - Why Sales Matter More Than Budget 01:45 - Cost Per Click Changes by Product Type 02:05 - PPC Needs Better Clicks and Conversions 03:00 - Fix the Listing Before Blaming Ads 03:42 - Click Rate Changes After Listing Work 04:37 - Why Amazon Suggested Bids Can Be Wrong 05:38 - Placement Types and Bad Search Term Data 06:33 - Why Bid Costs Depend on Competition 07:23 - Starting Bids and Budgets Are Tests 08:32 - Dynamic Down Only Bidding for New Sellers 09:19 - Spend Thresholds and Buying Data 09:59 - Why Relevance Still Matters in Ads ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    11 min

  5. 6 days ago

    Amazon PPC Strategy: When to Adjust Your Bids

    Send us Fan Mail Amazon PPC bid optimization should be based on data, not random changes, especially for fast-growing brands. Learn when to change Amazon PPC bids, how to review 30-day and 60-day data, and how to spot wasted ad spend. This video explains Amazon PPC bid changes, bleeding keywords, Campaign Manager reports, ACoS, and spend with no sales. Stop guessing with Amazon ad spend. Get a PPC plan built around real data before more budget goes to bad keywords: https://bit.ly/3ZlHh6G  #AmazonPPC #AmazonAds #AmazonFBA #PPCStrategy #AmazonSellers Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - How Often to Change Amazon PPC Bids 00:30 - Weekly Bid Checks for Growing Campaigns 01:05 - Use 30-Day and 60-Day PPC Data 01:40 - Amazon Reports and Longer Data Windows 02:10 - Find Bleeding Keywords in Campaign Manager 02:41 - Lower or Pause Bad Amazon PPC Keywords ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    3 min

  6. 2 Jun

    See the Difference in Amazon Payout Cashflow With DD+7 Before Payday Hurts

    Send us Fan Mail Amazon DD+7 cash flow problems can delay payouts, strain PPC budgets, and leave sellers short before credit card bills hit. This video explains the Amazon DD+7 payout policy, delivery date reserve, deferred transactions, and payday lag cycle. See how Amazon seller cash flow, PPC costs, credit card payments, and working capital gaps can stack up under DD+7. Stop guessing where your Amazon cash is going. Get a cash flow and PPC review before DD+7 turns payday into damage control: https://bit.ly/4jMZtxu #AmazonFBA #AmazonSeller #AmazonPPC #AmazonCashFlow #SellerCentral Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Why Amazon DD+7 Hurts Sellers 00:32 - DD+7 Lag Cycle and Cash Flow 00:47 - Amazon Payday Calendar Example 01:20 - Delivery Date Plus Seven Explained 02:05 - Orders Missing the Current Payday 03:16 - PPC Costs Before Amazon Payouts 04:29 - Why the First Lag Is Not the Only Problem 05:18 - Credit Card Payments and PPC Spend 06:25 - How Sellers Fall Behind on Payments 07:02 - Payday 2 and the Working Capital Gap 08:54 - DD+7 Can Set Cash Flow Back 14 Days 09:23 - Questions About DD+7 and Amazon Cash Flow ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    10 min

  7. 1 Jun

    Amazon’s Massive May Update: Everything Sellers Need to Know!

    Send us Fan Mail Amazon seller updates May 2026 cover Alexa for Shopping, auto-buy, seller fees, and Subscribe & Save dashboard changes. This recap explains how Amazon AI shopping, Rufus replacement, pricing rules, and Seller Central data may affect Amazon sellers. Learn what changed across Amazon product pages, subscriptions, AI search, and seller costs before these updates impact sales. Amazon changes are moving fast. Get a real account review before fees, AI search, and product page shifts start eating your sales:  #AmazonSeller #AmazonFBA #AmazonNews #AmazonAI #sellercentral  Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps: 00:00 - Amazon Seller Updates May 2026 Recap 00:38 - Amazon Fees and Seller Cost Pressure 01:38 - Amazon Auto-Buy Button on Product Pages 02:51 - Subscribe and Save Dashboard Data Changes 04:03 - Alexa for Shopping Replaces Rufus ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    6 min

  8. 29 May

    The Future of Work: Why Your Job Might Disappear in 18 Months

    Send us Fan Mail Cannes Lions 2026 brings executive community, AI career growth, marketing leaders, and insights professionals into one timely conversation. This podcast episode covers how business growth executives can stay useful, build better connections, and respond as AI changes roles. Learn why leadership, emotional intelligence, and cross-team business knowledge matter more as companies rethink jobs and growth. Want access to the Cannes Lions executive sessions and future business growth events? Join Insights Lighthouse and get in the room before the best connections are gone: https://insights-lighthouse.com/events/62/event-application If AI, hiring shifts, and messy growth goals are hitting the business at once, get expert help before small gaps turn into expensive problems: https://bit.ly/4jMZtxu #CannesLions2026 #AICareerGrowth #ExecutiveLeadership #MarketingLeaders #FutureOfWork Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - AI Job Risk for Insights Professionals 00:49 - Mad Growth Podcast Guest Introduction 01:41 - What Insights Lighthouse Does 02:44 - Executive Community During AI Change 04:37 - Cannes Lions 2026 and Marketing Leaders 06:19 - Insights Lighthouse Event at Martinez Hotel 08:19 - AI Career Growth in the Next 6 to 12 Months 09:26 - Why Companies Need New Professional Skills 10:20 - 60% of Insights Roles at Risk 11:07 - Take a Leadership Role at Work 12:28 - Human Intelligence and Emotional Intelligence 13:10 - Learn the Whole Business to Grow Faster 14:05 - Where to Find Insights Lighthouse 15:01 - Membership, Mentorship, and Event Access 15:29 - Cannes Lions Event Dates and Registration ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    16 min
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About

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

Information

  • Creator
    Steven Pope
  • Years Active
    2020 - 2026
  • Episodes
    1.9k
  • Rating
    Clean
  • Copyright
    © 2026 My Amazon Guy
  • Show Website
    My Amazon Guy

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