OWNR OPS Podcast

Austin Gray @theownerop
  • 0.0 (0)
  • Entrepreneurship
  • Updated weekly

The OWNR OPS Podcast is for land‑clearing and forestry‑mulching owner‑operators who want a real business, not just a busy machine. If you’ve got at least one real machine and you’re stuck under ~$100k/month, we break down the Price–Pipeline–Playbook OS: - PRICE – crew‑day math, bids, and minimums - PIPELINE – Google, Facebook, and follow‑up - PLAYBOOK – weekly scoreboards, scheduling, hiring Real numbers, teardown episodes, and simple frameworks you can steal and install.

  1. 5 days ago

    The Ideal Customer Profile Every Land Clearing Business Needs

    💰Apply for OPS Accelerator ➡️ https://ownrops.com/accelerator 📞 Quo: Never miss a lead. Quo answers your calls with AI, summarizes them, and syncs the call summary and transcript straight into your Jobber Requests ➡️ Get 20% off Quo here: http://get.quo.com/ownrops Most land clearing and forestry mulching owners are busy every day and still broke by Friday. This raw and real episode is about why: you're saying yes to the wrong customers. Jacob and I open up about qualifying leads and still working the unqualified ones anyway, and my $1,900 day that turned into a $1,200 loss after I stacked three small jobs. Then we break down the $74,100 job (plus a $29K repeat) that came from getting clear on my Ideal Customer Profile — and how I use Clear Path AI to build one fast. Topics covered: - Why every business starts out taking anyone with a pulse - My $1,900 day that became a $1,200 loss - Defining your Ideal Customer Profile - Matching your ICP to your specific service - The ICP worksheet: naming your three best customers - Using Clear Path AI to build a profile fast - Scoring leads green/yellow/red and disqualifying the wrong ones - The roadmap for the next 8 weeks of training 🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing ➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops 💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops 🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo Want to learn more about starting and scaling your own service-based business? 📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter Don't forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

  2. 28 Aug

    How to Train AI the Right Way for Land Clearing Businesses

    Most land clearing guys using AI are typing random questions into ChatGPT and getting random answers back. In this episode, I've got Jacob Neffendorf on with me and we break down why that happens, and how to actually train AI to think like your best advisor, using real operational and sales data instead of guesswork. We'll walk through Clear Path, the AI tool Jacob and I built and trained specifically for land clearing, forestry mulching, and fire mitigation businesses, pulling from 5+ years of pricing data, scorecards, top performing ad scripts, and sales sequences across 400+ land clearing accounts. Then we map out the 9 prompt system I'm rolling out live over the next nine weeks to help you install AI into every part of your business. WHAT YOU'LL LEARN:✅ Why your AI outputs are only as good as the inputs you feed it. Garbage in, garbage out✅ Why Clear Path is different among other AI tools like ChatGPT, Claude, or Gemini✅ The 9 core prompts every land clearing business owner needs. ✅ How to actually prompt AI so you get a useful answer instead of a generic one✅ Why you should not replace yourself on camera with AI🔥 Services We Use 🔥 We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops 📞 Quo: Never miss a lead. Quo answers your calls with AI, summarizes them, and syncs the call summary and transcript straight into your Jobber Requests➡️ Get 20% off Quo here: http://get.quo.com/ownrops 💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops 🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo Want to learn more about starting and scaling your own service based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter Don't forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

  3. 25 Aug

    How to Grow Your Sales in Land Clearing & Forestry Mulching

    💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️ ⁠https://skool.com/ownrops⁠ Most land clearing companies don’t lose jobs because of price.They lose them because of bad sales process. In this episode of OWNR OPS Podcast, we break down the exact system to stop losing jobs you should be winning. You’ll learn: 📌 Why sales is the #1 growth constraint in land clearing 📌 The 5-minute speed-to-lead rule (and why it matters) 📌 The 72-hour booking machine 📌 How to follow up without “being annoying” 📌 The 10–15 touch rule that separates pros from amateurs 📌 How to control the call and sell the on-site estimate 📌 Why billion-dollar companies obsess over process If you’re an owner-operator or running crews, this is the difference between:$300K/year… and multiple seven figures. Sales solves cash flow. Sales solves growth. Sales solves most problems. 📥 Free pricing spreadsheet + sales templates:⁠https://skool.com/ownrops⁠ 🔥 Services We Use 🔥 We use Jobber to handle our estimates, scheduling, & invoicing ➡️ Get 20% off Jobber here: ⁠https://go.getjobber.com/ownrops⁠ 💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: ⁠https://dialedinbookkeeping.com/ownrops⁠ 🚀 Get ranked #1 On Google With Stryker SEO: ⁠https://stryker-digital.com/?el=oo⁠ Want to learn more about starting and scaling your own service-based business? 📩 Sign up for the OWNR OPS Newsletter: →⁠ https://ownrops.com/newsletter⁠ Don’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

  4. 21 Aug

    How to Make Sure Your Land Clearing Ads Are Always Profitable

    💰Apply for OPS Accelerator ➡️ https://ownrops.com/accelerator📞 Quo: Never miss a lead — Quo answers your calls with AI and syncs call summaries straight into your CRM➡️ Get 20% off your first 3 months of Quo here: https://get.quo.com/ownrops Content gets attention. Ads get clicks. But if nobody's following up in the first five minutes, you're paying for leads that book with somebody else. This episode closes out our 3-part workshop series with Jacob Neffendorf of Rise Online Ads, connecting content, ads, and follow-up into one working system. What you'll learn: The signals that tell you your ad creative is fatigued — before your cost per lead spikesThe exact rule for killing a dead ad instead of riding it downHow to scale ad spend without breaking your results (the 20% rule and horizontal scaling)Why speed to lead — contacting a new lead in under 5 minutes — can 4x your close rate 🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletterDon't forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

  5. 16 Aug

    The 3-Part Formula for Land Clearing Ads That Convert

    Jacob Neffendorf is back for week two of the marketing workshop series, and this time he's covering ads that actually work. Most land clearing companies are still paying to test creative , Jacob explains why the platforms have already done that testing for you, for free, if you're posting organic content. What you'll learn: The anatomy of a high-converting ad: stop the scroll, tell the story, give a clear call to actionWhy lead forms outperform landing pages for land clearing adsReal cost-per-lead benchmarks from years of land clearing ad spend ($30–40/lead average, sub-$25 possible)How much you should actually be spending on ads at each stageA live case study: how Jacob turned a 7,000-view organic post into $6-per-lead ad results overnightJobber vs. GoHighLevel — which CRM setup actually matters (spoiler: pick one and move on) 🔥 Services We Use 🔥 We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops 📞 Quo: Never miss a lead — Quo answers your calls with AI and syncs call summaries straight into your CRM ➡️ Get 20% off your first 3 months of Quo here: https://get.quo.com/ownrops 🚀 Get ranked #1 on Google with Stryker Digital: https://stryker-digital.com/?el=oo Want to learn more about starting and scaling your own service-based business? 📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter Don't forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

  6. 15 Aug

    From Zero to $172k in One Month: JT's First 5 Months in Land Clearing

    Five months ago, JT was working a $90K W2 job. Today, he just closed $172,500 in a single month running his land clearing business — and he's breaking down exactly how he did it. In this episode, JT from High Desert Land Works walks through the real numbers behind his growth: from his first $8,000 job to his biggest month yet, why he hired an ad agency instead of doing it himself, and the schedule that let him quote four weeks out while staying booked solid. What you'll learn: How JT structured his week to balance quoting and fulfillmentWhy he hired help for marketing instead of trying to do it all himselfThe exact day rate math that kept him profitable even on slow weeksWhat it takes to go from one machine and one operator to a full crewHow speed-to-lead and same-day site visits are closing jobs fast 🔥 Services We Use 🔥 We use Jobber to handle our estimates, scheduling, & invoicing ➡️ Get 20% off Jobber here: https://join.getjobber.com/theownerop 📞 Quo: Never miss a lead — Quo answers your calls with AI, summarizes them, and syncs the call summary and transcript straight into your Jobber Requests ➡️ Get 20% off Quo here: http://quo.com/ownrops 💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops 🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo Want to learn more about starting and scaling your own service-based business? 📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter Don't forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

  7. 12 Aug

    $85K in One Month With Facebook Ads + Land Clearing

    Hayden Fake got his dedicated excavator in mid-June. By July, Mountain Mulching had generated $85,675 in confirmed revenue. In this episode, I sit down with Hayden to break down what happened between those two points and the systems he’s putting in place to turn that early momentum into a repeatable business. We talk about how he launched the company, set up his website and Jobber, started running Facebook ads, built lead follow-up automations, established his crew day rate, and learned to confidently sell high-value forestry mulching and fire mitigation projects. Hayden also shares what it was like putting himself on camera for local Facebook ads, dealing with the fear of what friends and people in town might think, and realizing that the reward of marketing your business is much bigger than the risk of somebody giving you a hard time. We also get into: Pricing jobs when every property is differentWhy Facebook ads work so well for local service businessesGetting over imposter syndrome by doing the workFire mitigation and selective thinningBuilding systems instead of relying on hustleAutomating Facebook leads into JobberWhy following someone a few steps ahead can accelerate your growthChoosing equipment based on ROI instead of the “shiny new object”Building recurring maintenance opportunitiesThe crew-versus-backlog chicken-and-egg problem Hayden’s goal for August: break the $100K/month mark. 🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops📞 Quo: Never miss a lead — Quo answers your calls with AI, summarizes them, and syncs the call summary and transcript straight into your Jobber Requests➡️ Get 20% off Quo here: http://get.quo.com/ownrops💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 on Google with Stryker SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: https://ownrops.com/newsletterDon't forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

  8. 7 Aug

    The 3-Step Blueprint to Bulletproof Pricing For Land Clearing Business

    If you're pricing land clearing jobs by the day, you're doing it the hard way — and it's capping how much you make. In this episode I break down why day rate pricing is the lazy way to bid, and I walk you through the exact 3-step system I use to build a per-project price I can present with confidence on every land clearing and forestry mulching job. What you'll learn: Why day rate pricing removes your upside and turns you into a hired handHow I combine my crew day rate with my actual production rate to land on a per-project priceWhy no two acres are the same, and why a flat price sheet doesn't work in this industryHow Clear Path's new crew setup and production tracker help owner-operators build their own pricing data over timeWhat's coming next for Clear Path: AI-built proposals, marketing plans, and content pulled straight from your job data Try Clear Path, my AI pricing tool built for land clearing owner-operators: https://landclearing.io/pro 🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops📞 Quo: Never miss a lead — Quo answers your calls with AI, summarizes them, and syncs the call summary and transcript straight into your Jobber Requests➡️ Get 20% off Quo here: http://get.quo.com/ownrops💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 on Google with Stryker SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: https://ownrops.com/newsletter

    The 3-Step Blueprint to Bulletproof Pricing For Land Clearing Business
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About

The OWNR OPS Podcast is for land‑clearing and forestry‑mulching owner‑operators who want a real business, not just a busy machine. If you’ve got at least one real machine and you’re stuck under ~$100k/month, we break down the Price–Pipeline–Playbook OS: - PRICE – crew‑day math, bids, and minimums - PIPELINE – Google, Facebook, and follow‑up - PLAYBOOK – weekly scoreboards, scheduling, hiring Real numbers, teardown episodes, and simple frameworks you can steal and install.

Information

  • Creator
    Austin Gray @theownerop
  • Years Active
    2023 - 2026
  • Episodes
    151
  • Rating
    Explicit
  • Copyright
    © Austin Gray @theownerop
  • Show Website
    OWNR OPS Podcast

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