The Artificial Intelligence Show

Paul Roetzer and Mike Kaput
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  • Marketing
  • Updated weekly

The Artificial Intelligence Show (formerly The Marketing AI Show) is the podcast that helps your business grow smarter by making AI approachable and actionable. The AI Show podcast is brought to you by the creators of the Marketing AI Institute, AI Academy for Marketers, and the Marketing AI Conference (MAICON). Hosts Paul Roetzer, founder and CEO of Marketing AI Institute, and Mike Kaput, Chief Content Officer, break down all the AI news that matters and give you insights and perspectives that you can use to advance your company and your career. Join Paul and Mike on The AI Show as they work to accelerate AI literacy for all.

  1. 8 hr ago

    #236: AI Answers - No Time for AI, AI Budgets, Vendor Terms & Data Risk, AI Disclosure & Vanishing Entry Level Roles

    If you stop hiring entry-level staff and quietly decimate the leadership pipeline, where do future managers come from once AI does the junior work? That's one of 15 listener questions Paul Roetzer and Cathy McPhillips take on in this AI Answers edition, drawn from recent Intro to AI and Scaling AI classes and an Academy Live session with SmarterX's COO and legal counsel. The conversation runs from the practical (how to carve out time for AI, generic vs. custom agents, human-in-the-loop checkpoints) to the strategic (funding AI, token budgets, intelligence redundancy, and whether we're building businesses on "rented land"). Show Notes: ⁠Access the show notes and show links here⁠ 00:00:00 — Intro 00:07:15 — What are the best ways to use AI in marketing? 00:10:54 — How do you carve out time for AI when the team is already slammed? 00:14:46 — Should a small company hire outside consultants to build agents? 00:19:19 — Who should own AI transformation in the enterprise? 00:23:49 — Are there generic agents everyone can use, or do you build your own? 00:25:58 — Can you build human approval checkpoints into an agent? 00:28:01 — How do you enable agents on sensitive data without adding risk? 00:30:31 — How should a company fund its AI investments? 00:34:11 — How do you budget and forecast total AI spend, including tokens? 00:37:03 — What does a right-sized AI vendor approval process look like? 00:40:33 — What happens to your data if an AI vendor is acquired or goes under? 00:42:48 — When should you disclose that AI was used to create the work? 00:46:03 — If AI does the entry-level work, where do future managers come from? 00:47:57 — Is an LLM really a black box, and is that ominous? 00:50:38 — Are we building businesses on rented land with LLMs? This episode is brought to you by Marketing AI Month. All month, the AI for Marketing Course series inside AI Academy is free (a $499 value): five expert-led sessions from Mike Kaput, the frameworks and tools the SmarterX team actually uses, and a professional certificate on completion. Enroll by September 30 (you don't have to finish by then - just enroll).  The month closes with a live AMA on October 1, where Cathy puts your questions to Paul and Mike; anyone enrolled can attend.  Enroll at SmarterX.ai/marketing.  Visit our website Receive our weekly newsletter Join our community: Slack Community LinkedIn Twitter Instagram Facebook YouTube Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

    #236: AI Answers - No Time for AI, AI Budgets, Vendor Terms & Data Risk, AI Disclosure & Vanishing Entry Level Roles

  2. 2 days ago

    #235: OpenAI-Hugging Face Hack Involved 100s of Agents, Bill Gates Now Pessimistic on Jobs, Nvidia Doubles Revenue & Anthropic Targets “$30 Trillion” TAM

    OpenAI's Hugging Face hack keeps getting stranger; new investigations show autonomous agents that coordinated, deceived, and pursued their goal at almost any cost. Paul Roetzer and Mike Kaput break down what it means for the models coming next. They also cover Bill Gates reversing his stance on AI and jobs, Nvidia doubling revenue and buying Hugging Face, Anthropic's $30 trillion revenue pitch and its court win, McKinsey's 2026 State of AI, and more in the rapid-fire section. AI-Pulse Survey: Fill out this week’s AI-Pulse Survey here. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:04:53 — The Wild Truth About OpenAI’s Hugging Face Hack Comes Out 00:31:08 — Bill Gates Changes His Mind on AI and Jobs 00:39:22 — Nvidia Doubles Revenue and Agrees to Buy Hugging Face 00:50:32 — Anthropic Sees a $30 Trillion Revenue Opportunity 00:54:24 — Judge Blocks Government’s Anthropic Blacklisting 00:56:31 — Controversy Over Legendary Investor’s AI-Written Op-Ed 01:03:11 — McKinsey Maps the State of AI in 2026 01:06:26 — Niall Ferguson Sees a Sci-Fi AI Future 01:12:12 — Americans Back Government Action on AI Disruption 01:18:41 — AI Use Case Spotlight 01:26:59 — AI Product and Funding Updates This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 13-15. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack Community LinkedIn Twitter Instagram Facebook YouTube Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

    #235: OpenAI-Hugging Face Hack Involved 100s of Agents, Bill Gates Now Pessimistic on Jobs, Nvidia Doubles Revenue & Anthropic Targets “$30 Trillion” TAM

  3. 27 Aug

    #234: How HubSpot Is Reimagining the Entire Customer Journey With AI Agents

    For twenty years, the percentage of time a B2B sales rep spends actually talking to customers has barely moved. Jon Dick, chief customer officer at HubSpot, thinks AI is the first thing that genuinely breaks that constraint, and he has three years of rebuilding to point to. In this AI Transformations episode, Jon takes Mike Kaput through HubSpot's agentic go-to-market model: the AEO strategy built for answer engines, the AI SDR handling most website chats, the assistant that moved win rate, and the org change that put every AI engineer under one leader. Show Notes: Access the show notes and show links here Timestamps:00:00:00 — Intro 00:03:36 — Meet Jon Dick 00:05:13 — What HubSpot was trying to solve 00:08:27 — How the transformation got started and where it stands today 00:11:48 — Beyond individual use cases: demand creation and AEO 00:15:49 — What's HubSpot native, and how they pick models 00:18:36  — What had to change organizationally 00:22:10 —  Why centralizing beat the pod model 00:24:39  — What got messier along the way 00:25:46  — Results across the board 00:28:35  — Why HubSpot's go-to-market context is the advantage 00:30:19  — Advice for leaders earlier in the journey This episode is presented by Google Cloud: Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Learn more about Google Cloud here: https://cloud.google.com/ Visit our website Receive our weekly newsletter Join our community: Slack Community LinkedIn Twitter Instagram Facebook YouTube Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

  4. 25 Aug

    #233: OpenAI Pauses Some AI Training, Anthropic Controversy, New State Opposition to Data Centers & AI Job Loss Among Young Workers

    OpenAI paused reinforcement learning on its most advanced models over cybersecurity concerns, saying its next model may cross a critical capability threshold. Paul's read: the labs aren't removing dangerous behaviors, they're suppressing them and suppressed behaviors can come back. Also this week: a very public argument over Anthropic's direction as it heads toward a possible $2 trillion IPO, Pennsylvania's crackdown on data centers, Nvidia's Ohio AI factory play, new Pew data on young Americans souring on AI, and humanoid robots in Beijing breaking records set by Usain Bolt. AI-Pulse Survey: Fill out this week’s AI-Pulse Survey here. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:06:44 — OpenAI Pauses Some Frontier AI Training Due to Cybersecurity Concerns 00:19:25 — Debate Over Anthropic Intensifies Ahead of IPO 00:33:43 — Pennsylvania Leads Increasing State Opposition to Data Centers 00:48:19 — Jensen's AI Factory Manifesto 00:54:15 — AI Job Loss Hits Young Adults 00:58:53 — Andrew Yang Pushes for Direct Payments to Americans, Paid for by AI 01:01:39 — OpenAI and Anthropic Rethink Data Retention 01:04:48 — Chinese Robots Break Human World Records 01:09:57 — AI Use Case Spotlight 01:18:45 — AI Product and Funding Updates This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 13-15. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack Community LinkedIn Twitter Instagram Facebook YouTube Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

    #233: OpenAI Pauses Some AI Training, Anthropic Controversy, New State Opposition to Data Centers & AI Job Loss Among Young Workers

  5. 18 Aug

    #232: Claude Watermarking, AI’s Environmental Impact, OpenAI Talent Drama & Anthropic’s Hidden Advisor

    Claude will now watermark the content it generates, and the fight over what that means for writing, schoolwork, and "AI plagiarism" is only starting. Paul and Mike unpack the watermarking news, then move through AI's environmental reckoning, OpenAI's very public friction with the White House, Anthropic's march toward a record IPO, Grok 4.6's return to the frontier, and an AI agent that hacked a gym website while trying to book a class. AI-Pulse Survey: Fill out this week’s AI-Pulse Survey here. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:07:04 — Claude Will Now Start Marking AI-Generated Content 00:22:41 — AI's Environmental Reckoning 00:35:58 — Drama from the White House Over OpenAI Hire 00:45:25 — Anthropic's Hidden Advisor 00:50:04 — Sanders Threatens an AI Pause 00:55:30 — xAI Releases Grok 4.6 00:58:30 — More on Google's AI Leadership Reshuffle 01:02:54 — Revisiting the Responsible AI Manifesto 01:08:09 — AI Agent Hacks a Gym Website 01:12:10 — AI Use Case Spotlight 01:19:14 — AI Product and Funding Updates This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 13-15. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack Community LinkedIn Twitter Instagram Facebook YouTube Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

    #232: Claude Watermarking, AI’s Environmental Impact, OpenAI Talent Drama & Anthropic’s Hidden Advisor

  6. 13 Aug

    #231: How Zapier Is Building an AI Marketing Brain

    Zapier's Chief Marketing and AI Transformation Officer Dan Slagen called a "code red" on his own marketing team, not because they were behind, but because he saw the bar moving from using AI to building with it. In this AI Transformations episode, Slagen tells Mike Kaput how Zapier moved from AI adoption to AI-native work: three tiers of builders, an AI-powered "marketing brain," the "lossless marketing" idea behind it, and why working in public mattered more than any single tool. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:03:50 — Who Dan Slagen is and why Zapier's marketing story matters 00:06:12 — The February “code red”: what changed and why Dan called it 00:10:53 — How the team actually adopted AI 00:12:05 — Building Zapier's AI-powered marketing brain and “lossless marketing” 00:15:52 — Bringing in agentic expertise and charting the steps 00:21:25 — The behavioral side: how people interact with the machines 00:23:25 — How the average marketer connects to the central brain 00:26:31 — Impacts and benefits 00:30:30 — Where it got harder or messier than expected 00:32:11 — Dan's advice for leaders who are behind This episode is presented by Google Cloud: Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Learn more about Google Cloud here: https://cloud.google.com/ Visit our website Receive our weekly newsletter Join our community: Slack Community LinkedIn Twitter Instagram Facebook YouTube Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

  7. 11 Aug

    #230: Big Google AI Leadership Shakeups, New Details of OpenAI’s Agent Hack, White House AI Framework & OpenAI’s Astra Model Delayed

    Google’s AI leadership is being reordered as Demis Hassabis changes roles, Jeff Dean departs after 27 years, and power appears to shift back toward Silicon Valley and Sergey Brin. But the bigger story may be OpenAI’s detailed account of agents that hacked Hugging Face, communicated across test runs, shared stolen credentials, and operated undetected for weeks. Paul and Mike break it all down, then cover the White House’s new framework for reviewing frontier models, OpenAI’s delayed Astra release, its public fight with Apple, Meta’s open approach to superintelligence, AI-driven layoffs, Gavin Baker’s AI market predictions, the collapse of the Situational Awareness fund, and more. Full links and timestamps below. Access the show notes and show links here:https://podcast.smarterx.ai/shownotes/230 Fill out this week’s AI Pulse Survey here:https://smarterx.ai/pulse Timestamps: 00:00:00 — Intro 00:04:52 — Google’s AI Leadership Shakeup 00:24:15 — OpenAI’s Agent Hack Debrief 00:51:03 — White House AI Framework 00:57:10 — OpenAI’s Astra Model Delayed 01:02:51 — OpenAI Says Apple Is Getting It Wrong 01:05:35 — Meta Goes Open on Superintelligence 01:10:30 — AI Leads Layoffs for Fifth Straight Month 01:14:19 — AI Market Predictions from Gavin Baker 01:19:01 — Situational Awareness Fund Implodes 01:21:27 — AI Use Case Spotlight 01:28:19 — AI Product and Funding Updates Want to receive our videos faster? SUBSCRIBE to our channel! This week’s episode is brought to you by MAICON and AI Academy by SmarterX. MAICON is the AI conference for marketing and business leaders, happening October 13–15 in Cleveland. Three days of keynotes, sessions, workshops, and conversations designed for leaders actively figuring out how to adopt, operationalize, and scale AI across their organizations. Visit https://MAICON.ai and use code POD100 to save $100. AI Academy by SmarterX offers on-demand courses, series, and professional certificates designed to help individuals and organizations build AI literacy and accelerate adoption. Explore the latest courses at https://academy.smarterx.ai and use code POD100 for $100 off any individual plan. Visit our website Receive our weekly newsletter Join our community: Slack Community LinkedIn Twitter Instagram Facebook YouTube Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

  8. 6 Aug

    #229: Q3 Trends Briefing - The Pope's AI Encyclical, AI Agents Hack Hugging Face, Fable 5 vs. Washington, and the Battle Over Open Weights

    A rogue AI agent hacked Hugging Face to cheat on its own test. The Pope wrote 43,000 words warning about AI. Washington pulled Fable 5 offline, then reversed course. Paul Roetzer and Mike Kaput count down the top 10 AI trends of the quarter: AI jobs whiplash, the pillars of business transformation, Apple v. OpenAI, GPT-5.6 and ChatGPT Work, agents transforming work, Fable 5, soft nationalization, the Hugging Face breach, and the battle over open weights. This episode was recorded live on July 31, 2026. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:02:54 — The Pope's AI Encyclical and Popular Backlash Against AI 00:07:01 — AI Jobs Whiplash 00:11:44 — The Pillars of Business AI Transformation 00:16:21 — OpenAI vs. Apple 00:19:10 — GPT-5.6 and ChatGPT Work 00:24:36 — How Agents Are Transforming Work 00:29:47 — Fable 5 00:34:11 — US Government Intervention in AI 00:37:53 — OpenAI Models Escape and Hack Hugging Face 00:42:29 — The Battle Over Open Weights This episode is brought to you by AI Academy by SmarterX. AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Learn more here. Visit our website Receive our weekly newsletter Join our community: Slack Community LinkedIn Twitter Instagram Facebook YouTube Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

    #229: Q3 Trends Briefing - The Pope's AI Encyclical, AI Agents Hack Hugging Face, Fable 5 vs. Washington, and the Battle Over Open Weights
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The Artificial Intelligence Show (formerly The Marketing AI Show) is the podcast that helps your business grow smarter by making AI approachable and actionable. The AI Show podcast is brought to you by the creators of the Marketing AI Institute, AI Academy for Marketers, and the Marketing AI Conference (MAICON). Hosts Paul Roetzer, founder and CEO of Marketing AI Institute, and Mike Kaput, Chief Content Officer, break down all the AI news that matters and give you insights and perspectives that you can use to advance your company and your career. Join Paul and Mike on The AI Show as they work to accelerate AI literacy for all.

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  • Creator
    Paul Roetzer and Mike Kaput
  • Years Active
    2021 - 2026
  • Episodes
    237
  • Rating
    Clean
  • Copyright
    © All Rights Reserved 2023, 384248
  • Show Website
    The Artificial Intelligence Show

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