eCommerce Australia

Ryan Martin
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Ryan Martin - Founder of eCommerce SEO Agency Remarkable Digital interviews Australian eCommerce experts to discuss trends, strategies, and best practice methods to run a successful online business.  Remarkable Digital - https://www.remarkabledigital.com.au/ We believe that in Australia we have some of the very best eCommerce leaders and it is our goal to highlight the best of the best, to help everyone who runs or is thinking about starting an eCommerce business.  With the ever-changing landscape, hear from the people on the front line living and breathing the business world of eCommerce. 

  1. The Drive To Survive Effect - Kate Hughes

    4 DAYS AGO

    The Drive To Survive Effect - Kate Hughes

    Free SEO Audit Here Connect with Kate 🎙 The Drive to Survive Effect: How Smart eCom Brands Are Winning Without Spending More on Ads Meta CPMs are up. Google is crowded. TikTok is unpredictable. So what if the real growth lever isn’t more performance spend… but better storytelling? In this episode of eCommerce Australia, Ryan Martin sits down with fractional CMO Kate Hughes (ex-BP, David Jones, Asahi, L’Oreal) to unpack what Drive to Survive can teach eCommerce brands about brand building, customer psychology, loyalty, and long-term growth. Because F1 didn’t just grow - it unlocked entirely new audiences. And your eCommerce brand can do the same. How storytelling expanded Formula 1’s audience (especially female buyers) Why content can unlock new customer segments without discounting The mistake most eCommerce brands make when they rely only on performance marketing The difference between brand marketing and performance marketing Why short-term tactics stop working in crowded markets How to find “uncrowded channels” your competitors are ignoring How to grow faster by partnering with brands that share your customer Real-world examples of brand collaborations that elevate both sides Why this strategy improves reach, SEO visibility, and customer trust How to use reviews, comments and customer support to uncover growth gaps Simple ways to extract insight using AI tools The underrated churn question every eCommerce brand should be asking How colour influences perceived value, luxury and trust Why brand consistency matters more than constant creative refreshes Small visual changes that can improve conversion rate Why loyalty programs are rising again in retail and eCommerce What brands like Mecca understand about retention How loyalty gives you data, insight and long-term margin protection If you’re only optimising ads, you’re playing the short game. The brands that will win in 2026 and beyond are: Obsessed with their customer Clear on their brand positioning Consistent in message Smart about collaborations Investing in retention and loyalty Using storytelling to create emotional connection Growth isn’t just about traffic.It’s about mental availability. 🧠 What You’ll Learn in This Episode 🚗 The “Drive to Survive” Growth Lesson 📉 Why Your Ads Feel More Expensive 🤝 The Collab Shortcut 🎧 Social Listening & Customer Insight 🎨 The Psychology of Colour in eCommerce 🔁 The Loyalty Comeback 💡 The Big Takeaway

    44 min
  2. The Future of SEO and Search in 2026 - Ryan Martin and Patrick Dhital (Remarkable Digital)

    12 FEB

    The Future of SEO and Search in 2026 - Ryan Martin and Patrick Dhital (Remarkable Digital)

    Free SEO Audit Claim '5 Free Articles' Offer SEO Isn’t Dead — But 90% of eCommerce Brands Will Get This Wrong in 2026 Google’s December Core Update didn’t kill SEO, but it exposed which eCommerce brands are doing it properly… and which ones are about to disappear from search. In this episode of E-Commerce Australia, Ryan Martin sits down with Patrick, Head of SEO at Remarkable Digital, to break down what’s actually working in eCommerce SEO in 2026, and why most brands are unknowingly sabotaging their own growth. If you’re relying on AI-generated content, outdated SEO tactics, or “best practice” advice from 2024, this episode will challenge everything you think you know. Why Google’s Core Updates are rewarding some eCommerce stores, and punishing others The truth about AI content, EEAT, and “AI slop” (and how to use AI without getting hit) Why ranking #1 doesn’t guarantee clicks anymore, and how to adapt The exact content mix eCommerce brands need (60% informational, 40% transactional) How to build topical authority to beat bigger brands with smaller budgets The perfect Shopify collection page structure for SEO + conversions Where most brands go wrong with internal linking (and how to fix it) How Google Gemini, AI Overviews, and the Universal Commerce Protocol will reshape eCommerce Why SEO is still the highest-trust, best-converting traffic channel in 2026 For a limited time, Remarkable Digital is offering 5 free premium SEO articles generated through their proprietary AI + human workflow, designed to meet Google’s EEAT standards and actually rank. ⚠️ Limited to the first 20 eCommerce businesses only. If you’re an Australian eCommerce brand serious about scaling organic traffic, future-proofing your SEO, and staying ahead of Google’s next moves — this episode is mandatory listening.

    42 min
  3. FMCG Founders: This Is Your Playbook to Crack Big Box Retail in Australia

    3 FEB

    FMCG Founders: This Is Your Playbook to Crack Big Box Retail in Australia

    Free SEO Audit Here Ranged - Contact Them Here Connect With Jess on LinkedIn Ready to take your FMCG or eCommerce brand from DTC darling to retail powerhouse? In this must-listen episode, Jessica Gordoun, Managing Director of Ranged, reveals the exact strategy her team uses to get challenger brands like Funday and Muscle Nation stocked in Coles, Woolworths, Chemist Warehouse, and Costco, and keep them there. Whether you're bootstrapping an eCom brand or already hitting 7-figures online, this episode is your unfair advantage to land on the shelves of Australia’s biggest retailers. What retail buyers actually care about (hint: it’s not your Instagram following) Why most eCom brands fail in retail, and how to avoid it The one mistake that can kill your range review before it starts How brands like Funday hacked the Woolworths system in 3 months How to tailor pack size, price point & marketing for omnichannel success Why your eCommerce traction might be your greatest retail weapon The ideal timeline to go from launch to retail-ready When NOT to pursue national retail, and why Jessica Gordoun is the Managing Director of Ranged, a specialist retail partner helping social-led and eCom-native brands scale into Australia's biggest retail channels. With previous leadership roles at Coles Local and The Reject Shop, Jess has sat on both sides of the buyer/supplier table and knows exactly what it takes to win.

    43 min
  4. The 2026 Organic Social Game Plan Every eComm Brand Needs to Hear

    28 JAN

    The 2026 Organic Social Game Plan Every eComm Brand Needs to Hear

    Free SEO + Merchant Centre Audit Get Your Socials Sorted With Laura Here Struggling to stay relevant on social while juggling paid ads and SEO? In this must-listen episode, Ryan sits down with Laura De Ridder, founder of Sorted Digital Marketing, to unpack exactly what’s working (and what’s not) in organic social media for eCommerce in 2026. Laura brings 8+ years of hands-on experience growing Australian eCommerce brands through smart, scalable social media strategies. 🔑 You’ll learn: Why organic social is your secret weapon in the age of AI and ad fatigue The new rules of Instagram, TikTok & Facebook for product-based businesses How to create content that builds trust, community, and conversions The ideal post cadence for eCommerce brands, and how to stay consistent What metrics actually matter in 2026 (hint: it's not just views) How to balance founder-led content, product showcases, and community-building posts What top-performing brands like All for Mimi and Fayt the Label are doing differently 💥 Whether you're running an online fashion boutique, a DTC skincare label, or scaling a homegrown product brand, this episode will help you sharpen your social media strategy, align it with your eCommerce SEO goals, and finally feel confident showing up online. eCommerce marketing, organic social media strategy, Instagram for eCommerce, TikTok for brands, Australian eCommerce podcast, social media marketing 2026, eCommerce SEO, DTC social media tips, digital marketing for online stores, content strategy for eCommerce

    56 min
  5. BFCM Australian Data Report I Kat Ramos I Profit Peak

    20/12/2025

    BFCM Australian Data Report I Kat Ramos I Profit Peak

    Free SEO Audit Here Download BFCM Playbook (Profit Peak) Here Connect with Kat Ramos BFCM Sales Were Up, So Why Did Profits Go Backwards for Aussie Brands? Black Friday Cyber Monday looked like a win for Australian eCommerce. Traffic was higher, orders increased, and sales days hit record levels. But when the dust settled, many brands realised something uncomfortable. Profits did not follow revenue. In this episode of eCommerce Australia, Ryan Martin is joined by Kat Ramos, Senior Growth Executive at Profit Peak, to unpack exclusive Australian BFCM data from Profit Peak’s newly released BFCM 2025 Playbook, and why so many brands sold more but kept less. This is a must-listen for Shopify store owners planning for BFCM 2026 and beyond. Kat breaks down the key findings from thousands of Australian orders, including: 📈 300% uplift in daily net sales, Aussies were ready to spend 🧲 426% increase in new customers, acquisition was aggressive 🔻 16% drop in contribution margin, discounts and ad spend took their toll 💸 New customers cost significantly more to acquire than returning ones ⚠️ Many brands celebrated revenue before seeing their credit card bills The result was busy stores, stressed cash flow, and thinner margins. This episode goes beyond post-mortems and into what winning brands did differently, including: Why blanket site-wide discounts hurt more than they help How to discount C and D stock without damaging your brand Using bundles, mystery gifts, and AOV levers instead of deeper discounts Why contribution margin beats ROAS as your North Star metric How AI-driven product discovery delivered up to 350% higher contribution profit per session The conversation also dives into how customer behaviour is shifting fast: TikTok as the top product discovery channel for Aussie shoppers Google still dominating first-click acquisition Email and direct traffic closing the sale Early signals that AI-powered discovery will play a major role by 2026 If your Shopify store relies heavily on Meta and Google alone, this episode will challenge your channel mix. If you are: Planning BFCM 2026 Feeling margin pressure despite growing revenue Discounting without a clear profit model Struggling to connect ads, inventory, and product performance This episode will help you rethink how to grow profit-first, not just top-line. Kat Ramos is Senior Growth Executive at Profit Peak, helping Australian eCommerce brands connect product data, ad performance, and profitability so every team works toward the same margin goal. Revenue is vanity. Profit is strategy. And BFCM rewards the brands who prepare months in advance. 🚨 What Aussie Brands Got Wrong This BFCM🧠 The Smarter BFCM Strategy That Actually Protects Profit🤖 AI, TikTok, and the New Aussie Shopping Journey📊 Why This Matters for Shopify Store Owners👥 About the Guest🔑 Key Takeaway

    47 min
  6. 2025 Best Of Series: Dave Levett I Murmur

    05/12/2025

    2025 Best Of Series: Dave Levett I Murmur

    Free SEO Audit Question for Dave? Get In Touch Here Best of series - The best advice delivered straight to you, without the general chit chat! Join Ryan Martin on the eCommerce Australia Podcast as we revisit some of the best, most replayed and asked for podcasts. This episode with Dave Levett from Murmur delivered some absolute gold, and will get you thinking about your strategy and plan coming into a massive 2026!

    19 min
  7. Doron Kushlin (ChannelWiz) on Why Marketplaces Will Dominate eCommerce

    12/11/2025

    Doron Kushlin (ChannelWiz) on Why Marketplaces Will Dominate eCommerce

    SEO AUDIT HERE Contact ChannelWiz Here What if you could scale your eCommerce brand to $50M+ in sales without spending a cent on Google Ads? In this episode, we sit down with Doron Kushlin, founder of KG Group and ChannelWiz, to unpack one of the most incredible Australian eComm journeys you’ve never heard. From washing dishes in Perth to becoming one of the top marketplace sellers in the country, Doron breaks down exactly how he built a business that now moves 2,000+ orders a day purely through marketplace channels. If you’re still sinking budget into Meta and Google, but ignoring the power of Amazon, eBay, Kmart, Catch (RIP), and others… this is your wake-up call. How Doron built a $50M+ business without traditional digital ads Why ChannelWiz is helping brands like Puma crush it on marketplaces The exact turning point when eBay unlocked their first major growth wave How to list products “the right way” on Big W, Kmart, Amazon & more Why bundling, relevance, and marketplace-specific content are key Doron’s unfiltered thoughts on working with retailers (including getting banned!) What most founders get completely wrong about multichannel selling The future of Australian marketplaces and why the big shift is already here eCommerce founders stuck in the Meta/Google ad treadmill Brands wanting to scale fast without increasing CAC Anyone exploring tools like ChannelWiz to unlock multi-channel distribution Doron shares how ChannelWiz went from internal ops software to a growing powerhouse used by 70+ brands, and why they say yes to the right clients, and no to the wrong ones.

    46 min
  8. George Leighton I Head of Retail I Ozdare

    08/11/2025

    George Leighton I Head of Retail I Ozdare

    Free SEO Audit Here: Follow us on Instagram: @remarkabledigital How do modern haircare brands go from salon-exclusive to household name?This episode unpacks the seismic shift from B2B to DTC in the beauty space, and what that means for digital marketers, retailers, and brand leaders heading into peak sales season. You’ll learn why omnichannel is no longer optional, how smarter attribution is driving better ROI, and what really moves the needle on Black Friday & Cyber Monday in a hyper-competitive market. We also dive into the psychology of today’s beauty shopper: why awareness, education, and SEO-driven content are now mission-critical, not just "nice to have." Whether you’re selling shampoo or scaling a skincare startup this one’s packed with insights you’ll actually use. The shift to DTC is redefining how haircare brands go to market Omnichannel is the backbone of modern beauty retail SEO isn’t dead, it’s the power play for awareness and buyer trust Attribution is messy, but ignoring it is worse In-person events still work for beauty brands (and loyalty) Black Friday & Cyber Monday remain the ultimate stress tests for your funnel Choosing the right agency partners makes or breaks long-term success

    49 min
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About

Ryan Martin - Founder of eCommerce SEO Agency Remarkable Digital interviews Australian eCommerce experts to discuss trends, strategies, and best practice methods to run a successful online business.  Remarkable Digital - https://www.remarkabledigital.com.au/ We believe that in Australia we have some of the very best eCommerce leaders and it is our goal to highlight the best of the best, to help everyone who runs or is thinking about starting an eCommerce business.  With the ever-changing landscape, hear from the people on the front line living and breathing the business world of eCommerce. 

Information

  • Creator
    Ryan Martin
  • Years Active
    2021 - 2026
  • Episodes
    121
  • Rating
    Clean
  • Copyright
    © Ryan Martin
  • Show Website
    eCommerce Australia

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