True Operators

ScaleMath

Welcome to True Operators, the show where we bring you content & conversations with people who know what it takes to operate a truly world-class team, product (or service), and company. Brought to you by ScaleMath.

Episodes

  1. 17 APR

    Why focus isn’t about doing less: building products, community, and courses | Remkus de Vries

    In this episode, we sit down with Remkus de Vries – founder of Scanfully, creator of Within WordPress, and long-time WordPress operator – to break down how he’s building an ecosystem of products, content, and services that actually reinforce each other. Remkus has spent over 20 years in the WordPress ecosystem across agencies, hosting, consultancy, and now SaaS and education. Instead of “picking one thing,” he’s intentionally building multiple bets that compound. We cover: From agency to SaaS and educationBuilding multiple products that connectThe origin and vision behind ScanfullySite health vs performance (and why it matters)Courses, content, and audience buildingProduct decisions and roadmap thinkingBootstrapping vs raising capitalWhat “focus” actually means in practiceIf you’re building SaaS, working across multiple projects, or thinking about how to turn expertise into products, this is a practical look at how it actually plays out. About Remkus Remkus de Vries is a WordPress performance expert, product builder, and educator with over two decades of experience. He operates across SaaS, consultancy, and education – helping companies build faster, more scalable WordPress products. Links & Resources Personal → https://remkusdevries.comWithin WordPress → https://withinwp.comScanfully → https://scanfully.comTruer Than North → https://truerthannorth.com About the Podcast True Operators is a podcast about building world-class companies. Hosted by Alex Panagis, each episode explores how operators think, make decisions, and execute at a high level. Subscribe to the newsletter: https://scalemath.com/newsletterTwitter/X: https://twitter.com/alexjpanagisLinkedIn: https://linkedin.com/in/alexjpanagis

    1hr 5min

  2. 28/10/2025

    How to Build a Calm Support Operation That Scales With Your SaaS | Antoine Minoux, Fernand

    Also on Spotify and Apple Podcasts In Episode 2 of the True Operators Podcast, ScaleMath’s CEO Alex Panagis talks with Antoine Minoux, founder of Fernand, about building calm support — an approach focused on clarity, craft, and systems that scale without chaos. With multiple bootstrapped exits (including ImprovMX) behind him, Antoine shares how he applies this philosophy to both product and process — and why doing less, better leads to happier customers and a calmer team. We dig into: * When support becomes a growth lever (not a cost center) * “Feature bloat” vs. focused tools — and why many teams only use 5 % of what they pay for * Human-in-the-loop AI: smart drafts, clear escape hatches, and where full automation breaks for SaaS * Free tier realities: using support to power word-of-mouth without drowning the team * Scope creep & migrations: offering VIP help (intentionally) and staying transparent when you can’t * Overstaffing support (on purpose) to fix root issues and close churn loops * Calm companies: choosing craft over dashboards — and designing UX that keeps agents in flow * Building with family, operating while part-time at a large company, and keeping the work… calm Always get our latest videos: https://scalemath.com/newsletter 🫶 Learn more about Fernand: https://getfernand.com Find Alex on Twitter/X: https://twitter.com/alexjpanagisConnect with Alex on LinkedIn: https://linkedin.com/in/alexjpanagis Follow ScaleMath on Twitter/X: https://twitter.com/scalemathFollow ScaleMath on LinkedIn: https://linkedin.com/company/scalemath Interested in joining the ScaleMath team? Apply today: https://careers.scalemath.com To hear more, visit newsletter.trueoperators.com

    1hr 11min
  3. Should You Run a Lifetime Deal? WP Umbrella’s Lessons from AppSumo w/Aurelio Volle

    06/10/2025

    Should You Run a Lifetime Deal? WP Umbrella’s Lessons from AppSumo w/Aurelio Volle

    Lifetime deals can jump-start a SaaS — or saddle you with costs you can’t sustain. In this first episode of the True Operators Podcast, Alex Panagis interviews Aurelio (WP Umbrella) about their early AppSumo launch: what worked, what didn’t, and how they transitioned to simple, pay-as-you-go pricing at $1.99/site. We dig into: * When LTDs create real traction — and when they create debt * Why variable costs (backups, storage, infra) can break the model * Using LTD users for fast feedback loops without letting them define your roadmap * Pricing after the deal: keeping it fair, transparent, and scalable * Survivorship bias: why most “LTD success stories” you hear are… the ones willing to talk Who this is for: founders and operators at SaaS & product companies (especially WordPress/agency tools) deciding whether an LTD fits their context. To hear more, visit newsletter.trueoperators.com

    38 min
  4. We're Starting A Podcast! Introducing True Operators...

    08/10/2024

    We're Starting A Podcast! Introducing True Operators...

    The time is now. Let’s summarize: * We’re officially starting a show called True Operators. * This isn’t going to be an interview-only podcast (yes, we’ll also do interviews with people who qualify as ‘True Operators’) * For now, this is just a quick introduction. * Please subscribe to our podcast on your podcast platform of choice (or on YouTube) – we look forward to having you along for the ride. To hear more, visit newsletter.trueoperators.com

    1 min
  • 4 Episodes

About

Welcome to True Operators, the show where we bring you content & conversations with people who know what it takes to operate a truly world-class team, product (or service), and company. Brought to you by ScaleMath.

Information

  • Creator
    ScaleMath
  • Years Active
    2024 - 2026
  • Episodes
    4
  • Rating
    Clean
  • Copyright
    © ScaleMath
  • Show Website
    True Operators